VOL. IV
“I AM NOT PARTICULARLY INTERESTED IN SAVING TIME ; I PREFER TO ENJOY IT.” *
* Eduardo Hughes Galeano, Secretary of the Penguin Treasury
00:00:07
hOme Field Agents GIGI RÜF | TRAVIS RICE | MARK SOLLORS | ARTO SAARI
WE ARE We design watches according to Swiss quality standards, and go out of our way to bring them to you at the right price. Why ? Because quality matters. Spending so much time on a product is only worth it if it is going to last.
What do penguins have to do with that ? Honestly, we have no idea. Time will tell…
Welcome hOme.
00:00:09
THE LINE ↘ Overview
00:00:11
A
↘ Aluminum
→ SPECS go to page 00:00:23 → COLORWAYS go to page 00:00:53
00:00:13
C ↘ Classic
→ SPECS go to page 00:00:29 → COLORWAYS go to page 00:00:55
00:00:15
G
↘ Graphic
→ SPECS go to page 00:00:35 → COLORWAYS go to page 00:00:57
00:00:17
R
↘ Radical*
→ SPECS go to 00:00:41 → COLORWAYS go to 00:00:59
* with a twist 00:00:19
SPECS ↘ Model by model
00:00:21
A-CLASS ↘ Thanks to the beauty of Anodized Aluminum, we can play with colors on a metal watch without any limitations. The result is a simple, modern and colorful timepiece. Proudly equipped with a double-locking clasp and a soft rubber band, purists and minimalists should find what they are looking for with the A-Class.
00:00:23
A
SPECIFICS
A-CLASS
→ Ø 35x42mm → 3-hand swiss quartz movement → 2-piece construction anodized Aluminum → 6mm pvd coated acid-etched crown → silkscreened crystal → contrast color second hands → sapphire-coated hardened mineral crystal → acid-etched stainless steel case back → rubber strap with stainless steel double locking clasp → Water resistant - 5atm (50m/150f) → Conceived, hand assembled and tested in beautiful Switzerland
A 00:00:25
“EVEN A FROZEN CLOCK IS RIGHT TWICE A DAY.” *
* Stephen Hunt, Founder of the Antartic Time Keeping Society
00:00:27
C-CLASS ↘ Our vision of a classic watch, the result of many conversations about what defines timelessness, and how to give it our personal touch. Design should always look effortless, no matter how many hours were spent in the process. Make good use of the ones displayed here – once they are yours, nothing could be more precious…
00:00:29
→ C-CLASS CANVAS LTD go to page 00:00:49
C SPECIFICS
C-CLASS
→ Ø 44mm → 3-hand swiss quartz movement → 3-piece construction stainless steel case → PVD color finish (select models) → 8mm acid-etched crown → super-luminova coated hour and minute hands → contrast color second hands → sapphire-coated hardened mineral crystal → acid-etched case back, individually numbered → rubber-touch leather strap with stainless steel buckle & contrast color inner layer → Water resistant - 5atm (50m/150f) → Conceived, hand assembled and tested in beautiful Switzerland
C 00:00:31
“THE FUTURE IS SOMETHING EVERYONE REACHES AT THE RATE OF SIXTY MINUTES AN HOUR” *
* C.S. Lewis, Head of Penguin Diplomacy
00:00:33
G-CLASS ↘ Inspired by our travels and quite a bit of time spent at Swiss railway stations, we looked for subtle ways to put some of our Swiss graphics roots into the G-class. The thick index line containing the date at 6 hrs is a nod in that direction while the exclusive double-plated dial provides depth and allows us to play with precise color codes.
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G SPECIFICS
C-CLASS
→ 38mm x 50mm → 3-hand swiss quartz movement with date → 2-piece construction stainless steel case → PVD color finish (select models) → double-plated dial with die cut indexes → 6mm acid-etched crown → super-luminova coated hour and minute hands → contrast color second hand → sapphire-coated hardened mineral crystal → acid-etched case back, individually numbered → genuine perforated leather strap with custom stainless steel buckle & contrast color inner layer → Water resistant - 5atm (50m/150f) → Conceived, hand assembled and tested in beautiful Switzerland
G
00:00:37
“ETERNITY IS LONG, ESPECIALLY NEAR THE END.” *
* Franz Kafka, Time travelling Penguin Ambassador
00:00:39
R-CLASS ↘ At first glance your typical big, straightforward all metal watch …with a couple of twists : amongst other things, the R is a tribute to Replica, a Swiss font with a Radical approach to typography. Look closer and you’ll notice similarities in shapes between the watch case and the numbers on the dial. As to what an authentic Swiss Made watch nicknamed Replica tells you about irony… your guess is as good as ours. Even so… we trust you will know when lunchtime comes !
00:00:41
→ R-CLASS CHRONO go to page 00:00:45 → R-CLASS CANVAS LTD go to page 00:00:49
R
SPECIFICS
R-CLASS
→ Ø 47.5mm → 3-hand swiss quartz movement → sapphire-coated hardened mineral crystal → 2-piece premium grade stainless steel case → PVD color finish (select models) → acid-etched case back, individually numbered → 8mm acid-etched crown → super-luminova coated hour and minute hands → contrast color seconds hand → custom stainless steel solid band → double locking clasp with custom stainless steel buckle → Water resistant - 5atm (50m/150f) → Conceived, hand assembled and tested in beautiful Switzerland
R
00:00:43
R-CLASS CHRONO ↘ Knowing what time it is, or keeping track of it are two different things, extra skills (or tools) are needed. This is why we went one step further with the Chrono version of the R-Class – actually two steps since it also comes with a date movement, for those of us who seem to never have that information on hand…
00:00:45
R
CHRONO
SPECIFICS
R-CLASS
CHRONO
→ Ø 47.5mm → 6-hand swiss quartz chronograph movement with date → sapphire-coated hardened mineral crystal → 2-piece premium grade stainless steel case → PVD color finish (select models) → acid-etched case back, individually numbered → 8mm acid-etched crown → super-luminova coated hour and minute hands → contrast color seconds hand → custom stainless steel solid band → double locking clasp with custom stainless steel buckle → Water resistant - 5atm (50m/150f) → Conceived, hand assembled and tested in beautiful Switzerland
R
00:00:47
CANVAS LTD SERIES Unbeknownst to most, the C-Class and the R-Class have the same band width, which means that the same band can fit both. This simple fact was what sparked the idea of doing a special series combining these two watches. Red & black quickly imposed itself as the combination of choice to emphasize the character of these models, each different and yet both united.
R-CLASS CANVAS LTD
C-CLASS CANVAS LTD
C R 00:00:49
COLORWAYS ↘ References
00:00:51
A-CLASS
ANODIZED CYAN № F12WD031U
A-CLASS
ANODIZED GOLD № F12WD033U
A
COLORWAYS
A-CLASS
ORANGE № F12WD034U
A-CLASS
VIOLET № F12WD035U
A 00:00:53
C-CLASS
ALL BLACK/cyan № F11WA001U
C-CLASS
ARCTIC WHITE/cyan № F11WA002U
C-CLASS
CAPPUCINO/tan № F11WA003U
C COLORWAYS
LTD C-CLASS
CLASSIC BLACK/tan № F11WA004U
C-CLASS
DUO BLACK/white № F12WA005U
C-CLASS CANVAS LTD FIERY RED/black № S13WA101U
C 00:00:55
G-CLASS
ARCTIC WHITE/cyan № F11WB011U
G-CLASS
PIRATE BLACK/burnt orange № F11WB012U
G-CLASS
EXCALIBUR GREY/cyan № F11WB013U
G COLORWAYS
G-CLASS
TRUE RED/grey № F11WB014U
G-CLASS
ACE OF SPADES BLACK/white № F12WB015U
G-CLASS
BRUSHED GOLD/black № F12WB016U
G 00:00:57
R-CLASS
ICE/black № F12WE041U
A-CLASS
ASH/orange № F12WE042U
R-CLASS
CLASSIC SILVER № F11WC021U
R-CLASS
AFTERDARK BLACK № F11WC022U
R
COLORWAYS
LTD R-CLASS
CLASSIC MIRROR № F11WC024U
R-CLASS
GOLD RUSH № F12WC025U
R-CLASS CANVAS LTD FIERY RED/black № S13WC121U
R 00:00:59
 
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PHOTOGRAPHY Roger Baumer www.rogerbaumerphotographie.ch Retouching www.cecilandcecil.com