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3/29/12

CallToActionInformationFlow – Issuu

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Call to action: data flow between components

Data formats Assumption: one CTA per ad only. The CTA and the ad is reviewed together.

CM to Ad Serving The CTA data will be embedded in the existing ad data.

The CTA data for each CTA will be: type sticker data Example of the format: trac.tissuu.com:8000/trac/wiki/CallToActionInformationFlow

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3/29/12

CallToActionInformationFlow – Issuu

{ "type":"websitetraffic|storecustomers|subscribers", "sticker":{ "text":"Don't miss<br/>out on Rogue.<br/>Subscribe<br/>now!", "font":"Times", "theme":"orange|red|yellow|blue|purple|green|brown|grey|pink|black" }, "data":{ "url":"http://www.elgiganten.dk", "inframe":true } } Example of ad data with CTA: {

"ad_id":"4f688248-a3590", "creative":{ "view_mode":"doublePage", "docname":"synfibercatalogue", "page":"1", "username":"synfiberworkwear", "title":"Synfiber workwear ", "body":"Synfiber workwear catalogue 2012/2013", "docid":"120305120912-2768ad24937a436ea4982edc223e73d5", "ad_cta":{ "type":"websitetraffic|storecustomers|subscribers", "sticker":{ "text":"Don't miss<br/>out on Rogue.<br/>Subscribe<br/>now!", "font":"Times", "theme":"orange|red|yellow|blue|purple|green|brown|grey|pink|black" }, "data":{ "url":"http://www.elgiganten.dk", "inframe":true } } }, "token":"2532a875ac1285e9235f8363a579acee5bf830c3ff6c71bac851a73e0c19a7c22554b36f83dcf4ea2b665bea16 }

Reader to Tracker Sent via a HTTP-ping as for ads.

Data sent: type: impression | click adid : unique identfier for the ad of the CTA page : which page (not pages) was the sticker shown/clicked on Example of the format:

CTA impression: http://tracker.issuu.com/adss/110221115110-da70cb99a85542ffbe36daf886dce32a/pixel.gif?act=cim&pg=4&ai CTA click: http://tracker.issuu.com/adss/110221115110-da70cb99a85542ffbe36daf886dce32a/pixel.gif?act=cclick&pg=5

Note: The pingbacks do not have states, meaning that if a sticker is shown on the same page for more than one time, it will be tracked for each individual time. And the same goes for click

trac.tissuu.com:8000/trac/wiki/CallToActionInformationFlow

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