FAMILY&KIDS
2 15 MEDIA KIT WISE CHOICES FOR COLUMBUS METRO AREA
CHATTAHOOCHEE VALLEY
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WHO IS HOO?
“Family & Kids” is a monthly, free, digest-sized parenting resource. It offers tips & advice, creative ideas such as recipes & crafts, calendars of events, promotions and more. Showcase your business in our visual shopping guide because with our affordable pricing and our strategic distribution plan, this is the best option around to reach your target demo....moms/parents (the family decision maker)! Plus it’s even more affordable when you consider you are not wasting your advertising dollars trying to find this demo. We deliver it consistently with every reader!! And our readers are turning to “Family & Kids” monthly to shop for services, products and things to do, such as yours.
LOCAL
TARGETED
DIGITAL
Families want local news, helpful tips, community events and informative directory listings of the products and services they need. HOO delivers this information in a fun and effective way that is welcomed by parents. So much so, that our communitiy relies on HOO to provide wise choices on local products, services and things to do. We are proud to provide this resource.
This monthly magazine is strategically designed to connect families to the products and services specific to them. Family related content along with events and promotions are also patterned to families who want to know what HOO KNOWS®. So every impression is a targeted, quality impression among this core parent demo, of primarily females 20-45.
Our magazine is formulated to drive readers to engage in a suite of online products such as our eye popping website, unique SEO friendly content, social media, E-newsletters, digital Emagazine and much more.
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HOO’s IN PRINT Since Oct. 2010, “Family & Kids” has become the..... With the.... • largest distribution....of any local magazine
#1 Parents Magazine in the Columbus Metro Area
with 12,000 copies monthly
• most direct distribution.... with most of our copies being sent home directly to parents through schools, daycares, preschools and welcome packets
• highest volume of advertisers • best priced value per impression • longest shelf life...due to our handy size and concise but varied content
Effectively reaching Moms, Military Families & Newcomers
direct distribution Sent home with EVERY CHILD through: • FT Benning Elementary Schools, Daycares & Preschools • Columbus/Phenix City Private Elementary Schools, Daycares & Preschools Included in WELCOME PACKETS: • FT Benning Weekly Welcome Briefing • New FT Benning Housing Resident Packets • New Greystone Apartment Resident Packets • New Woodruff Apartment Resident Packets • Convention & Visitors Bureau Welcome Packets • Georgia Welcome Center on Williams Rd. • OB/GYN Expectant Mother Goodie Bags
marketplace distribution Provided in bulk at PRIME RETAIL locations: • Publix Grocery Stores (5 locations in Columbus & Phenix City) • Chick-fil-A (5 locations in Columbus, Phenix City & Midland) • Starbucks (3 locations) Placed in the community WHERE MOMS FREQUENT: • Attractions • Churches • Fitness Centers • Medical Offices and Hospitals • Restaurants • Shops - clothing, consignment, boutiques, toys, etc..
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WHO’s READING HOO 46%
of all local households are comprised of
families
73% of U.S. household spending is controlled by
92%
s Momrepresent a
$2.4
Trillion consumer market segment
• • • • • • •
about deals or finds to others
Source: http://www.census.gov
Large, Local Family-Friendly Events Calendar Fantastic Features …..written in a very concise yet helpful way, which provides our readers little bits of resourceful information about a lot of things: Hoo’s Helpful, Hoo’s Healthy, Hoo’s Crafty, Hoo’s Hungry, Hoo’s Inspired, Hoo’s Parenting, Hoo’s News, Hoo’s Talking, Hoo’s History, Hoo’s Learning, Hoo’s Playing, etc.. Cool Contests & Coupons…..Hoo’s Cute – a photo contest featuring local children and Hoo’s A Winner – Sweepstakes offers for event tickets and prize packs., PLUS special discounts from our partners just for our readers Dining Deals….. a list of area eateries that offer free or discounted kids meals, now that’s helpful info! Shopping Spree...a list all of our advertisers by category for easy reference so moms can make wise choices on products, services and providers for their families Kid's Korner... whether it’s a word or picture search, a puzzle, some jokes or fun facts... this allows the kids to enjoy our magazine too Movie Mash-Up....reviewing family-friendly movies coming to theaters or DVD so parents will know before they go! Private School Directory…a grouping of private school partners on one page for easy reference Other Fun Stuff….WWW (Wonderful Worthy Websites), FAST FACTS, This Month In History, Sign Language Lessons, and Boredom Busters
special sections • • • •
of women
pass along information
what are they reading? editorial overview • •
women
Private School Directory (Expanded) – January, February Summer Camps/ Summer Fun – March-June Back to School/Extra-Curricular Activities – July, August Pumpkin Patches & Fall Festivals – October
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HOO gives you MORE added value
a partnership with us is more than just a print ad
• Social Media Exposure through our facebook page with nearly 6,000 facebook fans & Pinterest • Online Digital Magazine where your ads are repeated at no extra charge to thousands of more readers every month, with hyperlinks to your website from your ad • Free Exposure through your supplied editorial content for our magazine or website • Email Database of over 1,000 subscribers and growing, by which we send out monthly and quarterly emails, and we can even custom design one just for you • Additional Online Exposure can be secured by placing ads on our website, listing your business in our directory, or providing resourceful editorial content for our readers • Our In-house Marketing Service can provide you with graphic design, consulting and media buying services through our partner company, Guerrilla Marketing & Promotions
experience
have confidence knowing a professional is behind the wheel
• Publisher Tammy Usie has over 15 years of experience as Marketing Manager, Media Buyer, Graphic Designer, Event Coordinator, Fundraiser, Consultant, Sales Manager, Layout Art Director and Business Owner • Bachelors in Mass Communication with specialty in Public Relations • Operates Freelance Agency called Guerrilla Marketing & Promotions, for more visit www.GuerrillaMarketingAndPromotions.com • A married military spouse and mother to two girls
results
don’t just take our word for it. Hear what others are saying...
“The Landings Eye Care has been very proud to be part of the "Family & Kids" family. At least once a week, we have a mother bringing her kid to see Dr. Gutierrez because she saw our ad in the magazine. We have been in business for 1 year and spent a lot of money in marketing (coupon book, money mailer, Southern view, Columbus and the valley, etc..). As the office manager, I can tell you that Family & Kids has been the most cost - effective marketing tool we have used. For next year, it would be the only publication that we are going to have.” - Andres Gutierrez, The Landings Eye Care, 3-year Advertiser “I was skeptical at first about the effectiveness of placing an ad with the Family & Kids magazine. I wasn't expecting to get much from it. I am pleased to say that I'm glad I was wrong. I get continuous business every month from that ad, and I am convinced that it is an incredible resource that continues to benefit my business. I'm very pleased with the results, and would recommend it to anyone looking to advertise their business!” - Jason Davis, East West Karate/MMA, 3-Year Advertiser “We absolutely love being in your publication! Even in this difficult economic environment, we have gotten phenomenal results from our ads…definitely well spent marketing dollars.” - Dena Malugen, Chill Yogurt Café, 3-year Advertiser
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HOO’s CONNECTED
• Our community driven website tailors itself to any device. • We engage readers with a full suite of social media tools. • Multi Faceted Email Marketing/Newsletter Program. • Unique local online content that drives reader loyalty/participation. • Digital magazine reader with live links and archives. Your ad never dies. • A full featured/graphical event calendar that you are free to submit to. • Basic and enhanced advertiser listings using the latest geo targeting technology. • Special sections, blogs, galleries, recipes and much much MORE….
*ASK FOR ONLINE ADVERTISING RATES
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PRINT ADVERTISING monthly rates
all prices include FULL COLOR ads and are PER MONTH
1/12 PAGE
1/8 PAGE
1/6 PAGE
12 x
$65
8x 4x
1/4 PAGE
1/3 PAGE
2.25W X 2.375H
2.25W X 3.625H - V 4.75H X 1.75H - H
2.25W X 4.95H - V 4.75W X 2.375H - H
$108
$125
$160
$205
$70
$123
$145
$185
$245
$75
$133
$155
$200
$265
1/2 PAGE
2/3 PAGE
3/4 PAGE
2.25W X 1.125H
2.25W X 7.5H - V 4.75W X 3.625H - H
2.25W X 1.75H
4.75W X 4.95H
4.75W X 5.55H
FULL PAGE FULL PAGE 4.75W X 7.5H W/ BLEED
12 x
$295
$350
$400
$500
SAME AS FULL
8x
$350
$400
$465
$565
SAME AS FULL
4x
$375
$430
$495
$595
SAME AS FULL
terms & specifications ACCEPTED FORMATS
.eps - type to paths; .pdf - embed all fonts; .psd; .tiff; .jpeg Resolution: 300 dpi in CMYK
GRAPHIC DESIGN FEES
Design fees: $32 per hour with ½ hour minimum on 1/6 pg or less and hour minimum on ¼ pg and up. Future ad changes at $10 per ¼ hour
DEADLINE 5th of the month for the next month’s issue for space reservations and artwork.
TERMS • • • • • • • • •
Minimum ad term is 4 months, except for special event or seasonal businesses, to ensure best Return On Investment (ROI). Premium positions are for ads starting at a half page in size or larger. Cover sponsorship available with $1000 contract minimum over 12 month period. Check or Credit Card payment is due by the 7th of the month for the next issue. Accounts must remain in good standing to continue to receive frequency discounts. Insufficient funds, or accounts past due 90 days will result in loss of frequency discounts, administrative fees, and loss of future ad space. Liability for advertiser’s message, content and offer, remains with the advertiser. Hoo Knows is not liable for submitted ad material or errors once proofed. Agency fees negotiable
CONTACT Tammy Usie, Publisher Tammy@HooKnowsTheValley.com 253-212-7270 CELL 253-883-3583 FAX
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