SIMON GAULT’S SUMMER SERIES – INSPIRATION FOR EASY COOKING WITH SUMMER VEGETABLES AND TOMATOES Julie North : Vegetables.co.nz
Simon Gault
If you follow vegetables.co.nz on Instagram or Facebook hopefully you will have spotted our Summer Series with celebrity chef Simon Gault. Later last year we partnered with TomatoesNZ to launch a series of inspirational cooking videos with Simon Gault showcasing our abundant summer vegetables and tomatoes. Encouraging Kiwis to make the most of all our delicious locally grown produce and prepare easy dishes for friends and family. The series is made up of eight different recipes; four with tomatoes as the hero and the other four showcasing green beans, cucumbers, courgettes and baby carrots. The dishes also feature sweet corn, capsicums and plenty of shallots and garden herbs.
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While Simon was commissioned to develop the recipes and deliver a full length (1.5 minute) video, we have created additional teaser posts, snappy reels and ran a very successful giveaway prior to the launch of the series – all designed to boost engagement on our social media platforms, whilst showcasing our plentiful fresh summer vegetables and encouraging people to support our growers. As we go to print, the series is mid-way through on social media, with great results so far. The campaign has boosted our ‘following’ and created lively discussions on people’s love for vegetables. Videos will remain on Simon Gault’s YouTube channel so you can see the full series there. If you are not already doing so, get on board with vegetables.co.nz’s social media communications and help share the love for vegetables and tomatoes.
