Marketplace Community Magazine - Fall 2021 by HomeSmart

FALL 2021

MARKETPLACE

COMMUNITY PREMIERE PARTNERS & RESOURCES FOR HOMESMART PROFESSIONALS

TABLE OF CONTENTS

Letter From the Editor

Thank You to Our HomeSmart Marketplace Partners

HomeSmart Agents Love Old Republic Home Protection

Bridge Loans Help You Close More Deals

Automate Social Media Video Content: Get Your Time Back!

Succeed the Smarter Way with Constant Contact

Utility Concierge: Connecting Your Clients With an Easy Move

Introducing Knock's New Promise: 30-Day Closings, Guaranteed!

Get in Front of More People

Look What HomeSmart Agents are Saying About Updater!

More listings, More Referrals and More Repeat Business

LETTER FROM THE EDITOR Dear Reader, The seasons may be changing, and while the temperatures are cooling, real estate is still hot. With listings in high demand and low supply, the market is experiencing extraordinary competition as people redefine what home means to them. And now, more than ever, finding new ways to stand out and maintain the edge is crucial for buyers, sellers and yes, even agents. In this issue of the Marketplace Magazine, we’re exploring ways that HomeSmart agents are building their brands, providing personalized service and securing more listings, all while leveraging smart solutions designed to put them in control of their business. HomeSmart is committed to taking the stress out of the transaction, and has pioneered strategies and gathered vendors to offer you and your clients a seamless experience from initial search to the closing table. I hope this issue inspires you to take your business to the next level, no matter what stage of your career you’re in. Get empowered, forge connections and defy limitations so you can have the business you want and the career you deserve—all with a little help from HomeSmart’s national network and trusted partners by your side. Cheers to you and your future success! Sincerely,

Todd Sumney Todd Sumney

Chief Industry Officer

THANK YOU TO ALL OF OUR HOMESMART MARKETPLACE PARTNERS

HomeSmart Agents Love Old Republic Home Protection At Old Republic Home Protection, we strive to be the industry's premier home warranty provider. But don't just take our word for it! See what HomeSmart Professionals agent Gregg Poiry has to say:

I am so happy to have Old Republic Home Protection with Debra and Kathy as part of my team. Debra is always available to help my clients. She is hardworking, and she drives customer support. When I have a question or need to talk about coverage, they are both just a phone call away, seven days a week. They also help provide training to our newly-licensed agents, explaining in detail the different plans and options. Without a doubt, I highly recommend Debra, Kathy and of course Old Republic Home Protection. Gregg Poiry HomeSmart Professionals Agent

Visit www.orhp.com/homesmart to learn more.

Bridge Loans Help You Close More Deals With housing inventory low all over the country, our Transitional Bridge Loans can give you a true advantage over your competition. This unique funding tool allows your client to buy NOW, without rushing to sell their home first. Let’s look at what you are giving your client with a bridge loan:

When they eventually sell their home, you’ve made two sales from one client! We’d love to help you dominate your market with this! Reach out to us at 415.926.4444 or info@pacificprivatemoney.com to learn more.

1. More time to move 2. Need to move once instead of twice 3. Peace of mind—house doesn’t sell before they find their next home 4. The ability to place cash-like offers on their next home 5. Speed and reliability

MARKETING DESIGN CENTER SWAG

Show off with some HomeSmart swag! From apparel to personalized promotional items, our branded gear will help you represent your business in style. Visit the Marketing Design Center now to purchase HomeSmart gear now. 6

Automate Social Media Video Content: Get Your Time Back! The number one reason that real estate agents don’t post consistently on social media is time. There is never enough of it! Having a professional and engaging social media presence doesn’t have to take 10+ hours a week or cost hundreds of dollars. Our new Automated Content puts you back in control of your time and social media feeds. With one push of a button the Agent By Design platform will automate your content to the social media platforms of your choice with professionally created posts and videos. Plans start at just $25 a month! Learn more at AgentByDesignco.com/HomeSmart-Realty and use coupon code: homesmartvid to get $10 off the Video Plan.

Succeed the Smarter Way with Constant Contact If you’re considering getting started with online marketing for your properties, you may already be overwhelmed by too many tools, and never-ending expert advice. If you’re already doing online marketing, you may be frustrated to find that getting more new buyer and seller leads, as well as extra attention for your listings, is not as easy as many claim. Constant Contact is a trusted partner in helping HomeSmart agents work smarter—and we can help you succeed the smarter way. With all the tools you need in one place, we make it easy to quickly and affordably attract buyers, and sell more homes—helping you achieve real results. Get started at bit.ly/CTCT-HSI 7

Utility Concierge: Connecting Your Clients With an Easy Move Utility Concierge is a value-added service that makes your client’s move easier while making you look great. We eliminate the stress of moving by providing a Personal Concierge to set up and schedule all their home services in one quick phone call, as a free perk for working with you. About three weeks before closing, a Personal Concierge will help your clients create a customized home connection plan to fit their needs. We set up and schedule all their services with one friendly point of contact. And the best part is, our service is totally FREE to you and your clients. Have questions or want to learn more? McKenna Fox, your Account Manager, can be reached at mckenna.fox@utilityconcierge.com or 972.737.7167.

Introducing Knock's New Promise: 30-Day Closings, Guaranteed! Houses are moving fast and so are we! Knock Certified Agents will now be able to guarantee 30-day closings with us, or your client will get $5,000. Through our flagship Knock Home Swap™, we’ve empowered homeowners to put down winning offers that let them buy their new dream home before they list and sell their current house. Now we’re guaranteeing they can do that quickly to keep up with today’s competitive market. Plus, we know the number one thing your clients want is to be settled in their new home. A delayed closing is stressful for you and everyone else involved. We’re committed to making sure you and your clients experience the smooth, stress-free process of an on-time closing, or we will make it right. Visit Knock.com/Closing-Guarantee to learn more.

Get in Front of More People Inventory is at an all-time low and listings are scarce. To compound this problem, the digital noise in the inboxes of your prospects is continuously increasing. How can you break through the pollution that’s keeping you from connecting with your future and past customers? Real estate is an emotional purchase, fueled by feelings. A strong connection, trust, warmth, and comfort are the core of a solid relationship and a successful transaction. Now more than ever, video needs to play a crucial role in your business. You, your face, your voice— they are all unique to you and only you. It’s time for you to be in front of more people more often with BombBomb video.

Visit BombBomb.com/HomeSmart to start a 14-day free trial, no credit card required.

MARKETING DESIGN CENTER Market your business with these great products—all available on the Marketing Design Center. Agent Branding Property Marketing Lead Generation Branded Merchandise

Look What HomeSmart Agents are Saying About Updater!

Updater provides a service that every homeowner needs. It takes away the stress of worrying about transferring utilities and remembering the little things that are so easy to forget during a move. The system provides helpful tips and reminders, and ultimately makes the buying or selling process so much smoother. I send a note to each one of my clients at the beginning of the transaction and immediately set up an Updater account. It's become part of my checklist for each deal and my clients LOVE it. Now I can spend more time guiding my clients rather than gathering utility numbers or sending transfer reminders at the last minute because Updater does it for me! Thank you for such a great addition to my business, Updater! Sara Breese HomeSmart Real Estate Momentum

Visit Updater.com to learn more.

More listings, More Referrals and More Repeat Business Homebot, offered by Black Knight, is an innovative client engagement solution that provides agents with an effortless way to regularly engage with clients and prospects to help generate more listings, referrals and repeat business. Homebot delivers the data homeowners want and need to keep them engaged and keep you top of mind. Each month contacts are sent an automated customized interactive report that contains valuable information specific to their properties, including:

• Current property value • Available equity • Housing market data • Tips for saving money on mortgage payments • Strategies to help them buy their dream home • Ways to leverage their home equity

Homebot emails have a higher than average open rate – 60% – and low unsubscribe rate – less than 2%. Get more listings, referrals and repeat business with Homebot. Start your free 30-day trial today.

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