SEPTEMBER 2016 | 26TH EDITION
LIBRARY UPDATE WE SPEAK LIBRARY, TO SIMPLIFY THE FUTURE Ask and you shall receive, my friends! We at Midwest Tape only work with libraries. We continuously strive to listen to and learn from our customers, as we work to develop and consistently enhance and improve the services we provide to meet the needs you share with us. hoopla digital is no different. Technology, however, continues to evolve at an extremely rapid pace, making our communications with you even more necessary and important. As hoopla evolves to meet the changing demands of the industry, your community and library patrons, we use avenues such as our blog and social media to keep you informed and engaged. Many of you have shared that you would prefer to have this information delivered to you personally, as opposed to having to source multiple outlets for information. For this reason,
we have opted to bring back your hoopla digital newsletter! While we will continue to maintain our blog and Courtney’s Corner for ongoing engagement, we plan to bring everything together as one package and deliver it to you in newsletter form every other month! Here in our September newsletter, you will find information about: • Our commitment to offering you the highest quality content at a reasonable cost • Our most recent website release • Upcoming marketing material for the holiday season ahead • New and Notable Content • Technology updates to watch for in the future!
Our Commitment to Keeping Your Costs Low Since hoopla digital’s inception, we have been committed to providing your patrons immediate access to a depth and breadth of content that would be difficult to provide in a single copy use model. In the past three years, our collection has grown from a mere 13,000 titles to over 500,000! Even with this dynamic growth, our per-circ average remains just around the $2.00 (US)/$2.05 (CA) price point! Imagine if you were to purchase a collection of this size…Even at $20.00 per copy, that cost would be right around $10,000,000.00!
We continue to work diligently with the studios and publishers that provide us access to content for hoopla to keep your per-circ costs low. We are pleased to share that, effective 8/1/16, we now maintain content at no more than $3.99 (US) / $4.99 (CA) per circ! A special thank you for sharing hoopla with your community... as our service grows, we are armed with more clout to acquire quality content at reasonable costs for you!
Library Update | 1
THE RELEASE OF HOOPLA 4.0 (WWW.HOOPLADIGITAL.COM) You have received the e-mail, possibly toyed a bit with the latest hoopladigital.com release. One huge thing we hope you have noticed immediately is that the new site will truly be “our website,” co-branded with library partner names! After all, without you, hoopla digital just wouldn’t be possible. More than the “facelift” that initially meets the eye, the new hoopla 4.0 features useful functional enhancements: • More robust content discovery tools Quick links to borrowed titles, favorites and history, as well as to each of the formats your library supports, create better, more personal user experiences. Users will be able, also, to learn more about the hoopla story. • Faster, more responsive browsing Whether you’re browsing on a phone or tablet, your mobile browsing experience will be faster and more responsive. As more patrons use mobile browsers, this will be a huge feature in their favor! • Filtering feature for more targeted exploration Filtering and updated category landing pages allow for quick browsing of collections and genres. Based on search preference, there are a number of filtering options from which the user can choose. • Built-in audio players No more new tabs or windows just to listen and browse! Audio players for music and audiobooks are now built right into the page, and can be played immediately while browsing. • Updated Registration process We’ve streamlined the registration process, simplifying the experience for new users!
2 | Library Update
THE HOLIDAY SEASON IS UPON US! WIN AN iPAD FOR YOUR LIBRARY! One of the great things about hoopla digital is its instant scalability. The immediate gratification the service provides assists you in meeting the short term demand of content that often occurs around the holiday season. Really, how many physical copies of “Casper’s Scare School” do you need this Halloween?! With hoopla, your patrons’ needs for Halloween party soundtracks or special spooky favorites are instantaneously met. This reduces the amount of money you spend on extra copies that will only circulate during this time of year! No need for your patrons to wait, no need for the content to collect dust the remaining 11 months of the year!
In the coming weeks, you will receive your special promotional package of Halloween Marketing material – designed to assist your holiday shelf browsers in learning where they can go for the digital Halloween content you offer! This marketing kit, which will include posters, shelf talkers and special flyers for your patrons – will include a special contest especially for our partner libraries. Watch for details on how to win an iPad for your library, simply showing us how you have made hoopla a part of your Halloween this year! MARKETING DROPBOX
HALLOWEEN ASSETS
GET A SNEAK PEEK AT THE HALLOWEEN MARKETING MATERIALS Light Your
Light Your
een nig owwith l l a ht H
een nig owwith l l a ht H
Instantly borrow movies, music, eBooks, and more, 24/7 with your library card!
Instantly borrow movies, music, and audiobooks, 24/7 with your library card!
Library Update | 3
NEW & NOTABLE CONTENT We know that our libraries strive to offer everything they possibly can to everyone that steps foot into the library or accesses their virtual library. With the many one copy, one user platforms in the marketplace, offering an extremely broad collection takes time (and funds!) to grow. The beauty in providing your community access to hoopla digital is that your patrons have instant access to well over 500,000 titles - across all formats, genres and audiences at any time. From day one, you have immediate access to this depth and breadth of our collections without having to invest a fortune. Since we have a vested interest in your patron satisfaction, we are consistently growing our collections – every day! Take a look at some of the HOT New & Notable Content we have added since our last publication! eBook Publishers Added!
Audiobook
Last Chance Rebel by Maisey Yates - https://www.hoopladigital.com/title/11662057 Dance of The Bones by JA Jance - https://www.hoopladigital.com/title/11588051 The Shepherd’s Crown by Terry Pratchett - https://www.hoopladigital.com/title/11588586 White Trash by Nancy Isenberg - https://www.hoopladigital.com/title/11664435 Go Set A Watchman by Harper Lee - https://www.hoopladigital.com/title/11587685
eBook
The Code of The Extraordinary Mind by Vishen Lakhiani - https://www.hoopladigital.com/title/11627765 Milk & Honey by Rupi Kaur - https://www.hoopladigital.com/title/11680895 Heritage by Sean Brock - https://www.hoopladigital.com/title/11693091 Hidden oracle by Rick Riordan - https://www.hoopladigital.com/title/11629176
Comics
Paper Girls by Brian K. Vaughan - https://www.hoopladigital.com/title/11664480
Video
St Vincent starring Bill Murray - https://www.hoopladigital.com/title/11668956 Howl starring James Franco - https://www.hoopladigital.com/title/10830059 Newsies starring Christian Bale - https://www.hoopladigital.com/title/11670053 The Giver starring Jeff Bridges - https://www.hoopladigital.com/title/11609958
COMING SOON: THINGS TO WATCH FOR In addition to consistently building our collections for you, we continuously listen to and learn from our customers – both libraries and users - as we work to provide the best possible user experience in the industry. In addition to your Halloween and Holiday marketing kits, please watch for the following updates to hoopla digital:
Android: Display Reviews on eBooks IOS: Patron Rating on content Add book number to the title detail page WWW: Allow zooming on PDF eBooks Library Update | 4