YOUR INDUSTRY
Billboard advertising directed job seekers to the PickNZ website
Campaigns and schemes increase appeal of work in horticulture The Opportunity Grows Here (OGH) workforce attraction campaign has helped more than 10,000 people find jobs in the food and fibre sector. Elaine Fisher “The campaign was established by the Ministry for Primary Industries (MPI) in July 2020 in response to Covid-19. It was developed in close collaboration with other government agencies and with sector groups hardhit by Covid and border closures,” says Cheyne Gillooly, MPI’s director investment skills and performance. “While not physically placing people in jobs, OGH has increased the visibility and desirability of working in our food and fibre sector, helping New Zealanders to find work in areas they might not have otherwise considered.” To help fill immediate and seasonal job vacancies, OGH provides support by directing potential employees to the most relevant job website. “For example, this season, 34
The ORCHARDIST : MAY 2022
we have worked across the horticulture and viticulture sectors to help drive traffic to the newly established PickNZ job website,” says Cheyne.
In December 2021 forecast export revenue for the Primary sector would exceed $50 billion for the first time, hitting a record $50.8 billion in the year to 30 June 2022
