MEDIA KIT 2013
ABOUT LONG STORY SHORT TMG has been on the forefront of consumable media for the last 20 years. Heavily influenced by youth culture and action sports, we have traveled the globe with cutting edge youth brands, helping them broadcast their vision to the world. We define the best in the business; UTMG has it’s own high standards of how a production should be orchestrated. We pay attention to every detail so the client can focus on their jobs. Our productions seal the gap between internet webcast and high end network television broadcast. We always look to expand with new interactive technologies with a fresh approach that is leaps and bounds above the status quo. We pride ourselves in our ability to step into our clients shoes and understand the needs, wants and directives of each individual project.
Our productions seal the gap between internet webcast and high end network television broadcast.
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Based in Southern California
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Dedicated team members and partners in over 10 countries
Production locations: 1. Los Angeles 2. New York 3. Rio De Janeiro 4. Hawaii 5. Fiji
6. Mundaka 7. Australia 8. Africa 9. Hong Kong 10. Japan 11. Europe
WE ARE:
Youth Driven | Creative Adaptable | Innovative | Unique
SERVICES OFFERED GLOBALLY • HD Broadcasting • Same Day Media Creation • Commercial Story Telling • Action Sports Content • Fashion & Music Coverage • Internet Technologies •W ebsite Creation & Maintenance • Mobile APP Development • Interactive Broadcasting
FEATURING
ER
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YEARS OF EX
P
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TY
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OV E R
IEN
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E AT • P R O
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event SERVICES • Live Broadcasting • On Demand Video Services • Highlight Video Production • Interactive Content • News Reels • Creative Video Production • Web and Mobile Encoding • Multi-Location Productions •D igital Video Recording and Playback • Innovative Graphic Packages
REACH • Multi-Language • Multi-Platform •S econd Screen Functionality • Social Media Interactivity • Internet Streaming • HD Television • Mobile Devices • Social TV • On Demand Videos
BROADCAST WORK 2007-2012 2009 2010 2010 2010 – 2013 2012 2012 2011 – 2012 2008 – 2012 2010
Vans Triple Crown of Surfing Billabong Pro Mundaka US Open of Surfing Hurley Lowers Pro Volcom Pipe Pro Volcom Fiji Pro Red Bull movie premiere Vans East Coast Surfing Championships Pro Tec Pool Party Miss Reef World Championships
CA LLL AC CAL ACTTION ION TO TO TO
e m A
ag e 8 -1 8 sp en MORE THAN d
ans c i r
HOURS -PERDAY O N A N E L ECT RO N I C D EV I C E
T E L E V I S ION
REACHES MORE THAN
OF a huge potential audience for a television commercial. But even TV’s mass audience gets segmented as viewers fragment along age, gender and racial groups to watch particular networks, channels and programs.
According to the New York Times, “Americans aged from 8-18 spend more than 7.5 hours a day on an electronic device. That’s up from 6.5 hours a day, 5 years previous...and because so many of them are multitasking- say, surfing the Internet while listening to music- they pack on nearly 11 hours of media content into that seven and a half hours.”
Add ing i nter net to your bra nd’s broadcast ing agenda increases it ’s reach by
2 . 5 BILLION
people, g iv i ng you end less oppor t un it ies to reach your ta rget demograph ic.
TV has the properties of sight, sound and motion that traditionally set it apart from other media such as radio (sound only) or print (sight only). With its three-pronged assault on its viewers’ senses, TV is able to create broad awareness for a product. Television is considered a mass medium because of the numbers of people it reaches.
2,405,510,175
INTERNET USERS IN THE WORLD
JUNE 30, 2012 WORLD REGIONS POPULATION (2012 EST.)
AFRICA
ASIA
EUROPE
MIDDLE EAST
1,073,380,925 3,922,066,987 816,372,817 223,608,203
NORTH AMERICA
LATIN AMERICA/ CARRIBEAN
OCEANIA/ AUSTRALIA
WORLD TOTAL
348,280,154
592,994,842
35,815,913
7,012,519,841
INTERNET USERS DEC. 31, 2000
4,514,400
114,304,000
105,096,093
3,284,800
108,096,800
18,068,919
7,620,480
360,985,492
INTERNET USERS (LATEST DATA)
167,335,676
1,076,681,059
518,512,109
90,000,455
273,785,413
254,915,884
24,279,579
2,405,510,175
PENETRATION (% POPULATION)
15.6%
27.5%
63.5%
40.2%
78.6%
43.0%
67.8%
34.3%
GROWTH 2000-2012
3,606.7%
841.9%
393.4%
2,639.9%
153.3%
1,310.8%
218.6%
566.4%
USERS % OF TABLE
7.0%
44.8%
21.5%
3.7%
11.4%
10.6%
1.0%
100%
* Information from US Census Bureau, Nielsen Online, International Telecommunications Union, ICT Regulators, Internet World Stats by Miniwatts Marketing Group.
CASE STUDY:
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VOLCOM FIJI PRO
urrounded by an endless expanse of heavenly blue water, Tavarua Island is miles away from civilization. It takes at least an airplane, a car ride, a boat ride and many hours to reach this little piece of paradise. A surf break lies on a reef pass two miles out to sea from this small island that sleeps less than 100 people. For the average traveler/surf enthusiast, getting to an island this remote is a hassle; for a production crew attempting to put on a live broadcast, it’s nothing short of a logistical nightmare. Think 5 tons of gear worth over 5 million dollars and a 30 man crew going up against monster swells, corrosive sea air and water, and incredible distances that make communication nearly impossible.
UTMG was tasked with the mission of conquering all of this and more for the live production of the inaugural Volcom Fiji Pro. Cameramen carried state of the art equipment by boat over crystal clear water with treacherous reef lying just inches below, before finally reaching the broadcast tower. Fighting pounding waves, the crew safely unloaded all the gear to the tower where 8 cameras and 6 editing stations were set up over the course of a week. We took a look straight down that barrel (no pun intended) and laughed in the face of danger. Once the contest started it was a race against the clock, and the competitors, to get the whole crew shuttled out to the tower before the first heat. Our biggest challenge was sending the video signal from the tower 2 miles back to the island using state of art wireless connectivity. Over the course of 10 grueling days, with who knows how much blood, sweat and tears shed, the Championship Tour of Professional Surfers came and went. And despite all the complications, and trials, together through hard work we put on quite a show. Our greatest accomplishment: being able to achieve true HD video quality and not drop the signal for one second of Volcom Pro action.
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1 week setup 1 SATELLITE
2 Surf Breaks
MILE
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o out t SEA
CASE STUDY:
1 TOWER
fiji 46 SURFERS 1 JET SKI CAMERA
1 ISLAND
1 BOAT CAMERA 1 YACHT CAMERA
25 Person Crew 6 Editing Stations 8 Cameras
5 TONS OF GEAR
LINES OF RESOLUTION
from 3 Countries = 131 Cases of Equipment
100% Up Airtime
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WIRELESS VIDEO LINKS
CLIENTS
www.uncletoads.com info@uncletoads.com Venice, CA