2 14 MEDIA KIT WISE CHOICES FOR LOCAL COMMUNITIES
NASSAU, BAHAMAS
WHO IS HOO?
HOO KNOWS® Community Digests delivers for its readers and advertisers month after month. Carefully crafted with just the right blend of local products and services (ads), as well as useful content and resources. Busy parents on the go have consistently relied on these cleverly devised publications for over 16 years. HOO KNOWS® what parents are looking for.
HOO’s LOCAL Communities seek out local news, helpful tips from your neighbors, community events and informative directory listings of the products and services they need. HOO delivers the variety they seek.
HOO’s TARGETED
HOO’s DIGITAL
Each title is formulated to connect families to the products and services specific to them. Family related content along with events, contests and promotions are also patterned to families who want to know what HOO KNOWS®.
Our magazine is formulated to drive readers to engage in a suite of online products such as our eye popping websites, unique SEO friendly content, social media, E-newsletters, digital E-magazine and much more.
HOO’s IN PRINT Publishing family publications for over 16 years have given the creators of HOO KNOWS® a unique and expert perspective on how to keep the readers coming back. Our digests, because of their size, construction and formatting, ensure maximum shelf life and userbility.
10,000+ copies 300+ quality locations We deliver per month to our network of more than where busy families already go.
Families pick up their FREE issue of HOO KNOWS® at these high-traffic area businesses: • Doctor’s Offices
• Dry Cleaners
• Dance Studios
• Prenatal/Lamaze Classes
• Retail Stores
• Nail & Hair Salons
• Cafes, Restaurants & Coffee Shops
• Our Advertiser’s Businesses
• Daycare & Child Development Centers • Private & Public Schools • Grocery Stores
• Activity & Amusement Centers • Sports Lessons & Athletic Clubs
AND MANY MORE!
HOO’s CONNECTED
• Our community driven website that tailors itself to any device. • We engage readers with a full suite of social media tools. • Multi Faceted Email Marketing/Newsletter Program. • Unique local online content that drives reader loyalty/participation. • Digital magazine reader with live links and archives. Your ad never dies. • A full featured/graphical event calendar that you are free to submit to. • Basic and enhanced advertiser listings using the latest geo targeting technology. • Special sections, blogs, galleries, recipes and much much MORE….
WHO’s READING HOO 46%
of all local households are comprised of
families
73% of U.S. household spending is controlled by
s Momrepresent a
$2.4
Trillion consumer market segment
women
92%
of women
pass along information
about deals or finds to others
“People like seeing the book, they pick it up at my store!! The book is a merchandise driver and moms look at it they like it. It’s Attractive, I love the color ads!!” - Brenda Felger, Felger’s Footwear
“The ad is working really well. We are getting calls all the time and renting bouncers.” - Jack Leblanc, Bounce-n-Around Inflatables
“The best money spent on advertisement that we have found. Our money didn’t just ‘disappear’.” - Frank & Tammy Chaisson, Magical Entertainment
Source: http://www.census.gov
HOO’s WEB ADS HOO KNOWS® how to make a website that moms want to come back to and we engage them with a full range of complimentary digital products.
LEADERBOARD 728x90 pixels $250 per month (3x maximum rotation)
SLIDER PROMO front page slider $500 MEDIUM RECTANGLE 300x250 pixels $200 per month HALF PAGE 300x600 pixels $300
ad requirements FILE TYPES .jpeg; .jpg; .png; .gif
FILE SIZE 150 kb or smaller
DIRECTORY LISTINGS ENHANCED LISTING $50 per month • VIDEO/SLIDESHOW CAPABLE • EXPANDED DESCRIPTION • CONTACT INFO • MAP & ADDRESS
SUPER LISTING $100 per month (+$75 set up fee) • FULL PAGE LISTING WITH SIDEBAR ACCESS • FULL WIDTH MULTI-LAYERED SLIDER • MULTIPLE IMAGES ON PAGE • VIDEO and/or SLIDESHOW READY • ALL OF YOUR SOCIAL MEDIA TIE-INS • WEBSITE LINK • PRODUCTS/SERVICES • CONTACT INFO • MAP & ADDRESS
E-NEWSLETTER ADS Email Marketing is bigger than ever and just another way we stay connected with our readers. Subscribers are kept in the loop on the latest news, contests and promotions as well as info from and about our advertising partners.
NEWSLETTER AD
180x90 $75 FEATURED ARTICLE
$200 CUSTOMIZED EMAIL
ad requirements FILE SIZE FILE TYPES .jpeg; .jpg; .png; .gif 150 kb or smaller
Fully dedicated to your custom content/images $450
HOO’s PACKAGES monthly rates FULL PAGE 4.75” x 7.5”
CONSECUTIVE
• FREE WEB SUPER LISTING • FREE LEADERBOARD AD • FREE NEWSLETTER AD
12 x
1/2 PAGE
1/4 PAGE
4.75” x 3.625”
4.75” x 1.75”
• FREE ENHANCED LISTING • FREE WEBSITE AD
• FREE ENHANCED LISTING
1/8 PAGE
2.25” x 2.75” • FREE BASIC LISTING
RATES COMING SOON!
CALL 225-8202
8x 4x COVER SPONSOR
all prices include FULL COLOR ads
BACK COVER
INSIDE BACK COVER
INSIDE FRONT COVER
DOUBLE SPREAD
ad sizes
art specifications
REQUIREMENTS Trim Size: 5.375” x 8.375” Live Area: 4.75” x 7.5”
ACCEPTED FORMATS .eps - type to paths; .pdf - embed all fonts; .psd; .tiff; .jpeg
GRAPHIC FEES Initial Ad Set-up Fees - $50 Additional Ad Changes - $25-$45 Minor Text Changes - No Charge
Resolution: 300 dpi
DEADLINE FOR SUBMITTING ARTWORK: A month in advance on the 7th day.
ACCEPTED MEDIA Electronic Submission
Artwork should be in correct dimensions. Text cannot go beyond the live area.
HOO KNOWS® is not responsible for any errors on submitted ad material and no proofs will be given.