Cats & Dogs Media Kit

PRINT & ONLINE

BATON ROUGE

2014 MEDIA KIT 2 14

WISE CHOICES MEDIA KITFOR LOCAL COMMUNITIES

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MEDIA KIT

WHO IS HOO?

HOO KNOWS® Community Digests and online products deliver for its readers and advertisers month after month. Carefully crafted with just the right blend of local products and services (ads), as well as useful content and resources. Busy pet owners on the go have consistently relied on these cleverly devised publications for over 16 years. HOO KNOWS® what pet owners are looking for.

HOO’s Local

HOO’s TArGETED

HOO’s Digital

Communities seek out local news, helpful tips from your neighbors, community events and informative directory listings of the products and services they need. HOO delivers the variety they seek.

Each title is formulated to connect families to the products and services specific to them. Family related content along with events, contests and promotions are also patterned to families who want to know what HOO KNOWS®.

Our magazine is formulated to drive readers to engage in a suite of online products such as our eye popping websites, unique SEO friendly content, social media, E-newsletters, digital E-magazine and much more.

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MEDIA KIT

HOO’s IN PRINT Publishing targeted publications for over 16 years have given the creators of HOO KNOWS® a unique and expert perspective on how to keep the readers coming back.

Our digests, because of their size, construction and formatting, ensure maximum shelf life and userbility.

10,000+ copies 300+ quality locations

We deliver per month to our network of more than where busy pet owners already go.

Our parents pick up their FREE issue of HOO KNOWS® at these high-traffic area businesses:

• Pet Stores

• Restaurants

• Tourism Bureau

• Veterinarian Offices

• Cafes & Coffee Shops

• Our Advertiser’s Businesses

• Food Stores • Dry Cleaners • Retail Stores

• Activity & Amusement Centers • Pet Agencies

AND MANY MORE!

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MEDIA KIT

HOO’s CONNECTED

• Our community driven website that tailors itself to any mobile device.

• We engage readers with a full suite of social media tools.

• Multi Faceted Email Marketing/Newsletter Program.

• Unique local online content that drives reader loyalty/participation.

• Digital magazine reader with live links and

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MEDIA KIT

archives. Your ad never dies.

• A full featured/graphical event calendar that you are free to submit to.

• Basic and enhanced advertiser listings using the latest geo targeting technology.

• Special sections, blogs, galleries, recipes and much much MORE….

DIGITAL RATES LEADERBOARD

website ads LEADERBOARD

SLIDER PROMO

728x90 $250 mo

RECTANGLE

RECTANGLE 180x150 (FIXED SIDEBAR)

$100 mo

MEDIUM RECTANGLE 300x250 $150 mo

SLIDER PROMO

MEDIUM RECTANGLE

908x300 $350 mo

Directory listings FEATURED

DISPLAYED ON HOMEPAGE

$75 mo

ENHANCED • • • •

VIDEO/SLIDESHOW CAPABLE EXPANDED DESCRIPTION CONTACT INFO MAP & ADDRESS

$50 mo

SUPER • • • • • • • • •

FULL PAGE LISTING WITH SIDEBAR ACCESS FULL WIDTH MULTI-LAYERED SLIDER MULTIPLE IMAGES ON PAGE VIDEO and/or SLIDESHOW READY ALL OF YOUR SOCIAL MEDIA TIE-INS WEBSITE LINK PRODUCTS/SERVICES CONTACT INFO MAP & ADDRESS

$100 mo

(+ $75 set up fee)

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MEDIA KIT

PRINT RATES CONSECUTIVE

magazine ads

all prices include FULL COLOR ads

FULL PAGE

1/8 PAGE

1/6 PAGE

1/4 PAGE

1/3 PAGE

1/2 PAGE 3/4 PAGE

12 x

$70

$95

$135

$175

$250

$375

$495

4x

$80

$100

$150

$195

$300

$325

$595

2x

$95

$105

$180

$230

$350

$525

$695

COVER SPONSOR

BACK COVER

INSIDE BACK COVER

INSIDE FRONT COVER

DOUBLE SPREAD

$300

$450

$450

$450

$700

1/2 PAGE 4.75” x 3.625”

1/4 PAGE 4.75” x 1.75”

1/2 PAGE 4.75” x 3.625” 1/6 PAGE 2.25” x 2.375”

FULL PAGE

3/4 PAGE 4.75” x 5.5”

4.75” x 7.5”

1/8 PAGE 2.25” x 1.75”

1/3 PAGE

1/4 PAGE

4.75” x 2.375”

4.75” x 1.75”

ad sizes

art specifications

REQUIREMENTS Trim Size: 5.375” x 8.375” Live Area: 4.75” x 7.5”

ACCEPTED FORMATS .eps - type to paths; .pdf - embed all fonts; .psd; .tiff; .jpeg

GRAPHIC FEES Initial Ad Set-up Fees - $55 Additional Ad Changes - $25-$45 Minor Text Changes - No Charge

Resolution: 300 dpi

DEADLINE FOR SUBMITTING ARTWORK: A month in advance on the 7th day.

ACCEPTED MEDIA Electronic Submission

Artwork should be in correct dimensions. Text cannot go beyond the live area.

HOO KNOWS® is not responsible for any errors on submitted ad material and no proofs will be given.

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MEDIA KIT