Tourism Times - Fall 2018

Newsletter of the Tourism Industry Association of Newfoundland and Labrador

FALL 2018

www.hnl.ca

Three Sisters Beach in Bay Roberts Photo: NL Tourism; ©Barrett & MacKay Photo

Your Provincial Tourism Industry Association Tourism Times is a quarterly publication of Hospitality Newfoundland and Labrador. Opinions expressed by contributers and advertisers do not necessarily represent those of Hospitality NL.

Hospitality NL Board of Directors Larry Laite Steve Denty Brenda O’Reilly Dion Finlay Darlene Thomas Ed English John Devereaux Joe O’Brien Rhonda Hutton Deborah Bourden Todd Perrin Lisa Martin

Chair Vice-Chair Secretary/Treasurer Past Chair Director Director Director Director Director Bed & Breakfast Sector Rep Food & Beverage Sector Rep Hotel/Motel Sector Rep

(Full board contact information available at www.hnl.ca)

Staff Listing Craig Foley Chief Executive Officer Juanita Ford Chief Operating Officer Melissa Ennis Manager, Policy and Communications Karen So Accountant Susie Greene Membership Coordinator Allie Bourden Training Coordinator Minerva King Operations Coordinator Linda Hickey Program Coordinator

Head Office

71 Goldstone Street (Suite 102) St. John’s, NL A1B 5C3 Tel: (709) 722-2000 Toll Free: 1-800-563-0700

Desktop Layout

Image 4 Digital Printing & Design Inc. 1170 Topsail Road, Mount Pearl, NL A1N 5E8 T: 709-747-3850 E: brenda@image4.ca W: www.image4.ca

Hospitality Newfoundland and Labrador, established in 1983, is a non-profit membership association that leads, supports, represents and enhances the province’s tourism industry.

Hospitality NL has been the voice of the provincial tourism industry since the association was founded. Its work on behalf of members and the industry itself has played a crucial role in developing the tourism industry into the flourishing economic driver that it is today.

Hospitality NL is focused on advocacy, education, the adaptation of innovative technology and the promotion of a strong member network. Through forward thinking and fostering the growth of its members, Hospitality NL continues to be the leader of the tourism industry in the province.

SUSTAINABILITY

Hospitality NL believes that the industry’s sustainability for future generations is of utmost important. The preservation of our province’s natural and cultural integrity, and the economic sustainability of our businesses and organizations are vital to this end.

WHOLE INDUSTRY PERSPECTIVE

Hospitality NL recognizes, respects and responds to the diverse needs of our rural and urban members operating various types of businesses and organizations.

ENVIRONMENT

Hospitality NL believes that our environment is our most valuable tourism asset and an essential component of the tourism industry’s future. We are dedicated to the sustainable development of our natural and cultural resources and the protection of our environment.

TECHNOLOGY

Hospitality NL believes technology is an enabler. We encourage and support our members in the integration of technology to support their growth and profitability.

ACCESSIBILITY

Hospitality NL is committed to assisting our members, regardless of where they are located, to obtain the resources and tools they require.

VISION

Hospitality Newfoundland and Labrador, the voice of tourism, provides leadership and direction for the sustainability and growth of the tourism industry.

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The busy summer season, and for many, the fall shoulder season have mostly wound down to a close, and our year-round and winter tourism operators are gearing up for winter 2019! Newfoundland and Labrador has plenty of winter tourism product to attract travellers throughout the long, cold months. Whether it is a cozy weekend getaway or an exhilarating outdoor adventure, winter in Newfoundland and Labrador does not equal a dormant tourism industry. In fact, even the operators who are not open to the public or entertaining guests in the winter are busy evaluating the previous season and planning for the upcoming one.

In every interaction I have had with a tourism operator or employee since April, I have asked them about their projections and results for the 2018 summer season. And while many had high hopes for a season that was at least on par with other years, there were very few reports of a spectacular banner season. Hospitality Newfoundland and Labrador sent a survey to our members in mid- to late-July, asking a series of questions about how their summer season was shaping up. When asked about visitation numbers at their business, approximately 71% of respondents indicated they expected visitation numbers to be on par or below previous seasons.

The Department of Tourism, Culture, Industry and Innovation have released some indicators of provincial tourism performance yearto-date (September)1. The number of non-resident automobile and air visitors travelling to the province reached 417,504 for the period ending September 2018, a decrease of 2.1% compared to 2017 levels. The provincial accommodations occupancy rate reached 47.5% for the period ending September 2018, a decrease of 6.6 points over last year.

There are many factors that could have contributed to each business’ account of the season. For example, a slow iceberg season, unlicensed businesses in the market, miscommunications and changes to salmon fishery regulations, the weather, transportation and access issues, etc. While the reasons may

be varied, the fact remains that some tourism indicators are showing a decrease and the majority of accounts to Hospitality NL have indicated a soft season.

No matter how things are going, I encourage you to reach out to us here at Hospitality Newfoundland and Labrador to inform us of any successes you’ve achieved or challenges you may be facing. Please take advantage of any forum where you can provide us your feedback, or simply call or email one of our staff. As the voice of the provincial tourism industry, we need to hear from you so that we can ensure we are accurately representing the needs of industry, and we are making a stronger effort to ensure we are connecting one-on-one with each member to achieve this meaningful dialogue.

Despite a softer season than we were hoping for, please be assured that we here at Hospitality Newfoundland and Labrador are very optimistic about the future growth and success of the provincial tourism industry, and with some dedicated work to address our challenges, we can ensure that tourism continues to be a shining star in our communities and for our economy.

Craig Foley CEO, Hospitality NL @craigfoleyHNL

https://www.tcii.gov.nl.ca/tourism/tourism_research/pdf/2018/Tourism_performance_2018_YTD_September201_November_2_2018.pdf

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Larry LAITE

Hard Work & Recognition

As people who work in the tourism industry, we hear stories about and even witness first-hand, tourism operators and employees who go above and beyond to provide an amazing experience to guests. It is quite common to see the focus on negative customer service interactions, and all too often, proper recognition may not be given to the exceptional customer service experiences that leave a lasting and positive impact on a traveller.

There are people and businesses within the tourism industry that are finding creative and innovative ways for travellers to experience their tourism product or to address business challenges that may be hampering growth. Many utilize HR

best practices that help to build a professional and dedicated workforce; some use the principles of cultural and sustainable tourism on which to build their operation and are working to preserve our natural and culture tourism assets.

There is no shortage of passion, commitment and hard work in our provincial tourism industry.

The people who make up the industry exhibit these traits and more, and it is through their dedication that tourism in Newfoundland and Labrador has seen such success. I don’t know about you, but I think that is exactly the kind of enthusiasm that should be recognized and rewarded. And what better way to do that than with a Tourism Excellence Award presented by the voice of tourism, Hospitality Newfoundland and Labrador, and its partners, at the largest annual gathering of tourism stakeholders in the province – Hospitality NL’s Conference & Trade Show!

Every year, the Tourism Excellence Awards honour Newfoundland and Labrador’s exceptional tourism industry operators who demonstrate passion, innovation, dedication and ingenuity in their tourism endeavours. In 2018, the Royal Inn + Suites in Happy Valley-Goose Bay was recognized with the H. Clayton Sparkes Accommodator Award of Excellence, presented by the Sparkes family in recognition of the contribution their father made to the tourism industry in Newfoundland & Labrador. Edge of the Avalon Inn in Trepassey was awarded the CBDC Tourism Business Award of Excellence to recognize their reputation for

excelling and continuously improving upon all areas of operations. Along with our partners at the Department of Tourism, Culture, Industry and Innovation, Hospitality NL presented the Cultural Tourism Award to the Bonavista Biennale – Encounters on the Edge to recognize progressive efforts which have resulted in enriched cultural tourism experiences. For a full list of this year’s award winners, please click here.

If you can think of an individual, business, organization, initiative or group that fits one of the nine award categories listed on page 12, I strongly encourage you to visit http://bit.ly/ awards19, review the specific criteria for each award and submit an online nomination no later than November 30, 2018! Please remember that self-nominations are not only accepted, but encouraged! After all, who knows your business better than you? It is my honour each year to participate in the presentation of these awards at the Tourism Excellence Awards Gala, happening as part of Hospitality NL’s 2019 Conference & Trade Show, February 26-28 in Gander. I look forward to seeing you there as we honour our industry’s best and brightest!

Larry Laite Chair, Hospitality NL @HNLChair

FALL 2018

Craig FOLEY

How Was Your Summer?

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Tee Off for Tourism at the 2018 Golf Classic Hospitality NL would like to thank all golfers, partners and sponsors who gathered on September 26th to work on their swing, network with other tourism professionals, and enjoy a great game of golf and some fabulous food at The Wilds Golf Resort!

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FALL 2018

Pinnacle Office Solutions

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2ND

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The Wilds

Atlantic Grocery Distributors + Anchor Inn Hotel & Suites

Tourism Knowledge Exchange Connect with tourism stakeholders and leaders from across Newfoundland and Labrador at our regionally-focused, tourism knowledge exchanges. These events are designed to establish a forum to discuss pressing issues, learn about emerging opportunities and to share information that is impacting the tourism economy in your community. Grassroots feedback from these events will lay the foundation for our advocacy priorities and will be presented at the Hospitality NL Annual General Meeting in February 2019.

STILL TIME TO REGISTER

November 22: Deer Lake

FORTEAU

Click a location to register!

November 20: Grand Falls-Windsor

Each exchange will feature:

• Tourism industry update • Regional tourism panel • Open forum on local tourism issues and best practices • Learning sessions on trending industry needs such as pricing your tourism product/experiences and maximizing your digital potential

CLARENVILLE

Lucy Dias, facilitator with STEM Consulting & Marketing, leads a workshop on pricing tourism products and experiences in Forteau.

Supported by

FALL 2018

Sponsored by

5 Tourism, Culture, Industry and Innovation

2019 CONFERENCE & TRADE SHOW

ST.JOHN’S

Eva Gutsche, facilitator with STEM Consulting & Marketing, works with participants in Clarenville on a revenue management exercise.

The Regional Tourism Panel in St. John’s featured industry operators, as well as representatives from the provincial government and the Association of New Canadians.

Hospitality Newfoundland and Labrador is celebrating its 35th anniversary in 2018! In honour of 35 years of working with and for tourism operators in this province, we are pleased to offer everyone a registration fee of only $35 + HST for these sessions!

The largest gathering of tourism stakeholders in Newfoundland & Labrador

February 26 - 28, 2019 Gander www.hnl.ca/conference

NEW customer service training!

Professional customer service is the foundation for all positive guest experiences. Empower your staff with the skills and knowledge to communicate effectively with guests, create positive first impressions, and deal with difficult situations with two new customer service training programs from Hospitality Newfoundland and Labrador!

Service Best is a full-day workshop that assists learners to create memorable customer experiences, identify and respond to customer needs and turn dissatisfied customers into loyal fans.

FALL 2018

By the end of the session, learners will:

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Use the techniques associated with Service Best service: • Perception is all there is • Everyone has a customer • Total product concept • Moments of truth • Proactive learn Use the techniques associated with the skills for service recovery: • Encouraging customer feedback • Handling difficult situations • Reactive learn Use the techniques for developing and maintaining a Service Best attitude: • Communication • Identifying hot buttons

Service First is a 1/2 day workshop introducing tourism employees to the basics of customer service and helping to reinforce your organization’s commitment to creating an exceptional experience for visitors. It includes sections on the value of tourism in Newfoundland & Labrador, being a professional, and customer service.

By the end of the session, learners will: • Understand the value of tourism and the power of first impressions • Examine how negative behaviour and stress can affect us • Learn the skills for adopting a professional attitude towards life and work • Learn how to focus on the customer’s needs and provide them with a memorable experience

Meet Hospitality NL's Training Coordinator, ALLIE BOURDEN!

Allie is your go-to resource when it comes to training for your tourism business.

Reach out to discuss your training needs and find a program that is right for you.

Contact Allie at 1-800-563-0700 ext. 234 or abourden@hnl.ca

Pairing with Restaurants Canada Better Together

Hospitality Newfoundland and Labrador recently announced a new partnership with Restaurants Canada, the national association representing Canada’s diverse and dynamic restaurant and foodservice industry.

L-R: Todd Perrin, Food & Beverage Sector Rep, Hospitality NL, and owner of Mallard Cottage; Brenda O’Reilly, Secretary/Treasurer, Hospitality NL, and owner of O’Reilly’s Irish Newfoundland Pub; Jeremy Bonia, Secretary, Restaurants Canada, and Restaurant Manager & Sommelier at Raymond’s Restaurant & The Merchant Tavern; Craig Foley, CEO, Hospitality NL; Luc Erjavec, Vice-President, Atlantic, Restaurants Canada.

Through this membership agreement, Hospitality NL’s independent foodservice members are recognized as Association Members of Restaurants Canada, with access to numerous benefits including their national affinity partner programs, digital communication, education and research assets, as well as access to special Restaurants Canada industry events. Restaurants Canada is at the forefront of critical issues and their advocacy efforts place them at the table with government on a national level to ensure the best possible outcome for business owners and operators, employees and customers.

Food is one of those key touchpoints in the visitor journey that is not only a necessity, but also offers a unique opportunity for visitors to experience aspects of our history and culture that are intrinsically linked to our culinary fare. Hospitality Newfoundland and Labrador is excited to offer this new level of value to our members in the food and beverage sector who play such an important role in the visitor journey, not to mention in our communities.

—Larry Laite, Chair, Hospitality NL We are thrilled to have Hospitality NL join our association of more than 30,000 members. We believe this partnership will provide great value and resources to the foodservice and hospitality sector of Newfoundland and Labrador. Our team is looking forward to working with members of Hospitality NL to support the continued growth and success of culinary tourism throughout the province.

—Shanna Munro, President & CEO, Restaurants Canada

As a food and beverage business, when you become a member of Hospitality Newfoundland and Labrador, you are also becoming an Association Member of Restaurants Canada. For a single membership fee, you get benefits from TWO leaders in the tourism and foodservice industry, provincially and nationally! In addition to the benefits you receive as a member of Hospitality NL, you will receive the following benefits as a member of Restaurants Canada: • Subscription to all Restaurants Canada’s digital assets; Menu magazine, Bite and Insider e-news • Access to Restaurants Canada’s and Groupex Systems Canada’s national affinity partner programs such as: - custom built foodservice insurance program - Canada’s largest foodservice buying group - tax and legal protection services - vehicle fuel savings - various training programs - plus so much more!

• Access to industry webinars, education and digital research reports • Exclusive member pricing for provincial Restaurants Canada events • Four complimentary tickets to the annual national Restaurants Canada trade event – the RC Show If you would like to learn more about becoming a member of Hospitality Newfoundland and Labrador and Restaurants Canada, please contact Hospitality NL’s Membership Coordinator, Susie Greene, at sgreene@hnl.ca or 1-800-563-0700 ext. 224.

LEARN MORE

FALL 2018

Benefits

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Research Corner

Submitted by: Sector Research Division, Department of Tourism, Culture, Industry and Innovation

Why Newfoundland and Labrador?

FALL 2018

Exploring What Motivates Travellers from Around the World to Visit

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More people are travelling now than ever before. 2017 marked the seventh consecutive year of robust growth in global travel, with the United Nations World Tourism Organization (UNWTO) reporting that international tourist arrivals grew 7%, an increase of 84 million travellers from 2016. Travel continues to play a significant role in people’s lives, not only offering them much needed rest and relaxation but also affording them the opportunity to spend quality time with friends and family. A recent global travel intentions survey found that bonding with family and loved ones, disconnecting from the daily grind, and “switching off” were top trip motivators. The majority of travellers, however, are not only looking for a relaxing vacation – they are seeking a blend of reward and achievement when they travel. For most vacationers, experiencing different cultures, visiting new or exotic destinations, pursuing passions, and experiencing popular travel trends are also important trip drivers.

In today’s landscape, travellers have at their fingertips an abundance of choice and

when it comes to choosing a destination, the opportunities and possibilities are endless. Understanding why people travel, and more importantly, what motivates them to choose a particular destination over thousands of others is of utmost importance to tourism destinations and operators alike as they strive to differentiate themselves and ultimately convert travellers along the path-topurchase. Being mindful of the reasons visitors chose to vacation in Newfoundland and Labrador is fundamental to delivering on expectations and improving the visitor experience.

To help better understand the travel motivations of recent vacation travellers, the province’s exit survey asked visitors what one factor influenced them to visit Newfoundland and Labrador. Our vacation visitors were motivated to visit by a number of factors, but most notably, they came to fulfil a longstanding desire to visit – 27% of vacation visitors overall indicated that they always wanted to visit and that Newfoundland and Labrador was on their bucket list. A significant share of

Source: Department of Tourism, Culture, Industry and Innovation: 2016 Provincial Visitor Exit Survey

vacationers (21%) came specifically to see the abundance of nature and wildlife – the natural environment, icebergs, whales, and puffins. Many travellers (13%) identified a specific site, place or area that lured them here, while 7% credited the province’s rich culture and friendly people with motivating them to visit.

Visitors from Canada, the United States, and overseas differ in their motivations for choosing Newfoundland and Labrador as their vacation destination of choice (see chart). Compared to all vacation visitors, Canadian visitors overall were slightly more likely to say they visited Newfoundland and Labrador because it was on their bucket list (30% vs. 27%), with slightly fewer Canadians overall identifying nature and wildlife as a motivator (19% vs.

21%). From a regional origin perspective, the motivators of vacation visitors from Ontario, the province’s largest source market, tend to mirror the motivations of Canadian vacation visitors overall.

Visitors from BC, Alberta, the Prairies, and the Territories (“Other Canada”) were significantly more likely to say they visited to fulfil a longstanding desire to check Newfoundland and Labrador off their bucket list (41% vs. 27%). They are also more likely than vacationers overall to be motivated to visit by culture, people and heritage (11% vs. 7%). For visitors from these provinces, viewing nature and wildlife and visiting specific sites/areas played less of a role in their decision to visit Newfoundland and Labrador compared to vacation visitors overall. Interestingly, visitors from Other Canada are also more likely to be visiting the province for the first time.

Nature and wildlife are big draws for travellers from Quebec who were almost twice as likely (39% vs. 21%) as visitors from elsewhere to cite scenery, icebergs, whales and seabirds as motivators for their trip. Perhaps unsurprisingly – given the proximity and higher share of repeat visitors – Maritimers are least likely to view Newfoundland and Labrador as a bucket list trip (19% vs. 27%) and also least likely

ard Program

vacation visitors, overseas travellers are notably less likely to view Newfoundland and Labrador as a bucket list destination (9% vs. 27%). For these visitors, the appeal of nature and wildlife plays the largest role in their decision to vacation in Newfoundland and Labrador as nearly half (46%) of them said that the natural environment, wildlife and icebergs were the main reason for their visit. For overseas travellers who are motivated to visit by a specific site, the East Coast Trail was the top mentioned motivator, ahead of Gros Morne and St. John’s.

For tourism destinations and operators, knowing what drives visitation to Newfoundland and Labrador and how motivations differ by origin is an integral part of helping to deliver the type of

journey visitors are expecting. Visitors who travel to the province to fulfil a bucket list trip, often visiting for the first time, are looking to sample what the province has to offer and take in a range of experiences. They are looking for the total package – experiencing top destinations, nature, wildlife, culture and hospitality.

For visitors from overseas and Quebec, who are much more likely to be drawn to the province for its nature, highlighting the natural environment and wildlife are key to both attracting these markets and helping create a fulfilling travel experience once they arrive. In today’s travel landscape, knowing your visitor and personalizing their experience goes a long way towards delivering on expectations and encouraging repeat visitation.

FALL 2018

to be motivated to visit by culture and people (5% vs. 7%). Instead, vacationers from the Maritimes are more likely to be drawn to the province to see a specific site or area (19% vs. 13%), with Gros Morne the top mentioned attraction.

For international vacation travellers, the allure of nature and wildlife takes centre stage. The desire to see the province’s natural environment, scenery, and wildlife (23%) also drives visitation from the United States, outranking other reasons for visiting such as a ticking Newfoundland and Labrador off the bucket list (18%), and to see specific sites or areas (16%). Among specific sites of interest to American visitors, L’Anse aux Meadows (33%) tops the list, followed by Gros Morne (21%). Compared to other

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Working Together with the Hotel Association of Canada DEVELOPING A MODERN APPROACH DEVELOPING A MODERN TO SHORT-TERM RENTALSAPPROACH IN A TO SHORT-TERM RENTALS IN A DIGITAL ECONOMY DIGITAL ECONOMY

FALL 2018

A Framework for Canadian Regulators A Framework for Canadian Regulators

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Governments at all levels are grappling with the implications rental Governments atthe all growing levels areshort-term grappling withand the On August 16,of 2018, Hospitality Newfoundland industry. There angrowing acute for federal, implications of is the short-term rental Labrador, in partnership with need the Hotel Association provincial, and municipal governments tofor put in of Canada,There released practice industry. is anbest acute needguidelines for federal, regulating short-term rentals.governments Governments ataddress all in place a modern regulatory framework toto provincial, and municipal put levels are grappling with the implications oftothe the stresses and regulatory unintended consequences place a modern framework address growing short-term rentalaccommodation industry.

There is rentals. an created by short-term the stresses and unintended consequences acute need for federal, provincial, and municipal created by short-term accommodation rentals. governments to put in place a modern regulatory framework to address the stresses and unintended consequences created by short-term accommodation rentals.

OBJECTIVES: OBJECTIVES: Minimize the displacement of affordable and

accessible housing Minimize the displacement of affordable and accessiblecommunity housing Minimize nuisance while protecting public safety and with adherence to municipal bylaws Minimize community nuisance while protecting Ensure a leveland competitive playingto field public safety with adherence municipal bylaws Collect appropriate taxes and tourism Ensure a level competitive playing fieldlevies Enable voluntary compliance minimizing the Collect appropriate taxes and while tourism levies administrative burden for hosts, home-renting Enable voluntary compliance while minimizing the platforms and governments. administrative burden for hosts, home-renting platforms and governments.

5 5

ROADMAP TO A MODERN ROADMAP TO FOR A MODERN FRAMEWORK LOCAL FRAMEWORK FOR LOCAL GOVERNMENTS GOVERNMENTS Based on emerging best practices, municipal

4 4

regulators should adopt five steps when Based on emerging bestthese practices, municipal developing regulations. regulators should adopt these five steps when developing regulations.

3 3 1 1 RESEARCH:

Understand how short-term rentals and RESEARCH: the commercialization Understand how of principalrentals residences short-term and are on the impacting commercialization communities and of principal residences neighborhoods. are impacting on Consider leading communities andand best practices from neighborhoods. other jurisdictions.

Consider leading and best practices from other jurisdictions.

2 2 EXISTING REGULATION: Review the policies and EXISTING regulations that are in REGULATION: place today.

Canadian Review the policies and municipalities should regulations that are in also is in placereview today.what Canadian place and being municipalities should contemplated at is the also review what in provincial place and level. being contemplated at the provincial level.

MONITOR AND ASSESS: Actively monitor the MONITOR AND reported results against ASSESS:

CONSULTATION:

Consult with the local tourism, hotel and CONSULTATION: housing sectors Consult with thetolocal assess the impact tourism, hotel andof short-term rentals housing sectors to on the community.

Also assess the impact of consult withrentals hosts on who short-term use the various Also the community. platform companies. consult with hosts who use the various platform companies.

APPLY REGULATORY TOOLS: APPLY Review each of the REGULATORY eight key tools and TOOLS:

expected outcomes.

Actively monitor the Pay close attention reported resultsto against resident expectedcomplaints. outcomes. Pay Proactively investigate close attention to regulatory compliance resident complaints. and refine policy as Proactively investigate circumstances and regulatory compliance experience dictates. and refine policy as circumstances and experience dictates.

how they canofbest Review each thebe applied response eight keyintools and to local conditions. how they can best be Engage stakeholders applied in response to on proposals and pass local conditions. regulations that are Engage stakeholders sustainable on proposalsand and pass effective over theare regulations that long-term. sustainable and effective over the long-term.

HOTELASSOCIATION.CA HOTELASSOCIATION.CA

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REGULATORY TOOLS TO REGULATORY MODERNIZE Following a scan of the regulatory TOOLS SHORT-TERM approaches taken in communities TO RENTAL and cities around the world, MODERNIZE ACCOMMODATIONS the following 8 elements have SHORT-TERM consistently been applied: RENTAL ACCOMMODATIONS Following a scan of the regulatory approaches taken in communities and cities around the world, the following 8 elements have consistently been applied:

Following a scan of the regulatory approaches taken in communities and cities around the world, the following 8 elements have consistently been applied:

1.

Requires that any property offered for home-renting be registered with the local government. For the benefit of hosts and municipalities, platform companies facilitate the HOST REGISTRATION ANDshould FEES registration process. Along with the collection of an annual Requires that costs, any property offered for home-renting be and fee to recover registration enables the monitoring registeredof with theactivity. local government. For the benefit of hosts reporting rental and municipalities, platform companies should facilitate the registration process. Along with the collection of an annual fee to recover costs, registration enables the monitoring and reporting of rental activity.

Regulations that require certain standards for safety (e.g. smoke detectors, fire extinguishers, pest control). This provides some minimal of protection for guests.

5.

HEALTH ANDlevel SAFETY STANDARDS

Require registration of the rental platform companies along with a significant annual fee and an ongoing fee for each PLATFORM REGISTRATION AND FEES booking.

Rental platform companies must be prohibited from listing any property that is not properly registered.

Require registration of the rental platform companies along with a significant annual fee and an ongoing fee for each booking. Rental platform companies must be prohibited from listing any property that is not properly registered.

A requirement at the platform and host level to report to government on all home-renting activity. This includes mandating that platform companies issue annual 6. REPORTING information slips to hosts on rental income with a copy A requirement the platform and host level to report to to government at authorities. government on all home-renting activity. This includes mandating that platform companies issue annual information slips to hosts on rental income with a copy to government authorities.

2. PLATFORM REGISTRATION AND FEES 2.

3. PRINCIPAL RESIDENCE REGISTRATION 3.

Regulations that require certain standards for safety (e.g. smoke detectors, fire extinguishers, pest control). This provides some minimal level of protection for guests.

6. REPORTING

7. TAXATION/LEVIES

Limits home-renting to a principal residence only. This prohibits the operation of ghost hotels and/or large scale commercial enterprises operating under the veil of home PRINCIPAL RESIDENCE REGISTRATION sharing. A significant issue remains in that short-term rentals Limits home-renting towithout a principal residence This some are permitted in areas proper zoningonly. but with prohibits the operation of ghost hotels and/or large scale limitations. commercial enterprises operating under the veil of home sharing. A significant issue remains in that short-term rentals are permitted in areas without proper zoning but with some limitations.

Special provisions at the platform level to conveniently collect and remit various taxes and/or levies on behalf of hosts. This creates a more level playing 7.

TAXATION/LEVIES field with commercial operators and provides revenue to Special provisions at the level government to cover the platform costs of managing home to conveniently sharing activity. collect and remit various taxes and/or levies on behalf of hosts. This creates a more level playing field with commercial operators and provides revenue to government to cover the costs of managing home sharing activity.

Limits the number of days that a home can be rented through a home-renting platform. This helps to moderate the decline available housing stock and the nuisance CAP ONinUSAGE factors associated with the conversion of ordinary residences Limits the number of days that a home canrun befrom rented into commercial operations.

Caps typically 30 to through home-renting This helps to moderate 180 daysaper year. Some platform. condominium boards put the cap thezero decline available housing stock and explicit the nuisance at days in and some regulations require approval factors associated with the conversion ordinary residences from homeowner’s associations beforeof short-term rentals can into commercial operations. Caps typically run from 30 to be offered.

180 days per year. Some condominium boards put the cap at zero days and some regulations require explicit approval from homeowner’s associations before short-term rentals can be offered.

Mechanisms to ensure regulations are applied and enforced (e.g. confirm principal residence with a driver’s license).

Effective enforcement can only be achieved with 8.

ENFORCEMENT/PENALTIES reliable and timely reporting of activity from the Mechanisms to ensure are system appliedisand platform.

Penalties helpregulations to ensure the operatenforced (e.g. confirm principal residence with a driver’s ing as intended through voluntary compliance. license). Effective enforcement can only be achieved with reliable and timely reporting of activity from the platform. Penalties help to ensure the system is operating as intended through voluntary compliance.

4. CAP ON USAGE 4.

5. HEALTH AND SAFETY STANDARDS

8. ENFORCEMENT/PENALTIES

HOTELASSOCIATION.CA

HOTELASSOCIATION.CA

FALL 2018

1. HOST REGISTRATION AND FEES

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Nominations Open for Tourism Excellence Awards Every year, the Tourism Excellence Awards honour Newfoundland and Labrador’s exceptional tourism industry operators who demonstrate passion, innovation, dedication and ingenuity in their tourism endeavours. The awards will be presented during Hospitality NL’s 2019 Conference and Trade Show, happening in Gander from February 26-28, 2019!

We are now accepting nominations for the 2019 Tourism Excellence Awards! Please click below to access award information and the nomination forms. For more information, please contact Hospitality NL's Manager of Policy & Communications, Melissa Ennis at mennis@hnl.ca, 1-800-563-0700 ext. 231.

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Deadline for submissions is Friday, November 30, 2018

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Newfoundland and Labrador is

Marc LEWIS

This fall, Hospitality

Sarah KEOUGH

Meet the 2018 recipients of the Silver Anniversary Scholarship!

Having graduated as Valedictorian of the class of 2018 at Gros Morne Academy, Sarah Keough is headed to Memorial University to pursue a Bachelor of Arts with a major in Psychology. As the Chair of the Gros Morne Academy Gender Sexuality Alliance (GSA), Sarah promoted a safe and accepting school community.

With a passion for mental health studies, Sarah ultimately hopes to become a guidance counsellor, making a difference in the lives of young people. For the last two summers, Sarah has worked for Hospitality NL member, BonTours, where she fostered excellent customer service skills and helped to promote the Gros Morne region to visitors.

A Master of Arts graduate of Memorial University, Marc Lewis is currently completing his second year of law school at Dalhousie University. While pursuing his undergraduate and graduate degrees, Marc engaged with newcomers to our province through his roles within Memorial’s Department of English and The Writing Centre, as well as in a volunteer capacity at the Association of New Canadians. Marc has also used his skills to help promote the culture and history of the province as a long-time volunteer with the Admiralty House Communications Museum in Mount Pearl. With special interest in immigration and family law, Marc completed his summer 2018 internship with Hospitality NL member, McInnes Cooper.

pleased to award and Marc Lewis the 2018 Silver Anniversary Scholarship!

Established in 2008 for Hospitality NL’s 25th anniversary year, the Silver Anniversary Scholarship is generously supported by the Boone family and the Sparkes family, two families with a long tradition of innovation and leadership within the tourism community.

Each year, two Silver Anniversary Scholarships are awarded to a dependent or employee of a Hospitality NL member to assist with the cost of post-secondary education. The scholarships are awarded based on educational goals and direction, academic performance, extra-curricular activities and community involvement. Each recipient received a $1500 scholarship.

For me, this scholarship is a little bit of recognition for the hard work I have put into school and everything else in my life to get to this point in my life. In order to achieve my dream career, I have many years of school ahead of me and this scholarship has helped to alleviate some of the financial stress for my first semester.

Thanks to the kindness and generosity of Hospitality Newfoundland and Labrador's Silver Anniversary Scholarship, I am better able to focus on my studies at Dalhousie this fall. Financial concerns are serious when undertaking a demanding and long-term program, and scholarships like Hospitality NL's help lighten the burden from external pressures, and reduce distractions from my studies. I will return home more confident in the knowledge that I was better able to access my educational opportunities.

FALL 2018

Sarah Keough

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CELEBRATING DEDICATED MEMBERS

As a non-profit membership association, Hospitality Newfoundland and Labrador leads, supports, represents and enhances the province’s tourism industry. Since its inception in 1983, Hospitality NL has worked tirelessly to be the voice of the provincial tourism industry and to play a role in developing the tourism industry into the flourishing economic driver that it is today.

Hospitality NL relies on the input and feedback of every member and the association would not be what it is today without the support of its membership. In 2018, Hospitality NL is celebrating its 35th year of operation, and the current Board of Directors and staff would like to extend sincere thanks and appreciation to all longtime members who continue to support the tourism industry by bettering their businesses and working together to exceed guest expectations.

Please join us in celebrating those who have shown their support for many years; the following businesses have become members of Hospitality NL in the last decade!

FALL 2018

Check out our most recent editions for lists of our 10-30+ year members.

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• Flow Consulting • PC & Network Solutions • The Prints of Whales Inn • Adventure Central Newfoundland • Hotel North Two • Butland Communications • Miawpukek Mi'kamawey Mawi'omi • Centsible Car and Truck Rentals • Town of Lewisporte • Museum Association of NL • Newfoundland Chocolate Company • Hotel North St. Anthony • Silver Sensations Inc. • takeCHARGE • J. N. Automotive Supply (2001) Ltd. • Torrent River Salmon Interpretation Centre • Fogo Island Inn • East Coast Trail Association • Beyond the Overpass Theatre Co. • Chase Paymentech Solutions • Grand Bank Development Corporation • Hillside Bed & Breakfast • Pinchgut Restaurant & Convenience • Canada Booking.com Online Reservations Inc. • Cupids Legacy Centre • Triton Sperm Whale Pavilion (Tourism Triton) • Goose Cove Retreat • St. John Ambulance NL Council • Legendary Coasts of Eastern Newfoundland • Colony of Avalon Foundation • Corner Brook Museum & Archives • A Schooner Inn • Coopers' Minipi Lodges • Ocean Delight Cottages • Stephenville Airport Corporation • Alexis Hotel • Humber Valley Golf Inc. • Blue on Water Inn • Inn at Happy Adventure • Restaurant Association of Newfoundland and Labrador • Salty Seas Cottages and Vacation Home • Anchor Inn Hotel & Suites • Business Development Bank of Canada

• Alpine Development Alliance Corporation (White Hills Ski Resort) • Town of Torbay • Broad Reach Strategies Limited • Tylerica Reservations • Gros Morne Theatre Festival – Theatre Newfoundland and Labrador • The Old Salt Box Co. • Coffee Matters • Conach Consulting Inc. • Holiday Inn Express Deer Lake • All Seasons Bed & Breakfast • Newfoundland Insectarium • Hotel Fortune • Fairfield Inn & Suites by Marriott St. John's • Hampton Inn & Suites by Hilton St. John's Airport • Grand Codroy RV Park • Wooden Boat Museum of Newfoundland and Labrador • Auk Island Enterprises Inc. • Banting Memorial Municipal Park • Canadian Audio Visual Inc. • Mallard Cottage Inc. • Prime Creative • Norris Arm Heritage Association Inc. • Petty Harbour Mini Aquarium • Sunset Motel • Crossroads Inn and Suites • Town of Portugal Cove-St. Philip's • Manuels River Experience • Eastbound International Speedway & Concert Park • French Shore Historical Society • Brookside RV Park & Golf Resort • Gander & Area Chamber of Commerce • Cantwell House • Whaler's Restaurant and Cabins (LST Enterprises Ltd) • The Three Sisters Pub and Restaurant • Dreamcatcher Lodge • Town of Paradise • Newfoundland and Labrador Environmental Industry Association (NEIA)

• Norstead Village Inc. • SERTA Hospitality Canada • Town of Carbonear • Riverside Suites • Arluk Outfitters • Tucker's Cottages (and Service Station) • The Claddagh Inn • By The Waves Bed & Breakfast • Red Wine Bed & Breakfast • Campbell's Place • Memorial University • Gillespie House • Rose Blanche Lighthouse Inc • Qalipu First Nation • Reflective Marketing • Newfound Marketing • Nunatsiavut Marine Inc • Torngat Mountains Base Camp and Research Station • Komatik Real Estate • Coastal Cottages • Trinity Eco-Tours • JAG Boutique Hotel • Town of St. Lawrence • NL Association of CBDCs • Holiday Inn Express & Suites St. John's Airport • Targa Newfoundland • Collectivité Territoriale de SaintPierre et Miquelon • AOR Web Solutions • McInnes Cooper • Bell Island Community Museum & Number 2 Mine Tour • Strawberry Hill Inn and Chalets • Metro Business Opportunities • Baie Vista Inn • Molly Bawn Whale and Puffin Tours • Ferryland Cottage • Seaport Inn • Alphabet Fleet Inn B&B • Rose Manor Inn • Van Houtte Coffee Services • Steers Distribution Limited • Routes Adventures • Stephenville Cultural Destination Committee • Sunshine Inn, Twillingate & Beyond Inc.

• FES – A division of The Scale Shop • The Viking Vacation Home • The Florian Hotel • Cod Sounds • Wilderness Hunting & Pursuits Inc. • Drover Financial • Waypoints Employment and Outreach Services • Kean Marine Inc. • St. John's Beer Tours • Jack Astor's Bar and Grill • Rocket Bakery & Fresh Food • Norton's Cove Studio & Café • Twillingate Century House • Terra Nova Golf Resort • Sullivan's Songhouse • Isles Wooden Boat Builders Museum & Workshop • Sysco St. John's • White on Wood B&B • Ochre House Retreat • Abell Pest Control • Spartan Fitness Equipment • Intello Technologies Inc. • Association for New Canadians • Yellowbelly Brewery & Public House • The Rooms Corporation • Stella's Circle • Mobile Goat Excursions • Rugged Edge • Twillingate Islands Tourism Association • Quidi Vidi Charters • Deluxe Dry Cleaners Ltd. • Hare Bay Adventures • Indian Falls Chalets • Saltwater Society Tours and Fishing Charters • Alt Hotel St. John's • Newfoundland Photo Tours • Laurentian Legacy Tours • Moxie's Grill & Bar • Adelaide's Newfoundland Honey Inc. • Best Western Plus St. John's Airport Hotel & Suites • Lakeview Inn • Just Landed Tours

NEW MEMBERS For a complete listing of Hospitality NL members, please visit our Membership Directory!

Hospitality Newfoundland and Labrador believes the strength of the industry lies in the creativity and passion of tourism operators who continually strive to reach new heights of success. Hospitality NL’s strong member network is as diverse as our industry’s offerings and we are proud to profile some of our newest members!

Moxie’s is now open in St. John’s! Located on Kenmount Road, we’ve brought our globally inspired menu to our very first location in Newfoundland! Our menu is developed by Executive Chef, Brandon Thordarson and has dishes for brunch, lunch, and dinner! www.moxies.com

Best Western Plus St. John's Airport Hotel & Suites

The Best Western Plus, featuring 175 guestrooms, licensed lounge, restaurant with room service, complimentary hot buffet breakfast and 24-hour Airport shuttle, is located at the St John’s Airport. With a water slide, indoor pool, hot tub, gym, banquet rooms and onsite Guest laundry, we have everything you need. Let our staff treat you like Royalty! Visit us online.

RENEWAL NOTICE As we approach the end of 2018, we encourage you to take this time to congratulate yourself on your dedication and efforts to provide thousands of visitors to our province memories that will last a lifetime.

Adelaide's Newfoundland Honey Inc.

Hospitality NL’s membership renewals are distributed every year in December, so we ask that you please keep an eye out for your notice via email. Once renewal letters are sent, you have the option to renew your membership online, over the phone, or by cheque.

Lakeview Inn

We greatly appreciate the tremendous support and contribution our members continue to provide Hospitality Newfoundland and Labrador. Please reach out to us any time you wish to discuss any tourism topic on your mind – we’d love to hear from you and help in any way we can!

Eco-agri-tourism experience where there is something for everyone. Each visit is different with experiences such as opening up a beehive and seeing inside, observing honey bees and active pollinators foraging on wild flowers then returning to their hive with pollen and nectar. Tours are also offered. Check us out on Facebook!

Renovated 8-bedroom B&B with sleeping capacity for 19 overlooking Red Indian Lake in Millertown, Central Newfoundland.

Home cooked meals include a 3-course dinner. Direct/backyard access by ATV/snowmobile. Millertown has a boat launch, sailing, water skiing, kayaking, canoeing. Indian Point is a Beothuck national historic site on the lakeshore. Our house is your home, come as guests and leave as friends. www.lakeviewinn.ca

Just Landed Tours

You've landed in St. John's for only a few hours? Make the most of it with a tour! Choose from set tours of three to five hours, or custom tours by request. Each includes a few hot spots like Signal Hill, Quidi Vidi Village, Cape Spear Lighthouse, or the jellybean houses of hilly downtown, a walk to stretch your legs in the fresh air and a stop for a bite to eat. You'll be back on your way again, wishing you had more time, knowing you want to come back. Check the website for tours and pricing. www.justlandedtours.com

We look forward to working with you once again in the coming year!

FALL 2018

Moxie’s Grill & Bar St. John’s

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From Our Partners dsadd

Submitted by: Matt Molloy Marketing Coordinator Adventure Central Newfoundland

FALL 2018

Tap into Your Creative Side in Central Newfoundland

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Central Newfoundland is becoming an experience mecca thanks to creative tourism operators and the help of the Central Newfoundland Destination Development Strategy. Visitors from around the world are able to take part in a variety of activities that allow them to connect with the land, sea and local residents. Businesses are thriving as owners and employees are able to share the activities they value with visitors, and make money doing so.

Offering unique experiences comes naturally to many in Central Newfoundland, but the business logistics involved to consistently offer such experiences can be a challenge. Many tourism ambassadors have embraced this challenge head on and, with their partners, have found creative solutions and innovative methods to provide profitable, world-class experiences. Success stories continue to flow throughout the Central region, such as: Experience Twillingate culinary tours, the Split Peas kitchen party, the Shorefast Foundation Community Host Program & Geology Walks, the Meet the Flynns Come From Away experience, Captain Dave’s Fishing Tours, Fogo Island Bus Tours, Al’s Walking Tours of Tilting and Oliver's Cove, Happy Adventure kayaking tours and

painting parties, King's Point Pottery Gallery and Gifts interactive demonstrations and shopping experiences, Badger Bay Boat Tours fisherman excursions in Notre Dame Bay, the Anchor Inn & Suites accommodation experiences, Rob Clarke Motor Sports ATV and snowmobile adventures, the Beyond Words driving tour in Gander, Rafting Newfoundland’s boating adventures, the Outport Museum and Tea Room’s musical storytelling, the Gathering Festival culinary events, The Old Salt Box Co. experience packages, Conne River Outfitters indigenous moose and bear hunting adventures, Rencontre East Vacation Homes Off the Grid Tours, Hare Bay Adventures outdoor excursions, and Skipper’s View Bed & Breakfast hosting experiences, plus many, many more. A variety of professional tour guides have also started guiding services in Central Newfoundland, including the talented Patricia Hooper and Rhonda Lane.

There is much to celebrate in Central Newfoundland, and there are many opportunities for others to tap into new experiences that will complement what already exists throughout the region.

Adventure Central Newfoundland is working diligently with its partners and

a wide variety of tourism ambassadors to further enhance the experience offerings in the region. Over the last two months, Experience Development sessions have been hosted in pockets throughout Central, including Twillingate, Fogo Island, Springdale, Fleur De Lys, Conne River and New-Wes-Valley. These sessions celebrated tourism operators’ experience achievements and served as a platform to have an open and honest discussion regarding experience development. With a collective aim of enhancing the people and programbased experiences available, Central Newfoundland as a region is focusing on four main tourism priorities including; artistic experiences, accommodation experiences, trail experiences, and the tourism role municipalities play in experience development. As a Destination Management Organization (DMO), Adventure Central Newfoundland is a helping hand to achieve these priorities.

“Tourism is an important and professional industry that is both fun and dynamic.” said Caroline Swan, Adventure Central Newfoundland’s Product Development Manager. “It takes unique skills, extensive knowledge and a lot of creativity to offer experiences, and as a DMO, we are fortunate to work with such talented people. Together, we grow as a creative and sustainable Tourism Industry.”

If you have a tourism experience idea you want to get off the ground, or if you want to enhance an experience that already exists, email Caroline at cswan@ adventurecentralnewfoundland.ca or call 709-486-9558.

Tourism operators share ideas during the Experience Development session in Conne River.

From our Partners

Adventure Tourism

Travelling throughout Newfoundland and Labrador by bicycle provides some of the most challenging routes, even for the most adventurous rider. However, the rewards are just as bountiful. According to Atlantic Canada Cycling, “With cool ocean breezes, and peaceful, scenic coastlines, Atlantic Canada is a cycling paradise.”

There is no doubt that adventure tourism is on the rise. Many travellers are looking for that authentic experience that you cannot get by travelling by plane or car. They want to get off the beaten path, explore the fjords and mountains, and interact with locals wherever possible.

Whether you are a roofed accommodation, campground or any tourism business, there is an opportunity for you to welcome and accommodate guests travelling by bicycle. The Adventure Cycling Association provides some tips for businesses to provide a welcoming experience for tourists travelling by bicycle.

• Let travellers know that you are Bicycle Friendly. Welcome signs, decals or even

assisting tourism operators with providing quality experiences for all travellers, we are pleased to work with any tourism operation to assist them in receiving their Cyclists Welcome designation.

Through this Welcome Program, we work with tourism operators who wish to go above and beyond to provide specific amenities that would make travelling by bicycle a little easier. Bicycle travellers will appreciate that you are able to meet their unique needs. As well, tourism operators like the competitive advantage that a designation provides.

We Welcome ...

Cyclists

If you would like information on a Welcome Program designation, or any of TQA’s programs, please visit www.tqanl. ca, or contact us directly at 709.237.3311 nmcgrath@tqanl.ca. #everyoneiswelcome

As a traveller from Atlantic Canada Cycling wrote regarding his recent tour of NL, “The remoteness, land, sea and people touched us….the trip filled a special spot in our life that will be with us forever.” Now that’s an authentic experience!

As part of TQA’s goal to ensure we are

Cyclists travelling from Vancouver Island to St. John’s. Photo compliments of Colette Kavanagh, A Schooner Inn.

FALL 2018

Submitted by: Nancy McGrath Program Manager Tourism Quality Assurance of Newfoundland and Labrador

bicycle related art are all ways that you can let travellers know that you are ready, willing and able to accommodate their specific needs.

• Provide local tourism information. While a lot of information is readily available online, having a specific package of information on local restaurants, bike shops, grocery stores, trails, tourism activities and events is greatly appreciated.

• Provide bicycle parking/storage that is secure and protected from the weather.

• Maintenance tool kit and floor pump with gauge for those unexpected repairs.

• Water station for guests to refill water bottles before they head out on the road.

• A healthy, high energy meal plan with additional to-go items available for purchase.

• Bike washing station which includes rags, brushes and towels is a bonus.

• Laundry services either onsite or information on the closest laundromat.

• For campgrounds, having a ‘no turn away policy’ with designated area for cycling guests to use when there are no full sites available. In addition, a sheltered area for guests to prepare food out of the weather.

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Food First NL’s Work is by Happenstance Augmenting the Culinary Experience of Tourists

FALL 2018

Submitted by: Chad Pelley, Communications Manager, Food First NL

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Food First's Executive Director, Kristie Jameson, speaking at the 2017 Provincial Planning Forum on Food Security.

Perhaps more than ever, it could be said everyone’s a foodie. There’s some truth to the sentiment that “social media is just 50% people taking pictures of their food.” That includes tourists, who plan dining into their day trips around our beautiful province, not just because everyone has to eat, but because gorging on local cuisine has become a big part of the tourist experience, both here in NL, and most anywhere the modern traveller visits.

Here at home, our ever-growing hunger for fresh, local, delicious, and surprising dishes has been a driving force of the food boom we’re seeing in our province. In both the capital city of St. John’s, and throughout the province alike, there is an unprecedented number of vibrant new restaurants focusing on traditional NL foods and foodways. They’re making headlines nationwide, and they’re certainly making their way into tourists’ dayplanners.

The kind of hyper-local focus on ingredients and recipes that have made places like Mallard Cottage, Raymonds, and Chinched Bistro in St. John’s so popular can be seen all throughout the province. The Bonavista area alone has nearly 10 such restaurants that were regularly in the foodie news cycle this summer, including Two Whales Café & Fishers’ Loft in Port Rexton, Twine Loft & Trinity Mercantile in

Trinity, the Bonavista Social Club & Boreal Diner in Bonavista.

Elsewhere in the province, places like Fork in Witless Bay, Canvas Cove Bistro in Twillingate, and Scoff in Fogo dominated “Where to Eat” chatter all summer long.

Food First NL’s mission and mandate overlaps with the tourism industry, in that we are supporting the same movement that is building up the culinary culture of our province: the movement towards a more vibrant food system, in which people and place flourish. Food First NL’s numerous projects intend to increase our residents’ access to healthy, affordable, and culturally appropriate food, and just so happen to make the province a better place to visit for tourists as well.

For instance, 84% of communities in our province do not have a grocery store. This forces many residents and tourists alike to shop for their food at the local corner store, which tends to have a limited selection of healthy, affordable, or desirable food. Food First NL’s Healthy Corner Stores initiative aims to encourage corner stores to stock a healthier, broader selection of food, given the pivotal role they play in community health in our province.

That line from above, “supporting a more vibrant food system in which people and place

flourish”, is at the heart of one of our flagship projects right now, called Everybody Eats. This nationally recognized project is now three years in the running. It continues to convene key players from the public, private, and community sectors, so we may all – from farmers and fishers to policy makers and consumers – work together in building a more vibrant food system, and a more food secure Newfoundland & Labrador.

An advisory committee of 20 organizations from various sectors and regions of the province was assembled and engaged to mobilize action. The committee includes representation from agriculture and fisheries, chefs and restauranteurs, dietitians and public health practitioners, emergency food service providers, policy makers, and more. They informed and guided the process of identifying our food system’s primary issues, and possible resolutions.

In 2016, 2,200 hours of conversation with 900 people across 26 events and an online forum culminated in a 2017 What We Heard report, and a Provincial Planning Forum on Food Security. The Forum brought together more than 85 key stakeholders in the provincial food system, and was attended by Premier Dwight Ball, who provided opening remarks.

Using input and feedback generated at the Provincial Planning Forum, the newly formed Everybody Eats Leadership Team identified three initial action areas for the next phase of the Everybody Eats project.

1. Cost of Food and Household Food Insecurity Exploring and piloting efforts to improve the affordability of healthy food in NL. 2. Community Food Self Sufficiency Exploring and piloting efforts to improve our food knowledge and skills, and to improve our access to locally produced and wild foods.

3. Promotion of Local Food in NL Exploring and piloting efforts to increase awareness of, and consumption of locally produced and harvested foods.

In both clear and convoluted ways, the work of each action group will enhance our food system in a way that provides a truer taste of Newfoundland & Labrador. This will benefit the culinary experience of those travelling to Newfoundland & Labrador and build up our food industry and economy alike.

Food First NL works with communities in Newfoundland & Labrador to ensure everyone has access to enough healthy, safe, and culturally appropriate food. Read more at FoodFirstNL.ca

35 CELEBRATING

Years

2018

In , HOSPITALITY NL is CELEBRATING

35 YEARS

of SERVING the provincial

TOURISM

INDUSTRY

As the voice of tourism, Hospitality NL’s work on behalf of members and the sector has played a crucial role in developing the tourism industry into the flourishing economic driver that it is today. The association would not be what it is today without the support of our hardworking, passionate and innovative members who are committed to strengthening and growing tourism in Newfoundland and Labrador.

35 Years of History 2003

Newsletter of the Tourism Industry Association of Newfoundland and Labrador

1983

TOURISMtimes

Spring 2013

Efforts in the first phase of the Newfoundland and Labrador Tourism Board Partnership have produced results towards Vision 2020. The year started off with the announcement that the tourism industry has reached the milestone of generating a billion dollars annually. Above, Stan Cook Jr., Darlene Thomas, Bruce Sparkes, Jill Curran and Dion Finlay are just some of the faces and voices of leadership that have contributed greatly to the billion dollar milestone.

Tireless volunteers, advocates, promoters, and entrepreneurs in the tourism industry, they are dominant forces that are committed to growing the tourism industry to reach its Uncommon Potential.

1993

2013

And still going strong!