OPTIMISM OPTIMISM OPTIMISM OPTIMISM #9
?!
U MIGHT B
THE ONLY BIBLE
THAT PEOPLE READ
CONSIDER THIS
UR STYLE GUIDE
1. MAKE IT WORTH THE READ
2. MAKE ‘EM SWEAT A LITTLE BIT
3. HAVE A CLEAR THESIS
4. DON’T SPOON-FEED THE READER
5. ALWAYS LOOK FOR A NEW WAYS TO TELL YOUR STORY
6. DON’T SHOVE A MESSAGE DOWN SOMEONE’S THROAT
#7 THERE IS NO SUCH THING AS ORIGINAL
BUT YOU CAN BE IMAGINATIVE
TAKE YOUR TIME
#9 BE GENTLE, BUT NOT SUBDUED
#10 DRAW FROM YOUR INNERMOST FEARS
#11 BALANCE YOUR TONE
#12 DON’T OVERTHINK IT
#13 BE OPTIMISTIC
OPTIMISM OPTIMISM OPTIMISM OPTIMISM #9