January 2017 Library Update

JANUARY 2017 | 28TH EDITION

LIBRARY UPDATE WE SPEAK LIBRARY, TO SIMPLIFY THE FUTURE Ask and you shall receive, my friends! We at Midwest Tape only work with libraries. We continuously strive to listen to and learn from our customers, as we work to develop and consistently enhance and improve the services we provide to meet the needs you share with us. hoopla digital is no different. Technology, however, continues to evolve at an extremely rapid pace, making our communications with you even more necessary and important. As hoopla evolves to meet the changing demands of the industry, your community and library patrons, we use avenues such as our blog and social media to keep you informed and engaged.

Many of you have shared that you would prefer to have this information delivered to you personally, as opposed to having to source multiple outlets for information. For this reason, we have opted to bring back your hoopla digital newsletter!

While we will continue to maintain our blog and Courtney’s Corner for ongoing engagement, we plan to bring everything together as one package and deliver it to you in newsletter form every other month!

Here in our January newsletter, you will find information on: -

Tech Talk: A Year in Review

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DC Comics Rebirth Reveal Schedule

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New & Notable Content

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Marketing 2017: 1st Quarter Editorial Calendar

TECH TALK: A YEAR IN REVIEW It has been an exciting year for hoopla digital.

Committed to both our libraries and the communities they serve, we have continuously updated our app, website, and library administrative portal to keep them running as relevant and smoothly as possible!

Take a Look at our Year in Review!

In 2016, we accomplished the following: - Incorporated Kids Mode into hoopla digital.

Kids Mode, located under Settings, allows parents and librarians the ability to limit what their

children see on hoopla. All content found in Kids Mode is geared for children aged 12 and under.

- Released 4.0 updates for iOS, Android and the website. We gave our apps and site a facelift and a fresher layout, and we enhanced the site’s search function.

- Gave the Library Administrative Portal a Refresh. We made reports a bit clearer to understand and a bit easier to access, allowing our libraries a clear vision on how their service is being used. More enhancements and features are to come in 2017!

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COMICS ARE HUGE ON Action View, our unique e-reader on hoopla digital, allows Comics and Graphic Novel lovers the ability to have an interactive experience with digital content. Comics publishers and users alike seem to love this—we are now offering content from the majority of major publishers in the industry, and the comics format on hoopla has the highest user-retention rate of all content on the platform!

In November, we were very excited to announce the addition of DC Comics’ “Rebirth” to our hoopla digital offering! As a patron of your library, individuals now have immediate access to the entire “DC Universe: Rebirth Deluxe Edition,” a 96-page collectors’ version that features extensive bonus material not available on any other library digital media platform!

This one-shot DC “teaser” was available to users on their new mobile devices and computers over this holiday season! Prepare yourself for pairs of new, full volumes of DC graphic novels to come in 2017—each featuring individual members of the DC character “family!”

Check out the full reveal schedule below for more information!

(Click here for a downloadable PDF) 2 | Library Update

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NEW & NOTABLE CONTENT We know that our libraries strive to offer everything they possibly can to everyone that steps foot into the library or accesses their virtual library. With the many one copy, one user platforms in the marketplace, offering an extremely broad collection takes time (and funds!) to grow. The beauty in providing your community access to hoopla digital is that your patrons have instant access to well over 500,000 titles across all formats, genres and audiences at any time. From day one, you have immediate access to this depth and breadth of our collections without having to invest a fortune. Since we have a vested interest in your patron satisfaction, we are consistently growing our collections – every day!

Take a look at some of the HOT New & Notable Content we have added since our last publication!

New Content Provider: eBooks Grove/Atlantic – Grove/Atlantic, Inc. is one of America’s oldest independent literary-publishing houses.

Merged in February 1993, its two imprints, Atlantic Monthly Press, founded in 1917, and Grove Press, founded in 1951, have published thousands of titles over the last 90 years that have made an important contribution to American and world literature. Boasting numerous best-sellers and winners of every major award, including more than 20 Pulitzer Prizes, numerous National Book and Man Booker Awards, and eight Nobel Prizes for Literature, Grove/Atlantic brings the highest quality fiction and nonfiction titles to hoopla.

Select recent titles: Difficult Women - https://www.hoopladigital.com/title/11794779 Sympathizer - https://www.hoopladigital.com/title/11785153 History of Wolves - https://www.hoopladigital.com/title/11801142 Hot New Titles Audiobook Hidden Figures -https://www.hoopladigital.com/title/11672053 The book behind the hit movie is powerful, moving, and trending on hoopla.

Comics Road to Riverdale - https://www.hoopladigital.com/title/11786061 Catch the comic that inspired the upcoming CW TV show Riverdale, premiering on January 26 and based on favorite Archie characters.

Movies The Dressmaker – COMING JANUARY 24 - https://www.hoopladigital.com/title/11756776 Starring Academy Award winner Kate Winslet and based on the novel by Rosalie Hamm, this 2016 film follows a glamorous woman as she returns home to her small town in rural Australia.

Music La La Land Soundtrack - https://www.hoopladigital.com/title/11785735 Stars Emma Stone and Ryan Gosling are featured in the soundtrack of the smash film currently sweeping awards season.

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COMING SOON: THINGS TO WATCH FOR We at Midwest Tape only work with libraries, and we develop our services based on the needs our customers convey to us. In recent months, we have received many requests to provide our libraries a bit more insight as to what is forthcoming in terms of Marketing for hoopla…. It is GREAT to know that hoopla digital is becoming interwoven into our libraries’ overall Marketing objectives!!

Below is a link to our Editorial Calendar for the first quarter of 2017, which highlights collections, themes and titles that will be positioned on hoopla marquees for the first three months of the year ahead. Watch our library blog (http://hub.hoopladigital.com/whats-new) as well as Courtney’s Corner (https://www.facebook.com/CourtneysCorner.hooplaDigital/) for more details as we move forward with our efforts to proactively communicate our Marketing strategy to you!

Editorial Calendar: https://issuu.com/hoopladigital/docs/editorial_calendar_2017_q1_digital

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