SPONSOR PROPOSAL
WWW.DEADRINGERSDRIVEIN.COM • INFO@DEADRINGERSDRIVEIN.COM
PLAYING SOON the
lost boys
SATURDAY SEPT. 15TH, 2012 | Doors open @ 5:30 LIVE M USIC FROM THE UNION LINE! FOOD TRUCKS!
CLASSIC CAR
& BIKE SHOW
CARNIVAL RIDES!
A FOUR STORY MOVIE SCREEN! GIVEAWAYS! 6 HOURS OF ENTERTAINMENT!
GOOD OL’ BOYS
10
$
(PRE-PURCHASE ONLY)
RACE SHOP
PRE-PURCHASE YOUR MOVIE TICKET ONLINE TO BE ENTERED TO WIN.
tickets, sponsorship opportunities & info at: WWW.DEADRI NGERSDRIVEI N .COM
GOOD OL’ BOYS RACE SHOP
SCHEDULE EVENT
TIME
Doors open
5:30 pm
DJ Set Begins
(Spinning ROCK ‘N’ ROLL)
CONCERT: The Union Line
ALSO ON HAND THROUGH THE NIGHT
6:00 pm
• D ead Ringers Concession Stand featuring snacks,
7:00 pm
• vendor booths
refreshments, beer, and your favorite throwback candies
• Carnival rides
CB650 Raffle winner Announced
8:00 pm
Sponsorship Ads Begin
8:15 pm
feature film: “the lost boys”
8:30 pm
• horseshoes
Everyone Gone By
11:00 pm
• RETRO PHOTO BOOTH
3 HOURS
to reach out to the dead ringers ride & drive-in attendees BEFORE THE FILM
• t he official dead ringers merchandise booth • C lassic Car & Motorcycle Show • NEW CAR SHOWROOM • the helpful skeleton crew • clean restrooms
DEAD RINGERS PRESS RELEASE Contact:
Ella Newman 310-200-3658 ella@deadringersdrivein.com
COMING SOON:
www.DeadRingersDriveIn.com www.twitter.com/DeadRingersOC www.facebook.com/DeadRingersDriveIn
DRIVE-IN MOVIE THEATER TO RETURN TO ORANGE COUNTY, CA Local Drive-In Movie to Showcase Classic Cinema, Vintage Cars, Live Music, Food Trucks and More at Oak Canyon Ranch
On Saturday, September 15th, 2012, Dead Ringers Ride & Drive-In will debut at Oak Canyon Ranch in Orange County, CA. Locals in cars and motorcycles will drive up to watch ‘80s cult flick “The Lost Boys” on a four story drive-in movie screen. Dinner and movie snacks will be provided by food trucks and concession stands on site, and live music will be performed by local indie rock band The Union Line. Other event festivities include carnival rides, vendor booths, and a raffle to win an ‘81 Honda CB650 motorcycle. Six hours of entertainment will be available to Orange Countians at a recessionfriendly $10 per personal ticket. In an era of virtual social ties, Dead Ringers Ride & Drive-In seeks to bring back the popular social network of the 1950s: the drive-in movie. The key to making the event different from failed drive-ins of the past is creating an event larger than just a movie. Dead Ringers founders Amy Hood, Jennifer Hood and Lindsey Bro intend to do this by adding other entertainment to the night that appeals beyond the film to a varied audience. The drive-in is expecting to draw 2,000 people, from tweens to active adults, who will come to see the classic car and bike show, take photos in the retro styled photo booth, ride the lake paddle boats, listen to the local bands lineups, and then wind down for a film. The event will take place at Oak Canyon Ranch, a large property on the outskirts of Tustin and Irvine. Set apart just enough to feel beyond the Orange Curtain, and close enough to most of South and Central County to be closer than Disneyland, Dead Ringers will be an escape that’s just a few miles away. Overnight camping is also offered just up the road from the ranch for a real night away from the hustle and bustle of urban OC. Tickets are currently being pre-sold at www.indiegogo.com/ deadringers. For more information visit www.deadringersdrivein.com. About Dead Ringers Ride-In & Drive In: Dead Ringers Ride & Drive In was started in early 2012 by three twins, a pair and a spare, living and working in Orange County: Jennifer Hood, Amy Hood and Lindsey Bro. The drive-in will be a limited engagement season offering 4 shows through the end of the year. Drive-in events will start at 5:30pm on a weekend night, with live bands starting at 7:00pm and the film starting at 8:15pm. Sponsorship and advertising opportunities are available. Dead Ringers is pairing with schools and charities to donate portions of ticket sales to worthy local causes. ### For more information or to schedule an interview with the Dead Ringers founders, contact Ella Newman at press@deadringersdrivein.com or 310-200-3658.
700 2,000 162,250 4 PEOPLE
Projected to attend
(Based on similar events held in LA and SD)
SHOWS
MEDIA IMPRESSIONS
IN OUR LIMITED ENGAGEMENT SEASON
4
STORIES
HEIGHT OF THE MOVIE SCREEN.
CARS & MOTORCYCLES
From online articles on Dead Ringers in just our first 2 weeks
6
HOURS
Of ENTERTAINMENT FOR EVERYONE!
4
FOOD TRUCKS
PLUS A PLETHORA OF FRESH POPCORN, CANDY, DRINKS, AND SNACKS AT THE CONCESSION STAND.
TH E
dead ringers audience
THE MAJORITY OF THE DEAD RINGER AUDI ENCE IS IN THE 20-40 AGE RANGE.
• They are empowered consumers • They ARE ACTIVE ON SOCIAL MEDIA PLATFORMS • They are social networkers who discover new music and ideas and spread the word to their friends • THEY ARE ACTIVE MEMBERS OF THE ORANGE COUNTY COMMUNITY • They are looking for NEW, AUTHENTIC EXPERIENCES AND CULTURE • THEY HAVE DISPOSABLE INCOME
• They are passionate about music, arT, CARS, MOTORCYCLES, FILM, AND THE QUINTESSENTIAL CALIFORNIA CULTURE OF SURFING, SKATING, AND ALL THINGS OCEAN MINDED • THEY ARE PEOPLE WHO ENJOY QUALITY BRANDS AND PRODUCTS AND ARE WILLING TO SPEND THE MONEY TO GET THEM • they are forever young, no matter what their actual age is. They aren’t scared by new things and ideas, but they still value those age-old, timeless traditions such as the drive-in
SOCIAL MEDIA
FOLLOWING 860
226 553
81 STA R R I N G :
TWITTER Instagram FACEBOOK
FACEBOOK GENDER/AGE BREAKDOWN
FEMALE 53.6% AGES
MALE 45.1%
2.9%
1.6%
35-44
45-54
55-64
6.9%
2.2%
1%
0.6%
15.9%
15.9%
6.4%
13-17
18-24
25-34
0.4%
9.7%
24%
TOP CITIES REACHED
IN OUR FIRST 2 WEEKS ON FACEBOOK
San Clemente, CA Los Angeles, CA Costa Mesa, CA Mission Viejo, CA Irvine, CA
avERAGE people talking about Dead ringers PER WEEK: 281 Unique FACEBOOK visitors PER WEEK: 6,328 AVERAGE PAGE VIEWS PER DAY: 96 AVERAGE INTERACTIVE USERS PER POST: 49 Average user reach per post: 467
Lake Forest, CA Laguna Beach, CA Long Beach, CA Newport Beach, CA Orange, ca
OFFICIAL DEAD RINGERS SITE IN OUR FIRST 2 WEEKS Official Site Page Views: 16,637 Official Site Visitors: 2,673
average pages viewed per visit on official site: 6 AVERAGE TIME SPENT ON SITE: 00:02:54 MINutes
avg. weekly reach:
14,093
LOCATION SPOTLIGHT
OAK CANYON RANCH 5305 SANTIAGO CANYON RD, SILVERADO, CA 92676
b
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e DRIVE-IN GATE
a
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k
j
h i
ENTRANCE
DRIVE-IN LOT
FESTIVITIES LAWN
a b c d e f g h i j k l m
DRIVE-IN MOVIE SCREEN MOTORCYCLE PARKING CAR, TRUCK, & SUV PARKING CARNIVAL RIDES CAR SPONSOR SHOWROOM MOVIE CONCESSIONS DINING AREA CONCERT STAGE RESTROOMS VENDOR MALL DEAD RINGERS MERCH FOOD TRUCK CARAVAN LOVER’S POND
OAK CANYON RANCH IN RELATION TO ORANGE COUNTY Map courtesy of James Event Productions
GIVING BACK
to orange county schools Who: San clemente High school AVID Program
hat AVID is: A college and life skills preparatory program designed to ready students for W their future educational and career paths. • AVID impacts 105 schools, 17 districts and has 12,000 students in Orange County. • Offered as an elective class, students must apply to be a part of the AVID program. With a focus on instruction, tutorial, efficiency, motivation, and planning techniques, students receive the academic survival skills necessary to achieving larger life goals. AVID students are taught the importance of planning, self-discipline, personal ownership and responsibility from as early as middle school. What dead ringers wants to do:
• Provide crucial funding for the SCHS AVID program. • Offer a college or secondary education scholarship to eligible SCHS AVID students. • Provide real work experience and volunteer opportunities for SCHS AVID students.
How:
• At the door, movie-goers note they are here on behalf of AVID and $1 of their ticket will go to the night’s AVID Fund. • 30% of raised proceeds from the night go to the Dead Ringers Ride & Drive-In Scholarship Fund for an eligible SCHS AVID student pursuing secondary or trade school education. • 70% of proceeds goes to program funding for the SCHS AVID program. • At the discretion of the AVID Coordinator, a check will either be written at the end of each Dead Ringers event, or at the culmination of the drive-in season.
Our Impact:
• Dead Ringers will aid in providing crucial funding for OC AVID students in 2012. • Dead Ringers will give students volunteer opportunities at the Dead Ringers Ride and Drive-In to increase their community service hours. • Dead Ringers will provide real work experience and internship opportunities for students to learn about large scale event production, planning, and marketing.
meet
THE
ringers
LINDSEY BRO
(channeling The Dude)
Cofounders Amy & Jennifer Hood are co-owners and founders of Hoodzpah Art & Graphics, a cutting edge graphics company based out of Orange County, California. They create branding, marketing material, and custom graphics and content for businesses from California to Australia to Japan. They’ve worked with clients like the Tribeca Film Festival, Surfline.com, Hurley, Vineyard Music and many more. They are students of culture and are always looking for ways to bring more of it into the Orange County scene. When not designing, they can be found showing their art in various galleries across Southern California. Lindsey Bro is a renaissance woman. She does freelance script writing for video games and has served as a brand consultant for large companies such as Sambazon. When not writing or curating all things cool, she can be found teaching yoga in Orange County. She is an appreciator of fine things and hopes to bring more of them to Orange County, CA, starting with Dead Ringers.
Producer
Ella Newman joins the Dead Ringers team as Producer after six years working behind the scenes at film festivals in New York and Los Angeles, capping it off as Publicist for NEXT <=> and New Frontier at the 2012 Sundance Film Festival. She brings her experience in special events, strategic communications, marketing, development, and social impact to run operations. Her passions are film and the Southern California arts culture of the ’50s and ’60s, making her the ideal person to bring this event to Orange County.
AMY HOOD
(channeling MARGOT TENENBAUM)
JENNIFER HOOD
(channeling GARTH ALGAR)