FRANCHISING IN FOCUS

Franchising has long been recognized as a reliable pathway to growing a business locally and internationally, with hospitality and F&B concepts among the best examples of how the operating model can achieve huge success.

Franchisors can take advantage of local market knowledge from a franchisee, for example, and expand without the need for heavy investment, while franchisees are able to benefit from an established brand’s reputation and expertise.

However, like any business development initiative, there are points for both sides to consider before entering into an agreement. Laying the groundwork is seen as the essential starting point, complete with market research and a thorough business plan, while steady, rather than rapid growth is recommended as the preferred way to achieve profitability.

Our experts share their thoughts on franchising successfully in today’s ever-changing global marketplace.

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