Ascott brands make its presence felt

The Ascott Limited (Ascott) recently announced during its Ascott Mingle event its signifcant expansion plans and opening of 1,400 units across eight properties for 2023.

“We are excited to continue expanding across the Philippines and offering guests a range of world-class properties to choose from,” said Philip Barnes, the Country General Manager of The Ascott Limited Philippines.

Barnes said the new projects will add 3,000 units, bringing the company’s portfolio to 5,800 units across 29 properties in the next fve years.

With these growing portfolios across the Philippines, the new addition will allow guests to experience the country’s diverse landscape and vibrant culture while enjoying the brands’ signature hospitality.

In his presentation, Barnes mentioned the following properties to open this year.

Opening in June are lyf Malate Manila is 201-apartment co-living property favors the millennial-minded travelers and is perfect for individuals looking for a place to socialize, work, and be creative during their stay; The Suites at Torre Lorenzo Malate, a mixed-use property with welldesigned residences and modern amenities ideal for a fastpaced lifestyle; and Citadines Benavidez Makati positioned in Legaspi Village with 145-well appointed rooms is designed for young business executives or couples on holiday exploring the city of myriad lifestyle options including dining, entertainment, cultural and ftness and wellness establishments.

Opening August is lyf Cebu City located within the same complex as Citadines Cebu City, the property features 233 welldesigned apartments that cater to the needs of millennials and young professionals.

Next to open in September are Citadines Bacolod City, a serviced residence with 200 spacious apartments with modern amenities and furnishings, the property features 3 F&B outlets and function halls and a ballroom that can ft a maximum of 800 guests; and, Citadines Roces Quezon City with 200 units located in the area that ofers a wealth of interesting sights, popular retail and dining concepts and proximity to shopping malls.

Somerset Valero Makati will be opened in October. It consists of 182 units located in Salcedo Village where the popular upscale neighborhood is known for its sense of community, as well as its well-maintained parks and green spaces.

December is Somerset Gorordo Cebu, a 157 fully furnished serviced apartments ranging from studios to twobedroom units, is designed to cater to the needs of both short and long-term guests.

Set for the future are the openings of Citadines Mandaue Cebu, Citadines Paragon

Davao, Citadines Greenhills

Manila, Citadines connect River Park Manila, and Citadines

Southwood Biñan.

Barnes also mentioned that the Oakwood acquisition last year made sense because it allowed them to extend the growth of their brands.

“Obviously, it’s not the brand that will come out charging and growing by sixes and eights. It is a brand that attracts the U.S. market and we will select it according to the market that it can break in.”

(Divine M. Recio)