Mediakit

For over 30 years, the source for all things Miniature!

Miniature Horse World

The official publication of the

American Miniature Horse Association.

Miniature Horse World Miniature Horse World is the official magazine of the American Miniature Horse Association and is the only Miniature specific periodical for horses under 34 inches.

The Miniature Horse World showcases an elite group of farms, owners and breeders who enjoy representing only the smallest, most perfect horses in the world.

This one-of-a-kind full color, bi-monthly publication is mailed to over 5,000 members/subscribers and Miniature Horse enthusiasts all over the world.

That’s more than 16,000 readers!

Print AND Digital Edition at one price.

We also offer our full magazine- each issue- online which receives over 120,000 hits per month from internet readers. View the online version of Miniature Horse World at www.amha.org and then click on the Miniature Horse World option on the left side menu.

Not Spoiled, Just Pampered!

As you can well imagine, Miniature owners and breeders spare no expense when it comes to pampering their horses and are constantly searching for Miniature specific information, products and unique items for the special horses in their lives.

As an active advertiser in the equine industry, you no doubt realize the impact and importance of keeping your name “out there� and in the public eye. Every issue is an opportunity to reach Miniature owners and enthusiasts who are searching specifically for equine products and equipment.

If you are looking for an affordable way to showcase your product, consider a feature in our New Products- Things We Love section of an issue. Many of our most effective advertisers started their advertising with MHW by being featured on these New Product pages of the magazine.

For over 30 years the source for all things miniature

Advertising Rates: Camera Ready

Miniature Horse World

Advertising Rates and Data World Wide Circulation: 5,100 - Readership (3.3/ copy) 16,500 Bonus distribution at the AMHA WORLD SHOW held each year in September.

Close/Material Dates

Full Page Color Full Page Black & White 1/2 Page Color 1/2 Page Black and White 2/3 Page Color 2/3 Page Black & White 1/3 Page Color 1/3 Page Black and White 1/4 Page Color 1/4 Page Black and White Business Card: Color Business Card: B &W Classified:

$435.00 $250.00 $250.00 $135.00 $313.00 $225.00 $125.00 $90.00 $95.00 $85.00 $75.00 $40.00 $35.00

Discounts for Contract Advertisers Prepaid - 6 time contract a 10% discount and guaranteed space in every issue.

To run a ½ page color ad, for a year would be $1350 (you save $150) ~ Or ~

February/March- Stallion Issue January 4

August/September- Performance Issue July 6

April/May- Breeding & Foaling Issue March 1

October/November- World Show Issue September 2

June/July- Showing Interest May 1

December- World Show Wrap-up November 2

Run in each issue and be invoiced separately you save 5% on any size ad.

Did you know? Our latest research shows AMHA members hail from the USA, Canada and 35 international countries.

There are close to 1,000 international readers from all over the world who read our online version cover to cover. Now more than ever, advertising and linking your ad in MHW works!

Miniature Horse World

Full Page

8.25” x 10.75” (Trim Size) Add .25” for bleed

2/3 Page

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Mechanical Specifications Full Page with bleed – 8.5” x 11” Full Page, no bleed – 7.25” x 9.75” Half Horizontal – 7.25” x 4.75” Half Vertical – 4.75” x 6.625” Two Thirds – 4.75” x 9.75” Third Vertical – 2.25” x 9.75” Third Horizontal – 4.75” x 4.75” Quarter Vertical – 2.25” x 6.75” Quarter Horizontal – 4.75 x 3.5” Business Card – 3.5” x 2”

Contact us today and reserve your ad space!

Our staff will work with you to provide you with the best advertising options to fit your budget.

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Digital Format ■ Lasers, faxes and email PDF proofs will be used for text and position only.

If color match is necessary, a match-proof or color key must be provided.

■ 300 dpi images (at 100% scale) ■ Images must be converted from RGB to CMYK if color.

NOTE: The printer and Miniature Horse World cannot be responsible for sub-par results if files/images are furnished in RGB format ■ All Fonts must be included or converted to outlines.

(Any unprovided fonts will be substituted with best match.)

■ All files must be sent layered.

Applications ■ Adobe Photoshop ■ Adobe Illustrator ■A dobe InDesign ■D igital Files not in programs listed above must be ■ E PS file (300 dpi at 100% scale) ■ JPG file (300 dpi at 100% scale) ■ PDF file (300 dpi at 100% scale) ■ TIFF file (300 dpi at 100% scale)

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Who is a Miniature Horse World Reader?

Updated research shows: ■ The average Miniature horse enthusiast is a female, between the age 50 to 60.

■ 76% of those polled had large horses first, before diving into Miniature horse ownership.

■ Activities range from showing, to breeding, to therapy and just for their own recreational use.

■ On average, each of these proprietors own more than 14 Miniature horses!

Target These Active Consumers Each of these established horsewomen have free time to pursue their favorite pastimes -many are retired. They are multi-tasking, actively pursuing their mini horse lifestyle, with a steady income and have a multitude of horses to buy for…so you do the math!

Our membership could no doubt become some of your most loyal horse product customers!

The American Miniature horse continues to attract new owners, even in today’s depressed horse market. The AMHA continues an upward trend in memberships, registrations and show attendance as well as increased market demand.

The increasing popularity of the Miniature horse and the increased International appeal have made the AMHA the world’s leading Miniature Horse Registry for horses under 34 inches in height.

Miniature Horse World Magazine

Melissa Powell, Editor – 817.783.5600 ext. 311 – Email: editor@amha.org 5601 S. Interstate 35 W • Alvarado, Texas 76009

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Who is a typical American Miniature Horse owner?

■ ■ ■ ■

89% Female 37% are between the ages of 50-59 55% also own large horses 44% breed, show and train their horses themselves