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NEW BLUEBERRIES NOW AVAILABLE FOR NEW ZEALAND GROWERS Supplied
Blueberry growers will now have access to new varieties with large, tasty fruit, ideal for export overseas. Plant & Food Research is excited to make eleven new blueberry varieties available to New Zealand-based growers – three from the organisation’s own breeding programme and eight licensed from Fall Creek Farm & Nursery in the United States.
NEW ZEALAND CURRENTLY PRODUCES 3,000 TONNES OF BLUEBERRIES FROM 640 HECTARES OF LAND, EARNING $39 MILLION IN EXPORTS
Of the new varieties, three are Southern Highbush, seven are Northern Highbush and one is Rabbiteye. The varieties produce large fruit with good flavour, with a range of seasonality across the collection. All show good adaptability to New Zealand conditions in trials to date. “These new varieties offer a significant opportunity for New Zealand growers to improve their blueberry production and offer new, tasty blueberries to consumers at home and overseas,” says Dr Gavin Ross, group general manager marketing & innovation. “The new varieties produce tasty berries with high consumer appeal, and grow well in New Zealand conditions. We hope the addition of these new varieties to the suite of plants
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available to growers will help expand the blueberry sector and increase export opportunities over the next decade.” Growers are invited to apply for a non-exclusive licence to cultivate and grow the varieties for fruit production in New Zealand and for the marketing and sale of fruit worldwide. Growers who sign up to a licence agreement will be enabled to purchase plants from authorised nurseries.
The new varieties produce tasty berries with high consumer appeal, and grow well in New Zealand conditions. We hope the addition of these new varieties to the suite of plants New Zealand currently produces 3,000 tonnes of blueberries from 640 hectares of land, earning $39 million in exports. Plant & Food Research will gain royalty payments from the licensing arrangement, which will be used to further research that benefits New Zealand’s agri-food industries. More information about the varieties and how to license them can be found on the Plant & Food Research website www.plantandfood.co.nz.
We’re releasing a selection of new blueberry varieties direct to New Zealand growers, with large tasty fruit that consumers will love. It’s just one way we’re helping to create a smart green future. plantandfood.co.nz
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NZGROWER : JUNE 2021 31
