2017: Your Year to Thrive Todd Sumney
Elevating Your Brand & Visual Identity
Marketing, Branding & More!
Our Commitment to You!
TOOLS FOR YOU Building YOUR Brand!
TOOLS FOR YOU Building YOUR Brand!
MOMENTUM & GROWTH! • 2015 REALTOR® Magazine Franchising List • 2015 Entrepreneur Magazine Top Low Cost Franchises List • 2015 Entrepreneur Franchise 500 List #376 (4th highest ranked real estate franchise) • 2015 Inc. 5000 #2986 (a three-year growth of 120 percent) • Net positive franchisor growth in agent count and office count since franchising began • 89% of all inbound calls are answered without going to voicemail
11,086 !
19 States! Oregon Washington Idaho California Arizona Colorado Florida Oklahoma Illinois
Indiana Nevada New Jersey New York Pennsylvania Rhode Island Texas Utah Soon: ????
101 Offices 11,086 Agents
Milestones Hit By Franchisee’s • 2015 RISMedia Power Broker Report – (Phoenix) (Also Real Trends) Sales Volume No. 15, Transaction Sides No. 12 • 2015 RISMedia Power Broker Report – (HS Evergreen in Irvine, Calif.) Volume No. 168, Transaction Sides No. 353 • Year-over-year growth of more than 100 agents + Top 5% in State in 1 Yr. (HomeSmart Professionals Real Estate in Providence, R.I.) • Year-over-year growth of more than 25 percent (HomeSmart Professionals in Palm Springs, Calif.) • 2015 Phoenix Business Journal Book of Lists – No. 1 Residential Real Estate Brokerage 2015 No. 1 Residential Real Estate Agent (Bobby Lieb) • 2015 Real Trends Top 100 Agents – Bobby Lieb (Phoenix)
PR – Public Relations • RIS Media / Real Estate Magazine. • 1st Ever National Cover Story • 1 more Variable Cover and story • 6 Broker Spotlights • 6 Commentary Columns • 9 Business Development & Tech Tips • Print & Online Ads
Marketing, Branding & More!
1.
Know. Calendar. Do.
REALTOR® Job Description Licensed realtor must have knowledge of, and execute – the following job responsibilities: •
Stay current on market trends, area information, marketing opportunities, financing options and regulatory compliance issues
•
Prospect and generate leads for business
•
Database management and keeping in touch with sphere of influence, past clients & prospects
•
Follow up on new leads and current clients
•
Presentations to sellers and buyers
•
Transaction management of listings and buyers site sales
•
Design and implement marketing plans for sellers
•
Identify and show property to buyers
•
Write and negotiate contracts attend closings
Compensation: $$$Commission based on production
REALTOR® Job Description Licensed realtor must have knowledge of, and execute – the following job responsibilities: •
Stay current on market trends, area information, marketing opportunities, financing options and regulatory compliance issues •
Prospect and generate leads for business
•
Database management and keeping in touch with sphere of influence, past clients & prospects
•
•
Follow up on new leads and current clients
•
Presentations to sellers and buyers
Transaction management of listings and buyers site sales •
Design and implement marketing plans for sellers
•
Identify and show property to buyers
•
Write and negotiate contracts attend closings
Compensation: $$$Commission based on production
YOU ARE HOMESMART! Celebrating YOUR Brand!
According to NAR
79% of a REALTOR’S business comes from referrals and their Sphere of Influence
According to NAR
79% of Consumers chose their REALTOR® through agent Sphere of Influence Marketing & Referrals
Only 9% comes from the Internet
According to NAR
92% of customers interviewed year 1 would use their REALTOR again or recommend them to a friend
5 Years Later?
5 Years Later? 13%
27/27
REALTOR® Job Description Licensed realtor must have knowledge of, and execute – the following job responsibilities: •
Stay current on market trends, area information, marketing opportunities, financing options and regulatory compliance issues •
Prospect and generate leads for business
•
Database management and keeping in touch with sphere of influence, past clients & prospects
•
•
Follow up on new leads and current clients
•
Presentations to sellers and buyers
Transaction management of listings and buyers site sales •
Design and implement marketing plans for sellers
•
Identify and show property to buyers
•
Write and negotiate contracts attend closings
Compensation: $$$Commission based on production
2. Trends Should Drive Your Strategies
Trend 1: Information Overload
“Every two days we create as much information as we did from the dawn of civilization up until 2003.” Eric Schmidt, CEO of Google
Trend 2: Return of The Human Touch
“We are passing from the “dazzle” era of technology and big data, to the more difficult tasks of wise application… we call this trend “the return of the humans” Emerging Trends In Real Estate Report, Urban Land Institute, 2016
“Zillow – around 140 Million visitors per month.” GeekWire, February 2016
“Most important to Home Buyers and Sellers: “Calls personally to inform of activities” 80% NAR Profile of Home Buyers & Sellers, 2015
Trend 3: The friend of a friend of a friend of a friend
“Further, though 82 percent of Realtors have a website for their businesses, only 3 percent of their total annual leads come from their website.� 10 real estate trends and marketing ideas to keep an eye on in 2016, Inman News April 2016
“While 75 percent of a Realtor’s business comes from referrals and word-of-mouth, agents still waste thousands of dollars each year on cultivating new leads.” 10 real estate trends and marketing ideas to keep an eye on in 2016, Inman News April 2016
According to NAR
79% of Consumers chose their REALTOR® through agent Sphere of Influence Marketing & Referrals
“Buyers recommending 3 times. Sellers recommending 3 times.�
NAR Profile of Home Buyers & Sellers, 2015
Trend 4: Younger Buyers
“In 2016, attracting these younger buyers will be critical to every agent's success.�
10 real estate trends and marketing ideas to keep an eye on in 2016, Inman News April 2016
“Gen Y comprises the largest share of home buyers at 32 percent, which is larger than all baby boomers combined. Gen Y also has the largest share of first-time buyers at 68 percent.� 10 real estate trends and marketing ideas to keep an eye on in 2016, Inman News April 2016
“Because this is also the generation that grew up with the Internet, Realtors will need to rely heavily upon popular real estate apps, such as Zillow, Sitegeist and Vert..� 10 real estate trends and marketing ideas to keep an eye on in 2016, Inman News April 2016
Trend 5: Inventory is King!
Strategies: Calm the chaos: 1. Have a written plan 2. Attend classes & learn 3. Pre-Printed Presentations 4. Create a team
Budget + Income Worksheet
Marketing Plan & Execution Attend Classes / Learn • Orientation • Business Planning • Marketing Essentials • SmartTools • SmartStart (3-day) • Business Planning (Again / Refresh)
Create or join a team?
3.
Claim It. Say It.
Key Phrases
Consumer
Key Phrases
Consumer
Downloadable in Your RealSmart Agent Panel
Key Phrases
Consumer
GET INFORMED. GET HOMESMART. GET THE HOME OF YOUR DREAMS. BUYING? SELLING? TALK TO ME! I CAN HELP!
4. Lead Generation: Presentation Pages, Drip Marketing Flyers, Social Media, Videos & Graphics
Entrepreneur Magazine’s Franchise 500 Award
Pre-Listing - Farming Video • New Pre-Listing Presentation Video / Farming email • Social Media Graphic – Links to Video
Social Media Graphics
Social Media
5.
Have & Use a Perfect Print & Digital Presentation (PDF, Keynote & Powerpoint)
6.
Automate & Create Custom Marketing
7.
Leverage The Right Technology
Agent’s Upload Header Images
Property Facebook & Twitter Cards
Agent & Broker Twitter Cards
Consumer Search
Mobile Responsive View
Android & IOS Apps • V1 Android and IOS App that pulls up the Property Search
New Smart Tube Intro & Outro
New Smart Tour • Create videos for HS and Non-HS listings included in tour
Digital Listing Presentation Live Comps • New Automated Flyers.
• Agents say “I did not know…”
8.
Postcards eCards
9.
LED Backlit Yard Sign
e
www.rismedia.com
HomeSmart International Reinventing the Real Estate Brokerage Model Page 92
HomeSmart International CEO & Founder Matt Widdows with their new, innovative backlit LED yard sign Reprinted with per mission of RISMedia,Inc., publisher of REAL ESTATE magazine
10.
Mobile Marketing
98%
Texting Thursdays
Email: Protected Mobile #: Given Freely
11.
FSBO
FSBO • The typical FSBO home sold for $210,000 compared to $249,000 for agent-assisted home sales.
Marketing Plan & Execution Build and Follow Your Marketing Plan… • Tab 2 in Excel file Marketing Worksheet
TOOLS FOR YOU Building YOUR Brand!