Marketplace Community Magazine - Winter 2021 by HomeSmart

WINTER 2021

COMMUNITY

MARKETPLACE PREMIERE PARTNERS & RESOURCES FOR HOMESMART PROFESSIONALS

TABLE OF CONTENTS

Letter From the Editor

Thank You to Our HomeSmart Marketplace Partners

New “Canva-like” Design Center for HomeSmart Templates

Find the Best Real Estate CRM for Your Business!

The Entire Homebuying Process in One Place

There's a Better Way to Move

In Agents We Trust

Add High Value to Low-Inventory Offers

Looking for a Trusted Moving Company?

Look Like a Rock Star with Utility Concierge

Key Estates Extended Warranties Available for HomeSmart

A Business Case Against Digital Pollution

We're Thankful You Put Your Trust in Us

More listings, More Referrals and More Repeat Business

LETTER FROM THE EDITOR Dear Reader, As we head into the holiday season, the market may be cooling but real estate is still seeing fierce competition fueled by low supply. This time gives us all an opportunity to reevaluate our goals, and start to implement new strategies to grow our business as we ring in the new year. This issue of the Marketplace Magazine examines the innovative tools and solutions HomeSmart agents leverage to build meaningful connections, showcase their brands and provide their clients with the peace of mind they deserve. HomeSmart has always been committed to a seamless transaction from start to closing table, partnering with industry-leading vendors to offer you and your clients the best experience possible. The new year offers a fresh start—get ready to take your career to the next level with a little help from HomeSmart’s nationwide network and trusted partners! Whether you’re searching for new ways to stay competitive or offer your clients the edge they need to achieve their real estate dreams, I hope this issue inspires you to empower your business in 2022 and beyond. Cheers to you and your future success! Sincerely,

Todd Sumney Todd Sumney

Chief Industry Officer

THANK YOU TO ALL OF OUR HOMESMART MARKETPLACE PARTNERS

New “Canva-like” Design Center for HomeSmart Templates We are excited to announce a new, faster way to customize, edit and publish your HomeSmart digital content from the Marketing Design Center!

Keep your brand top of mind with your sphere and online audience with customized HomeSmart content.

All HomeSmart agents now get free access to Agent By Design's advanced graphic design tool to take your HomeSmart content templates and edit them for your business and brand in just a few minutes.

Get instant access for free at: agentbydesignco.com/homesmart-free-design Need MORE content? Agent By Design members get access to thousands of templates! Facebook, Instagram, Stories, Facebook covers, animation, email signatures, you name it, it's there. Every month we update our content with 100+ content pieces with both the image and caption already done for you and ready to post. Save time, stress and stop worrying about what to post with your new content-creating partner.

Easily add your logo, website, headshot, and upload your brand kit. Or take your designs to the next level by adding animations, overlays, video, music and more!

To learn more about our premium features, click over to: agentbydesignco.com/homesmart-realty

Find the Best Real Estate CRM for Your Business! Choosing the right real estate CRM for your business can be a challenge. There are many options available, and each one offers a different set of features.

Download your CRM Buyer’s Checklist and find the CRM that’s right for you!

Your CRM, or Contact Relationship Management system, is designed to help you stay organized and top of mind with all of your prospects, past clients, and important referral sources so you get more referrals and repeat business. To make it quicker and easier to find the CRM that’s best for you, we’ve created this handy CRM Buyer’s Checklist. With the right CRM, you’ll become the real estate professional that past clients remember and refer, and prospects choose to work with.

The Entire Homebuying Process in One Place RELNKS is proud to serve the real estate industry in the state of Arizona. RELNKS is the free, collaborative way to organize the journey to homeownership. Connect to your clients and manage the entire homebuying process in one place. With access to every resource and service needed to buy a home, you and your client can take any step of the process on RELNKS. That includes MLS listings, neighborhood data, mortgage applications, home inspections, insurance vendors, and so much more. An interactive checklist guides the process from start to finish, so even first-time homebuyers can feel confident. Our platform brings you and your client closer together to make your workflow easier and transparent. Once you’re connected on the platform, everyone participating will be able to follow along and share the journey. 6

Book a demo today to learn more or create your free account at RELNKS.com

There's a Better Way to Move Moving is often the most stressful part of the real estate transaction. That’s why Updater built a one-stop-shop for your clients to complete all of their moving to-dos in one, easy-to-use app. From forwarding mail to securing TV and internet, Updater helps your clients conquer moving like a pro. Free for all HomeSmart agents and brokerages, Updater is the ultimate moving

concierge tool, allowing you to enhance your client experience and drive value back to your business without lifting a finger… or a box! Click here to learn more about all the ways Updater benefits you and your clients. www.updater.com/solutions/real-estate

In Agents We Trust Knock wants to partner with you to help your clients win bidding wars and land the home of their dreams. With tools like the Knock Home Swap™ and Knock GO™, you can offer your clients cutting-edge lending solutions designed to compete. This means you can stress less about uncertain financing (and contingencies, closing delays, and deals falling through) and focus more on nurturing relationships that build your business. To learn more about partnering with Knock, head to knock.com. Or, get started by joining other HomeSmart agents signing up in your marketplace today!

Add High Value to Low-Inventory Offers When housing inventory is low and multiple offers are common, pressure can be high to submit winning offers and close deals as quickly as possible. Add value for buyers today and tomorrow with an American Home Shield® home warranty.

Click here to find out why home warranty coverage is a smart move for your buyers, or visit ahs.com/real-estate.

Here are a few of the potential benefits for buyers: • Provides peace of mind, particularly if inspections or contingencies are waived • Gives buyers a plan in case covered items fail after closing • Provides an increased level of risk management for agents • Helps manage the costs associated with covered home repairs

MARKETING DESIGN CENTER SWAG

Show off with some HomeSmart swag! From apparel to personalized promotional items, our branded gear will help you represent your business in style. Visit the Marketing Design Center now to purchase HomeSmart gear now. 8

Looking for a Trusted Moving Company? When it comes to moving companies, HomeSmart’s very own Bobby Lieb trusts no one else.

I have been recommending Muscular Moving Men to all my clients the past six to seven years, including my own kids! I am guessing the total number of moves they have done for my clients is over 100. They always answer their phone, and call my clients right away to ease their minds on packing and shipping their valuables and personal items. I believe they have done almost 30 moves for my clients in this crazy real estate market just in 2021. I want a local mover who gets the job done without any worries for my clients. Don’t make a mistake on your choice of a moving company…Muscular Moving Men is the BEST!!! Bobby Lieb HomeSmart Agent

At Muscular Moving Men and Storage, we are the only company in the world to provide Mover Athletes for every single move. The athletes are drug tested, trained, background checked and smoke free. We prioritize the success and health of our Mover Athletes to make sure they are in top quality for your moving day. We provide all HomeSmart agents with partner pricing and one complimentary packing supply kit for every client that books with us. That kit can be delivered to your client if they are within 15 miles. All packing supply orders over $100 get free delivery as well! Whether your client is moving up the stairs or across the country, Muscular Moving Men and Storage is here to provide the best moving services. We look forward to working with you and be sure to call today to get your free moving quote for your upcoming move! www.muscularmovingmen.com info@muscularmovingmen.com 2950 E Mohawk Ln, Ste 100, Phoenix, AZ 85050 (C) 602.32.-5204 (O) 602.923.6400

Have you been looking for a reliable local moving company for your clients? Look no further, as we are your official moving partner and the strongest name in moving. Since 2008, Muscular Moving Men and Storage has been client-experience obsessed, providing over 25,000 moves both locally and long-distance. In addition to our full-service moving offerings, we can assist you in the following areas: • Vault Storage • 24-Hour Secured Storage Facility • Packing Supplies • Packing and Crating • Senior Moving • Junk Removal and Furniture Donation Service • M3 Commercial Moving and Logistics

Look Like a Rock Star with Utility Concierge When you become a Utility Concierge referral partner, a Personal Concierge will help your clients set up and schedule all their services with one friendly point of contact. And we give you all the credit.

Have questions or want to learn more? McKenna Fox, your Account Manager, can be reached at mckenna.fox@utilityconcierge.com or 972.737.7167.

Your clients will love you for making their moves easier. You’ll love how great we make you look. Our service is free to you and your clients. No hidden fees. No catch. No reason not to become a referral partner.

Key Estates Extended Warranties Available for HomeSmart Key Estates Warranty is proud to offer our unique and economical extended home warranties to HomeSmart’s real estate professionals nationwide. This program provides extended warranty protection on a variety of appliances, systems and even structural components. In addition to innovative structural coverage on existing homes, setting this program apart from others is the level of flexibility built into our system. Homeowners choose their own repair provider when a covered appliance or system breaks down. Additionally, they can select optional coverage for “extras” such as swimming pools, spas, freezers and more to further customize their plan.

One Year Appliance and Systems Warranties are $425, and two year plans are $765. Optional Structural Coverage is $175 for one year, or $320 for two years plus a structural inspection. Contact Us: Website: www.KeyEstatesWarranty.com Email: Sales@KeyEstatesWarranty.com Phone: 866.394.5135

Human-Centered Communication: A Business Case Against Digital Pollution Unwelcome digital distractions - they’re all around us. Digital noise and pollution reduce our ability to connect and communicate with the people who matter most. At risk are revenue and relationships. It’s time for restoration and innovation...for our own benefit and for our stakeholders, businesses, and society. The only viable path to attention, trust, engagement, and reputation online calls us to consciously put others first, today and in the future.

Visit BombBomb.com/Book to learn more and order today!

Learn the philosophy and practice to break through, earn attention, build trust, create engagement, strengthen relationships, and grow revenue in an increasingly noisy and polluted digital environment.

MARKETING DESIGN CENTER Market your business with these great products—all available on the Marketing Design Center. Agent Branding Property Marketing Lead Generation Branded Merchandise

We’re thankful you put your trust in us • A Home Warranty Plan for every budget – starting at $370! • Rekey service included for home buyers, up to 6 keyholes and 4 identical keys • Platinum with Total Care upgrade covers labor and other specified costs for items under manufacturer’s warranty! • No dollar limit on adding R-22 or R-410A refrigerant when completing a covered air conditioning repair! • Pre-season HVAC Tune-up Option available Debra Comer & Kathy Lansford

Home Warranty Specialists 800.282.7131 Ext. 1702 C: 760.668.5220 DebraC@orhp.com | Kathy@orhp.com my.orhp.com/debraandkathy See CA 6.2 plan for complete coverage details. This is a paid advertisement.

More listings, More Referrals and More Repeat Business Homebot, offered by Black Knight, is an innovative client engagement solution that provides agents with an effortless way to regularly engage with clients and prospects to help generate more listings, referrals and repeat business. Homebot delivers the data homeowners want and need to keep them engaged and keep you top of mind. Each month, contacts are sent an automated customized interactive report that contains valuable information specific to their properties, including:

• Current property value • Available equity • Housing market data • Tips for saving money on mortgage payments • Strategies to help them buy their dream home • Ways to leverage their home equity

Homebot emails have a higher-than-average open rate of 60%, and low unsubscribe rate of less than 2%. Get more listings, referrals and repeat business with Homebot. Start your free 30-day trial today. LEARN MORE

HOMESMART CLIENT

A New Way to Connect

Create a better experience for you and your clients with the HomeSmart Client mobile app. HomeSmart Client is integrated with your RealSmart Agent mobile app for a streamlined experience. Tell your clients to download it today!