Saudi HORECA Riyadh – the best edition to date

SAUDI HORECA – THE BEST EDITION TO DATE

Saudi HORECA Riyadh’s 11th edition was, according to its organizers, the most successful edition to date. We take a look at the highlights of the renowned trade show, which was held at Riyadh International Exhibition and Convention Center from November 22-24.

Saudi HORECA Riyadh was an event that everyone wanted to be part of in 2022. With Covid-19 restrictions lifted, the hospitality and foodservice communities came together in droves to celebrate the newest concepts, the latest products and the country’s rising talents. Indeed, the three-day trade show hosted 300 exhibitors from over 45 countries and attracted more than 35,000 visitors from 70 countries. Eight international pavilions representing Jordan, the US, Greece, Lebanon, Thailand, Spain, Norway and Australia formed part of the 20,000 square meters of exhibition space. “It was undoubtedly the best Saudi HORECA Riyadh in the exhibition’s history in terms of quality and number of visitors, satisfaction rate and variety of events,” said Jad Taktak, general manager of Semark, the organizer of the show. A star-studded reception welcomed 300 high-profile guests to the VIP Lounge at HORECA ahead of the opening on November 21. Other highlights included the Hospitality Salon Culinaire Competition and the Hospitality Talks panel discussions. The sessions covered a wide variety of trending topics, such as women in hospitality, HR challenges and opportunities, and the rise in demand for Saudi cuisine. "Saudi HORECA Riyadh remains a key meeting place for hospitality and foodservice stakeholders. The event has gone from strength to strength, evidenced by the exceptional standard of exhibitors, experts and guests who participated in this year's edition," said Joumana Dammous-Salamé, managing director of Hospitality Services, the company behind the HORECA Network.

The 12th edition of Saudi HORECA Riyadh is scheduled for November 27-29, 2023.

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