NOVEMBER 2016 | 27TH EDITION
LIBRARY UPDATE WE SPEAK LIBRARY, TO SIMPLIFY THE FUTURE Ask and you shall receive, my friends! We at Midwest Tape only work with libraries. We continuously strive to listen to and learn from our customers, as we work to develop and consistently enhance and improve the services we provide to meet the needs you share with us. hoopla digital is no different. Technology, however, continues to evolve at an extremely rapid pace, making our communications with you even more necessary and important. As hoopla evolves to meet the changing demands of the industry, your community and library patrons, we use avenues such as our blog and social media to keep you informed and engaged. Many of you have shared that you would prefer to have this information delivered to you personally, as opposed to having to source multiple outlets for information. For this reason, we have opted to bring back your hoopla digital newsletter!
While we will continue to maintain our blog and Courtney’s Corner for ongoing engagement, we plan to bring everything together as one package and deliver it to you in newsletter form every other month! Here in our November newsletter, you will find information on: - The High Demand for Digital Audiobooks and our Publisher Spotlight - The winner of our hoopla for Halloween iPad giveaway - ‘Tis the Season! Leveraging hoopla for the Holidays - New & Notable Content - What to Expect for Marketing in 2017: First Quarter Editorial Calendar
THE HIGH DEMAND FOR DIGITAL AUDIOBOOKS AND OUR PUBLISHER SPOTLIGHT GUIDE Since hoopla digital’s inception, we have been committed to providing your patrons immediate access to the largest depth and breadth of content in the market. Our present collection – YOUR collection - sits at just over 500,000 titles, across six unique formats, and is growing every day. Despite the interest in digital video and music, audiobooks continue to be the highest circulating format across all of hoopla. Audiobooks on hoopla represent 35% of our total circulations thus far in 2016, and at this time over 95% of all audiobooks
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on hoopla have circulated at least once! With eBooks and comics combined taking up 18% of our total circulations within their first year, it’s easy to see that hoopla digital has become more of a book platform than many had anticipated! We believe that the popularity of audiobooks on hoopla digital stems from the longevity of this format in the library space. When hoopla came to be, our libraries already had a core audience for audiobooks. That audience, however, was tired of waiting. When given access to content that is instantly available, library patrons seem to simply flock to it – regardless of what the content might be! Our culture’s appetite for entertainment is insatiable! Many of our libraries are finding value in providing patrons instant access to the broader range of titles in hoopla, as opposed to buying individual copies in the former single-copy use models. When a patron requests a title, more and more of our customers are first looking to hoopla for that content before making a purchasing decision. If able to satisfy one request for a single transactional fee, why buy a copy and risk it only circulating once or twice, collecting cyber-dust?! We understand our libraries often order audiobooks well in advance of “street dates,” with efforts to generate excitement and holds. Since hoopla is not an acquisitions model, it is often difficult for our libraries to make decisions on what to buy from single-copy vendors vs. what to wait for on hoopla.
We want to make this easier for you. Providing you more visibility on what will be available on hoopla will be a continued, primary focus of ours in 2017. Our first step in this process is providing you with our publisher spotlight, which you may find below. This spotlight focuses on the top publishers we work with in the industry, highlights those that provide us same day and date content, and displays those from which we have a 3 or 6 month embargo, etc. We provide you this in hopes of providing ease of mind, so you can make appropriate content decisions and avoid unnecessary single-copy purchases.
(Click image for full PDF)
A WINNER HAS BEEN SELECTED! We wish to thank each and every one of you that took Halloween as an opportunity to share hoopla with your library cardholders and communities! We absolutely loved seeing all of the pictures submitted through our recent Halloween raffle. If you have not yet heard, a winner was selected on November 1st! Please help us congratulate the Glen Ridge Free Public Library in Glen Ridge, NJ as the winner of our iPad giveaway! Check out their winning picture…their very own “Libraritorium!”
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‘TIS THE SEASON! By now, all of you should have received your ‘Tis the Season hoopla for the Holidays packets, which included two different types of posters, shelf-talkers, festive hoopla iPhone cards and a very special holiday look book to assist you in sharing this great service with your patrons! While promoting hoopla for the holidays is certainly fun, there is also a very important message that we wish to convey with all of these efforts: Your Shelves are Never Empty on hoopla! We know that during these times of year there is high demand for seasonal content for a very short window of
FOR THE HOLIDAYS time. We realize how difficult it can be to have enough copies on hand in your physical collections to satisfy such a need. You understand the value of speaking to this short term demand during the holiday season with hoopla, and we want to help you convey that same message to your patrons!! For additional resources and access to our Digital Assets for the holiday, check out the images below!
Click here to access an interactive version of the holiday look book. Use the buttons below for direct access to hoopla’s marketing dropbox and the folder of all of the digital holiday assets. MARKETNG DROPBOX
HOLIDAY MATERIALS
Tis the Season for
Instantly borrow movies, TV, music, audiobooks, eBooks, and comics, 24/7 with your library card.
Instantly borrow movies, music, and audiobooks, 24/7 with your library card!
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Download the app or go to hoopladigital.com
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Log in with your library card Borrow free digital movies, music, and more with no late fees!
hoopladigital.com
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NEW & NOTABLE CONTENT We know that our libraries strive to offer everything they possibly can to everyone that steps foot into the library or accesses their virtual library. With the many one copy, one user platforms in the marketplace, offering an extremely broad collection takes time (and funds!) to grow. The beauty in providing your community access to hoopla digital is that your patrons have instant access to well over 500,000 titles across all formats, genres and audiences at any time. From day one, you have immediate access to this depth and breadth of our collections without having to invest a fortune. Since we have a vested interest in your patron satisfaction, we are consistently growing our collections – every day! Take a look at some of the HOT New & Notable Content we have added since our last publication! New Content Providers: eBooks
Gale– Gale is a global leader in education, learning, and research resources online. For more than 60 years, Gale, a Cengage company, has partnered with libraries around the world to empower the discovery of knowledge and insights by all people, for all purposes. hoopla now offers nearly 2,000 titles including study guides for classics in all branches of literature, political theory, and psychology as well as select fiction. Movies Warner Brothers – (Available in US Only) A global leader in the entertainment industry has again joined hoopla! Titles like Goodnight and Goodluck, Beetlejuice, and The Mask are now streaming, with more fan-favorite movies coming in 2017! Hot New Titles Audiobook The Magic Strings of Frankie Presto – new from HarperCollins, the New York Times bestseller by Mitch Albom delivers his most unforgettable fictional character-Frankie Presto, the greatest guitarist to ever walk the earth-in this magical novel about the bands we join in life and the power of talent to change our lives. https://www.hoopladigital.com/title/11586118 Movie The Infiltrator – Starring Bryan Cranston and Diane Kruger. Based on a true story, this 2016 release follows a US customs agent as he goes deep undercover to infiltrate Pablo Escobar's blood-soaked drug trafficking scene plaguing the nation in 1985 by posing as slick, money-laundering businessman. https://www.hoopladigital.com/title/11702832 Check out the giveaway contest we have presently running for patrons on this title! https://infiltratorgiveaway.pgtb.me/jdz0Tj
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eBook The Diary of A Wimpy Kid: Double Down – The latest in international bestselling series by Jeff Kinney is here! The Diary of A Wimpy Kid books have sold over 180 million copies worldwide and are among the most popular eBook titles on hoopla. https://www.hoopladigital.com/title/11749887
COMING SOON: THINGS TO WATCH FOR We at Midwest Tape only work with libraries, and we develop our services based on the needs our customers convey to us. In recent months, we have received many requests to provide our libraries a bit more insight as to what is forthcoming in terms of Marketing for hoopla…. It is GREAT to know that hoopla digital is becoming interwoven into our libraries’ overall Marketing objectives!! Below is a link to our Editorial Calendar for the first quarter of 2017, which highlights collections, themes and titles that will be positioned on hoopla marquees for the first three months of the year ahead. Watch our library blog (http://hub.hoopladigital.com/whats-new) as well as Courtney’s Corner (https://www.facebook.com/CourtneysCorner.hooplaDigital/) for more details as we move forward with our efforts to proactively communicate our Marketing strategy to you! Editorial Calendar: https://issuu.com/hoopladigital/docs/editorial_calendar_2017_q1_digital
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