HOPE CRUTCHER SCM245 Process Portfolio
DATE WITH COLOR
DATE WITH COLOR
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Color Gazine Design Apps
Before
DATE WITH COLOR
They say the color red is for love Looking the streets for red, I do not see love. I see the red of a cup which means someone is having regrets today. I see the red of thrown out fast food boxes The red of caution, danger and warning signs I see the red of tags, frames and doors The red of signs that try to pull an emotion out of you Fear, hunger, excitement, hate I see the red that no one sees The mark on the pavement, the trash in the
RED grate, the paint over there
No one could be more aware of the color red right now, no one but me.
I See
Color Gazine Design Apps
After
They say the color red is for love Looking the streets for red, I do not see love. I see the red of a cup which means someone is having regrets today. I see the red of thrown out fast food boxes, The red of caution, danger and warning signs. I see the red of tags, frames and doors.
RED The red of signs that try to pull an emotion out of you,
Fear, hunger, excitement, hate. I see the red that no one sees.
The mark on the pavement, the trash in the grate, the paint over there.
I See
No one could be more aware of the color red right now, no one but me.
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IDEATION
IDEATION
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IDEATION
Japanese Prints
Color
http://commons.wikimedia.org/wiki/ File:Utagawa_Toyokuni_ukiyo-e_woodblock_ print.jpg
http://allure.honolulumuseum. org/?p=315
http://caseantiques.com/item/lot-257-2-japanese-woodblocks-incl-kunisada-mid-19th-c/
http://pixshark.com/japanese-woodblock-prints-geisha.htm
Texture
http://www.ohmigallery.com/DB/ItemDetail.asp?item=11254
http://allure.honolulumuseum.org/?p=317
http://ukiyoe.mybisi.com/product/ goyo-hashiguchi-2
Art Nouveou Style
http://woodblockprints.org/index.php/ Detail/Object/Show/object_id/725
http://www.ohmigallery.com/DB/ItemDetail.asp?item=9869
Line Shape Type
Ideation Board
Japanese Prints
http://www.liveauctioneers.com/
item/25210518_tori-kotondo-japanese-wood-
block-print-poster-woman-with
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IDEATION
Art Nouveou Style
Line
Texture
Shape
Art Nouveau Type
Ideation Board
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IDEATION
Modernism Line Text
Texture
Art Nouveou Style
Shape
Ideation Board
MODERNISM
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IDEATION Post-Modernism
POSTMODERNISM
Texture
Color
Type
Art Nouveou Style
Shape Line
Ideation Board
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IDEATION
Digital Age Type
Shape
Art Nouveou Style
Digital Age & Symbols
Texture
Line
Ideation Board
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LOGO
LOGO CREATION
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LOGO
Art Nouveou Style
Pencils Organic lines and florals were the inspiration for this piece. The original idea was to incorporate a flower with my name in the petals.
Computer
I chose to draw a peony because it is my favorite flower. Instead of putting my name on single petals, I delicately placed it in the right hand corner.
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LOGO
Art Nouveou Style
Color
Hope
Black & White
Hope
Finals It was clear that my name needed to be bigger so I enlarged it. I also added black in the color flower to fit my personal aesthetic more. It also gives it more depth.
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LOGO
Modernism Style
HOPE CRUTCHER HOPE CR T CRUTCHER
Pencils
Computer
I wanted to keep this design simple and be font based. I also wanted to include lines of some sort.
The roughs were very clean and too simple. The splash across the bottom came off as creepy so it needed to be altered.
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LOGO
Modernism Style
HOPE CRUTCHER Color
HOPE CRUTCHER Black & White
Finals
Adding dashed lines on the left and at the bottom gives this logo a modernism feel with some depth. The yellow circle was added for a pop of color and to make it stand out when smaller. 14
LOGO
DRA
EN QUE
MA
Post-Modernism Style
Pencils
Computer
From the beginning I knew I wanted to incorporate a crown to represent the dramatic style of my personality.
The pink was added because I am not normally a color person, but I wanted to show that I can be fun! 15
LOGO
Post-Modernism Style
DRAMA QUEEN
DRAMA QUEEN Color
Black & White
Finals The words were enlarged and put in the center for better readability. The color palette was based on that of the time during Post Modernism.
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LOGO
Digital Age Style
Pencils
Computer
I wanted to focus on hand drawn elements in this logo to show what I believe the digital age is.
This is my own hand within illustrator. The letters are too thick to make a good logo. 17
LOGO
Digital Age Style
Color
Black & White
Finals To make this logo really pop and refine it, I made the text thinner and the moon larger. It curves and frames the words. Overall it is easier to read as well.
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PROJECT ONE
PROJECT ONE TEN IDEALS
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PROJECT ONE
Sensitivity Art Nouveou Inspired
Sensitivty
to the uniqueness and fragility of the natural world of which we are part
Pencils
Computer
I was amazed at this sketch I drew. It seemed so original I felt compelled to use it.
I did not end up tracing my actual sketch but was inspired by it instead. She was hand drawn through illustrator.
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PROJECT ONE
Sensitivity Art Nouveou Inspired
t i s n e S ivty
Final
to the uniqueness and fragility of the natural world of which we are part Stephens College 10 Ideal Series Designed by SCM 245, Hope Crutcher
A colored oval with a transparency was added to make the girl really stand out. 21
PROJECT ONE
Support Post-Modernism Inspired
SUPPORT for others through the willingness to take and give criticism, acceptance and love
Stephens College 10 Ideal Series Designed by SCM 245, Hope Crutcher
Pencils
Computer
An umbrella was the original idea. I wanted to show that support can mean many things.
To follow the theme of post-modernism, the umbrella was made in an abstract form. The yellow resembles the sunlight.
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PROJECT ONE
Support Post-Modernism Inspired Stephens College 10 Ideal Series Designed by SCM 245, Hope Crutcher
S U P P O R T for others through the willingness to take and give criticism, acceptance and love.
Final It was clear that the typography needed adjusted. Support was transformed to look as one flowing object while the main text was centered. The yellow was toned down to be less distracting. 23
PROJECT TWO
PROJECT TWO FRESH IDEAS
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PROJECT TWO
Christmas Card
Pencils
Computer
I wanted to compose an ornament by hand to refine my skills.
The sketch was scanned in and traced. Red and green were chosen to stick withthe original colors of Christmas
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PROJECT TWO
J Y Rough Draft This card was too distracting. The border took away from the original design of the ornament. 26
PROJECT TWO
ENJOY Treats from our kitchen to yours
ENJ Y Treats from our kitchen to yours
Packaging Finals Once the ornament was refined even more, it was easy to come up with these three concepts for packaging tags.
ENJOY
Treats from our kitchen to yours
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PROJECT TWO
Christmas Card
J Y Wishing you peace & joy this holiday season
Final Originally, the back of the card was white. Based on client intake I changed it to green. I also refined even further the ornament. The logo was added in white to go along with the text.
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PROJECT THREE
PROJECT THREE
BRAND DEVELOPMENT
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PROJECT THREE
t i s i n e S vty
t i i s v n ty e S
to the uniqueness and fragility of the natural world of which we are part
to the uniqueness and fragility of the natural world of which we are part
Stephens College 10 Ideal Series Designed by SCM 245, Hope Crutcher
Stephens College 10 Ideal Series Designed by SCM 245, Hope Crutcher
Original Poster
Final
This is the original poster turned in for critique.
This is the poster with changes made. Although it was a slight move, sensitivity has been adjusted to curve with the oval better. The text in the bottom right corner was also changed to gray.
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PROJECT THREE
Sensitivty Sensitivty
to the uniqueness and fragility of the natural world of which we are part
to the uniqueness and fragility of the natural world of which we are part
Stephens College 10 Ideal Series Designed by SCM 245, Hope Crutcher
Rough Notecard
Final
This note card had major technical issues. The white lines and box came in with the design and could not be eliminated.
I had to trouble shoot to get rid of the lines and box. Afterwards, it was clear to see that a vertical note card with another frame around would be more pleasing to the eye.
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PROJECT THREE
Sensitivty
to the uniqueness and fragility of the natural world of which we are part
Stephens College 10 Ideal Series Designed by SCM 245, Hope Crutcher
Rough Slider
Final
The line and box problem carried over here as well. The girl all the way to the left also drew the eye away from the message.
I repositioned the girl so she is looking into the poster. The type was also turned to blue to reflect the butterfly.
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PROJECT THREE
Rough Box
Final
Originally, the box was too plain. There was nothing to make it pop.
Butterflies were added on the top and bottom of this design to add more color and to make it pop. The lines on the top and bottom were also refined as well.
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THANK YOU