2 14 MEDIA KIT WISE CHOICES FOR COLOMBUS METRO AREA
CHATTAHOOCHEE VALLEY
WHO IS HOO?
“Family & Kids” is a monthly, free, digest-sized parenting resource. It offers tips & advice, creative ideas such as recipes & crafts, calendars of events, promotions and more. Showcase your business in our visual shopping guide because with our affordable pricing and our strategic distribution plan, this is the best option around to reach your target demo....moms/parents (the family decision maker)! Plus it’s even more affordable when you consider you are not wasting your advertising
HOO’s LOCAL
HOO’s TARGETED
HOO’s DIGITAL
Families want local news, helpful tips, community events and informative directory listings of the products and services they need. HOO delivers this information in a fun and effective way that is welcomed by parents. So much so, that our community relies on HOO to provide wise choices on local products, services and things to do. We are proud to provide this resource.
This monthly magazine is strategically designed to connect families to the products and services specific to them. Family related content along with events and promotions are also patterned to families who want to know what HOO KNOWS®. So every impression is a targeted, quality impression among this core parent demo, of primarily females 20-45.
Our magazine is formulated to drive readers to engage in a suite of online products such as our eye popping website, unique SEO friendly content, social media, E-newsletters, digital Emagazine and much more.
HOO’s IN PRINT Since Oct. 2010, “Family & Kids” has become the... With the...
LARGEST DISTRIBUTION...of any local magazine with 12,000 copies monthly •
MOST DIRECT DISTRIBUTION...with most of our copies being sent home directly to parents through schools, daycares, preschools and welcome packets •
• •
HIGHEST VOLUME OF ADVERTISERS
BEST PRICED VALUE PER IMPRESSION
LONGEST SHELF LIFE...due to our handy size and concise but varied content •
Effectively reaching Moms, Military Families & Newcomers
direct distribution
marketplace distribution
Sent home with EVERY CHILD through:
Provided in bulk at PRIME RETAIL locations:
• FT
Benning Elementary Schools, Daycares & Preschools
Publix Grocery Stores (5 locations in Columbus & Phenix City)
• Columbus/Phenix City Private Elementary Schools, Daycares & Preschools
• Chick-fil-A (5 locations in Columbus, Phenix City & Midland)
Included in WELCOME PACKETS:
•
•
Starbucks (3 locations)
Placed in the community WHERE MOMS FREQUENT:
•
FT Benning Weekly Welcome Briefing
•
New FT Benning Housing Resident Packets
Attractions
•
•
New Greystone Apartment Resident Packets
Churches
•
•
•
New Woodruff Apartment Resident Packets
Fitness Centers
•
Convention & Visitors Bureau Welcome Packets
Medical Offices and Hospitals
• •
Georgia Welcome Center on Williams Rd.
•
OB/GYN Expectant Mother Goodie Bags
Restaurants • Shops - clothing, consignment, boutiques, toys, etc.. •
WHO’s READING HOO 73% of U.S. household spending
46%
of all local households are comprised of
is controlled by
families
92%
s Momrepresent a
$2.4
women
of women
pass along information
Trillion consumer market segment
about deals or finds to others
Source: http://www.census.gov
what are they reading? •
editorial overview
Large, Local Family-Friendly Events Calendar
Fantastic Features...written in a very concise yet helpful way, which provides our readers little bits of resourceful information about a lot of things: Hoo’s Helpful, Hoo’s Healthy, Hoo’s Crafty, Hoo’s Hungry, Hoo’s Inspired, Hoo’s Parenting, Hoo’s News, Hoo’s Talking, Hoo’s History, Hoo’s Learning, Hoo’s Playing, etc.. •
• Cool Contests & Coupons...Hoo’s Cute – a photo contest featuring local children and Hoo’s A Winner – Sweepstakes offers for event tickets and prize packs., PLUS special discounts from our partners just for our readers •
Dining Deals...a list of area eateries that offer free or discounted kids meals, now that’s helpful info!
• Shopping Spree...a list all of our advertisers by category for easy reference so moms can make wise choices on products, services and providers for their families • Kid’s Korner...whether it’s a word or picture search, a puzzle, some jokes or fun facts...this allows the kids to enjoy our magazine too
Movie Mash-Up...reviewing family-friendly movies coming to theaters or DVD so parents will know before they go! •
special sections • • • •
Private School Directory (Expanded) – January, February Summer Camps/ Summer Fun – April, May & June Extra-Curricular Activities – July, August
Pumpkin Patches & Fall Festivals – October
• Private School Directory…a grouping of private school partners on one page for easy reference
Other Fun Stuff...WWW (Wonderful Worthy Websites), FAST FACTS, This Month In History, Sign Language Lessons, and Boredom Busters •
HOO GIVES YOUyou MORE HOO gives MORE added value us is more than addeda partnership valuewitha partnership withjust us a isprint moread than just a print ad
Social Media exposure through our facebook nearly 6,000 •ű Social Media Exposure through our facebook page withpage nearlywith 6,000 facebook fansfacebook & Pinterestfans & Pinterest Online digital Magazine your ads are repeated no extra chargeof tomore thousands of more •ű Online Digital Magazine wherewhere your ads are repeated at no extra at charge to thousands readers every readers every month, with hyperlinks to your website from your ad month, with hyperlinks to your website from your ad Free exposure through your supplied for our or website •ű Free Exposure through your supplied editorial editorial content forcontent our magazine or magazine website
email database of 1,000 over subscribers 1,000 subscribers andbygrowing, by which we send out monthly •ű Email Database of over and growing, which we send out monthly and quarterly emails, and and quarterly emails, and we can even custom design one just for you we can even custom design one just for you
additional Online exposure be by secured ads onlisting our website, listing your busi•ű Additional Online Exposure can be can secured placingby adsplacing on our website, your business in our directory, ness in our directory, or providing resourceful editorial content for our readers or providing resourceful editorial content for our readers
Our in-house Marketing canyou provide you with graphic design, consulting media •ű Our In-house Marketing ServiceService can provide with graphic design, consulting and media buying and services buying services through our partner company, Guerrilla Marketing & Promotions through our partner company, Guerrilla Marketing & Promotions
experience have JCXG EQPƓFGPEG MPQYKPI C RTQHGUUKQPCN KU DGJKPF VJG YJGGN confidence knowing a professional is behind the wheel experience •ű Publisher Tammy Usie has overhas 15 years as Marketing as Manager, MediaManager, Buyer, Publisher Tammy Usie over of 15experience years of experience Marketing
Graphic Designer, Coordinator, Fundraiser, Consultant, Sales Manager,Consultant, Layout Art DirecMedia Buyer,Event Graphic Designer, Event Coordinator, Fundraiser, Sales tor and Business Owner
Manager, Layout Art Director and Business Owner
•ű Bachelors in Mass Communication with specialty Public Relations Bachelors in Mass Communication withinspecialty in Public
Relations Operates Freelance Agency called Guerrilla & Promotions, •ű Operates Freelance Agency called Guerrilla Marketing Marketing & Promotions, for more visit for more www.GuerrillaMarketingAndPromotions.com visit www.GuerrillaMarketingAndPromotions.com A married military and to mother to two girls •ű A married military spousespouse and mother two girls
results don’t just take ourfor word for it.what Hearothers what others are saying... results don’t just take our word it. Hear are saying... “The Landings Eye Care has been very proud to be part of the "Family & Kids" family. At least once a week, we have a mother bringing her kid to see Dr. Gutierrez because she saw our ad in the magazine. We have been in business for 1 year and spent a lot of money in marketing (coupon book, money mailer, Southern view, Columbus and the valley, etc..). As the office manager, I can tell you that Family & Kids has been the most cost - effective marketing tool we have used. For next year, it would be the only publication that we are going to have.” - Andres Gutierrez, The Landings Eye Care, 3-year Advertiser “I was skeptical at first about the effectiveness of placing an ad with the Family & Kids magazine. I wasn't expecting to get much from it. I am pleased to say that I'm glad I was wrong. I get continuous business every month from that ad, and I am convinced that it is an incredible resource that continues to benefit my business. I'm very pleased with the results, and would recommend it to anyone looking to advertise their business!” - Jason Davis, East West Karate/MMA, 3-Year Advertiser “We absolutely love being in your publication! Even in this difficult economic environment, we have gotten phenomenal results from our ads…definitely well spent marketing dollars.” - Dena Malugen, Chill Yogurt Café, 3-year Advertiser
13 2 14 Media Kit
HOO’s CONNECTED
• Our community driven website that tailors itself to any device. • We engage readers with a full suite of social media tools. • Multi Faceted Email Marketing/Newsletter Program. • Unique local online content that drives reader loyalty/participation. • Digital magazine reader with live links and archives. Your ad never dies. • A full featured/graphical event calendar that you are free to submit to. • Basic and enhanced advertiser listings using the latest geo targeting technology. • Special sections, blogs, galleries, recipes and much much MORE….
HOO’s WEB ADS HOO KNOWS® how to make a website that moms want to come back to and we engage them with a full range of complimentary digital products.
LEADERBOARD 728x90 pixels $150 per month (3x maximum rotation)
SLIDER PROMO front page slider $275 MEDIUM RECTANGLE 300x250 pixels $100 per month HALF PAGE 300x600 pixels $175
ad requirements FILE TYPES .jpeg; .jpg; .png; .gif
FILE SIZE 150 kb or smaller
DIRECTORY LISTINGS ENHANCED LISTING $15 month / $180 year • VIDEO/SLIDESHOW CAPABLE • EXPANDED DESCRIPTION • CONTACT INFO • MAP & ADDRESS
SUPER LISTING $25 month / $300 year (+$45 set up fee) • FULL PAGE LISTING WITH SIDEBAR ACCESS • FULL WIDTH MULTI-LAYERED SLIDER • MULTIPLE IMAGES ON PAGE • VIDEO and/or SLIDESHOW READY • ALL OF YOUR SOCIAL MEDIA TIE-INS • WEBSITE LINK • PRODUCTS/SERVICES • CONTACT INFO • MAP & ADDRESS
E-NEWSLETTTER ADS Email Marketing is bigger than ever and just another way we stay connected with our readers. Subscribers are kept in the loop on the latest news, contests and promotions as well as info from and about our advertising partners.
NEWSLETTER AD
180x90 $35 FEATURED ARTICLE
$150 CUSTOMIZED EMAIL
ad requirements FILE SIZE FILE TYPES .jpeg; .jpg; .png; .gif 150 kb or smaller
Fully dedicated to your custom content/images $250
HOO’s PACKAGES HOO’s PACKAGES monthly rates all prices include FULL COLOR ads and are PeR MONtH
1/12 Page 9 : *
1/8 Page
1/4 Page
1/6 Page
9 : * 8 * : * *
9 : *
9 : *
FRee ONLiNe adVeRtiSiNg
Ĺą FRee eNHaNCed LiStiNg FOR 12 MON. ($180 VaLUe)
on HooKnowstheValley.com with 12 month print ad contract. See individual ad sizes for added VaLUe given at that level.
1/3 Page
9 : * 8 9 : * * Ĺą FRee eNHaNCed LiStiNg FOR 12 MON. ($180 VaLUe) Ĺą FRee NeWSLetteR ad FOR 1 MON. ($35 VaLUe)
12 x
$65
$108
$125
$160
$205
8x
$70
$123
$145
$185
$245
4x
$75
$133
$155
$200
$265
1/2 Page
2/3 Page
3/4 Page
9 : * 8 9 : * *
9 : *
Ĺą FRee eNHaNCed LiStiNg FOR 12 MON. ($180 VaLUe)
Ĺą FRee SUPeR LiStiNg FOR 12 MON. ($300 VaLUe)
Ĺą FRee MediUM ReCtaNgLe ON HOMe Page FOR 1 MON. ($100 VaLUe)
FULL Page FULL Page 9 : * W/ bLeed
9 : *
Ĺą FRee Med. ReCtaNgLe ON HOMe Page FOR 1 MON. ($100 VaLUe)
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Ĺą FRee SUPeR LiStiNg FOR 12 MON. ($300 VaLUe)
Ĺą FRee HOMe Page LeadeRbOaRd FOR 1 MON. ($150 VaLUe)
Ĺą FRee HaLF Page HOMe Page ad FOR 1 MON. ($175 VaLUe)
FULL iMage SiZe iS 5.625W X 8.625. tHat iNCLUdeS .375 MaRgiN aLL tHe WaY aROUNd. it WiLL be tRiMMed tO 5.375W X 8.375H
12 x
$295
$350
$400
$500
SAME AS FULL
8x
$350
$400
$465
$565
SAME AS FULL
4x
$375
$430
$495
$595
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20% up charge
15% up charge
10% up charge
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Design fees: $32 per hour with ½ hour minimum on 1/6 pg or less and hour minimum on Ÿ pg and up. Future ad changes at $10 per Ÿ hour
%106#%6 Tammy Usie, Publisher Tammy@HooKnowsTheValley.com 253-212-7270
Fax: 225-364-2360
2 14 Media Kit
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&'#&.+0' 5th of the month for the next month’s issue for space reservations and artwork.
Minimum ad term is 4 months, except for special event or seasonal businesses, to ensure best Return On Investment (ROI). Premium positions are for ads starting at a half page in size or larger. Cover sponsorship available with $1000 contract minimum over 12 month period. Check or Credit Card payment is due by the 7th of the month for the next issue. Accounts must remain in good standing to continue to receive frequency discounts. +PUWHƓEKGPV HWPFU QT CEEQWPVU RCUV FWG FC[U YKNN TGUWNV KP NQUU QH HTGSWGPE[ FKUcounts, administrative fees, and loss of future ad space. Liability for advertiser’s message, content and offer, remains with the advertiser. Hoo Knows is not liable for submitted ad material or errors once proofed. Agency fees negotiable
ADVERTISING AGREEMENT
The Parties to this agreement are (Herein referred to as "Publisher", an authorized Distributing Publisher of HOO KNOWS® Products)
and
Company
________________________________________________________ (Herein referred to as "Advertiser").
Main Address
Main Phone
City State Zip
Billing Address
Web site
Contact
Alt Phone
Terms Of This Agreement: 1. Advertiser agrees to advertise for the duration, size, price & payment option listed below and meet all deadlines as advised. 2. Publisher agrees to distribute magazines monthly to the distribution points determined and administered by the Publisher. 3. Publisher agrees to develop a full color ad upon request at a cost of $32 per hour to the advertiser . There will be no charge for correction of any designer’s errors. Any client errors or future changes will cost $10 per quarter hour. Advertiser may also submit their own ad per Publisher’s specifications, at no cost. 4. Advertiser agrees to pay for monthly advertising and inital design fees by the 7th of the month for the following month’s issue. Unless if paying by credit card, then it will remain on file with publisher and card will be charged by the 7th of the month for the following month’s issue. Insufficient funds will result in admin fees from the publisher, along with compensation of fees incurred to collect said past due amount. Insufficient funds will also result in loss of ad space until account is brought to good standing. Accounts that don’t remain in good standing will forfeit their frequency discounts and pay retail ad rates. 5. This document contains all of the terms between the parties and supersedes any prior verbal agreements. All sales materials, including rate card, deadlines and other instructions provided in writing to advertiser by sales representative, are an extension of this contract and therefore upon signing below, indicates advertiser’s approval of the information and instructions contained within. 6. Ad content is subject to publisher’s approval. Position requests aren’t guaranteed unless premium positions are purchased. Content must be truthful and in good taste. Publisher reserves the right to reject or cancel ads that are considered in bad taste, derogatory, defamatory or infringes on the rights or privacy of others. Advertiser assumes full liability for content and agrees to indemnify and hold harmless the publisher from all claims, suits and related costs arising from their ads. 7. Advertiser will be solely responsible for any and all photos used in their ads and obtaining photo releases if necessary. 8. Because of the high speed commercial presses we use, exact color matches cannot be guaranteed. Distribution of Guides: 1. Advertiser will be given guides for distribution in quantities at publisher’s discretion. Advertiser will, at their discretion, allow publisher to place guides in their place of business for their customers to access. Errors in Advertising: 1. A proof will be given to advertiser for his/her approval prior to printing by mail or email. A non-response by the suspense date issued for edits, assumes approval of said ad by advertiser. Publisher will not be responsible for errors in ads submitted directly by advertiser. Ini.
AD SIZE PAYMENT TERMS
MONTHLY
QUARTERLY
DURATION ANNUAL
Ini.
AD START
Notes:
Total
Balance Due
Print Name/Title Sign Here
REMIT TO: Submit by Fax: 225-364-2360 or byKnows Email:Family & Kids Hoo tammy@hooknowsthevalley.com 4118 Castlewood Pkwy Columbus, GA 31907
Ini.
Card Type: MasterCard
Design Fees
Downpayment
AD END
YOUR MONTHLY PAYMENT IS
Credit Card
Paid by Check Contract Total
Ini.
COVER MONTH
Date
BILLING INQUIRIES: Tammy Usie, Publisher 253-212-7270 Cell Tammy@HooKnowsTheValley.com
VISA