Optimism Style Guide WINTER 2015

OPTIMISM OPTIMISM OPTIMISM OPTIMISM #9

?!

U MIGHT B

THE ONLY BIBLE

THAT PEOPLE READ

CONSIDER THIS

UR STYLE GUIDE

1. MAKE IT WORTH THE READ

2. MAKE ‘EM SWEAT A LITTLE BIT

3. HAVE A CLEAR THESIS

4. DON’T SPOON-FEED THE READER

5. ALWAYS LOOK FOR A NEW WAYS TO TELL YOUR STORY

6. DON’T SHOVE A MESSAGE DOWN SOMEONE’S THROAT

#7 THERE IS NO SUCH THING AS ORIGINAL

BUT YOU CAN BE IMAGINATIVE

TAKE YOUR TIME

#9 BE GENTLE, BUT NOT SUBDUED

#10 DRAW FROM YOUR INNERMOST FEARS

#11 BALANCE YOUR TONE

#12 DON’T OVERTHINK IT

#13 BE OPTIMISTIC

OPTIMISM OPTIMISM OPTIMISM OPTIMISM #9