Marketplace Partner Quarterly Magazine - Fall 2022

LETTER FROM THE EDITOR

Dear Reader,

As the market ebbs and flows, it’s more important than ever to find the right resources and tools to support your growth—and your clients—on the path towards success. No matter the challenges, preparation and adaptability will help you navigate any market.

This issue of the Marketplace Magazine explores the many thoughtful resources and innovative services available exclusively to HomeSmart agents, each designed to fuel your business and push your career to the next level. Discover new ways to provide your clients with exceptional service, support your growth and generate leads all with the help of our tried and trusted partners.

In an industry where relationships matter, we’ve vetted the nation’s best to connect you with the partnerships you need to go beyond expectations. HomeSmart’s extensive network and trusted partners will help you unlock new opportunities, and stay ahead of the competition at every stage of your career. You deserve more, and opportunity is calling—are you ready?

Sincerely,

Todd Sumney

Todd Sumney Chief Industry Officer

THANK YOU

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When to Talk About Home Warranties?

As a real estate professional, you’ve seen firsthand the significant value and budget protection an American Home Shield home warranty can provide, but when is the right time to bring it up with your buyers?

Turns out there are many great times throughout the home buying process where talking about the home warranty makes sense, and there are a few good times:

• At a home showing

When writing an offer

During the home inspection

After closing

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There’s always more than one right time to talk to your clients about the advantages of American Home Shield home warranty. Visit us online at ahs.com/realestate to learn more.

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A

Approach to Lead Generation.

Get Property Reports

Access the most up-to-date real estate data, including property and homeowner information, sales history and comps, legal descriptions, plat maps, tax records and more.

Create a Walking Farm®

Select different neighborhoods to instantly gauge sales activity and generate and track leads. Save prospect lists and export mailing labels.

View Farm Alerts®

Build Allegiance & Relationship Capital

The SMART agent is reaching out more than ever. We all know that real estate is a numbers game. The more relationships we can create, nurture and insulate, the better our numbers.

How does HomeActions ™ help agents build allegiance and relationship capital?

HomeActions ™ is a content-rich email marketing service that portrays agents as "homeowner advocates."

HomeActions ™ helps agents build a thriving pipeline by creating an exclusive database from the agent's exiting and new contact sources.

HomeActions ™ is a trust-builder. The system positions agents as local experts and trusted homeowner advocates.

HomeActions ™ is hyper-local and engaging. Agents can include new listings, open houses, virtual tours, etc. Plus, built-in interactive content like the Neighborhood360 widget covers 150 million US street addresses and data on every neighborhood.

HomeActions ™ is a conversation-starter. Built-in predictive metrics show which contacts may be warming up for a transaction, and immediate engagement alerts can be set on articles to instantly connect agents with new opportunities.

What's Missing From Your Real Estate Business?

The real estate market is a roller coaster and it’s easy to get caught up in the never-ending ride, but there’s ONE tool that can help aid your efforts in becoming a strong real estate agent!

The one tool that helps agents get organized, stay top of mind with important leads and past clients, and build their online presence is a robust real estate CRM tool. With a robust real estate CRM tool, you’ll be able to effectively manage your database, set goals, create keep-in-touch tasks to build productive relationships, and, overall take the reins on your business!

Download our FREE CRM Buyers Checklist to find the right real estate CRM for you and get access to a FREE trial of our coveted real estate CRM!

The Secret to More Referrals and Repeat Business

Well, it’s not really a secret. You know the way to more referrals and repeat business is to stay in consistent contact with your sphere. But where do you find the time?

We can help.

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Can Sellers Coverage Enhance Your Listing?

The listing is ready to sell; it may have been staged, painted and organized to now compete in our changing market. Now what? Have you ever considered including a home warranty as a part of the selling process? Not only can a home warranty plan help provide ease to a buyer’s worries when considering a property, but it can also benefit the seller by helping to protect against unexpected covered repairs while on the market. How? With Sellers Coverage!

Super's sellers coverage truly is different! We cover all of the systems, components and appliances as our Simple plan, including components of the home's:

• Heating and Cooling System

• Electrical System

• Plumbing System

• Major Home Appliances, such as ovens and dishwashers

• Up to $10,000 for up to 6 months!

The seller doesn't pay anything upfront, they just agree to pay for one of our three plans for the buyer at closing.

Visit us at: www.hellosuper.com/realestate

The Free Luxury Real Estate Toolkit from LUXVT

If you’re looking to boost your brand and sign more luxury listings, the luxury toolkit from LUXVT can help. LUXVT has helped thousands of agents provide elite marketing services, create beautiful branding materials, and sell their listings in a snap.

When you create a LUXVT account, you automatically get access to the free Luxury Toolkit. This toolkit includes features like the Listing Presentation Creator, where you can make an entire beautiful 16-page digital presentation in just a few clicks. You can also use the Luxury Listing Planner, where you’ll get custom recommendations on how to put together the perfect marketing campaign. These tools are just the beginning! Create your account, explore LUXVT’s membership and listing campaign options, and discover more luxury resources at luxvt.com.

You Can Create Inventory in Your Market

Have you been looking for ways to create inventory in your market? It’s not impossible; it’s actually easy. There are so many homeowners sitting on a gold mine of equity in their home. They can use this equity as a down payment to propel them into their next home! Not needing to move twice, or to pay for temporary housing, they can save money and move in straight away! How? A private money bridge loan is the key to tapping into equity, making cash-like offers, and to getting into your next home first. With the ability to make noncontingent offers, you’ll be unlocking inventory for yourself and unlocking an ability for your client that they didn’t have prior!

Please feel free to give us a call at 415.926.4444

Do I Need Landlord and Homeowners Insurance?

Landlord insurance covers a homeowner from potential financial losses related to their rental properties. The policy allows the property owner to insure every part of the rental building that belongs to them. If you're renting your property, it's important to get this insurance.

However, landlord insurance is not mandatory to have, and many homeowners are unaware of the benefits associated with it. The first step to ensuring you are well protected in the event of a claim is to have the appropriate insurance coverage, which means your traditional homeowners insurance should be substituted for landlord insurance. When buying your landlord insurance policy, there are a number of actions you can personally take to lower the cost of premium you pay.

Visit steadily.com/partners to learn how you can earn cash for referrals.

Impress Your Clients with Utility Concierge

The nation’s top real estate agents trust Utility Concierge to connect their clients’ utilities and home services. As a HomeSmart agent, you and your clients receive this service for free!

In just one quick call, your clients will set up services for electricity, internet, security and more with the best providers, at the best rates. Utility Concierge will care of all the paperwork, schedule activations and hold the homebuyers’ hand through installation.

Schedule a virtual training today and meet your Account Manage.

The Benefits of Digital Ads as a Real Estate Agent

As a real estate agent, stepping into the world of digital ads can be daunting, but it doesn't have to be! There are many benefits to utilizing Facebook and Google Ads in your real estate business. For starters, it will give your business more exposure.

When you run ads to your desired audience, your business will be getting exposed to people who are most likely to get in touch. Digital ads can also improve your online presence! Your online presence is a major factor in creating your brand, and running automated ad campaigns gives you the time to focus on the other important aspects of your business while still generating new leads..

Did you know that Wise Agent makes Facebook and Google Ads easier than ever with our Digital Ads Feature? To learn more, read our blog on our Digital Ads Feature!

Engage New Customers Instantly, with Zero-Cost

Connecting your business to potential customers—in a way that demonstrates your competitive edge—just got easier.

Premier Partner Skyways Media offers HomeSmart agents the opportunity to commission a customized “Guide to Buying, Selling and Renting”. This beautifully designed publication will be full of information your customers want and need.

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What you don’t get is an invoice for this superb, branded publication!

Skyways Media covers costs by approaching relevant advertisers, who also add value to the publication’s contents. Your guide’s launch represents a way to strengthen your circle of influence too.

To discuss your customized, zero-cost publication with Skyways—a global leader in service-industry marketing initiatives—contact us today!

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A Personal Call After Each Service Experience

It’s pretty unheard of, but it’s our norm here at Platinum…

After each and every service call, we pick up the phone and check in to ensure our work is up to par, and the homeowner is happy. If for any reason they aren’t, we’re able to take care of things right away. Lingering issues aren’t left to fall through the cracks, and homeowners help us see how we can become even better at what we do.

It takes extra time (and team members) to make a personal call after each and every claim, and it’s certainly not the norm in our industry. Still, we believe closing the loop is essential, and we want to make sure your clients are happy.

You expect the best, and we’re here to help deliver that!

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in escrow.

features:

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money

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HOMESMART CLIENT

A New Way to Connect