NZGrower | November 2020

Page 7

YOUR LEVY AT WORK

YOUR LEVY AT WORK

FUTURE HORT PROFESSIONALS WIN GLOBAL FOOD MARKETING CHALLENGE Words by Emma Boase : People Capability Manager, Horticulture New Zealand

Lincoln Roper (pictured left) played a grower calling in to the fresh produce distributor (Grace Mainwaring, right) “It's hard work, but the celery's nice.”

As part of the ongoing commitment to increase the skills, industry knowledge and networks of young students interested in the horticulture industry, Horticulture New Zealand and NZ Apples and Pears Inc. supported university students from Massey and Lincoln to enter the International Food Marketing Challenge, run by the Food Distribution Research Society. Teams from around the world competed in the virtual competition, developing a strategy and implementation plan for a Florida-based fresh produce distributor that has been affected by ongoing Covid-19 lockdowns. The teams worked on managing the requirements of the distributors’ growers, as well as the ripple effects from the consumer market. The initiative is a first for the New Zealand horticulture industry, and was organised by the then capability research and engagement coordinator, Emma Boase. Emma worked with each team during two separate weekend workshop sessions. “I was incredibly impressed with the commitment, creativity, and skills of all of the students during the challenge and the passion they are developing for the horticulture industry.” This commitment was rewarded when the results of the challenge were announced, and Lincoln and Massey were placed first and second respectively. Congratulations to Emma Ritchie, Grace Moscrip, Lincoln Roper, and Grace Mainwaring from Lincoln

and Alexandra Tomkins, Kazi Talaska, William Robertson, and Euphemia Tan from Massey. “It’s an awesome result for New Zealand, for our students, and for horticulture. To come out number one and two in the world reaffirms that we are doing something right and the future for our industry is bright,” said Emma. The experience has been valuable for the students’ professional development, and even enticed some to consider a permanent career in horticulture. Emma Ritchie, a Bachelor of Agribusiness and Food Marketing student at Lincoln said, “I found it really interesting researching about the horticulture industry, [and] was surprised at the scale of the industry. It is definitely an industry I would now be very keen to work in in the future.” Grace Moscrip a Bachelor of AgriScience student at Lincoln agreed. “The networking with industry professionals and creating contacts within the horticulture sector has been invaluable. The public speaking, presentation skills development I learnt from the challenge will be sure to help me in future years.” This programme would not have been possible without funding from AGMARDT (Agricultural & Marketing Research & Development Trust), Horticulture New Zealand, and NZ Apples and Pears Inc. Emma has future plans for nationalising the challenge model. “I’d love to see this type of programme available to all university, polytechnic, and high school students in New Zealand. I think it’s a great way to empower young people to solve real growers’ problems in the industry while building networks and skills.”

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NZGROWER : NOVEMBER 2020


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