SPECIAL WTM 2009 by David Molina

November 2009 路 www.hosteltur.com

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EDITORIAL

Spain awaits you

conomic conditions are having a marked impact on all destinations that receive British tourists and of course, Spain is no exception. The country received 9.44 million British tourists from January to August, according to the Tourist Borders Movement Survey, which meant a decline of 15.9% year on year (compared with the average decline of 9.9% in foreign tourism). British tourists generated 25.6 million overnight hotel stays in Spain during the same period, down 12.3% - the average drop in stays was 10.1% - according to the National Institute of Statistics. Yet, despite the fact that these figures are not heartening, the slump in this market was less pronounced than in other competitor destinations. The key reason is that Spain is Britons’ home away from home. Natural resources and well-developed infrastructures adapted to all kinds of segments make holidays in this country an absolute pleasure.

STAFF PRESIDENT EDITOR: Joaquín Molina García-Muñoz editor@hosteltur.com EDITOR: Manuel Molina Espinosa director@hosteltur.com

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EDITOR IN CHIEF: Esther Mascaró redactorjefe@hosteltur.com Hotels: Araceli Guede, Xisca Muñoz hoteles@hosteltur.com Agencies and Tour Operators: José Manuel de la Rosa, Isabel Martín agencias@hosteltur.com Transports: Diana Ramón transportes@hosteltur.com Economy and Actuality: Noelia Cedrés, Xavier Canalis economia@hosteltur.com actualidad@hosteltur.com Fairs and Congresses: Noelia Cedrés ferias@hosteltur.com Tourism 2.0: Juan Sobejano juan.sobejano@hosteltur.com

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Nevertheless, the tourism sector is very aware of the need to offer more, of the need to strive to deserve its visitors’ loyalty and offer them much more than what they require so that they not only enjoy their stays here, but also leave keen on returning and recommend the destination to their family and friends. To help support this change for the better, the Spanish Government has launched a series of initiatives that they hope will reactivate certain sectors, foster new projects and improve and diversify existing ones. Thus, the Spanish government has decided to allocate 1.03 billion euros to reactivating an economic segment that provides 11% of the GNP. The private sector is also rolling up its sleeves. Spain is vigorously involved in recovering lost visitors and British tourists are perfectly aware of the warm welcome they will always receive and that this country is awaiting to give them more and better.

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LEVANTE > 72 HOTELIER COMPANIES > 84 November 2009 · Special WTM

The coming decade augurs well for Spanish tourism

The Balearics continue to be a favourite destination.

A new year, new expectations. The forecasts point to a resurgence in the arrivals of British tourists in the upcoming summer season, since the economic situation will have improved, and as always, Spain will be awaiting them with open arms.

he international economy has been undergoing unique circumstances this past year and as a result, an industry as important as tourism has suffered the consequences. However, the strength of this segment allied with professionalism and specialisation will soon help make this rough patch just a distant memory. Expectations are high and hopes for recovery are now pinned on the upcoming year. As of summer 2010, the British origin market will grow yet again once its economy has stabilised, according to forecasts by Ignacio Vasallo, director of the Spanish Office 8

Special WTM · November 2009

of Tourism in the United Kingdom. “Our prospects for improvement revolve around summer 2010 and even so, it will still be a complicated year”, said Vasallo. Spain welcomed 9.44 million British tourists from January to August, according to the Tourist Border Movement Survey, what meant a decline of 15.9% year on year (compared with the average downturn of 9.9% in foreign tourism). During the same period, British tourists generated 25.6 million overnight hotel stays in Spain, down 12.3% (the average decline in stays was 10.1%), according to the National Institute of Statistics.

The number of arriving British tourists in Spain and their expenditures was closely linked to several factors, among them, the economic crisis that is affecting the United Kingdom. Its GNP shrunk 5.5% in the second quarter with respect to the same period of 2008. “The British economy is still suffering and a certain amount of time will go by until there is a visible recovery in sectors such as finance, which has repercussions on the world of tourism”, comments Vasallo. Another major factor has been monetary parity. “The pound is practically on a par with the euro when currency is exchanged, which is psychologically devastating”, the director of the Spanish Office of Tourism in London explains. The summer of 2009 was also marked by growing competition from several destinations in the eastern Mediterranean “that have lowered their prices as a result of the many beds left empty due to the decline in Russian tourism in that area

Ignacio Vasallo, director of the Spanish Office of Tourism.

of the world”. Nevertheless, British tourism has fallen in Spain less than in other euro zone countries. And destinations such as Italy and France “have practically disappeared from the organised tourism market in the United Kingdom now “. As Vasallo explained, the 2009-2010 winter season is also going to be “difficult” in the British origin market because of tour operators’ reduced capacity in all destinations, especially in the Canary Islands, and fierce competition with destinations such as Egypt. “Complicated years await us; the competition is very strong and this is not a question of merely churning out more promotion and increasing the number of flights, but rather, in my opinion, of boosting and enhancing products, not only in terms of numbers, but also in terms of quality. We need a constantly improved product that is always adapting to a series of circumstances that are frankly difficult”, concluded Vasallo. The State bets on tourism The tourism sector in Spain is striving to improve its levels of quality and efficiency. In this respect, the Government has recently implemented a series of measures to help the industry overcome its difficulties and be able to offer more and better services. In an exceptional Council of Ministers meeting on the tourism sector, the Spanish government decided to allocate 1.03 million euros towards reactivating an economic segment that provides 11% of the GNP. A new line of loans from the Instituto de Crédito Oficial (ICO) will allot 500 million euros to the Ministry of Industry, Tourism and Trade’s budget, called Plan FuturE, to finance investments in the tourism sector, which will lead to an improvement in the energy efficiency of tourist facilities and involve savings in energy and water and the implementation of new technologies and

quality systems, among others aspects. A line of 100 million euros in reserve for future projects in Canary Islands was also established. International promotion a priority The Council of Ministers has approved the Oeno-Culinary Tourism International Promotion Plan and entrusted the Ministry of Industry, Tourism and Trade with advancing the creation of the “Savouring Spain” Product Club and the organisation of the First European Congress on Cuisine and Tourism. A total of 9 million euros will be allotted to the campaign: 2 million euros in 2009 and 7 million in 2010. Between 2009 and 2011, an additional 7.4 million euros will be earmarked for contracting new advertising creativity in international campaigns and other complementary promotion actions by Turespaña. Among the objectives of this campaign are repositioning the “Spain” brand by giving it the image of modernity, renovation and quality and linking it to a more sophisticated target segment with higher purchasing power, along the lines of the lifestyles segmentation model . It also aims to help overcome Spain’s image as an exclusively sun and sand destination and attract other demands, above all, of the cultural kind, as well as capture new tourists in emerging markets. Creation of the Centre for Sustainable Tourism One of the key elements of the Horizon 2020-Spanish Tourism plan is the sustainability of the Spanish tourism model, which is why it is necessary to analyse the impact that the sector itself has on its environment and the impact of the environment on the sector and its functioning. Likewise, it will be necessary to take a multidisciplinary ap-

proach, with tourism as the central reference, which will take into account aspects such as territorial planning, energy efficiency and water savings, among others. This explains why the launch of a Centre for Sustainable Tourism that is to be a referent in achieving the sustainability of the tourism sector in its three-fold aspects - environmental, economic and social – is considered a must. This Centre is bound to become a meeting place for all the public and private stakeholders that make up or condition the tourism macro-sector, where large-scale lines of action can be discussed and basic consensus reached in matters of common concern whose driving motor is tourism. State infrastructure plans The Government considers it a priority to support integral rehabilitation projects for mature tourism destinations, developed within the framework of the Horizon 2020-Spanish Tourism Plan, in emblematic destinations on our coastline that represent Spanish tourism’s image and signs of identity in foreign markets. These projects also have a demonstration effect on other national and international destinations. There are currently three rehabilitation plans underway in the areas of Playa de Palma (Baleares), San Bartolomé de Tirajana (Canary Islands) and the Costa del Sol (Andalusia). Furthermore, the Prime Minister has recently announced the government’s commitment to promoting a new plan to rehabilitate Puerto de la Cruz. The Special Plan for the Way of St. James The actions in the plan for the Way of St. James include international advertising campaigns, communication actions, viral marketing actions, the extension of the “Privilege España” product line to include the Way of St. James, press junkets, direct marketing actions, online tourist information, new promotional materials, fairs and connectivity to Internet along the Way of St. James. Another measure taken by the Council of Ministers is the 2009-2012 Cultural Tourism Plan, which will developed by the Spanish Offices of Tourism. As an element complementing the Horizon 2020 Plan, the Government seeks to foster the development of sustainable rural tourism. Last of all, nature reserves have also been considered and the autonomous regions with them will receive 10 million euros. Noelia Cedrés November 2009 · Special WTM

Spain, a worldwide frame of reference in the beautiful game

More and more women and children are deciding to sally forth onto courses.

The golf industry in Spain moves millions of euros each year and is the sport tourism segment with the best prospects for growth, for which the efforts of the different tourism sectors are key to ongoing development.

ach year, Spain continues to solidify its reputation as an international frame of reference for golf tourism, something it has achieved with a powerful, innovative and creative industry that has adeptly applied its experience to getting the most out of its available resources. Thus, Spain has become the golf tourism destination par excellence among major origin countries. The country is clearly in the lead with a market share of close to 35% and a business volume of almost 1.28 billion euros. The high season for golf in Spain is March, 10

Special WTM · November 2009

April and October, which differs from the traditional high season for the sun and sand product. Furthermore, it is important to highlight that a high percentage of golf tourists - around 45% - lodge in three-star hotels or higher category establishments for the most part. All Spain’s autonomous regions are putting concerted efforts into providing top-quality, differentiated service in this area. There are more courses all across Spain than days of the year. The snowballing growth in the construction of golf courses in Spain – around 300% -

which began in the 1990s will continue in the medium term. A total of 120 new establishments are expected to be built over the next ten years. Yet, quantity is not the only thing that marks the difference; the top quality service and related facilities are what render more than one pro golfer speechless. Major internationally renowned players such as Severiano Ballesteros, José María Olazábal, Robert T. Jones and Jack Nicklaus have contributed their experience and creativity to the designs of several courses in the country. Furthermore, their wide variety is capable of satisfying all tastes. Courses facing the sea, ringed by mountains, amidst historical ruins or right in the city - all of which show a great care and respect for the environment - consolidate the Spanish golf offer. One only needs identify golfers’ needs and tastes to know that there is surely a course that suits them to a tee. Yet, like all economic sectors, golf has also not escaped the effects of today’s economic crisis. In a way, this is reflected in the slowdown in the growth of the number of amateur and professional registered golfers. According to figures from the Real Federación Española de Golf, there were 333,818 registered golfers in this country at January 1, 2009, 15,487 more than on the same date in 2008. However, this increase of 4.9% represents the lowest yearon-year growth in the past 40 years. Seeking the target public Although we are now in a recession, it is no news that the growth in number of golfers has been extraordinary in recent years. More and more women and children are deciding to sally forth onto courses. Golf schools are thriving throughout the country and there will no doubt be world-class golfers from Spain most likely within a few years. Yet, it is important to point out that the entire popularisation process of golf, previously considered to belong exclusively to a certain social class, has not led to a loss in quality and style. The figures for pure golf tourists, in other words, those whose sole motivation for coming to Spain is to play the sport, is estimated to be between 550,000

Spanish golf courses have a unique setting.

and 600,000. 43% of all golfers travel more than nine times a year to play the game and almost half of them share this hobby with their partners, when they have one. These travellers prolong their stays to between seven and nine days when they come from abroad, whereas the Spanish tourist’s average stay also surpasses the holiday tourist’s average of 3 and 5 days. In general, these travellers like to stay in 4 and 5-star hotels. Furthermore, they spend 340 euros per day, four times more than holiday tourists. Between 120 and 180 euros of this amount are allocated to accommodations, food, shopping and other complementary services. Spain is the leading golf destination for the British. The beautiful sport is growing in this country, because people like taking part in an activity that puts them in touch with nature, lacks age limits, offers calm and immerses them in ultra-healthy concepts such as humility and self-discipline. Spain’s main golf destinations Nowadays, Andalusia has 120 golf courses, almost a third of Spain’s total offer, which are distributed as follows: 10 in Almeria, 7 in Jaen, Cordoba and Granada; 15 in Huelva and Seville; 24 in Cadiz and 64 in Malaga, the province with more than 50% of the Andalusian offer, called by many the “Costa del Golf”, instead of Costa del Sol. With 50,811 registered golfers, Andalusia is the country’s second-leading community in number of members, only sur-

passed by Madrid. A growth of 40% in its offer is envisaged in the coming years, with the construction of nearly 50 infrastructures, whose projects must now be adapted to the demands of the new Decree in which sport tourism and environmental interests and requirements have been combined to shape an offer in which quality, sustainability and excellence converge and guarantee its future as a world reference in golf tourism. Andalusian authorities believe that the fact that practically all provinces have golf course projects will help achieve a better territorial balance in the Community’s golf

Spain is the leading golf destination for the British offer. They feel that since the definite approval of the text of the Decree that regulates Andalusian golf courses - after an intense debate in the sector and its entry into force in February last year - implementation is going at “a suitable pace”. According to regional authorities, it is not a “gateway to speculation”, nor will it mean a “brake” on the sector, as they thought it was going to be. After applications are presented, they are studied case by case, since these sports facilities are joined by a component of tourism, which entails compliance with several special features related to sustainable urban development, due to the hotel facilities that are to be incorporated when

appropriate. The decree envisages that those that aspire to this kind of course must comply with special conditions with regard to environmental quality and be especially respectful with water resources, the environment and autochthonous species, thus guaranteeing their “special excellence”. Specifically, this golf course modality will require facilities to have more than 18 holes and more than 70 hectares, plus 30 more for each additional nine holes. The European courses with the best connections In turn, the Community of Madrid, where the number of registered golfers has increased by 319% over the past 10 years to 95,521 licenses in 2008. Furthermore, Madrid is the third leading community in Spain in terms of number of golf courses, with 27, which accounts for 7.38% of all the courses in Spain. Nonetheless, the great growth in this sport makes the number of courses in Madrid insufficient today, since five of the 27 courses are also private with access restricted to members. Data from the Community of Madrid shows that a golf course can absorb 200-300 golfers a day, a figure easily surpassed by Madrid’s golfer/course ratio, which rises to 3,538 golfers per course and day. In two and a half years, Madrid will have five new courses, a number that, despite being positive, will not be enough to cover demand, since the number of registered golfers in the province is expected to rise November 2009 · Special WTM

by 20,000 during the same period of time. External demand is also growing steadily. The lack of courses is leading increasing numbers of Madrilenians to leave the region to play in destinations such as Andalusia, Valencia and Portugal, among others. Angeles Alarcó, chief executive of Turismo Madrid, acknowledges the need to build new spaces to satisfy the constantly rising demand. “Our community has detected a growing demand for golf, especially among tourists who travel for business reasons. According to the report released by the Madrid Convention Bureau that measured meetings tourism in Spain, almost 700,000 visitors come to the Community to attend fairs or congresses and most of them are interested in playing the sport”. There are currently 15 projects for new courses in the Community of Madrid, prominent among which are the golf club in Getafe, planned by Madrid’s Federation and the Municipal Council, the El Encín course in Alcalá de Henares, the Casa Blanca course in Pozuelo de Alarcón, Manjirón and Torrelaguna in the northern mountains, the course in Somosaguas and the one in Tres Cantos.

Special WTM · November 2009

One project whose results can be seen in the near future is the golf course located in Naturalcalá, a nature park, environmental education and leisure centre belonging to the Community. “Work on the first course is already underway and is slated to be fin-

ished by the end of 2010. This course is considered a high-calibre venue, which is why it will be able to host world-class competitive events”. Noelia Cedrés

Eight provinces in which diversity reigns in a privileged natural setting

AND

Andalucía, infinite combinations to discover

A total of 18% of all land in Andalusia is protected. The Sierra de Cazorla, Segura and Las Villas Nature Park.

Andalusian lands offer the most faithful of its foreign visitors yet another year of surprises with the promotion of new tourism products, such as cruises. Yet, the chance to enjoy the most fundamental of all its charms - its privileged natural environment - through different eyes also makes it a treasure for enjoying inland tourism and going from bustling activities – including all types of sports - to unwinding in one of its numerous, renovated spas and health resorts.

ndalusia is still one of Britons’ favourite destinations at the national and international level, proof of which is that one out of every three tourists visiting the region in 2008 came from the United Kingdom. Britons represented 37% of the 8 million foreign visitors the region received over the year. Almost 20% of all 14

Special WTM · November 2009

British tourists who visit Spain chose Andalusian destinations for their holidays, which confirms a loyalty that has also remained steady during 2009. As it does every year, Andalusia offers its finest guests novelties that continue to be hidden beneath centuries of history and tradition, revealing a huge territory whose

very nature encloses endless surprises. The diversity, extension and environmental wealth of its lands impresses visitors. More than 18% of the land in Andalusia is protected, boasting over 20 nature parks with facilities for public use in perfect conditions for receiving tourists, such as visitor centres, recreational areas, campgrounds, look-out points and refuges. They are ideal for outdoor activities or enjoying cultural itineraries, as well as skiing in the Sierra Nevada or taking part in adventure sports. Inland tourism attracted no fewer than 4.4 million visitors to Andalusia last year, 20% of the total, which demonstrates this option’s enormous appeal. One of the most exceptional places is undoubtedly the Cazorla, Segura and Las Villas Nature Park, declared a Biosphere Reserve thanks to its wealth of flora and fauna, which is joined by the area’s cultural heritage. An extremely mild climate makes it possible to enjoy inland Andalusia’s charms, even as a complement to a stay on its long coastline, which allows visitors to choose between the Mediterranean and the Atlantic any time of year. Sport to enjoy and celebrate Aside from excellent weather, sports fans seek infrastructures and facilities tailored to their dreams, which can be found in abundance here. Andalusia is a undoubtedly a golf lover’s paradise: at his or her disposal are 120 golf courses scattered all around the region with a variety of rounds for all levels of the game also accompanied by an specialised accommodations offering for this segment. This golf-based offer will soon be joined by the Parador hotel in Cordova’s new golf school and 9-hole course. Above all, this project was created with a view to respecting the environment to the utmost and includes the use of wastewater irrigation systems, as do all the new projects about to open in the region, which has unequivocally decided to lend wholehearted support to quality golf facilities that combine envi-

The port of Malaga has made major investments in developing its potential for cruise tourism.

ronmental and economic sustainability. Incidentally, Spanish hotel chains will be contributing a new deluxe-category accommodations establishment to the region, the new Parador hotel in Cadiz, in which 20 million euros will be invested. According to Miguel Martínez, president of Paradores de España, “in 2012, Cadiz will have a Parador that overlooks the sea and the city, a modern, comfortable, accessible and environmentally respectful Parador”. The establishment will have 124 rooms, more than 1,000 square metres of lounges, an elevated swimming pool with sea views and “the finest cuisine in the Parador network”. Furthermore, Andalusian golf clubs are home to a number of international championships of great interest to those who also like to watch the show. Andalusian pavilions, stadiums, circuits, courses and courts also allow fans of a wide range of other sports the chance to enjoy world-class matches in person. Because Andalusia is far more than its spectacular beaches and in contrast, is surprisingly appealing to athletes, thanks to rivers and maritime zones for water activities and snowy mountains with the facilities required for pros and fans of winter sports. The ideal setting for this is Sierra Nevada, Spain’s largest protected area in Spain. Health for body and soul Andalusia has several districts famous for thermal waters, in which nearly 200

minero-medicinal springs can be found. It is not surprising that approximately 600,000 people choose the community to enjoy health and beauty tourism in the region each year, since tradition is combined with the most modern treatments. Thermal waters, mud, massages, therapeutic baths, water jets and algae therapies are some of the main components of treatments in Andalusian health resorts and hotels with specialised spas. An essential component of these spas are the enclaves themselves, since they are located in natural settings in mountainous zones or alongside beaches and they stand out for their warm and welcoming ambiences, which are joined by the techniques specific to each centre. Furthermore, this offer is constantly being updated and enhanced. This year saw the approval of Andalusia’s Sustainable Spa Villas Tourism initiative, in which local, provincial and regional governments will be investing 11 million euros to diversify and specialise this product by targeting specific segments, such as children, seniors over 65 years of age, athletes and disabled people. An additional objective is to make it complement other tourism segments, such as golf or business, as well as expand the hotel offer linked to it. Culture, the main attraction One out of every four tourists who visit Andalusia do so attracted by its culture, which was materialised in 27.3% of all visi-

tors last year whose main reason for travelling were cultural resources, according to data from the Andalusian Institute of Statistics. And among foreigners, it is precisely British visitors who show the most interest in these resources. Yet, culture is also one of the ideal complements to other tourism segments that are quickly gaining ground in the region, such as cruise tourism on seas and rivers. Notable in the former category is the boom experienced by the port of Malaga, which has spearheaded the promotion of the cruise segment among Spanish ports in the first semester of 2009. Investments in infrastructures have made this port the home base for companies such as Royal Caribbean International, which has also chosen it for its excellent flight connections. As for rivers, Seville leads the pack in promotion, with a cultural offering that has attracted eight international companies who wish to increase the number of their stopovers in the city. Among these, Fred Olsen Cruises has confirmed that it will bring 11,200 cruise tourists to the city over the next two years. The province has also announced the construction of a wharf for cruise tourists on Isla Mínima, right in the heart of the Doñana Nature Park, on the eastern shores of the Guadalquivir River, thus adding to the routes the enjoyment of the natural heritage of a region that contains endless surprises. Ángeles Vargas November 2009 · Special WTM

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Special WTM · November 2009

Province Holes MALAGA ALMERIA 18 ALMERIA 18 ALMERIA 18 ALMERIA 18 ALMERIA 9 ALMERIA 18 ALMERIA 27 ALMERIA 18 par 71 ALMERIA 18 ALMERIA 18 CADIZ 36 CADIZ 27 CADIZ 18 CADIZ 18 CADIZ 9 CADIZ 18 CADIZ 54 CADIZ 18 CADIZ 27 + 9 par 3 CADIZ 18 CADIZ 18 CADIZ 18 CADIZ 18 CADIZ 18 CADIZ 18 CADIZ 18 CADIZ 18 + 9 par 3 CADIZ 36 par 72 CADIZ 18 par 72 CADIZ 9 CORDOBA 18 CORDOBA 9 CORDOBA 18 GRANADA 18 GRANADA 9 HUELVA 18 HUELVA 9 HUELVA 36 HUELVA 18 HUELVA 18 HUELVA 9 HUELVA 18 HUELVA 27 JAEN 18 MALAGA 18 par 72 + 9 par 3 MALAGA 18 MALAGA 9 par 3 MALAGA 36 MALAGA 18 MALAGA 18 MALAGA 9 par 3 MALAGA 18 MALAGA 18+9 par 3 MALAGA 9 MALAGA 9 par 3 MALAGA 9 par 3 MALAGA 9 MALAGA 18 MALAGA 18 MALAGA 18 MALAGA 36 MALAGA 18 MALAGA 18 MALAGA 9 MALAGA 27 MALAGA 18 MALAGA 18 MALAGA 9 MALAGA 18+9 par 3 MALAGA 18+18+9 MALAGA 18 MALAGA 9 MALAGA 27 MALAGA 27 MALAGA 18 MALAGA 18 MALAGA 18 MALAGA 18 MALAGA 36 MALAGA 18 MALAGA 18 par 71 MALAGA 9 par 3 MALAGA 18 MALAGA 18 MALAGA 18 MALAGA 18 MALAGA 18 SEVILLA 18 par 71 SEVILLA 9 SEVILLA 18 SEVILLA 18 ZARAGOZA ZARAGOZA 18 HUESCA 18 TERUEL 9 HUESCA 18 ZARAGOZA 18 HUESCA 9 ZARAGOZA 18 HUESCA 18+ 9 ZARAGOZA 9 SANTANDER

Tel +34 952225590 950208583 950168202 950133235 950333055 950479176 950548350 950607786 950559656 950398743 950548240 956791040 956582000 956704131 956424928 956493081 956794100 956494005 956791200 956847070 956455004 956876541 956532096 956785252 956151200 956785014 856130994 956088330 956613030 956474084 956541968 957350208 957339171 957503242 958584436 958825527 959319017 959590475 959024242 959441810 959528799 959249318 959477263 959204500 953607254 952595800 952405000 952831390 952882812 952555015 952850282 952904233 952855450 952907085 952299340 952804700 952933362 952113327 952937605 952587733 952883846 952889157 952890725 902541540 952818150 951011120 952765732 952442741 952838142 952179378 952883375 952669033 952587653 952762390 952412767 952784600 952812428 952889101 952830500 952476843 952931960 952937111 952822781 952376677 952813021 952850111 952831036 902517700 954154159 955750678 954124301 954911400 976731374 976891900 974552984 606281867 974350770 976342800 974340165 976617613 974499400 976366901 942239874

E-mail fga@golf-andalucia.net alborangolf@alborangolf.com comercial.mundoaguilon@aymerichgolf.com reservas@marinagolf.com playaserena@golf-andalucia.net info@cortijogrande.net desertsprings@almanzora.com golfalmerimar@almerimar-resort.com info@laenviagolf.com clubdegolf@valledeleste.es playamacenas@medgroup.es golf@alcaidesa.com info@sotogrande.com info@arcosgardens.com info@benalupgolf.com campano@golf-novosancti.es gerente@lacanadagolf.com info@golf-novosancti.es greenfees@valderrama.com info@ballenagolf.com info@montenmedio.es info@golfelpuerto.com info@golflaestancia.com info@sotogrande.com golf@montecastillo.com info@golfsotogrande.com golf@sanlucarclubdecampo.com info@sherrygolf.com info@sanroqueclub.com reservas@villanuevagolf.com info@vistahermosaclubdegolf.com administracion@golfcordoba.com golf_pozoblanco@hotmail.com laslomasdelduque@telefonica.net gerencia@granadaclubdegolf.com info@moriscosgolf.com bellavista@golfbellavista.com cortaatalaya@golf-andalucia.net info@golfelrompido.es info@golfdunasdedonana.com golfnuevoportil@lagunasdelportil.com higueral@golf-andalucia.net golf@islacanela.es informacion@islantillagolfresort.com parquedeportivo@golf-andalucia.net reservasgolf@alhauringolf.com anoreta@golf-andalucia.net info@hotelartola.com info@atalaya-golf.com info@bavieragolf.com reservas@cabopinogolf.com info@elcampanariogolf.com marketing@lazagaleta.com reservas@clubdegolfaloha.com candado@golf-andalucia.net coto@golf-andalucia.net siestagolf@yahoo.es ddb@losalmendrosgolf.e.telefonica.net information@esteponagolf.com reservas@golfelchaparral.com info@elparaisogolfclub.com info@flamingos-golf.com info@golfladuquesa.com reservas-golf@hotelantequera.com reservas@golfdamadenoche.com malaga.golf@parador.es reservas@rioreal.com golf@golftorrequebrada.es greenlife@golf-andalucia.net reservas@guadalhorce.com info@guadalminagolf.org golf@lacala.com info@lanoriagolf.net reservas@laquintagolf.com info@laurogolf.com info@losarquerosgolf.com resort@losnaranjos.com club@golfmarbella.net info@marbellagolf.com info@mijasgolf.org info@miraflores.com reservations@montemayorgolf.com monteparaiso@golf-andalucia.net club@rccm-golf.com info@realclubdegolflasbrisas.com reservas@santaclaragolfmarbella.com caddymaster@santamariagolfclub.com greenfees@santanagolf.com reservas@clubzaudingolf.com info@lasminasgolf.com reservas@sevillagolf.com informacion@rcpineda.com info@aragongolf.com golf@augustagolfcalatayud.com golfbenasqueclub@arrakis.com administracion@golfelcastillejo.es jacagolf@aymerichgolf.com administracion@golflapenaza.com info@golfdeguara.es info@golfloslagos.com informacion@margasgolf.es correo@realclubdezaragoza.com info@federacioncantabradegolf.net

Web www.fga.org www.alborangolf.com www.aguilongolf.com www.marinagolf.com www.golfplayasenator.com www.cortijogrande.net www.almanzora.com golfalmerimar@almerimar-resort.com www.laenviagolf.com www.valledeleste.es www.playamacenas.com www.alcaidesa.com www.almenaragolfresort.com www.arcosgardens.com www.benalupgolf.com www.lacanadagolf.com www.golf-novosancti.es www.valderrama.com www.ballenagolf.com www.montenmedio.es www.golfelpuerto.com www.golflaestancia.com www.sotogrande.com www.barcelomontecastillo.com www.golfsotogrande.com www.sanlucarclubdecampo.com www.sherrygolf.com www.sanroqueclub.com www.villanuevagolf.com www.vistahermosaclubdegolf.com www.golfcordoba.com www.golfpozoblanco.com www.granadaclubdegolf.com www.moriscosgolf.com www.golfbellavista.com www.clubdegolfcortaatalaya.com www.golfelrompido.es www.golfdunasdedonana.com www.nuevoportilgolf.es www.golfislacanela.es www.islantillagolfresort.com www.clubdegolflagarza.com www.alhauringolf.com www.anoretagolf.es www.hotelartola.com www.atalaya-park.es www.bavieragolf.com www.cabopinogolf.com www.elcamapanarionet.com www.lazagaleta.com www.clubdegolfaloha.com www.clubelcandado.com www.marbella.com www.losalmendrosgolf.com www.esteponagolf.com www.golfelchaparral.com www.elparaisogolfclub.com www.flamingosgolf.com www.golfladuquesa.com www.antequeragolf.com www.golfdamadenoche.com www.parador.es www.rioreal.com www.golftorrequebrada.com www.greenlife-golf.com www.guadalhorce.com www.guadalminagolf.com www.lacala.com www.laquintagolf.com www.laurogolf.com www.losarquerosgolf.com www.losnaranjos.com www.golfmarbella.net www.marbellagolf.com www.mijasgolf.org www.miraflores-golf.com www.montemayorgolf.com www.monteparaiso.com www.rccm-golf.com www.realclubdegolflasbrisas.com www.santaclaragolfmarbella.com www.santamariagolfclub.com www.santanagolf.com www.clubzaudingolf.com www.lasminasgolf.com www.sevillagolf.com www.rcpineda.com www.aragongolf.com www.augustagolfcalatayud.com www.golfelcastillejo.es www.aymerichgolf.com www.golflapenaza.com www.golfguara.es www.golfloslagos.com www.margasgolf.es www.federacioncantabradegolf.net

GOLF COURSES Golf Course CAMPO DE GOLF ABRA DEL PAS CAMPO DE GOLF DE LA JUNQUERA CAMPO DE GOLF DE NESTARES CAMPO DE GOLF OYAMBRE CAMPO MUNICIPAL DE GOLF MATALEÑAS CLUB DE GOLF ROVACIAS CLUB PARAYAS GOLF SANTA MARINA NOJA GOLF RAMON SOTA GOLF REAL GOLF DE PEDREÑA CASTILLA LA MANCHA • FEDERACIÓN DE GOLF DE CASTILLA-LA MANCHA CLUB DE GOLF CUESTA BLANCA CLUB DE GOLF LA LAGUNA DEL TITO CLUB DE GOLF LA MANCHA TEE DEL 1 CLUB DE GOLF LA VEREDA CLUB DE GOLF MEDIA LEGUA CLUB DE GOLF PABLO HERNANDEZ CLUB DE GOLF TOMELLOSO CLUB GOLF EL BONILLO EL REINO GOLF GOLF CABANILLAS GUADALAJARA CLUB GOLF GOLF CAMPO DE LAYOS GOLF DE VALDELUZ GOLF LAS PINAILLAS LAS ERILLAS GOLF SEÑORIO DE ILLESCAS GOLF VILLAR DE OLALLA GOLF CASTILLA Y LEON • FEDERACIÓN DE CASTILLA Y LEÓN ALDEAMAYOR CLUB DE GOLF CAMPO DE GOLF DE SALAMANCA CAMPO DE GOLF DE VILLARRIN CAMPO DE GOLF VILLA MAYOR CAMPO MUNICIPAL DE GOLF “ISLA DOS AGUAS” CASINO ABULENSE CLUB DE GOLF CLUB DE GOLF DE BEJAR-LA CERRALLANA CLUB DE GOLF EL BIERZO CLUB DE GOLF EL FRESNILLO / NATURAVILA CLUB DE GOLF ENTREPINOS CLUB DE GOLF LA DEHESA DE MORON CLUB DE GOLF LA GALERA CLUB DE GOLF LAS LLANÁS S.L. CLUB DE GOLF LERMA, SA CLUB DE GOLF NAVALUENGA CLUB DE GOLF SALA DE LOS INFANTES

Province Holes CANTABRIA 15 + 18 CANTABRIA 9 CANTABRIA 18 CANTABRIA 9 CANTABRIA 9 CANTABRIA 9 par 34 CANTABRIA 9 CANTABRIA 18 par 71 CANTABRIA 9 CANTABRIA 9 CANTABRIA 18 + 9 GUADALAJARA CUENCA 9 CUENCA 9+9 CIUDAD REAL 9 CUENCA 18 CIUDAD REAL 9 TOLEDO 9 CIUDAD REAL ALBACETE 9 CIUDAD REAL 9 GUADALAJARA 9 TOLEDO 18 GUADALAJARA 18 par 72 ALBACETE 18 TOLEDO 9 TOLEDO 9 par 35 CUENCA 18 VALLADOLID VALLADOLID 18 par 70 + 9 par 3 SALAMANCA 18 ZAMORA 9 SALAMANCA 18 PALENCIA 9 AVILA 9 SALAMANCA 9 LEON 9 AVILA 18 VALLADOLID 18 SORIA 9 VALLADOLID 9 SEGOVIA 9 BURGOS 18 AVILA 9 BURGOS 9

Tel +34 942577597 942501040 942771127 942882378 942390247 942722543 942250250 942712248 942631022 942506270 942500001

E-mail abrapas@cantur.com lajunqueragolfclub@telefonica.net golfnestares@telefonica.net golfoyambre@teginser.es imd-golf@ayto-santander.es clubgolfrovacias@eresmas.com info@clubparayas.com info@golfsantamarina.com info@noja-golf.com info@golframonsota.com comite@realgolfdepedrena.com 949262300 federacion@fedgolfclm.com 969331303 correo@clubdegolfcuestablanca.es 969300442 rusgolf@hotmail.com 639318009 969225899 golflavereda@navegalia.com 608004857 925772230 cgpablohernandez@telefonica.net 926514690 clubdegolftomelloso@clubdegolftomelloso.com 967370670 correo@clubdegolfelbonillo.com 926690072 recepcion_golf@elreino.com 949324600 golfcabanillas@yahoo.es 925377170 golflayos@telefonica.net 949100233 informacion@golfdevaldeluz.com 967192200 golfpinaillas@terra.es 925878525 erillasgolf@ya.com 925518359 info@senoriodeillescasgolf.com 969267198 villardeolallagolf@sarrionsa.es 983290784 informacion@federaciondegolfdecastillayleon.org 983552463 info@aldeamayorclub.com 923329102 club@salamancagolf.com 980580189 923160068 info@villamayorgolf.com 979721716 cmgisladosaguas@pmdpalencia.com 920220025 administracion@casinoabulense.com 679175841 info@clubgolfbejar.com 987695129 info@bierzogolf.com 920352059 naturavila@naturavila.es 983590511 golfentrepinos@golfentrepinos.com 975306075 golfdehesademoron@hotmail.com 983331977 lagalera@lagalera.net 921557864 golf@lasllanas.com 947171214 reservas@golflerma.com 920298040 administracio@golfnavaluenga.com 947380708 golfsaladelosinfantes@yahoo.es

Web www.golfabradelpas.com www.lajunqueragolfclub.net www.cantur.com www.hotelesgolfrovacias.com www.clubparayas.com www.golfsantamarina.com www.noja-golf.com www.golframonsota.com www.realgolfdepedrena.com www.fedgolfclm.com www.clubdegolfcuestablanca.es www.molinoderusgolf.es www.lavereda.org www.clubdegolftomelloso.com www.clubdegolfelbonillo.com www.elreinogolf.com www.golfcabanillas.com www.layosgolf.com www.golfdevaldeluz.com www.clubdegolflaspinaillas.com www.laserillasgolf.com www.senoriodeillescasgolf.com www.federaciondegolfdecastillayleon.org www.aldeamayorclub.com www.salamancagolf.com www.golfvillamayor.com www.pmdpalencia.com www.casinoabulense.com www.clubgolfbejar.com www.bierzogolf.com www.naturavila.es www.golfentrepinos.com www.golfasequible.com www.lagalera.net www.lasllanas.com www.golflerma.com www.golfnavaluenga.com www.golfsalas.blogia.com

November 2009 · Special WTM

GOLF COURSES Golf Course CLUB DE GOLF SORIA CLUB DE GOLF VILLA DE CUELLAR CLUB DE GOLF VILLARIAS CLUB DE GOLF VILLATORO EL ESPINAR CLUB DE GOLF ESCUELA DE GOLF LOS ANGELES DE SAN RAFAEL GOLF CANDELEDA GOLF SOTOVERDE- FINA GOLF GRIJOTA GOLF LA VALMUZA GOLF RESORT LEON CLUB DE GOLF “EL CUETO” NAVAGRULLA CLUB DE GOLF RIOCEREZO CLUB DE GOLF VALDEMAZO CLUB DE GOLF VALDORROS CLUB DE GOLF “ EL ENEBRAL” CATALUNYA • FEDERACIÓN CATALANA ARAVELL GOLF BARCELONA INTERNACIONAL GOLF COURSE CAN CUYAS GOLF CLUB DE GOLF “MASIA BACH” CLUB DE GOLF ANGEL DE LLORET CLUB DE GOLF BONMONT TERRES NOVES CLUB DE GOLF CAMPRODON CLUB DE GOLF CASTELLTERCOL CLUB DE GOLF COSTA BRAVA CLUB DE GOLF COSTA DORADA-TARRAGONA CLUB DE GOLF EL VENDRELL CLUB DE GOLF HCP1 CLUB DE GOLF LA GRAIERA CLUB DE GOLF LA MOLA CLUB DE GOLF LLAVANERAS CLUB DE GOLF MONTBRU MOIA CLUB DE GOLF OSONA-MONTANYA - EL BRULL PERALADA GOLF CLUB DE GOLF PORT DEL COMTE CLUB DE GOLF REUS AIGÜESVERDS CLUB DE GOLF RIBERA SALADA CLUB DE GOLF SANT CUGAT CLUB DE GOLF TERRAMAR CLUB DE GOLF TORREMIRONA CLUB DE GOLF VALLROMANES CLUB DE GOLF VILACIS CLUB GOLF D’ARO EMPORDA GOLF FONTANALS GOLF GOLF GIRONA GOLF LA ROQUETA GOLF PLANA DE VIC GOLF PLAYA DE PALS GOLF SAN VICENÇ DE MONTALT GOLF SANT FELIU GOLF SANT JOAN GOLF SANTA INES CLUB PAR 3 GOLF SERRES DE PALS MANRESA GOLF CLUB MAS PAGES GOLF PGA GOLF DE CATALUÑA PORTAVENTURA GOLF CAMPO CENTRO PORTAVENTURA GOLF CAMPO NORTE PORTAVENTURA GOLF CAMPO SUR RAIMAT CLUB DE GOLF REAL CLUB DE GOLF “EL PRAT” REAL CLUB DE GOLF DE CERDAÑA TARADELL GOLF COMUNIDAD DE MADRID • FEDERACIÓN DE GOLF DE MADRID AYMERICH GOLF CENTER SOMONTES GOLF CAMPO DE GOLF BASE AEREA DE TORREJON CAMPO DE GOLF DE SOMOSAGUAS CASINO CLUB DE GOLF RETAMARES CDM “LA DEHESA” CENTRO DEPORTIVO BARBERAN CENTRO NACIONAL DE LA RFEG CLUB DE CAMPO VILLA DE MADRID CLUB DE GOLF ARANJUEZ CLUB DE GOLF ENCINAR LAS REJAS OPEN CLUB CLUB DE GOLF LOMAS-BOSQUE CLUB DE GOLF OLIVAR DE LA HINOJOSA CLUB DE GOLF Y DEPORTES-GOLF SCRATCH,SL CLUB JARAMA R.A.C.E. CLUB LAS ENCINAS DE BOADILLA EL ROBLEDAL GOLF GOLF JARDIN DE ARANJUEZ GOLF LA DEHESA GOLF LA MORALEJA GOLF PARK MADRID GOLF SANTANDER GOLF VILLA DEL ESCORIAL GREEN PADDOK LA HERRERIA CLUB DE GOLF NUEVO CLUB DE GOLF DE MADRID PALACIO DEL NEGRALEJO REAL CLUB DE LA PUERTA DE HIERRO REAL SOCIEDAD HIPICA ESPAÑOLA CLUB DE CAMPO COMUNIDAD FORAL DE NAVARRA • FEDERACIÓN NAVARRA DE GOLF CLUB DE GOLF CASTILLO DE GORRAIZ CLUB DE GOLF ULZAMA ZUASTI CLUB DE CAMPO COMUNIDAD VALENCIANA · FEDERACION DE GOLF DE LA COM. VALENCIANA ALENDA GOLF CLUB ALICANTE GOLF EL PLANTIO GOLF

Special WTM · November 2009

Province Holes Tel +34 E-mail SORIA 18 975271075 golfsoria@golfsoria.com SEGOVIA 9 921142158 golf.cuellar@teleline.es BURGOS 9 947573120 Roberto.alonsoarenaza@gmail.com BURGOS 9 947560969 ander@andermartinez.com SEGOVIA 9 921182542 golfespinar@teleline.es SEGOVIA 9 921128174 golf-angeles@yahoo.es AVILA 9 920380915 golfcandeleda@hotmail.com VALLADOLID 18 983311109 administracion.valladolid@finagolf.com PALENCIA 9 979980021 info@grijotagolf.com SALAMANCA 18 923284900 golf@la-valmuza.com LEON 18 987303400 correo@golfdeleon.com SORIA 9 975376322 BURGOS 18 947431095 riocerezogolf@copsaec.es SEGOVIA 9 921121380 golfvaldemazo@hotmail.com BURGOS 18 947560946 golfburgos@hotmail.com BARCELONA 934145262 catgolf@catgolf.com LERIDA 18 973360066 secretaria@aravellgolfclub.com BARCELONA 9 938626265 golfcaldes@gmail.com BARCELONA 9 par 3 936855566 info@cancuyasgolf.com BARCELONA 18+ 9 937728800 info@golfmasiabach.com GIRONA 9 972368533 TARRAGONA 18 + 9 977818140 golfbonmont@medgroup.es GIRONA 9 972130125 golf_camprodon@eresmas.com BARCELONA 9 938668136 clubgolfcastell@telefonica.net GIRONA 18 972837150 info@golfcostabrava.com TARRAGONA 18 977653361 reservas@golfcostadoradatarragona.com TARRAGONA 18 par 3 977668031 golfvendrell@golfvendrell.com BARCELONA 18 par 3 937913001 info@hcp1.es TARRAGONA 18 par 72 977168032 info@graera.es BARCELONA 9 937300397 administracio@golflamola.com BARCELONA 18 937926050 club@golfllavaneras.com BARCELONA 27 937449168 info@golfmoia.com BARCELONA 18 938840170 info@golfmontanya.com GIRONA 18 972538287 casa.club@golfperalada.com BARCELONA 9 par 32 973480950 TARRAGONA 18 977752725 info@golfreusaiguesverds.com LERIDA 9 973481617 riberasalada@eresmas.com BARCELONA 19 + 9 par 3 936743908 golfsc@golfsantcugat.com BARCELONA 18 par 3 938942043 terramar.golf@teleline.es GIRONA 18 972553737 info@torremirona.com BARCELONA 18 935729064 info@golfvallromanes.com BARCELONA 9 938126264 GIRONA 18 par 72 + 9 par 3 972816727 rocio@golfdaro.com GIRONA 36 972730450 info@empordagolf.com GIRONA 18 + 3 972144374 info@fontanalsgolf.com GIRONA 18 972171641 golfgirona@golfgirona.com BARCELONA 9 938331328 info@golflaroqueta.com BARCELONA 9 630584894 nvila@inbesos.es GIRONA 18 972667739 info@golfplatjadepals.com BARCELONA 18 937914949 info@golfsantvicens.com BARCELONA 9 938663096 golfsantfeliu@grupobroquetas.com BARCELONA 18 936753050 recepcio@golfsantjoan.com BARCELONA 9 937445066 GIRONA 18 par 72 972637375 info@golfserresdepals.com BARCELONA 18 938352882 golfmanresa@golfmanresa.com GIRONA 18 par 3 972561001 golf@maspages.com GIRONA 36 972472577 info@pgacatalunya.com TARRAGONA 9 par 34 977129070 portaventura.golf@portaventura.es TARRAGONA 18 par 71 977129070 portaventura.golf@portaventura.es TARRAGONA 18 par 72 977129070 portaventura.golf@portaventura.es LERIDA 18 973737539 gerencia@raimatgolf.com BARCELONA 45 937281000 rcgep@rcgep.com GIRONA 27 972141408 info@rcgcerdanya.com BARCELONA 9 938127068 taradell@ingreen.com MADRID 915567134 info@fedgolfmadrid.com MADRID 9 913161343 somontes@aymerichgolf.com MADRID 18 916274739 golftorrejon@hotmail.com MADRID 9 913521647 MADRID 18 + 9 par 3 916202540 deportivo@casinoclubdegolf.es MADRID 9 918157022 golf@ladehesa.org MADRID 9 915091140 cdeabarberan@terra.es MADRID 18 913769060 postmaster@cngolf.es MADRID 36 + 9 915502010 deportes@clubvillademadrid.com MADRID 9 918916698 contacto@clubdegolfaranjuez.es MADRID 9 918674516 golfencinar@yahoo.es MADRID 9 largos + 9 916347930 eperez@lasrejasgolf.com MADRID 18 916167500 golf@lomas-bosque.com MADRID 18 par 72 + 9 par 29 917211989 go@golfolivar.com MADRID 9 916637032 MADRID 18 + 9 par 3 916570011 golf@race.es MADRID 9 916322746 golflasencinas@clublasencinas.com MADRID 18 918859659 elrobledalgolf@aymerichgolf.com MADRID 18 918754777 aranjuez@finagolf.com MADRID 18 918157022 amparojarne@terra.es MADRID 18 + 9 par 3 916500700 administracion@golflamoraleja.com MADRID 9 par 3 916614444 info@golfpark.es MADRID 18 par 72 912573929 mastercaddie@golfsantander.es MADRID 9 918960785 MADRID 9 918595107 info@greenpaddock.com MADRID 18 918905111 gerente@golflaherreria.com MADRID 18 916300820 ncg@golflasmatas.e.telefonica.net MADRID 9 par 3 916690422 golfnegralejo@hotmail.com MADRID 36 + 9 par 3 913161745 deportes1@realclubpuertadehierro.es MADRID 36 916571018 deportes@rshecc.es PAMPLONA 948210132 fngolf@fnavarragolf.com NAVARRA 18 948337073 administracion@golfgorraiz.com NAVARRA 18 par 72 948305162 info@golfulzama.com NAVARRA 18 948302900 golf@zuasti.com VALENCIA 963935403 federacion@golfcv.com ALICANTE 18 965620521 cadymaster@alendagolf.com ALICANTE 18 965153794 clubgolf@alicantegolf.com ALICANTE 18 par 72+ 9 par 3 965189115 elplantiogolf@elplantio.com

Web www.golfsoria.com www.terra.es/personal/golf.cuellar www.golfespinarclub.iespana.es www.losangelesdesanrafael.com www.golfcandeleda.com www.finagolf.com www.grijotagolf.com www.la-valmuza.com www.golfdeleon.com www.riocerezogolf.es www.golfburgos.com www.catgolf.com www.aravellgolfclub.com www.cancuyasgolf.com www.golfmasiabach.com www.bonmont.es www.golfcampodron.es www.golfcastelltercol.cat www.golfcostabrava.com www.golfcostadoradatarragona.com www.golfvendrell.com www.hcp1.es www.golflamola.com www.golfllavaneras.com www.golfmoia.com www.golfmontanya.com www.golfperalada.com www.golfreusaiguesverds.com www.golfsantcugat.com www.golfterramar.com www.torremirona.com www.golfvallromanes.com www.golfdaro.com www.empordagolf.com www.fontanalsgolf.com www.golfgirona.com www.golflaroqueta.com www.golfplatjadepals.com www.golfsantvicens.es www.golfsantfeliu.com www.golfsantjoan.com www.golfserresdepals.com www.golfmanresa.com www.maspages.com www.pgacatalunya.com www.portaventura.es www.portaventura.es www.portaventura.es www.raimatgolf.com www.rcgep.com www.rcgcerdanya.com www.taradellgolf.com www.fedgolfmadrid.com www.aymerichgolf.com www.casinoclubdegolf.es www.ladehesa.org www.villademadrid.com www.clubdegolfaranjuez.es www.golfencinar.com www.lasrejasopenclub.com www.lomas-bosque.com www.golfolivar.com www.race.es www.clublasencinas.com www.elrobledalgolf.com www.finagolf.com www.cdmladehesa.com wwww.golflamoraleja.com www.golfpark.es www.golfsantander.es www.greenpaddock.com www.golflaherreria.com www.golfnegralejo.com www.realclubpuertadehierro.com www.rshecc.es www.fnavarragolf.com www.golfgorraiz.com www.golfulzama.com www.zuasti.com www.golfcv.com www.alendagolf.com www.golfspain.com www.elplantiogolf.eu

GOLF COURSES Golf Course CAMPO DE GOLF LA FINCA CAMPO DE GOLF LAS RAMBLAS DE ORIHUELA CAMPO DE GOLF OLIVA NOVA CAMPO DE GOLF PARADOR EL SALER CLUB DE CAMPO DEL MEDITERRANEO CLUB DE GOLF BONALBA CLUB DE GOLF COSTA DE AZAHAR CLUB DE GOLF DE GANDIA CLUB DE GOLF DON CAYO CLUB DE GOLF EL BOSQUE CLUB DE GOLF ESCORPION CLUB DE GOLF IFACH CLUB DE GOLF JAVEA CLUB DE GOLF LA MARQUESA CLUB DE GOLF LA SELLA CLUB DE GOLF MANISES CLUB DE GOLF VILLAMARTIN COFRENTES GOLF PITCH & PUTT FORESSOS GOLF GOLF LAS REJAS BENIDORM GOLF P&P SIERRA CORTINA FINESTRAT LO ROMERO GOLF PANORAMICA GOLF & COUNTRY CLUB GOLF LA RAMBLAS DE CAMPOAMOR VILLAITANA GOLF EXTREMADURA FEDERACION EXTREMEÑA DE GOLF GOLF DEL GUADIANA, S.A. NORBA CLUB DE GOLF TALAYUELA GOLF DON TELLO CLUB DE GOLF DE MERIDA GALICIA FEDERACION GALLEGA DE GOLF CAMPO DE GOLF BALNEARIO MONDARIZ CLUB DE GOLF AGUAS SANTAS CLUB DE GOLF CAMPOMAR CLUB DE GOLF DE LUGO CLUB DE GOLF RIA DE VIGO CLUB DE GOLF RIO CABE CLUB DE GOLF VAL DE ROIS GOLF DE MEIS GOLF LA TOJA HERCULES CLUB DE GOLF MONTEALEGRE CLUB DE GOLF, S.A. REAL AERO CLUB DE VIGO REAL AERO CLUB DE SANTIAGO REAL CLUB DE GOLF DE LA CORUÑA

Province Holes ALICANTE 18+1 ALICANTE 18 VALENCIA 18 + 5 par 3 VALENCIA 18 CASTELLON 18 ALICANTE 18 CASTELLON 9 VALENCIA 18 ALICANTE 9+18 VALENCIA 18 VALENCIA 27 + 9 par 3 ALICANTE 9 ALICANTE 9 ALICANTE 18 par 72 ALICANTE 18 VALENCIA 9 ALICANTE 18 VALENCIA 9 VALENCIA 18 ALICANTE 9 ALICANTE 18 ALICANTE 18 CASTELLON 18 + 3 par 3 ALICANTE 18 ALICANTE 36 CACERES BADAJOZ 18 CACERES 18 CACERES 18 par 72 BADAJOZ 9 A CORUÑA PONTEVEDRA 18 LUGO 18 A CORUÑA 9 LUGO 9 PONTEVEDRA 18 LUGO 9 par 3 A CORUÑA 9 PONTEVEDRA 18 PONTEVEDRA 9 A CORUÑA 9 ORENSE 9 PONTEVEDRA 9 A CORUÑA 9 A CORUÑA 18

Tel +34 E-mail 966729010 golflafinca@grupoquara.com 966774728 golflasramblas@grupoquara.com 962857818 golf@olivanova.com 961610384 saler.golf@parador.es 964321227 club@ccmediterraneo.com 965955955 golfbonalba@golfbonalba.com 964280979 info@golfcostadeazahar.com 962873208 965848046 doncayo@ctv.es 961808009 info@elbosquegolf.com 961601211 escorpion@clubescorpion.com 966497114 clubgolfifach@autovia.com 965792584 golfenjavea@wanadoo.es 966714258 info@lamarquesagolf.es 966454252 info@lasellagolf.com 961534069 golfmanises@factoryw.com 966765170 golfvillamartin@grupoquara.com 902024385 reservascofrentesgolf@balneario.com 902367663 foressosgolf@aymerichgolf.com 966889775 elisagarcia@lasrejasgolf.com 966112093 pitchandputt@sierracortinaresort.com 902180918 info@loromerogolf.es 964493072 info@panoramicaclubdegolf.com 966774728 golflasramblas@grupoquara.com 966815000 reservas@villaitana.com 927214379 federacion@fexgolf.com 924448188 golfguadiana@hotmail.com 927231441 norbagolf@norbagolf.es 927667024 golf@talayuelagolf.com 924123038 dontello@alocom.net 981919030 fggolf@fggolf.com 986656200 golfmondariz@balneariomondariz.com 982456705 golf@augassantas.es 981453910 info@clubcampomar.com 982176314 golflugo@golflugo.com 986327051 info@riadevigogolf.com 982411774 riocabe@aguassantas.es 981810864 info@golfrois.com 986680400 administracion@campodegolfmeis.com 986730158 info@latojagolf.com 981642545 info@herculesgolf.com 988301594 infor@montealegreclubdegolf.com 986486645 admon@racvigo.com 981954910 aerosantiago@igatel.net 981285200 info@clubgolfcoruna.com

Web www.golflafinca.com www.grupoquara.com www.olivanovagolf.com www.parador.es www.ccmediterraneo.com www.golfbonalba.com www.golfcostadeazahar.com www.elbosquegolf.com www.clubescorpion.com www.clubgolfifach.com www.javeagolf.com www.lamarquesagolf.es www.lasellagolf.com www.golfvillamartin.com www.cofrentesgolf.com www.foressosgolf.com www.lasrejasopenclub.com www.sierracortinaresort.com www.loromerogolf.com www.panoramicaclubdegolf.com www.grupoquara.com www.villaitana.com www.fexgolf.com www.golfguadiana.com www.norbagolf.com www.talayuelagolf.com www.dontellogolf.com www.fggolf.com www.balneariodemondariz.com www.augassantas.es www.clubcampomar.com www.golflugo.com www.riadevigogolf.com www.aguassantas.es www.golfrois.com www.campodegolfmeis.com www.latojagolf.com www.herculesgolf.com www.montealegreclubdegolf.com www.racvigo.com www.aerosantiago.es www.clubgolfcoruna.com

November 2009 · Special WTM

GOLF COURSES Golf Course BALNEARIO DE GUITIRIZ ILLES BALEARS • FEDERACIÓN BALEAR CANYAMEL GOLF CLUB CLUB DE GOLF ALCANADA CLUB DE GOLF ANDRATX CLUB DE GOLF CAPDEPERA CLUB DE GOLF IBIZA - ROCA LLISA CLUB DE GOLF PONIENTE CLUB DE GOLF SON PARC CLUB DE GOLF SON SERVERA CLUB DE GOLF VALL D’OR GOLF DE SON TERMENS GOLF MAIORIS GOLF PARK PUNTIRO GOLF POLLENSA GOLF ROTANA GOLF SANTA PONSA GOLF SANTA PONSA II GOLF SANTA PONSA III GOLF SON GUAL GOLF SON MUNTANER GOLF SON QUINT EXECUTIVE COURSE MARRIOTT GOLF SON ANTEM PULA GOLF REAL GOLF BENDINAT SON VIDA CLUB DE GOLF ISLAS CANARIAS- GRAN CANARIA • FEDERACIÓN DE CANARIAS ANFITAURO GOLF CAMPO DE GOLF MASPALOMAS EL CORTIJO CLUB DE CAMPO LAS PALMERAS GOLF MELONERAS GOLF OASIS GOLF REAL CLUB DE GOLF LAS PALMAS SALOBRE GOLF & RESORT ISLAS CANARIAS - FUERTEVENTURA FUERTEVENTURA GOLF GOLF SALINAS DE ANTIGUA JANDIA GOLF PLAYITAS GOLF ISLAS CANARIAS-LANZAROTE GOLF COSTA TEGUISE LANZAROTE GOLF PITCH & PUTT HESPERIA PLAYA DORADA ISLAS CANARIAS - TENERIFE AMARILLA GOLF & COUNTRY CLUB CAMPO DE GOLF LAS AMERICAS BUENAVISTA GOLF GOLF COSTA ADEJE GOLF DEL SUR GOLF LA ROSALEDA GOLF LOS PALOS REAL CLUB DE GOLF TENERIFE ISLAS CANARIAS-LA GOMERA TECINA GOLF IN LA GOMERA LA RIOJA · FEDERACIÓN DE GOLF DE LA RIOJA CLUB DE GOLF RIOJA ALTA CLUB DE GOLF SOJUELA EL CAMPO DE LOGROÑO MELILLA · FEDERACION MELILLENSE DE GOLF PAIS VASO • FEDERACIÓN VASCA DE GOLF CLUB DE GOLF ARTXANDA DE GALDAKAO GOLF PALACIO DE URGOITI CLUB DE GOLF DE LARRABEA GOIBURU GOLF CLUB IZKI-GOLF MEAZTEGI GOLF REAL GOLF CLUB DE SAN SEBASTIAN REAL GOLF CLUB DE ZARAUZ REAL NUEVO CLUB DE SAN SEBASTIAN BASOZABAL REAL SOCIEDAD DE GOLF DE NEGURI ZUIA CLUB DE GOLF PRINCIPADO DE ASTURIAS • FEDERACIÓN DE GOLF DEL PRINCIPADO DE ASTURIAS ALDAMA GOLF CAMPO MUN. DE GOLF DE LAS CALDAS CAMPO MUNICIPAL DE GOLF “LA LLOREA” CLUB DE GOLF CIERRO GRANDE CLUB DE GOLF DE LUARCA CLUB DE GOLF LA BARGANIZA CLUB DE GOLF LA CUESTA DE LLANES C. MPAL. CLUB DE GOLF LA FRESNEDA CLUB DE GOLF LA MORGAL CLUB DE GOLF LA RASA BERBES CLUB DE GOLF MADERA III CLUB DE GOLF VILLAVICIOSA LOS BALAGARES GOLF REAL CLUB DE GOLF DE CASTIELLO REGION DE MURCIA • FEDERACIÓN DE GOLF DE LA REGIÓN DE MURCIA CLUB DE GOLF ALTORREAL GOLF TORREPACHECO HACIENDA DEL ALAMO GOLF LA MANGA CLUB LA SERENA GOLF LA TORRE GOLF RESORT MOSA GOLF CLUB SENSON GOLF MAR MENOR BEST GOLF CLUB DE GOLF PERALEJA 20

Special WTM · November 2009

Province LUGO PALMA DE MALLORCA MALLORCA MALLORCA MALLORCA MALLORCA IBIZA MALLORCA MENORCA MALLORCA MALLORCA MALLORCA MALLORCA MALLORCA MALLORCA MALLORCA MALLORCA MALLORCA MALLORCA MALLORCA MALLORCA MALLORCA MALLORCA MALLORCA MALLORCA MALLORCA TENERIFE GRAN CANARIA GRAN CANARIA GRAN CANARIA LAS PALMAS LAS PALMAS LAS PALMAS LAS PALMAS LAS PALMAS FUERTEVENTURA FUERTEVENTURA FUERTEVENTURA FUERTEVENTURA LANZAROTE LANZAROTE LANZAROTE TENERIFE TENERIFE TENERIFE TENERIFE TENERIFE TENERIFE TENERIFE TENERIFE TENERIFE LA RIOJA LA RIOJA LA RIOJA LA RIOJA MELILLA GUIPUZCOA VIZCAYA VIZCAYA ALAVA GUIPUZCOA ALAVA VIZCAYA GUIPUZCOA GUIPUZCOA GUIPUZCOA VIZCAYA ALAVA ASTURIAS ASTURIAS ASTURIAS ASTURIAS ASTURIAS ASTURIAS ASTURIAS ASTURIAS ASTURIAS ASTURIAS ASTURIAS ASTURIAS ASTURIAS ASTURIAS ASTURIAS MURCIA MURCIA MURCIA MURCIA MURCIA MURCIA MURCIA MURCIA MURCIA MURCIA MURCIA

Holes 9 18 18 18 18 27 18 18 9 18 18 18 par 72 18 9 9 18 18 9 18 18 9 18 18 18 18 9 par 3 18 18 18 par 3 18 18 18 18 18 18 18 18 18 par 72 18 par 72 9 par 27 18 18 18 27 27 9 9 18 18 18 18 18 + 9

27 9 18 9 18 par 72+9par 36 18 y 9 par 3 18 9 18 18 9 9 par 3 18 par 71 18 9 9 18 18 9 9 9 9 9+9 18 par 70 18 18 par 72 18 18+6 par 3 18+18+18 18 18 9 18 18 18

Tel +34 982371431 971722753 971841313 971549560 971236280 971818500 971196118 971130148 971188875 971840096 9718370001 971617862 971748315 971603851 971533216 971845685 971690211 971232531 971232531 971785888 971783030 971793424 971129200 971817034 971405200 971791210 922278354 928560462 928762581 928711111 928222333 928145309 928684890 928351050 928010103 928160034 928877272 928871958 928860400 928590512 928514050 928517120 922730319 922752005 922129034 922710000 922738170 922373000 922169080 922636607 922145950 941499312 941340895 941446766 941511360 952679019 943293508 946565505 946746932 945465482 943300845 945378262 946364370 943616845 943830145 943472736 944910200 945430922 985339141 985408640 985798132 985181030 985472519 985470645 985742468 985417230 985267301 985771675 985857881 985365379 985892632 985535178 985366313 968284832 968648144 968585111 902654400 968331234 968575576 968044879 968607209 692656652 968041765 968607575

E-mail hotel@balneariodeguitiriz.com fbgolf@fbgolf.com casaclub@canyamelgolf.com info@golf-alcanada.com info@golfdeandratx.com info@golfcapdepera.com info@golfibiza.com golf@ponientegolf.com info@golfsonparc.com cgss@golfsonservera.com valldorgolf@valldorgolf.com golfsontermens@terra.es recepcion@golfmaioris.es reservas@golfparkmallorca.com rec@golfpollensa.com info@reservarotana.com golf1@habitatgolf.es golf1@habitatgolf.es golf1@habitatgolf.es info@son-gual.com golf.smg@arabellastarwood.com golf.sqg@arabellastarwood.com mhrs.pmigs.golf.reservation@marriott.com info@golfcapdepera.com golfbendinat@terra.es golf.svg@arabellastarwood.com mlfornies@federacioncanariagolf.com golf@anfi.es reservas@maspalomasgolf.net clubcampo@elcortijo.es info@laspalmerasgolf.com melonerasgolf@lopesangroup.com reservas@oasisgolf.es rcglp@realclubdegolfdelaspalmas.com salobregolf@satocan.com reservasgolf@anjoca.com info@salinasgolf.com info@jandiagolfcourse.com golfpro@playitas.net info@lanzarote-golf.es recepcion@lanzarotegolfresort.com hotel@hesperia-playadorada.com info@amarillagolf.es info@golf-tenerife.com reservas@buenavistagolf.es golfcostadeje@interbook.net golfdelsur@aymerichgolf.com golf@golflarosaleda.com mail@golflospalos.com clubgolf@interbook.net tecinagolf@fredolsen.es info@larioja-golf.com info@golfrioja.com aymerichgolf@aymerichgolf.com golflogrono@fcc.es fedegolfmelilla@yahoo.es federacion@fvgolf.com reservas@artxandagolf.com golf@palaciourgoiti.com info@larrabea.com goiburu@goiburugolfclub.com izkigolf@izkigolf.com meaztegi@meaztegi.com rgcss@golfsansebastian.com info@golfzarauz.com comite@golfbasozabal.com rsgn@rsgolfneguri.com zuiagolf@zuiagolf.e.telefonica.net fgpa@fedegolfasturias.com pitchandputt@hotelaldamagolf.com lascaldas@golflascaldas.com administraciongolf.pdm@gijon.es info@cierrogrande.com golfluarca@terra.es info@labarganiza.com info@golflacuesta.com coralgolf@coralgolf.com la_morgal@hotmail.com info@golflarasa.com madera3@madera3.es villaviciosagolf@yahoo.es losbalagares@losbalagaresgolf.com administracion@castiello.com info@fgolfmurcia.com direccion@golfaltorreal.es golftorrepacheco@golftorrepacheco.es golfers@hdagolf.com info@lamangaclub.com info@laserenagolf.es ltgrgolf@polarisworld.com info@thekeyforgolf.com info@sensolgolf.com mmgrgolf@polarisworld.com info@clubdegolflaperaleja.com

Web www.hesperia.es www.fbgolf.com www.canyamelgolf.com www.golf-alcanada..com www.golfdeandratx.com www.golfcapdepera.com www.golfibiza.com www.ponientegolf.com www.golfsonparc.com www.golfsonservera.com www.valldorgolf.com www.golfsontermens.com www.golfmaioris.es www.golfparkmallorca.com www.golfpollensa.com www.reservarotana.com www.habitatgolf.es www.habitatgolf.es www.habitatgolf.es www.son-gual.com www.sonmuntanergolf.com www.sonquintgolf.com www.marriottsonantem.com www.golfcapdepera.com www.realgolfbendinat.com www.sonvidagolf.com www.federacioncanariagolf.com www.anfitauro.es www.maspalomasgolf.net www.elcortijo.es www.laspalmerasgolf.com www.lopesanhoteles.com www.oasisgolf.es www.realclubdegolfdelaspalmas.com www.salobregolfresort.com www.fuerteventuragolfclub.com www.salinasgolf.com www.jandiagolfcourse.com www.playitas.net www.lanzarote-golf.com www.lanzarotegolfresort.com www.hesperia-playadorada.com www.amarillagolf.es www.golf-tenerife.com www.buenavistagolf.es www.golfcostaadeje.com www.golfdelsur.es www.golflarosaleda.com www.golflospalos.com www.realgolfdetenerife.com www.tecinagolf.com www.larioja-golf.com www.golfrioja.com www.clubdegolfsojuela.com www.golflogrono.es

www.fvgolf.com www.artxandagolf.com www.palaciourgoiti.com www.larrabea.com www.goiburugolfclub.com www.izkigolf.com www.meaztegigolf.es www.golfsansebastian.com www.golfzarauz.com www.euskogolf.com

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Spain: endless reasons for being a meetings destination Professional quality and impeccable, modern infrastructures make this country a favourite destination when choosing a venue for holding events. A slew of international companies harbour no doubts: they know success is a sure thing in Spain.

ast year, a total of 347 international congresses and conventions were held in Spain, 13% more than the year before, which is why this country remains the third-leading international congress destination, according to the International Congress & Convention Association (ICCA). At the same time, Barcelona has moved up two places in the city ranking, thanks to the 30 additional international congresses and conventions it hosted last year - 136 meetings in all Signs are that this segment will find this year just as interesting. In early October, the ABTA chose Barcelona as the venue for its annual convention, “The 2009 Travel Convention”, the most ambitious promotional action ever sponsored by Turismo de Barcelona, which invested approximately 650,000 euros in the event. During the convention, Joan Gaspart, president of Turismo de Barcelona, highlighted the importance of holding the event in the city, since it would generate 900 “salesmen for Barcelona”. He explained that 10% of all the city’s tourists come from the United Kingdom, the leading international market for the sector in the Catalan capital. Furthermore, Ignacio Vasallo, director of the Spanish Tourism Office in the United Kingdom, explained 22

Special WTM · November 2009

The number of international meetings in Spain rose by 13% in 2008.

that this is the fourth year in a row that the ABTA’s annual convention has been held in Spain. He indicated that this has not been a good year because of the negative effects of the euro/pound parity, in addition to the financial crisis, although Spain and Barcelona have had better results than their euro-zone competitors. The convention afforded British travel agents with the chance to go on different visits around Barcelona, including a tour of Modernism, the stadium where Barça

attended by approximately 250 travel agents. This was the third year that this conference has been held in Spain, with previous venues being Costa de la Luz (2007) and Costa del Sol (2006). Thomas Cook chooses the Canaries Similarly, tour operator Thomas Cook also chose Spain as a destination for holding their annual convention. Tenerife will be welcoming approximately 2,600 tour

Turismo de Barcelona invested aproximately 650.000 euros en ABTA’s annual convention plays and Montserrat. Not only that, Future Travel chose to hold its annual conference in Palma de Mallorca. The event took place between October 20 and 22 in Magaluf and was

operators, who will be coming to the island for the tour operator’s annual convention, which will take place from December 10 to 16. José Manuel Bermúdez, the island’s

Minister of Tourism, indicated that this is undoubtedly “great news, since this is a priceless event in terms of promoting our destination that have a catalysing effect just at a time in which the international economic and tourism scenario is not exactly the best.” Those responsible for organising the event have decided on Tenerife because of the island’s magnificent hotel and congress infrastructure and the efforts made in the past months by Turismo de Tenerife, which has placed all the means of its disposal towards achieving the objective of attracting this major promotional event. The convention will be held at the Magma Arte & Congresos Hall on Costa Adeje and participants will lodge at different hotels in the south of the island. The inaugural act is slated to take place at Siam Park. During the six days of the event, participants will have a chance to get to know the island’s main tourism attractions. The Thomas Cook United Kingdom convention joins other prominent events that will be taking place on the island until December, in which another 2,000 tour

Magma Congress Hall, Tenerife.

Valentin Son Bou Hotel & Appartments **** Menorca

www.valentinhotels.com November 2009 · Special WTM

operators and journalists from our main origin tourism markets will be taking part. Among others are the conventions of TUI and Lufthansa City Center and the presentations of the Thomas Cook France and Germany catalogues and fam trips for tour operators and airlines such as Thomas Cook Denmark, Alltours Germany, Jet2. com and Aer Lingus, which will bring in more than 1000 participants. Likewise, the island will be the venue for the Thomas Cook Travel Games, which will have 500 participants. Silver medal In 2008, members of the Spanish Congress Hall Association (APCE) hosted 6,100 events - 600 of which were congresses - with a total 4.4 million participants and revenue of 1.8 billion euros. These data confirmed Spain as the world’s second-ranking destination country. Furthermore, the economic crisis does not seem to have had a huge impact on congresses in 2009. José Salinas, president of the Association, asserts that activity in these venues will be “similar to

Special WTM · November 2009

2008”, although revenue may be weaker and fall 10%. Nevertheless, he admits there is “a certain shifting trend” in corporate events that is negatively affecting congress tourism.

by Chon Durán, president of the Spanish OPC Federation. Likewise, business tourism “will not undergo a crisis, but rather a period of common sense”, since throwing around

APCE hosted 6,100 events with a total 4.4 million participants and revenue of 1.8 billion euros Salinas notes that congresses account for 70% of all congress hall activity and also that “corporate business has suffered the most from the effects of the crisis”. The other side of the coin Business tourism in Spain will undergo a change as of 2010, since revenue will drop as a result of a “more austere” plan in relation to expenditure allocated for these types of events, although “the number of meetings will not fall”. This segment will not note the consequences of the turbulence in financial markets until late 2009 or early 2010, according to explanations

money is “not well regarded”, which is why it is “normal” that the scenario will be “negative” in comparison with the “splendid” periods the sector has experienced. Another aspect to consider in this segment is that sustainable meetings will gradually gain “in importance” and eventually become a “very important point” in the short term. In this sense, Spain is halfway down the road to achieving sustainable facilities all over the country, although it is advancing with “giant steps”, Durán explained. Noelia Cedrés

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PROFESSIONAL CONVENTION ORGANISATION NAME AC COMUNICACION GLOBAL,SL AFORO ORG Y ADMON. DE CONGRESOS, SL AIM GROUP ALQUIBLA CONGRESOS ALTAMIRA CONGRESOS AOPC ORGANIZACIÓN PROFESIONAL DE CONGRESOS ARAGON TOURS ASOCIACION RIOJANA DE EMPRESAS OPC ATLANTA UNICONGRESS ATLANTICO CONGRESOS AULA MEDICA CONGRESOS AZAFATAS RIOJA,SL BARCELONA CONGRES MEDIC,SL C & E CONGRESOS Y EXPOSICIONES CEDES,SL CENTRO DE CONGRESOS CIUTAT D’eLX CIC,SA COFEX,SL CONGREGA, S.L. CONGRESOS E INCENTIVOS RIOJA S.L CONGRESOS GESTAC,SL CONGRESOS NAVARRA (ASOC.NAVARRA DE EMPRESAS OPC) CONGRESS POINT COVENT CONGRESOS Y EVENTOS CREATIVANDO CYEX CONGRESOS,SL DI&CO,SL (ASOC. ARAGONESA DE EMPRESAS OPC) DOSAN,SA DUO COMUNICACION Y PROTOCOLO ECOTURISMO DE NEGOCIOS OPC EGUNBIDE CONGRESOS (ASOC. VASCA DE EMPRESAS OPC) ERCISA,SA ESOC, SL (ASOC. MEDITERRANEA DE EMPRESAS OPC) EUROCONGRES EVENTO ORGANIZACIÓN DE SERVICIOS PLENOS, S.L EXON FACTORIA DE SERVICIOS FASE 20 CONGRESOS FEDERACION ESPAÑOLA DE OPC’S FUNDACION GRAL.UNIVERSIDAD DE ALCALA GACEI OPC GAMA CONGRESOS Y EVENTOS,SA GEYSECO SPAIN GONZALEZ HERNANDO & ASOCIADOS,SL GRUPO DRUG FARMA CONGRESOS GRUPO INTERSERVICE,SL (ASOC. EMP. OPC CASTILLA Y LEON) GRUPO PACIFICO,SA( ASOC. CATALANA D’EMPRESES OPC) IDEX, IDEAS Y EXPANSION IJ & ASOCIADOS IMPULSA/ INICIATIVAS Y MEDIOS INDALCONGRES INTRO COMUNICACIÓN KARMA VIAJES LANKOR MAGNA CONGRESOS,SL MALLORCA PUNTO DE ENCUENTRO MCCANN MEETINGS MEET & FORUM NOVA DE CONGRESOS ORGANIZACION CONGRESOS Y EXPOSICIONES,SL (EXPO21) ORGANIZACION Y GESTION DEL PRINCIPADO,SL ORZAN CONGRES,SL (ASOC. DE EMPRESAS OPC DE GALICIA) OTAC OTR BURGOS PAP CONGRESOS, SL PIC-ASOC. ANDALUZA DE EMPRESAS OPC PLANNER CONGRESOS Y EVENTOS PMI EVENTS PRESENCIA INTERNACIONAL PRIORITY COACH & MANAGEMENT PROMOS OPC REUNIONS I CIÈNCIA,SL SAYCO CONGRESOS SEATRA SEPRO EVENTS SEPROTEC SIASA CONGRESOS SUMUN EVENTOS TARSA OPC TECNIC VIAJES BARCELONA TILESA OPC, SL (ASOCIACION OPC MADRID Y CENTRO) TISA CONGRESOS TOT NOU TRAPSA TRAVELDOS CONGRESOS TREVISANI TUREVENT TURVIGO FERIAS Y CONGRESOS,SA ULTRAMAR EXPRESS / TUI GROUP UNICONGRESS VERSAL COMUNICACIÓN VIAJES DUBLIN VIAJES EL CORTE INGLES - DIV.CONGRESOS VIAJES GENIL VIAJES GUIANA TOUR VIAJES HALLEY.DPTO.DE CONGRESOS VIAJES Y CONGRESOS, SA

Special WTM · November 2009

Dª ARACELI CALVO D.NIEVES COLLANTES GONZALEZ Dª. ANDREA ZAUPA D.ANTONIO GARCIA GARCIA Dª YOLANDA HIGUERA Dª PALOMA BELLES D CARLOS MARTINEZ D.ALBERTO PICATOSTE MARTINEZ D. JUANJO PASTOR D.BENIGNO MIRANDA DªSUSANA SZIGRISZT D. MANUEL RUBIO MARTIN D. TOMAS GIL D.ALVARO LOPEZ FIGUERAS Dª MARIA TERESA DIEZ BARNES D.ENRIQUE PINEDA PEREZ D.TOMEU BOSCH D.CARLOS HIGUERA TRUEBA Dª MARIA MUÑIZ GARCIA D.RAUL LAVEGA HERCE Dª Mª PILAR LOPEZ MORENO Dª MARIA VICTORIA VIDAURRE D.ILDEFONSO GONZALEZ D.JOSE MARIA NEGRO D.RAFAEL BORREGO Dª. ROSARIO BARCA FERNANDEZ Dª ASCENSION DURAN UCAR Dª. ISABEL SANTAMARTA D.LLANOS GIMENEZ D. FERNANDOARMENDARIZ D.IÑIGO GONZALEZ DE DURANA Dª.YOLANDA GUEREDIAGA Dª Mª VICTORIA RAMOS FORCEN Dª Mª LUISA AZNAR MORENO D.JESUS MARIA GOMEZ MERINO Dª.JUDITH MARTINEZ FERNANDEZ D.ALFREDO REY D. ENRIQUE GIL Dª CHON DURAN UCAR D.JESUS LOPEZ-LINARES GARCIA D.JOSE LUIS MACHO Dª GABRIELA SALES ESCRIVA D.GERMAN ORTIZ HORNAZABAL D.JOSE LUIS GONZALEZ HERNANDO D.MANUEL GARCIA ABAD D.JESUS M.PEREZ Dª. PATRICIA MILAN D.JUAN JOSE CERVETTO Dª ISABEL JIMENEZ FUENTES D. LUIS MANUEL MARTÍNEZ TORIBIO Dª BASILIA GARCIA D.IGOR RICO OSÉS D. JORGE RODRIGUEZ Dª MAITE AIZPURU ECIOLAZA Dª ELENA GONZALEZ CUESTA D. MAURICIO GINARD VICENS D.JUAN MANUEL MACHO Dª. CAMILA LEJARRAGA Dª TERESA FANDIÑO VAZQUEZ D.CARLOS SAENZ ALONSO Dª ANA ARRONES Dª. YOLANDA BARBEITO MANTEIGA D.JOSE LUIS LABORDA Dª .MARIANA CALS D. DAVID ABREU LOPEZOSA D.VICENTE SERRANO GUTIERREZ D.ALBERTO PICATOSTE MARTINEZ Dª MARIA COMAS Dª.MATILDE ALMONDOS D.FCO. FUSTER GARRIDO Dª. RAQUEL ARRIETA D.RAFEL PERIS D.MANUEL ORTIZ SANCHEZ Dª MARIA JOSE GIL D.JUAN JULIAN LEON D. JUAN JULIAN LEON IBAÑEZ DªANGELES CORTES D.JORGE GARCIA-PABLOS D.JOSE VICENTE CASTAÑO Dª ANA FUENTES D.CARLOS DE SEBASTIAN DªMATILDE ELEXBURU DªPALOMA MAESTRE D. GERARDO DIAZ D.JOSE LUIS GANDULLO ANTUNEZ D. LUIS DAVILA D. PILAR TORMO MARTIN D.JOSE MANUEL MACIÑEIRAS Dª GEMA ARRANZ ESQUIVEL D.JORDI TRAVESET Dª.MARIA J. SOLLA BREA D.JOSE Mª GOYA D.JOSE CARVAJAL D. ENRIQUE GIL D. JOSE MARTIN SERNANDEZ D.FRANCISCO MARISCAL D.TIRSO CARPIO RODRIGUEZ

Province MADRID CANTABRIA MADRID MURCIA CANTABRIA BARCELONA ZARAGOZA LA RIOJA MADRID A CORUÑA MADRID LA RIOJA BARCELONA A CORUÑA MURCIA ALICANTE PALMA DE MALLORCA CANTABRIA A CORUÑA LA RIOJA GRANADA NAVARRA LA RIOJA NAVARRA SEVILLA A CORUÑA ZARAGOZA MADRID ALBACETE MADRID ALAVA VIZCAYA ALICANTE GRANADA VALLADOLID LA RIOJA VALENCIA MADRID MADRID MADRID CADIZ VALENCIA CANTABRIA SEVILLA MADRID VALLADOLID BARCELONA ALICANTE TENERIFE MADRID ALMERIA NAVARRA PONTEVEDRA GUIPUZOCA STA.CRUZ TENERIFE PALMA DE MALLORCA BARCELONA MADRID A CORUÑA LA RIOJA ASTURIAS A CORUÑA BARCELONA BURGOS MADRID CORDOBA LA RIOJA PALMA DE MALLORCA MADRID TOLEDO LA RIOJA BARCELONA SEVILLA MADRID MADRID MADRID MADRID MADRID ALICANTE BARCELONA MADRID VIZCAYA VALENCIA BARCELONA SEVILLA A CORUÑA TOLEDO PONTEVEDRA MADRID BARCELONA A CORUÑA MADRID MADRID GRANADA LEON MADRID SALAMANCA

Tel +34 915715005 942230627 913202884 968225020 942240156 933027541 976219320 941271271 913104376 981569040 913576609 941214121 933185734 981554630 968210684 966658077 971736060 942364168 981216416 941202664 958132949 948274050 941210494 948354988 902931926 981555720 976211748 916322540 967220985 912312570 945146630 944212705 965229940 958208650 902500493 941271260 963332818 902430960 902110367 918797430 956252681 963155788 902195545 954254040 915002077 902367482 932388777 902929202 922336815 913102763 950151724 948176060 986493050 943428111 922656262 971213858 932064646 915178788 981574348 941246697 985218414 981900700 932892440 947256010 913675365 957485848 941207038 971711488 902451485 925220428 941238409 934108646 954991500 915359617 912048700 912046700 914574891 913930977 902365735 933633954 913612600 944235336 963941654 934261639 954282400 981592333 925251402 986443071 917801214 933672420 981555920 913199568 912042600 958203511 987428615 914550028 923267292

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CONGRESS HALLS Members of the Spain Convention Bureau PALACIO DE CONGRESOS DE VALENCIA SEDE DE LA PRESIDENCIA DE LA ASOC. PALACIOS DE CONGRESOS DE ESPAÑA AUDITORI I PALAU DE CONGRESSOS DE CASTELLO AUDITORI I PALAU DE CONGRESSOS DE PEÑISCOLA AUDITORIO CIUDAD DE LEON AUDITORIO DE LOS JAMEOS DEL AGUA AUDITORIO DE TENERIFE AUDITORIO INSULAR DE FUERTEVENTURA AUDITORIO MUNICIPAL ENRIC GRANADOS AUDITORIO PALACIO DE CONGRESOS DE GIRONA AUDITORIO PALACIO DE CONGRESOS DE ZARAGOZA AUDITORIO Y CENTRO DE CONGRESOS “VICTOR VILLEGAS” AUDITORIO Y PALACIO DE CONGRESOS PRINCIPE FELIPE OVIEDO AUDITORIUM DE PALMA DE MALLORCA BILBAO EXHIBITION CENTRE-BEC CENTRO DE CONGRESOS “CIUTAT D’ELX” CENTRO DE CONGRESOS DE VALLADOLID CENTRO DE CONGRESOS HOSPITAL DE SANTIAGO CENTRO DE CONGRESOS PUERTO DE LA CRUZ CENTRO DE CONGRESOS Y EXPOSICIONES ANT. HOSPITAL SAN JUAN DE DIOS CENTRO DE CONVENCIONES DE FERIAS DE MADRID-IFEMA CENTRO DE CONVENCIONES DE JAEN CENTRO DE CONVENCIONES INTERNACIONAL DE BARCELONA CENTRO INTERNACIONAL DE FERIAS Y CONGRESOS FERIA DE VALENCIA FEVAL INSTITUCION FERIAL DE EXTREMADURA FICOBA FIRES I CONGRESOS D’ EIVISSA I FORMENTERA FIRES I CONGRESSOS DE BALEARS FORO IBEROAMERICANO DE LA RABIDA GABINETE LITERARIO IFEBA INSTITUCION FERIAL DE BADAJOZ INSTITUCION FERIAL ALICANTINA (IFA) INSTITUCION FERIAL DE CADIZ (IFECA) MAGMA ARTE & CONGRESOS PALACIO DE CONGRESOS - AUDITORIO MUNICIPAL MAESTRO PADILLA PALACIO DE CONGRESOS Y CONV. DE BARCELONA (FIRA DE BARCELONA) PALACIO DE CONGRESOS- AUDITORIO KURSAAL PALACIO DE CONGRESOS CASA COLON PALACIO DE CONGRESOS CONDE ANSUREZ PALACIO DE CONGRESOS DE ALICANTE PALACIO DE CONGRESOS DE ATAPUERCA PALACIO DE CONGRESOS DE BADAJOZ MANUEL ROJAS

Province Tel + 34 E-mail VALENCIA 963179400 VALENCIA 963179400 CASTELLON 964231440 CASTELLON 964231440 LEON 987244663 LAS PALMAS 928801500 SANTA CRUZ DE TENERIFE 922568600 FUENTEVENTURA 928532186 LLEIDA 973700639 GIRONA 872080709 ZARAGOZA 976721300 MURCIA 968341060 ASTURIAS 985272111 PALMA DE MALLORCA 971735328 VIZCAYA 944040000 ALICANTE 966658077 VALLADOLID 983429130 JAEN 953750440 SANTA CRUZ DE TENERIFE 922380550 953248000 MADRID 917225074 JAEN 953086980 BARCELONA 932301000 922238400 VALENCIA 963861100 BADAJOZ 924810751 GUIPUZCOA 943667788 EIVISSA 971310709 PALMA DE MALLORCA 971771302 HUELVA 959530254 LAS PALMAS DE GRAN CANARIA 928372149 BADAJOZ 924213000 ALICANTE 966657600 CADIZ 956180723 SANTA CRUZ DE TENERIFE 922793987 ALMERIA 950273002 BARCELONA 902233200 GUIPOZCOA 943003000 HUELVA 959210181 VALLADOLID 983423536 ALICANTE 965261011 BURGOS 947001100 BADAJOZ 924939000

PALACIO DE CONGRESOS DE CANARIAS-(AUDITORIO ALFREDO KRAUS) PALACIO DE CONGRESOS DE CASTELLO PALACIO DE CONGRESOS Y EXPOSICIONES DE CASTILLA Y LEON

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Special WTM · November 2009

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Spanish beaches: quality as value added With 493 blue flags and 118 Q for Quality Tourism certifications, Spain is the world leader in certified beaches

With more than 1,800 singularly beautiful beaches equipped with a spectacular hotel, culinary and leisure infrastructure, Spain is not only Europe’s foremost sun and sand destination, it is also the country whose beaches boast the most quality certifications and blue flags.

pain has more than 1,800 beaches, of which the most famous and popular are located in its Mediterranean zone, made up of eastern Andalusia, the Community of Valencia, the Region of Murcia, Catalonia and the Balearics. This leadership is no accident, but rather the result of a tourism that has been in development for over 50 years. The springboard for this was Spain’s beaches, which were the epicentre around which Spain developed and diversified its tourism until becoming Europe’s second leading destination, surpassed only by France. Because the natural beauty of Spain’s beaches, the quality of the sand and waters, world-class hotels and extra-hotel infrastructures mean value added, one of the assets most highly prized and sought after by tourists: quality. 118 certified beaches With 118 beaches certified by the Q for Quality Tourism granted by the Spanish Institute for Quality Tourism (ICTE), which is attached to the Ministry of Tourism, Spain is the European country with the most officially certified beaches. These beaches are located in the country’s main sun and sand destinations: Andalusia (39), Community of Valencia (33), Murcia (19), Catalonia (9) and the Balearics (2), which add up to 102, whereas the rest correspond to Galicia (7), the Autonomous City of Melilla (4), Asturias (3) and Cantabria (2). Industry entrepreneurs consider the Q for Quality Beaches brand promoted by Spain - a pioneer in its field - among the hardest to obtain in the world, because of the number of requirements that must be met to earn it, which range from facilities for public use to all the processes needed to provide top-quality service, including safety, environmental management, cleanliness and leisure. The leader in Blue Flags Spain is not only a leader in the certified quality of its beaches, it also leads the pack in the number of Blue Flags granted by the European Foundation for Environmental Education (FEE) to beaches that comply with a series of environmental conditions and facilities. 30

Special WTM · November 2009

Nearly 500 blue flags endorse the environmental quality of Spain’s beaches, 99.4% of which comply with European standards for cleanliness and environmental quality.

The FEE granted this environmental label to a total of 493 beaches in Spain in 2009, a figure that makes it the country with the most blue flags in the world. The requirements for this eco-label, which combines environmental values with environmental quality, have been ramped up in recent years, which is why beaches in only 37 countries in the world have earned it. To do so, beaches must meet demanding environmental and sanitary levels, have professional salvage, lifesaving and first aid services available and excellent quality waters where no type of dumping has occurred. Spanish beaches have also won awards from the European Environment Agency. In its report on 2008, the Agency indicated that 99.4% of Spanish coastal bathing areas comply with European Union standards for cleanliness and environmental quality, which means an improvement of 0.3% with regard to the previous year. José Antonio Tamargo

The Canary Islands, with eyes turned to the British Isles

The Canaries are implementing promotional campaigns and signing agreements with airlines and tour operators

Canary beaches are one of the main attractions for British tourists.

The Canary archipelago looks to the upcoming year with optimistic eyes. The recovery of the British economy and promotional efforts in this country will help the Canary Islands continue to be one of the destinations most popular with British tourists. 32

Special WTM · November 2009

here’s no doubt that 2010 will be a real challenge for the Canary archipelago. The Fortunate Isles are one of the destinations that has been hit the hardest by the crisis in 2009, with a sharp slump in the influx of foreign tourists and in particular, the British. Nonetheless, for months institutions and private firms have been implementing a variety of initiatives to recover lost ground. In their favour are this destination’s myriad appeals: a terrific climate that is stable all year round, a oneof-a-kind volcanic landscape, well- caredfor beaches, a complete hotel and complementary offer and long experience in quality service. According to official figures from 2008, the British accounted for 37 out of every

100 tourists visiting the Canary Islands, a community that welcomes more than ten million visitors a year. Expenditures at the destination by the British market bring in 2.784 billion euros a year for the Islands. The average British tourist is 47 years old, usually travels with a partner and is the most loyal of all of Tenerife’s visitors, with a repetition level of 78.8%, well above the average 58.7% for all tourists. Mild temperatures and enjoying the sun and sand are two of the main motivations of Britons when choosing Tenerife as a holiday destination and they especially value factors related to accommodations and the quality of the services and facilities the Island offers them. Nonetheless, the crisis has left its mark

- and notably - on the number of tourists that are visiting the islands this year. According to figures from Frontur, the number of arrivals of foreign tourists in the Canaries fell by 14.5% until August of this year, with 5.3 million visitors. Nevertheless, the archipelago was the third-ranking region in terms of foreign visitors until August. Optimistic about the upcoming year Despite these poor results, next year may mark the start of the Canary Islands’ recovery as a destination. One of the signs pointing to this recovery is the improvement in the British and German economies, which would mean a rise in the number of tourists who visit the archipelago next year. This is the opinion of Pedro Agustine del Castillo, president of Binter Airlines, who trusts that the Canary Islands will climb out of the crisis before the rest of Spain, aided by the British and German markets, whose economies seem closer to recovery. Predictions aside, the Canary government has already begun work on recovering lost ground. In collaboration with the General

Secretary of Tourism, it is now developing a campaign to promote the archipelago in the United Kingdom, Germany and Nordic countries, to which 2.8 million euros will be allotted. Agreements are also being signed with the major airlines based in the United Kingdom and Germany. Several airlines have already announced that they will increase or create new flight routes to the archipelago. Ireland’s Aer Lingus will be offering flights in the winter

last year’s. In turn, the Gran Canaria Tourism Board and the British airline Monarch have agreed to carry out a joint promotion of Gran Canaria in the United Kingdom to boost sales of package tours and airline seats to the island for the winter tourist season. According to the Board, the number of seats that will be offered from the United Kingdom to Gran Canaria will grow by over 20%.

The Canaries has been launching a series of initiatives over the past months to recover lost ground season between the island and the airports of Belfast (Northern Ireland) and LondonGatwick (England), which will mean 54,000 seats, in addition to the more than 38,000 this company flew to Tenerife last year. This important measure will encourage the island’s growth and consolidate the British and Irish markets, which sent 928,000 passengers until August, a figure similar to

Cruises are another growth segment. This year, TUI Cruises, the cruise lines owned in equal parts by the German tour operator TUI and the American firm Royal Caribbean International, established its operational winter base in Puerto de La Luz and Las Palmas. Isabel Martín

Fuerteventura

is...

www.r2hotels.com November 2009 · Special WTM

The Canaries are staking their all on golf

or years, the Fortunate Isles has been one of the favourite destinations of Britons who wish to play golf. With the addition of three 18-hole golf courses in the past three years, the offering in Gran Canaria has grown 30%. Furthermore, the Gran Canaria government’s Island Land Use Plan has established ten new locations for more golf courses to be built. The number of golfers is growing year after year at a pace of 6%. Last year, 180,000 golfers and tourists whose main motivation for travelling was to play golf in Gran Canaria visited the island. In turn, Tenerife has enviable conditions for golf. The island boasts eight excellent golf courses, each with highly differentiated topographical and scenic features and an average annual temperature of 23º centigrade, which allows the game to be enjoyed any time of year. Spring-like temperatures continue all summer long and far from what many people think, the mild climate is just another of the island’s lures for playing. Furthermore, each year the island hosts the prestigious Tenerife Ladies Open tournament, which counts towards the Ladies European Tour and is organised by Turismo de Tenerife. Lastly, the Lanzarote and Fuerteventura governments have decided to combine their respective golf tourism resources to promote themselves abroad as one sole destination. The LanzaFuerte Golf Association encompasses the golf courses in Lanzarote and Fuerteventura. LanzaFuerte will be offering seven modern infra-

Special WTM · November 2009

structures, most of which have opened their doors just recently. Fuerteventura is home to the Fuerteventura Golf Club, Jandía Golf, Salinas de Antigua Golf Club and the new Playitas Golf, all of which have 18 holes, and in Lanzarote are the Costa Teguise Golf and also new Lanzarote Golf, both of which have 18 holes, as well as the Hesperia Playa Dorada Pitch and Putt, with 9 holes.

The number of golfers who visit the Canaries is growing steadily each year.

Tenerife promotes its diversity for 2010

Also known as the Island of Eternal Spring, with year-round sunshine, Tenerife has become one of the UK’s most popular holiday destinations. In fact, the UK is the island’s largest source market – representing some 30% of total visitor arrivals in 2008 – and this popularity shows no signs of waning in 2010.

hroughout 2009 we saw a number of exciting marketing initiatives launched in the UK and this momentum will be further cemented in 2010. Key target markets include leisure, families, MICE and specialist markets, such as golf, spa and luxury. Integrated marketing activities include joint partnerships with airline, travel agent and tour operator partners encompassing TV, print and online advertising campaigns. These will be supported by road-shows, the hosting of agent FAM trips and press trips, online training, attendance at key travel industry events and on-going media and public relations activities. Collectively, all these activities will work together to promote Tenerife as an Island of Diversity, an Island of Tradition and Culture and an Island of Year Round Sunshine. As Minister of Tourism, Jose Manuel Bermudez, comments: “Tenerife continues to be a favourite choice amongst UK and Irish visitors and we shall continue to promote the diversity and range of our product offerings and the warmth, charm and hos36

Special WTM · November 2009

pitality of our islanders.” Tenerife Tourism Corporation will be attending this year’s World Travel Market (stand number EM720) at the Excel Centre in London between Monday 9 November and Thursday 12 November. Senior representatives from Tenerife attending the show will include the President of Tenerife

Island Government (Ricardo Melchior Navarro), Minister of Tourism (José Manuel Bermudez) and Tenerife Tourism Corporation staff, including Director General, Alberto Bernabé, the Director of International Promotions (Antje Groch) and the Director for Trade (Pia Louw). Following the huge success of the media champagne breakfast event held on the Silver Sturgeon yacht at last year’s World Travel Market, a similar event will be held this year at The Attic bar in Peninsula Place, Canary Wharf (between 8.00 and 10.00 on 9 November). Celebrating the historic connection between Canary Wharf and the Canary Islands, Tenerife Tourism Corporation will also be running a competition to win a holiday to Tenerife at Canary Wharf station on Monday 9th November. Three over-bran-

ded taxis will be displayed on the concourse outside Canary Wharf underground station, with passers-by invited to enter the competition. Six further over-branded taxis will be used to transport guests to the World Travel Market show on the Monday. These taxis will be seen throughout London between October and December, bearing images of the iconic Mount Teide on the outside, and promoting images of Tenerife’s idyllic beaches and activities on the tip-up seats inside. In addition, the taxi drivers will be individually trained to talk about the merits of visiting Tenerife, providing an innovative and entertaining PR campaign promoting the destination. New initiatives TenerifeXpert is the new online community site dedicated to our Travel Trade partners. Apart from an interactive island Knowledge College there are very useful features such as downloadable marketing support materials, latest Events & News and accommodation search. Tenerife will also be launching innovative features such as “Ask an Expert” which will allow direct access to on-island tourism professionals who will be able to provide local expert knowledge. To thank the island’s numerous supporters, the Club Tenerife Rewards programme will also be launched. TenerifeXpert will be the one-stop shop for the Travel Trade. A new free phone number is now operational from Monday to Friday from 9:00am through to 19:00pm for UK visitors to call and ask questions about the island: 00 800 100 101 00. Activities to educate and enhance agents’ product knowledge include Tenerife Roadshows that continue to be a highly effective tool to promote the island and boost sales. These will continue in 2009 and onward in 2010 and present an excellent opportunity for hoteliers to interact with key agents and tour operators. Luxury Tenerife Tenerife Tourism Corporation continues to promote its luxury product offerings and new properties have raised the bar in terms of deluxe accommodation on the island. This has been very effectively achieved through the continuing promotion of the Tenerife Select brand, representing a distinctive selection of quality hotels and resorts located throughout the island. Off the beaten track In addition are the island’s many attractions ‘off the beaten track,’ such as visiting outstanding wineries, tasting traditional ta-

pas and hiking along spectacular walking routes. The promotion of perennially popular attractions such as whale and dolphin watching and visits to Mount Teide National Park continue. Tenerife is one of only two places in the world where pods of pilot whales can be seen, testament to its rich marine life and clear coastal waters. Teide National Park was recently selected as a film location for the Hollywood re-make of the movie ‘Clash of the Titans’ to be released next year and chosen for its spectacular lunar landscape. Golf in Tenerife Tenerife continues to attract amateur and professional golfers from all over the world with its eight unique golf courses. In 2010 it will host its 11th Tenerife International Golf Challenge in tandem with the Tenerife Ladies Open, showcasing several of its key courses, including Golf Buenavista in the North as well as Costa Adeje in the South. Once again this annual event - whose last two winners have been British Ladies European Players, Rebecca Hudson and Felicity Johnson - will highlight the

unique attractions of the courses and their award winning facilities. Industry partnerships Tenerife Tourism Corporation will continue to proactively work with its airline partners, tour operators and agents to promote the island, new routes and increased flight capacity from the UK & Ireland. Major forthcoming events: 10 - 16 December 2009: Tenerife will host the Thomas Cook Annual Convention from the 10 – 16 December 2009. Over 2,000 Thomas Cook employees from the UK and Ireland, representing its sales, airline, tour operations and head office, will attend the conference which will take place at the award winning Magma Arts & Conference Centre in Tenerife, enhancing the destination as the leading meetings venue in the Canaries. 19 – 22 January 2010 Tenerife will host the Annual Conference for the British Guild of Travel Writers with an anticipated attendance of 100 media professionals. This prestigious event provides an excellent forum to showcase the multiple selling points of the destination to the leading media professionals in the United Kingdom.

November 2009 · Special WTM

Golf, culture and nature stand out among the archipelago’s innumerable attractions

The Balearics, a world of sensations for repeating

Enjoying sport and nature at the same time is one of the Balearic Islands’ most delightful charms. Son Gual Golf Club in Mallorca.

Mallorca, Menorca, Ibiza and Formentera attracted almost three and a half million British tourists overall in 2008, visitors who come back to enjoy the islands’ magnetism year after year. The finest golf offer, a privileged natural environment and a valuable culture, whose roots continue to offer endless surprises, all make for a unique experience.

his year, Spain’s number-one destination for British tourists all summer long were the Balearic Islands, a place on the winner’s podium they have deftly maintained, despite the winds of crisis. The Balearics led the pack last year 38

Special WTM · November 2009

overall, the region least affected by shrinking demand among Spain’s major tourist zones. In fact, 3.4 million of the more than 15 million visitors from the United Kingdom who chose the country as a destination opted for one of the four islands, the

equivalent of 21% of the total. The region retained its traditional second place among most loyal visitors, who accounted for 34.2% of all visitors, which came to over ten million in 2008. All the islands’ charms will once again be on display at the World Travel Market in London through the figure of international tennis champ Rafa Nadal, the islands’ ambassador, who in fact will be presenting the Balearics’ brand-new promotional look at the major international tourism event this year. Nadal will be presenting a spot filmed completely in the islands using suggestive locations such as a sailboat making its way in the Mallorcan areas of Sa Ràpita, Es Trenc and Ses Salines, with the island of Cabrera in the background, and many

The world’s number one ranking tennis player, Rafa Nadal, will continue to promote the islands’ attributes. In the image, a spot being taped.

other shots that are being kept secret until the day of its premiere. These images will recreate the enormous variety of the islands’ offer, such as golf courses, nature, leisure activities and culture: the essence of what the tennis player presents as “my home” in the invitation he extends to all those who seek new sensations, even those who think they already know these island like the back of their hands. Sport for all tastes The privileged natural environment of each of the Balearics makes them the ideal place for a wide array of different sports. Sailing, scuba diving, horse-riding, hiking, cycle tourism... activities that can be enjoyed all year-round, given the mild climate and proximity of this destination to British towns, just a few hours’ flight away. One of the sports with the most fans is golf. In 2008, the game attracted more than 112,000 visitors, almost 2% more than in the previous year, which proves the superlative appeal of Balearic courses, with their constant gains of more 12,000 golfers in five years. The number of golf courses has seen moderate growth in the past decade to reach a total of 25, but most notable is the increased quality achieved with an eye to sustainability. The overall result is so attractive that the islands are poised to become the leading golf tourism destination in the European Union over the next few

years, according to the International Association of Golf Tour Operators (IAGTO), thanks to the 15% growth in demand that is being forecast for the coming seasons. The courses are making on-going investments in improving the terrain and services and in developing sustainable operations. They are also investing in adding a new feature the market craves: the Arabella Golf group’s new Pitch & Putt, inaugurated last August. The new course is ideal for beginning golfers, comments the Balearic Golf Federation, a welcome complement to the already complete offer of three 18-hole golf courses: Golf Son Vida, Golf Son Muntaner and the Golf Son Quint. The new addition is a small-sized course with par-3 holes between 40 and 120 metres long. In general, all golf facilities are undergoing constant improvement that revolves around upgrading the quality of the grass, layout of the rounds and continued implementation of sustainability measures that are earning them international recognition and certifications. Down the path of culture For those who like to scour every corner of the islands, the best choices are the cycling and hiking routes that have been laid out in each island and are attracting more than 100,000 people a year, allowing them get to know nature and culture at the same time and take part in caring for a heritage whose assets are further

enhanced by a new website: www.balearsculturaltour.es. At the start of this year, the Balearics kicked off this new digital platform that brings visitors even closer to their ample cultural heritage, monuments, traditions and nature reserves. The Balearic Ministry of Tourism and the Institut de Estudis Balearics have developed a very intuitive website that explains the resources of a wide range of material and immaterial heritage elements accompanied by spectacular photographs and audiovisual elements in English and three other languages. Places, experiences and personages provide a comprehensive image of what can be experienced on each island with the support of new technologies. On its home page, the website highlights 10 sensations that can be experienced in this destination, which range from a tour of the Mallorcan countryside to a visit to the port of Mahon or a pleasurable sunset at Ses Salines in Ibiza. Of indisputable help in planning a future stay in any of the Balearics. And for planning the most enriching afternoons and evenings, the Balearic Islands Performing Art website, up and running now for several years, is constantly being updated with new contents and links publicising its dance, opera, theatre, classical music and jazz offer, together with proposals for a traditional culture that contains endless surprises. The Balearic presence at the WTM Last spring, the Balearics took to the streets of Manchester to present its entire offer in one of the British cities most faithful to the islands. Correfocs festivals with their demons, Menorcan horses, handicrafts, music, painting... a world-class cultural offer that complements the beauty and convenience of their beaches. This entire treasure trove will be present at the Balearics’ approximately 810-sqmetre stand at this year’s WTM, which is to be decorated with images of islands and its leading tourism products. As a new feature this year, there will be a space to promote the MAIFF Film Festival, which is slated to take place in Mallorca in April 2011, as well as an urn for visitors’ tickets in the drawing for tickets to the Barclays ATP World Tour Finals, to be held in the British capital in late November. More than enough reasons to pay another visit to the islands when they are in London. Ángeles Vargas November 2009 · Special WTM

Mallorca shines with a plethora of proposals all year round Sport, culture and cuisine stand out among the island’s most alluring features

The island of Mallorca has been putting all its efforts into sustainability, which joins the wide array of activities that can be enjoyed any time of year and keeps it number one in tourism. Exploring the island in search of surprising nooks, sipping its delicate wines and taking part in cutting-edge sports are some of the most exciting options.

ustainability has become the main thrust of the tourism industry in the destination of Mallorca. More than two hundred beaches, most of which boast white sands and all of which are lapped by calm, crystalline waters are part of the island’s natural heritage and its most visible attribute. And inland Mallorca encloses much more for its visitors to discover. In fact, there is an environmental treasure trove whose cornerstone is the Tramuntana Mountains, which the Balearic Government has already started arrangements to have declared a Biosphere Reserve. Yet, two other bastions are Playa de Palma’s comprehensive, sustainability-based overhaul and the commitments by tourist establishments to adopt proper environmental practices that are bringing in numerous recognitions. This work also involves the Mallorca Council and Foment del Turisme de Mallorca’s commitment to encouraging suitable procedures and disseminating environmental know-how within the tourism sector. 40

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The Tramuntana mountain range is one of the most highly-prized natural spaces in Mallorca.

Autumn, a second springtime in Mallorca The island’s mild temperatures make autumn a very pleasant second springtime in which to enjoy both natural and urban spaces, prominent among them the cosmopolitan capital of Palma, with its allure as a city for shopping and as a cultural centre. Other pleasant activities in both autumn and winter are excursions to different towns on the island, where local productive activities based on millenarian traditions are becoming one of the most interesting components of the tourist offer. `A Winter in Mallorca’ is the title of a comprehensive programme of activities that runs from January to April and then again from October to December - a good number of months chock-full of proposals available in constantly updated programmes that cover exhibitions all over the island, excursions and visits to traditional markets and sites where handicrafts are made, popular fiestas and concerts featuring traditional instruments such as xeremías, llauts, flabiols, and tamborinos. An unforgettable getaway Beyond summer holidays, the whole of Mallorca is an ideal destination, a special place for enjoying weekend getaways and

staying in either the numerous hotels in the capital to enjoy its hustle and bustle and historical heritage or one of the many establishments scattered all around the island that range from charming inns to agro-tourisms, rural hotels, refuges, shelters, hermitages, sanctuaries and campgrounds. Travellers to the north will find the bays of Pollença and Alcudia, to the east the towns of Artá and Capdepera and coves, cliffs and seaside villages when they head to the coast. In the west, they can delight in towns full of sober constructions and stone-paved streets or even venture as close as possible to the Tramuntuna Mountains’ highest summit: Puig Major. All this makes a wide range of sports especially enticing, such as rock climbing, hiking, cycle tourism and golf, now joined by a new sport that originated in northern Europe and is especially popular in the zone of Alcudia. This municipality, located 54 km from Palma, occupies a peninsula between the bays of Alcudia and Pollença and has nearly 30 kilometres of coastline with abundant fine sand that makes it ideal for Nordic walking, for which specific routes have been prepared. A pleasure not to be missed. Ángeles Vargas

From the landscape to the finest detail of service, quality reigns supreme

Menorca maintains its scenery and magic intact

Riding is a sport for all ages that allows a world-acclaimed local breed to be enjoyed.

If one had to point to the island of the future, it would be Menorca, which offers all generations the chance to enjoy a natural setting pampered by its inhabitants. Those who come to the island do not hesitate to recommend it because of its multiple attributes for all kinds of visitors, from exquisite wine tourism to sailing and riding fans or those who only crave leisurely hikes along its trails.

omething is stirring in Menorca, something more that the breeze that ruffles its precious flora and that has made it a destination with a highly varied proposal to suit visitors of all ages with all expectations. From groups of friends who come to enjoy active tourism through activi42

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ties such as sailing, kayaking, cycle tourism or scuba diving to families who wish to introduce themselves to riding, doubly enjoying themselves through their contact with the noble horses of the Minorcan breed. In fact, British tour operators continue to trust the island more and more as the ideal

destination for everyone. The 75 beaches, more than half of which boast white sands, although there are rocky and pebble beaches as well, continue to be an indisputable lure any time of year, yet Menorca extends an increasingly attractive invitation to enjoy them as well as all of the island’s natural scenery to the utmost. For nature lovers On October 7, 1993, the island of Menorca was declared a Biosphere Reserve by UNESCO’s International Committee thanks to its environmental and scenic diversity, which features spaces such as S’Albufera des Grau Nature Park. This park is situated on the northeast part of the island and includes wetlands, shorelines, an islet and several farms on which traditional farming practices are still used. Inside S’Albufera des Grau, a 2-kilome-

In Menorca, water sport can be enjoyed alongside the island’s cultural heritage.

tre-long oblong lagoon, the most important wetlands in Menorca and one of the more outstanding in the Balearics, is the nucleus of the Biosphere Reserve. Located next to the village of Grau and the beach of the same name, it lies on a Palaeozoic basin fed by water from three torrents and separated from the sea by a dune system. Caring for the environment in Menorca is a commitment that harnesses the collaboration of the entire population and the tourism sector. For visitors who take a special interest in getting to know the island’s unique ecosystem in depth, the GOB, a Balearic environmental group, manages an environmental information centre located in Ferreries right in the heart of Menorca, where interactive exhibitions, lecture series and a range of diverse activities are offered all year round. On bike or foot Menorca is well-prepared for partaking in the most varied kinds of sports. The island is replete with paths and trails that make modalities such as hiking or cycle tourism especially gratifying. These sports allow visitors to discover the island from an unconventional point of view, enjoying its inland Mediterranean landscape and green pastures framed by traditional dry stone walls, so typical of the Menorcan countryside, and scenes that change quickly to reveal the beauty of its untouched beaches. Hiking and cycling trails allow visitors to get a good look at an unknown Menorca. The island’s cycle tourism network has been designed to take advantage of the trails, which have been adapted to cycle tourism, and specific signposting for cy-

clists has been created all along the routes that make up the network to that end. A large part passes along dirt trails, which is why mountain bikes are recommended. Cyclists can take part in guided excursions or let their intuition take the lead in delving into the most authentic Menorca. Hiking and other types of excursions also have specific routes of their own for enjoying the island scenery or watching birds in their natural habitat. The extensive network of trails enables tourists to enjoy leisurely visits to different towns on the island that maintain their surprising traditional architecture. There is a main via that crosses the island from east to west and back again, passing through the municipalities of Ciutadella, Ferreries, Es Mercadal, Alaior, Mahon, Es Castell and Sant Lluís. The other routes split off from the main via and will soon connect to others to reach coastal zones with a completely safe signposted access for hiking fans and athletes. On horseback Among the multiple fun-filled possibilities the island offers, those that feature horses encompass a wide range of choices, such as racing, popular fiestas, horse shows and riding trails. Menorca has the additional appeal of a prestigious local breed of horse, world famous for its bearing, elegance and strength. Fruit of the diverse lineages contributed by cultures that have passed through the island over its history, it is highly valued all over the world. And nothing is finer than touring the island along the ancestral 179-kilometre road known as Camí de Cavalls, which completely encircles Menorca and is being

recovered in recent years to the delight of visitors and residents. A different way to enjoy horses in Menorca is through the local style of dressage, a modality all its own that originated in the island’s traditional fiestas. This style of riding was taken out of the exclusive context of the fiestas and worked on until becoming a show. Around the 1980s, it was regulated as an athletic discipline and competitions have been held all year round since then. It recognises all the horse’s natural airs walking, trotting and galloping - and its way of jumping and Menorcan movements are characteristic and distinctive elements. Also forming part of the show is the riders’ garb, inspired by what was used in the eighteenth and nineteenth centuries on the island, although functionally adapted to the sport, as well as the horse’s exclusive accessories, which are hand-made. There are many riding clubs on the island dedicated to teaching riders this discipline. Visitors can also get to know the Menorcan school of riding by attending any of the numerous horse shows organised by centres or the trotting races that take place in the hippodromes each week. With the complicity of the sea On the high seas, there are innumerable sporting activities that can be enjoyed along Menorcan shores: sailing, scuba diving, windsurfing, water skiing, recreational fishing and new favourites such as kayaking. These multiple possibilities are reinforced thanks to the three water sport resorts in Menorca, which in themselves are three tourist destinations specialising in active holidays in touch with the sea. Water sports and services, together with other holiday amenities, including accommodations, vehicle hire, restaurants, real estate and travel agencies. Located in the areas of Mahon, Fornells and Ciudatella, they are one of the most attractive ways to enjoy the island. Ángeles Vargas

INFORMATION CONTACT DATA Airport Information Office Arrivals Terminal infomenorcaeroport@menorca.es Tel.: +34 971 35 64 35 November 2009 · Special WTM

Congress, culinary and active tourism are some of the segments in which the islands has much to offer

Ibiza’s new enchanting image Vila down to its sea beds both of which are World Heritage sites, including the mark left by a fusion of cultures on the island and its traditions or dazzling nature among thousand-year-old almond and olive trees. Both of these aspects entice visitors to partake in a range of activities, many of which are linked to sport, such as cycle tourism, sailing and hiking, which can also serve as complement for congress tourists, who can now enjoy the new Cultural Centre that is part of Santa Eulària’s Conference Centre complex, in full swing now for a year, and its excellent hotel offer with specialised facilities as well. One of Ibiza’s most captivating charms is the multiple options for enjoying its cuisine while contemplating its calm, transparent waters.

The delicacies of its cuisine, its enchanting hotels, a cultural and congress centre in harmony with its traditional architecture and outdoor sports join its breathtaking beaches. All in a relaxing, untroubled ambience perfectly compatible with quality nightlife.

he more than 200 kilometres of beaches and coves with transparent waters that ring Ibiza or the appeal of its world-famous nightlife. The power of the island’s tourism brand is clear, especially in the British market, which continues to be its leading origin market. Yet, British visitors are coming back more and more convinced by the many other not as well-known ingredients of its tourism offer, which makes it a very complete destination especially well-suited for a relaxing getaway any time of year. Ibiza teems with special places, both in its natural environment as well as its accommodations offers as well as its restaurants’ superb cuisine, shaped by the finest products land and sea have to offer. Bullit de peix, sofrit pagès, flaó, greixonera... 44

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delicacies that have a special place on this magical island. Enjoying these delicious dishes with one’s feet in the sand or next to D’Alt Vila’s medieval city wall is an unforgettable experience. Just as unforgettable are its lodgings, such as hotels in ever-higher categories to rural inns and agritourism hotels. the latter are dwellings built before 1960 inhabited by hospitable people willing to share their way of life in which farming and livestock raising live side by side with tourism, while rural hotels are quiet, cosy buildings from before 1940 where the entire family can enjoy fresh, natural products. Mankind Heritage The island’s natural and cultural heritage is an indissoluble value. From Dalt

Quality leisure twelve months a year Ibiza wants to shake up the image that links it exclusively to sunny summer days and bustling nights. Hence, the Ibiza Municipal Council is putting concerted efforts this year into offering a winter leisure programme for tourists that also involves residents. activities will be organised on the beaches of Talamanca and Figueretes to protect the environment and pedagogical visits will be arranged to get to know the contributions of posidonia oceanica to the ecosystem - photography workshops or fancy dress for the family’s youngest members, alongside increasingly popular sports such as kayaking, sailing, canoeing, scuba diving and surfing. All this will join an agenda of leisure activities replete with events that sport competitions, popular fiestas, concerts and visits accommodated to the English for the capital’s historic quarter. And for night-time, the offer’s calibre is better and better every year category, promoted by Ibiza Cluster Music, a public-private enterprise that aims to turn the island into the best international destination for innovative music, generating value added to what is already the world capital of modern music. Ángeles Vargas

Virgin beaches, a thousand-year-old tradition and sport, the basis of the Balearic Islands’ offering

Formentera, the natural paradise that lives in dreams

Posidonia oceánica fields safeguard the unmatched beauty of its sea beds. Picture sent by Consell de Formentera. Autor, Jorge Jiménez.

The island of Formentera retains all the charm and mystery that has made it one of the most alluring destinations in the Mediterranean, even in times of recession. After a successful summer, it is preparing to keep on showing the world its culture and superb conditions for enjoying the great outdoors on relaxing visits that can be complemented by a wide range of sport.

ormentera’s small size bears no connection to its innumerable appeals. Its rugged landscape allows it to offer 82 kilometres of coastline available for a multitude of nautical activities, such as sail46

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ing, scuba diving and windsurfing. There are 20 kilometres of white sandy beaches and crystal-clear waters with unforgettable blends of blue that range from small coves to more extensive spaces in a protected natural setting unmarred by crowds, despite its increasing popularity. Formentera’s coastline is unique, with an almost total dearth of constructions, although its services are worthy of a European destination. Accessible only by sea, Formentera is only 25 minutes from Ibiza, an island that matches it in philosophy and beauty, which explains the constant movement between one and the other all year round, to the point that this route has been declared of interest to tourists. Natural heritage at one’s fingertips A gesture as simple as slipping into its waters means immersing oneself in expansive posidonia oceánica fields, declared a World Heritage Site by UNESCO. This alga is responsible for the unimaginable transparency that makes the sea beds surrounding the island a perfect place to enjoy sports such as scuba diving, thanks to the sea’s warm temperatures. Divers delight in excellent visibility - up to a depth of 50 metres - and a wide variety of

seascapes with a maximum water temperature of 30 degrees in summer and a minimum of approximately 15 degrees in winter. This also makes participating in other sports, such as water sports and surfing, especially alluring, which is attracting more and more fans each year. The sports centre under construction, to be finished in 2010, will also offer a multitude of ways to enjoy sport. Pleasant surprises also await in the island’s inland zones. Places such as Cap de Barbaria and the lighthouse at La Mola deserve a stop on the way, as do so many other spots that can be visited thanks to the so-called “green itineraries”, 19 signposted routes to be toured on foot or bicycle, which allow the landscape to be enjoyed through sport while maintaining the maximum respect for the environment. These green itineraries are chock-full of pine groves, dunes, vineyards and other agricultural zones nestling in protected settings that afford a glimpse of coves, local architecture featuring dry stone walls, panoramic views of Puerto de La Savina and fishermen’s wharves, as well as a wideranging array of flora and fauna. Unique sunsets Formentera exudes peace and quiet at any time of day. A number of traditional markets and fairs featuring handicrafts made with techniques passed on from generation to generation take place at sundown and meld at nightfall with demonstrations of popular folklore and international jazz festivals, one of the island’s most magnetic enticements. Joining this is Formentera’s cuisine and above all, a philosophy of sustainability that maintains the purity of the scenery with an environmental awareness reflected in the everyday practices visitors are invited take part in. The roads are improved with traditional, non-invasive techniques and all the services that this unspoilt, yet already famous island offers its visitors make it a priority to keep it just as we remember it. Ángeles Vargas

New sensations to discover

here are countless reasons to visit Mallorca and Menorca, after all the islands offer a wide and varied tourist experience. But by far the best way to get to know and enjoy these gems of the Mediterranean is to immerse yourself in the charm of their rural architectural heritage, set in the spectacular landscapes, and to delight in the rich gastronomic tradition and the friendliness of the people – all through the rural or “agrotourism” experience.

Old farms and former manor houses in the heart of the islands have been renovated with care and attention to suit the needs of those discriminating visitors who want to enjoy the island experience, surrounded by natural beauty and far removed from the centres of mass tourism. The Association of Balearic Agrotourism is made up of many members and so we can offer many different choices but all are distinguished by their traditional character and authenticity. We are all united by the love of nature and culture which is an in-

trinsic part of these islands. We are all striving for the same objective: to give to our guests a sense of the magic of hospitality to ensure that they feel completely at home. You can choose between a complete farmhouse, an apartment or bed and breakfast with all kind of services. History, culture, well-being, respect to nature and excellent cuisine is the understanding of “Lifestyle” you will experience 24 hours per day.

PROMOTION Information and bookings: Associació Agroturisme Balear e-mail: info@topfincas.com www.topfincas.com Tel. 0034 971 721508 Fax 0034 971 717317 November 2009 · Special WTM

INTERVIEW

Marilén Pol, president of the Palma de Mallorca Hotel Association

“All the elements in the tourism value chain are fundamental” Palma de Mallorca is still in the launching phase as a city destination. According to the president of the hoteliers’ group, the Balearic capital is widely known as part of the islands’ offer, but is increasingly becoming an essential attraction appreciated by thousands of tourists for its cultural and recreational offer, combined with the excellent quality and variety of its hotel establishments. What are Palma’s main strengths as a tourist destination? I would frame the city’s strength into three major groups. First its image as an universal European city known as the capital of Mallorca; then for the easy access to it, excellent flight connections to national and international destinations on low cost flights; and last of all, for its resources, from its eminent historical, social and cultural and territorial importance to the top-quality highly diversified city hotels with the capacity to satisfy practically all segments and pocketbooks. Additionally, for the close cooperation between the different stakeholders in the tourism value chain and differentiated culinary offer in emblematic establishments. What makes Palma different from other European capitals? One very banal differentiation is our stable climate all year-round. However, its main attractions lie in the resources it offers tourists: culture, shopping, hotels, entertainment, recreation, bars and restaurants... Another completely differentiating aspect of our destination is its idiosyncrasy and historical links with the history of Spain, which is reflected in our buildings, our streets and our popular culture. Who are the social and economic actors that should take part in profiling Palma as a destination with guaranteed success? All the members of the value chain are needed to achieve success, from the indispensable public administrations, in order to distribute consistent quality, to those who visit us, including the residents whose hospitality, kindness and behaviour help us differentiate the product. Of course, both external and internal transport - mobility within the city, public transport, car hires - and later we should mention the entire shopping, culinary and cultural offer in the broadest sense: museums, historical buildings, art galleries and theatres, etc.. 48

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Marilén Pol, president of the Palma de Mallorca Hotel Association (ASHPAMA).

How do you assess the acceptance of the Palma Urban Golf product, which was presented a year ago at the WTM? We are very satisfied. We have worked in depth in the British market with specialised agents at origin on advertising insertions, articles in the press and door-to-door work at clubs, golf courses, and specialised intermediaries, which has led to a great success in acceptation by all the groups. We have just carried out a famtrip for a heterogeneous group of experts (pros, tour operators, golf club directors, etc.) who spent five days in Palma and their feedback has been positive at all levels. The quality of our golf courses surprised them, as did the shopping and recreational offer we have on the island. Another group will also be conducting a test in late November to evaluate the product as a whole to help us position it in the British market. We expect that all these actions will begin to bear fruit in terms of generating wealth for the city in 2010. What will visitors find in Palma’s hotels to make their stays unforgettable? Palma ranks among the top tier in Europe in terms of hotels, with establishments of all kinds and quality as the common denominator. The range runs from rehabilitated palaces reconverted into hotels to grand hotels with conference centres or small and medium-sized family hotels located in the city centre, with first-class extra services. Furthermore, business and health facilities are a constant in all hotels, with which the visitors can also complement their stays. Ángeles Vargas

golf the island

live the city www.illesbalears.es

Palma Urban Golf offers you Mallorca’s finest golf courses, combined with a stay in one of Europe’s most vibrant cities. Enjoy the fairways by day and the unique atmosphere and charm of Palma after dark, or mix modern city living with golf for the perfect vacation. When it comes to designing the ideal golf and city break, we’ve perfected it.

To find out more, go to visit-palma.com

From letters to itineraries

The Camino del Cid crosses through eight provinces in four autonomous communities.

Spanish landscapes have been inspiring writers from inside and outside the country for centuries and a slew of different itineraries have served as backdrops for distinguished works of universal literature. More and more people are attracted by this magic and choose to relive the routes trodden by famous characters by following in their footsteps along one of the itineraries that have been established.

etters commingle with itineraries in every step adventurous tourists take. Characters from tales and novels rise again along pathways, in landscapes and with foods and aromas. One example of this is the Camino del Cid, based on the work Cantar del Mio Cid, which was composed in the late twelfth or early thirteenth century. This book is the greatest heroic Spanish epic poem of the Middle Ages and a classic work of European literature, one which quintessentially bears the hero’s name - El Mio Cid – based on the personage Rodrigo Díaz, “El Cid Campeador”. Practically the entire Camino del Cid has been signposted this year and thus, it is slated to be promoted all over the globe in 2010. According to Alberto Luque, man50

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ager of the Camino del Cid Consortium, the goal is to become a major European cultural itinerary. The route extends for approximately 1,400 kilometres through eight provinces in four autonomous regions - from Burgos

lowed on bicycle and many of them on foot. 2007 marked the eighth centennial of El Cantar del Mio Cid and sources from the consortium assured HOSTELTUR that a booming number of tourists embarked on the itinerary that year. Although specific figures are not yet available on the number of those who have followed in El Cid’s footsteps since the creation of the Salvoconducto (a “safe-conduct” booklet that accredits the route), 20,000 travellers have collected stamps in them. The official Camino del Cid website now contains a list of all accommodations that can be found along the official routes, however, the Salvoconducto contains a list of those that are most closely linked to the initiative and offer travellers a 10% discount upon presentation of the booklet. Two British writers, Chris Stewart, former drummer of the rock group Genesis and author of the book “Driving Over Lemons”, and English art historian Michael Jacobs have recently followed the Camino, which includes the province of Guadalajara. The idea originated with Jacobs, who discovered the route last July upon the presentation of the second edition of the Camino del Cid Travel Literature Award to his compatriot Rory Stewart. The Camino ignited Jacobs’ enthusiasm from the start and he decided that September would be a good month to set out on the route, which he did after contacting his friend Chris Stewart. Holidays set against the backdrop of windmills In the novel The Ingenious Hidalgo Don Quixote of La Mancha, Miguel de Cervantes recounts the adventures of Don Quixote during the three quests he sailed out upon in the lands of La Mancha, Aragon

“Cultural tourism cannot be instituted: it is what tourists perceive and value as such” to Alicante. It is designed to be followed in 200-to-300-kilometre stretches, which allows tourists to get to know different areas, many of which are rich in historical and natural heritage. All the routes can be driven; most of them can be fol-

and Barcelona. There is also an official 2,500-kilometre-long ecotourism itinerary called the Route of Don Quixote, made up of a historic network of migratory trails and paths that were used to pasture sheep in the olden days. This itinerary, which is

perfectly signposted despite its length, links sites of great interest close to places mentioned in the novel, although it does not adhere to criteria strictly linked to the literary work. The route crosses through the provinces of Toledo, Cuenca, Ciudad Real, Albacete and Guadalajara and in turn, is divided into 10 different stretches respectively called “From Toledo to San Clemente”, “From San Clemente to Villanueva de los Infantes”, “ From Infantes to Almagro and Calatrava la Nueva”, “From Valle de Alcudia to El Campo de Calatrava”, “From Albacete to Alcaraz and Bienservida”, “From La Roda to Los Campos de Montiel”, “From Campo de Criptana to La Solana”, “From Almagro to Toledo”, “From Esquivias to Toledo and Carranque”; and lastly, “From El Río Dulce to Sigüenza and Atienza”. The universe that revolves around the figure of the “Hidalgo Caballero” is almost infinite; Don Quixote hails from La Mancha, yet belongs to all humanity. El Quixote’s spirit continues to burn bright with the passage of the years and the route was declared a Pan-European Cultural Corridor in 2007 for its cultural and environmental value - an open invitation to get to know the region chosen by Cervantes as the cradle of The Ingenious Hidalgo, which offers travellers the chance to tour some of the sites that have occupied a place in our

The Don Quixote itinerary has been growing steadily in popularity since it was declared a Pan-European Cultural Corridor in 2007.

memories for 400 years. Translations of the novel have circulated Don Quixote’s adventures all around the world. Don Quixote is a veritable symbol in La Mancha and his legend has generated a cultural tourism eager to view the social and geographical reality Cer-

vantes described so masterfully. Several travel agencies have organised different excursions along stretches of the route, although detailed themed maps are also available to follow it on one’s own. Noelia Cedrés

Cultural tourism moves more than 6 billion euros in Spain

pain is meeting the challenge of adapting its diverse offering to demands for cultural tourism, a booming segment that generates 6 billion euros of revenue and attracts 7.5 million tourists from abroad each year. In this regard, Álvaro Blanco, Deputy Director of Planning for Turespaña, points out that adapting the offer to potential tourists’ demands poses a challenge, as does ensuring the “utmost enjoyment of cultural experiences”. Visitors “do not want to be mere spectactors”, but rather seek to become a part of the setting, asserts Blanco, who specifies that cultural tourism is not what is officially declared as such, but instead is what “tourists perceive and consider a cultural experience”. It has been calculated that 31.5 million of all the tourists Spain receives are motivated by cultural reasons. The head of Turespaña explains that cultural tourism is a “priority” not only nowadays, but that it “has been one for decades, although it used to be eclipsed by sun and sand tourism “, which is Spanish tourism’s “major strong point”. Andalusian culture, the main motivation A growing demand for cultural tourism has also been detected in Andalusia, to the point where one of each four tourists who visited the region last year did so primarily for this reason. Montserrat Reyes, the Andalusian Government’s Director General of

Tourism Promotion and Commercialisation, underscores the public administration’s emphasis on and support for a diversified offer, while praising the institutional cooperation that is improving the tourism industry. In turn, Francisco de la Torre, Mayor of Malaga, highlights the rising demand for cultural services in origin countries, thanks to “the evolution of education itself all over the world”, which is enhancing people’s sensitivity to culture. La Coruña, one cultural event per month Henrique Tello, Deputy Mayor of La Coruña, highlights that the city’s many cultural attractions include the Torre of Hercules, bonfires of San Juan (declared a National Fiesta of Touristic Interest), Carnival celebrations, network of science museums, concerts by the Galician Symphony Orchestra and other events, such as the Mozart Festival. According to Tello, La Coruña’s goal is to promote one event each month from among existing events and others that will be created as tourism products to attract visitors. This will help palliate seasonality, since tourism is “highly concentrated” in July and August, whereas hotel occupancy drops sharply during the rest of the year. N.C.

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The region’s varied cultural, leisure, culinary, sport and shopping offering is an enticement for a short getaway

Come to Madrid for the weekend! The region of Madrid is famous all over the world for its museums, wideranging cultural and leisure offer, endless shop-lined boulevards with prices for all budgets and the lively character of its streets any time of day or night. Yet, Madrid is far more than that and encompasses 179 municipalities with innumerable attractions, nature reserves and special spots.

he region of Madrid’s top-quality tourist offering is extensive and highly varied, an enticement to be enjoyed in autumn, winter and especially at Christmastime, when the city and its vicinity deck themselves out in royal manner. Few European regions boast a cultural, accommodations, business, culinary and shopping offering that can match this region’s, whose myriad leisure and entertainment proposals range from a vigorous cultural and artistic life with more than fifty museums and an incomparable wealth of heritage and history to a sweeping offer of shows and sporting activities. History and modernity intermingle in Madrid, where the traditional and the avant-garde coexist in a region open to visitors. The Paseo del Arte is the only one of its kind in the world, since in a single day visitors can see a handful of masterpieces of universal painting, such as Velázquez’ Las Meninas, Picasso’s Guernica, Goya’s Las 52

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Majas and Van Gogh’s “Les Vessenots” en Auvers, at three of the world’s most important museums: the Reina Sofía, the Prado and the Thyssen-Bornemisza. A stroll around town allows visitors to enjoy the Madrid de los Austrias district’s Renaissance and Baroque past and get to know the skyscrapers in the city’s more modern zone, in addition to its parks, gardens and the 118 wooded hectares of the Retiro Park, a must-see for visitors. Madrid is also a shopping paradise

with avenues of shops featuring designer brands in the Salamanca district, the lively ambiance in the area around the Gran Vía and tempting curiosities at the Rastro flea market.

Antiques, furniture, prestigious topfashion brands, cutting-edge clothing and footwear, works of art, gifts, culinary products, design… the region of Madrid is an authentic showcase for top brands as well as the most authentic handicrafts. The region of Madrid stands out for its broad streets lined with exclusive shops, as well as for its flea markets featuring handicrafts and culinary products that boast their own Denominations of Origin. And there’s no finer place for lovers of fine dining, whose only problem consists in choosing among the extensive offer that exists throughout the region. Visitors can also explore natural spaces

WHAT TO DO AT THE WEEKEND IN MADRID FRIDAY: At night Upon arriving in Madrid, the best thing to do is to plunge right into its cultural life by enjoying a show at one of the theatres on the Gran Vía. The dance and theatre offer is also wide-ranging and varied. For dinner, choose a restaurant or tavern in the centre city or some tapas in Plaza Santa Ana. SATURDAY: In the morning Those travelling with the family can enjoy a fun-filled morning in one of the region’s theme parks.

Culture lovers can devote the morning to enjoying the exclusive museum offering on Paseo del Arte. In the afternoon There’s no better way to get to know the city than visiting the Madrid de los Austrias district, starting with the Puerta del Sol, the Royal Palace and Teatro Real, and breathing in the ambience of its Plaza Mayor. Fans of hustle and bustle will most enjoy a stroll along the Gran Vía from Plaza de España to Cibeles and wandering around the streets of the Chueca and Huertas districts or an amble along Paseo de la Castellana and Paseo del Prado. At night The city’s diverse culinary offer thrills the most exquisite palates. And if visitors are up to more, Madrid’s nightlife is the most exciting in Europe, with nightclubs, live music and places to suit all tastes. SUNDAY: The best option is to enjoy a daytrip to one of the municipalities in the region, such as San Lorenzo del Escorial, Aranjuez and Alcalá de Henares, three World Heritage Sites or a visit to one of the region’s nature reserves. For city lovers, another possibility is visiting the Rastro flea market, sampling tapas and savouring wines in the area around it and devoting the afternoon to a stroll in Retiro Park and the Botanical Garden.

and scenery in a rural setting characterised by authenticity, with nature areas such as the regional parks of Cuenca Alta del Manzanares, Sureste, Curso Medio del Rio Guadarrama and vicinity and the Peñalara Nature Park, all of which are chock-full of inviting trails. For those travelling with the family, the region of Madrid offers a broad array of leisure activities in different theme parks that range from all-year-round skiing (Xanadú) to enjoying Donald Duck and Bugs Bunny (Warner Bros) or discovering the wonders of nature (Madrid Zoo and Faunia). An autumn for going on excursions A number of towns in the region of Madrid are well worth a visit and strolling down their streets in autumn and winter is a special treat. Right outside the capital are three World Heritage Sites: the gardens of Aranjuez, the Monastery of El Escorial and the town of Alcalá de Henares. San Lorenzo del Escorial, right in the heart of the mountains only 50 kilometres from the city of Madrid, boasts an exclusive architectural heritage encircled by breathtaking natural scenery. Alcalá de Henares is the birthplace not only of distinguished figures such as Cervantes,

but also of culture, since in 1499, Cardinal Cisneros founded the University, which was declared a historical-artistic site in 1968 and a World Heritage Site thirty years afterwards. The elegant city of Aranjuez on the shores of the Tajo River is home to the grand Royal Palace, former summer residence of the Spanish monarchs. A general visit includes the Royal Palace, Royal Boat Museum and Casa del Labrador, all of which are ringed by magnificent gardens that have been declared Natural Heritage

Sites by UNESCO. Without a doubt, Madrid has the best leisure offer in all of southern Europe, since its permanent wealth of culture is joined by exhibitions, sporting events and shows that make up an agenda replete with different options. PROMOTION For more informationv www.turismomadrid.es November 2009 · Special WTM

Madrid, the total city

MAD

The Spanish capital offers something for everyone.

One of the Community of Madrid’s main allures is that it successfully combines all kinds of sectors in its offering. From culture to leisure, including sport, business and nature, Madrid has managed to make a place for itself on the map as one of Europe’s most appealing capitals.

he capital of Spain saw 3.2 million tourists stroll down its streets between January and August of this year, 1.9% more than in the same period of last year. Furthermore, it is positioned as the only region to increase the number of arriving foreign tourists in the first part of the year, according to data from Frontur, the Border Movements survey. Madrid’s evolution as a destination for foreign tourists has boomed in recent years, soaring by 113% in the past decade. The United Kingdom is one of Madrid’s most important markets and growing numbers of British visitors are opting to travel to the Spanish capital, thanks to its offer and good flight connections with the United Kingdom. Beyond the coast The city of Madrid and its surrounding areas want to attract more and more 54

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visitors each year by showcasing its complete tourism offer through a number of promotional actions that target different segments. On the one hand, the city “sells” as a major urban enclave that combines culture, leisure and business. The streets of Madrid are home to a great wealth of historic and cultural heritage as well as internationally-renown museums such as the Thyssen, the Prado and the Reina Sofía (which make up the so-called “Paseo del Arte”). On the other hand, the potential of the city’s nightlife and leisure offer and shows is being enhanced day by day. In fact, the region of Madrid is among those with the most restaurants, theatres and clubs for all tastes and pocketbooks. City life is perfectly complemented by the chance to visit nearby towns and villages inside and outside the region that enrich the experience of the Community’s

visitors. Tourists can visit cities located in the areas surrounding the capital of Madrid such as Aranjuez, Segovia and Toledo, thanks to good transport connections between them and the capital. Golf, business and more Golf tourism is one of the region’s fastest growing segments. The boom in registered golfers and golf tourists in Madrid underscores the need for more courses in the region, where up to 15 projects for new spaces are planned for the coming few years. Madrid aims to become a European referent in golf, which is why it aspires to host the Ryder Cup in 2018. On the other hand, Madrid is also positioning itself as a major conventions and business tourism destination, thanks to its comprehensive infrastructure of congress halls and spaces for these ends, as well as its extensive hotel offer. Not only that, aware of Madrid’s tempting allure for foreign visitors, the Municipal Council has implemented an information point that offers those who come to the city to learn Spanish guidance on academic opportunities and its leisure and cultural offer. Isabel Martín

sport & nature

36 beaches 54 km long coastline 4 marinas

r jo

Palma

calvià

5 golf courses 5 cycling routes 6 indoor swimming pools Magaluf athletics track

FUNDACIÓN CALVIÀ

Public finca galatzó 100 km of hiking routes Calvià for climate protection

With superb attributes such as cuisine, accommodations and service, Spain has established itself as an attractive destination for luxury tourism

Making tourists feel unique

he luxury tourism product is no longer measured merely by the quality of service or its details. It is not even distinguished by price, but rather by an intangible facet that involves travellers’ cravings for unique experiences. Spain is poised to respond to their desires with elements such as its longstanding experience in the world of tourism, fine dining, internationally recognised range of hotels and attractions that vest it with an incomparable authenticity. Destinations such as Catalonia, the Balearic Islands and the Community of Madrid benefit from the gamut of attractions they offer to attract the most select tier of travellers. Tailor made Turisme de Barcelona has created the Barcelona Premium programme, in which a whole team of professionals works to offer a unique, exclusive and personalised way of getting to know the city. Visits to Barcelona can be arranged just to order an extraordinary wedding gown from a renowned designer’s atelier, spend an evening at the opera or an afternoon driving a Formula 1 vehicle. The system allows anyone who desires a specific service or complete trip - always in the high purchasing power segment - to get in

Swimming pool at the Hotel Arts, Barcelona.

touch with six companies that specialise in these singular types of experiences. In turn, the natural attractions of the Balearics is joined by a comprehensive network of nautical facilities on its 1,428 kilometres of coastline. Specific routes for complementary activities such as hiking, cycling and bird watching have been developed alongside the one-of-a-kind

Photograph: Climent Picornell. (Minister of Tourism of the Balearic Government / Balearic Insititute for Tourism (IBATUR)). 56

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agritourism establishments tucked away amidst the mountains or in the heart of the countryside that join the islands’ fivestar hotels. The Community of Madrid combines an outstanding cultural and accommodation proposal, activities for the whole family and a widely varied cuisine with its monumental and artistic heritage. Andalusia and the Community of Valencia specialise in hosting large-scale international sporting events such as the Jerez Motorcycle Gran Prix and the America’s Cup in sailing respectively, which attract travellers with elevated levels of purchasing power; the Canary Islands showcase their beauty and proximity, as well as its benevolent climate all year-round, and adds to it first-class hotels; and finally, destinations such as Castile and Leon base their appeal on the authenticity of their cultural and culinary heritage. Like a king Yet visitors’ wish to receive special attention usually begins on the trip itself. In this sense, Iberia has launched the Integral Customer Service Plan as part of its 2009-2011 Strategic Plan, which in>>> PAGE 58

Gran Hotel Bahía del Duque Resort

The utmost expression of luxury cludes unique rituals and treatments based on the natural resources in the surroundings. Indigenous raw materials from the Canary Islands featuring marine extracts, volcanic lava and aloe vera are just some of the ingredients that have been used to develop the surprising, ultra-new protocols. Furthermore, the water used in the thalassotherapy circuit is extracted from the Atlantic Ocean floor.

The 3,500-square-metre spa has five open air cabanas.

The villas boast a private outdoor swimming pool and gardens with tropical and subtropical flora.

Exclusivity, impeccable service and a strategic setting, thanks to its location on Costa Adeje (Tenerife), a zone famous for its micro-climate, which never dips below 16º or rises above 23º. This is the Gran Hotel Bahia del Duque Resort’s appealing letter of presentation, amply attested to by its villas and spa.

ts accommodations options include Las Villas del Duque, 40 exclusive residences featuring extraordinary services such as dinners prepared by a private chef served right in the villas and a wide-ranging menu of aromatherapy baths prepared by a team that devotes itself exclusively to this area. All of this can be found in guestrooms and bathrooms polished off with basalt stone, skylights, aromatic candles, Bang & Olufsen equipment and amenities by the deluxe Italian brand Acqua di Parma. Furthermore, this area of the establishment has a tea and reading room, snack bar and swimming pool with à la carte restaurant service. The three types of villas are classed by capacity, but each boasts a king-sized

basalt bath and a skylight. The two-bedroom, two-bathroom villas of Las Mimosas accommodate four guests. The one-bedroom, one-bathroom villas of Las Palmeras, which feature a kitchenette and dining room, lodge up to three people. And the one-bedroom, one-bathroom duplexes of Las Retamas accommodate two people. Exclusive line of treatment The villas have been decorated with the help of prestigious interior designer Pascua Ortega, who has also been in charge of the spa’s décor. Inspired by Tenerife’s exceptional climate and natural landscape, ESPA, the deluxe spa consultancy firm has created a menu for the new facility that in-

The spa has 30 treatment cabanas, five open-air cabanas for facials and body treatments and two VIP suites for treatments especially conceived for couples. Each suite measures 70 square metres and has a private courtyard, relaxation area, showers and baths for personalised treatments in the utmost privacy.

The spa’s outdoor thalassotherapy circuit.

The Bahía del Duque’s staff is made up of professionals who have received months of training in ESPA protocols to convey the firm’s values and the philosophy of this spectacular wellness centre located in one of the world’s foremost hotels. GRAN HOTEL BAHÍA DEL DUQUE RESORT COSTA ADEJE – TENERIFE Tel: 922-746 900 Fax: 922-746916 comercial@bahia-duque.com www.bahia-duque.com November 2009 · Special WTM

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cludes, for example, the expansion of its deluxe car and chauffeur service for transfers between the city and airports in Buenos Aires, Mexico and Sao Paulo, joining Madrid, Barcelona and Santiago de Chile, which already offer this service. Furthermore, the airlines has invested seven million euros to renovate its VIP rooms in Barajas, among other airports, to capture more business clients and harness the potential of T4 as one of the finest hubs in Europe for business travellers. For example, the restaurant in its Velázquez hall, with views of the runway, has been overhauled and offers à la carte dinners with the advice of prestigious chef Sergi Arola, who has two Michelin stars. At the same time, each three months, Iberia has been renovating its wine menu, exquisite libations that the airline offers its business clients, both on board international flights as well as in its VIP rooms, in a service that has just celebrated its twoyear anniversary. During this time, business travellers have had at their disposal forty different labels from a wide range of Spanish winegrowing regions, including red wines from La Rioja and Ribera del Duero to white wines from Rueda and Rías Baixas. Last year, the airline uncorked 245,000 bottles of wine for their business clients. Excellence in the kitchen One of Spain’s most winning qualities as a destination is its exquisite and varied cuisine. The best restaurant in the world is Ferran Adrià’s El Bulli and there are three other establishments in Spain that are considered to rank among the world’s top ten. The president of the Spanish Royal Academy of Cuisine, Rafael Ansón, un-

Feeling unique in Spain The Ministry of Industry, Commerce and Tourism is clearly betting on quality tourism with the recent launch of the Privilegespain programme, which aims to diversify the offer by basing it on the creation of unique experiences. The programme seeks to develop innovative tourism products based on destinations’ unique features, identity and the experiences they offer tourists to help them discover the authentic character of the host region. It makes good use of the wide diversity of resources and tourism destinations in Spain witha healthy potential to meet new market demands and reposition the country in its major markets. The slogan chosen for this new programme says it all: “Feeling unique”. Exclusivity, character and guarantee are the three key attributes of the Privilespain brand. At the helm of the plan is Turespaña, which is investing 1.2 million euros and will coordinate relationships among destinations, the offer, tour operators, intermediaries and all levels of the tourism administration.

Cabo de Gata, in Almería, from Turespaña’s Privilegespain catalogue.

According to data from the Ministry of Industry, Tourism and Commerce, more than six million of the 57 million visitors who came to Spain last yearés did so for culinary reasons. As the main factor of satisfaction for tourists coming to Spain,

Tourists gave Spanish cuisine an average rating of 8.2, an unprecedented degree of satisfaction derscores this idea when he mentions that there are three Spanish restaurants not among the top ten in the world, but rather among the top five, which in his opinion, “reaffirms Spain’s leadership” at the helm of “exquisite cuisine”. Tourists rate Spanish cuisine with an average of 8.2 points, which demonstrates their “unprecedented” degree of satisfaction, according to Ansón, higher than other ratings, such as museums, sun, hospitality, leisure or beaches. 58

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the administration wishes to promote the development of Spanish wine-culinary tourism abroad and will be investing nine million euros to do so. The finest accommodations When it comes to accommodations, Ramón Estalella, general secretary of the Spanish Confederation of Hotels and Tourist Accommodations (CEHAT), explains that catering to luxury demand means “far more than selling beds”, although

they may be accompanied by a dressing gown or pillow menu, and more and more consists in “offering quality service and something differential”. A luxury hotel is therefore “an ambiance and the service it offers”. In this respect, Spain has a firstclass hotel offering and many establishments have garnered internationally acclaim and awards; one example is Forbes Magazine’s latest ranking, which includes five Spanish establishments among the world’s finest: the Arts and the Claris in Barcelona, the Alfonso XIII in Seville, Hotel La Residencia in Mallorca and the Ritz in Madrid. Some of their most outstanding tangible elements are the architecture of the buildings they occupy and the incomparable surroundings they are set in and the décor of their common spaces and rooms, but also others that are more difficult to achieve, such as the history they have witnessed, the attention offered by their staff and the guarantee of privacy they offer their guests.

Catalonia is consolidating its foothold as an integral tourism destination

CAT

Sun and sand, nature, culture, history, events and shopping are part of its wide-ranging offer

Catalonia is one of the leading tourist destinations in Spain and has been consolidating its foothold in recent years as the most comprehensive. Its visitors can enjoy the whole wide range of tourism modalities Spain offers. Diversification: the key to its success.

Catalonia has a number of different routes for bird watching. In the photo, one of the lookout points in the Delta del Ebro Nature Park. © Turisme de Catalunya/Rafael López-Monné.

possesses world-class transport and communications infrastructures.

apped by Mediterranean waters, sun and sand tourism in this autonomous region can count on excellent beaches, some of which are considered among the country’ finest and most popular. Nine of these beaches have been awarded the Q for Tourism Quality certification granted by the Spanish Ministry of Tourism and 112 have received the Blue Flag conferred each year by the European Foundation for Environmental Education to beaches that meet a series of conditions related to the environment and facilities. Catalonia is also one of Spain’s most popular destinations for cultural tourism. It is the leader in snow tourism and home to Spain’s most important ski resorts. Its mountains also offer great potential for nature tourism in all its variations. The events, congresses and business segment has one of its main exponents in the Catalan community, as do golf, nautical tourism, bird watching and shopping tourism. Everything that tourism has to offer in Spain can be found in Catalonia, which also 60

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Barcelona, a destination for culture and city breaks Barcelona, a cultural city par excellence, is by rights one of Europe’s major cultural destinations and boasts one of the riches histories in Spain; art, with the always palpable presence of Gaudí, Picasso and Miró; music and large-scale international extravaganzas. Must-sees in Barcelona are the main examples of Gaudí’s architecture: the Sagrada Familia (church and museum); the Eixample quarter, the most important exponent of Modernism in Spain, home to the most stellar buildings designed by Puig i Cadafalch and Domènech i Montaner; El Raval and the Rambla where the Gran Teatre del Liceu is located for gauging the city’s true pulse, the Contemporary Cultural Centre of Barcelona, the Contemporary Art Museum, Wax Museum and the Boqueria, its traditional market; the Gothic Quarter, Parque de la Ciutadella, Montjuïc and Tibidabo, site of the city’s largest amusement park. Barcelona was chosen the favourite in

the category of city break destinations at the 2006 British Travel Awards. Since then, the Catalan capital has been consolidating that position until becoming, together with Madrid, the most popular Spanish destination for weekend tourism. In addition to Barcelona, Catalonia has other cities with long historical and cultural traditions: Gerona, which has some of the finest historical constructions in Catalonia including medieval city walls, Romanesque and Gothic churches, and one of the finest Jewish quarters in Europe; Lerida, which combines the Romanesque, late gothic and modernist styles; and Tarragona, with its Roman legacy that has been declared a World Heritage Site in perfect harmony with medieval and modernist art. Bird watching: an emerging modality As a tourism destination that has been consolidating its major segments - sun and sand, cultural, nature and events tourism - Catalonia has set out to diversify as a destination by developing emerging modalities in recent years. Bird watching is one of its main bets.

And this is no coincidence. The region is one of Europe’s most attractive destinations for fans of bird watching or ornithological tourism, since both its strategic situation as well as high mountain chains, above all the Pyrenees, make it a privileged place when it comes to the diversity of habitats and birdlife that lives there. In this respect, a notable fact is that since 2005, Catalonia has maintained the European record for number of bird species identified within 24 hours, granted for the bird-watching marathons organised by SEO/BirdLife. Each year, the wining team has identified more than 200 species. Within Catalonia, the province of Lerida has the best conditions for bird-watching tourism. It concentrates 90% of the nearly 400 species of birds in the autonomous region, which can be found in a large expanse of territory that ranges from the Pyrenees to Aiguabarreig del Ebro, the Cinca and the Segre and several arid areas. Catalonia’s Bird Watching Tourism Guidebook The Turisme de Catalunya consortium

British tourism in Catalonia According to data from the Turisme de Catalunya’s Centre for Promoting Tourism in the United Kingdom and Ireland, more than two million British tourists visit the region each year and generate more than 13 million overnight stays, with an average length of stay of 6.6 days. The average expenditure per person during a stay is approximately 370 euros. These tourists’ average age is between 45 and 54 years old. Because of the maturity of the British market, its tourists seek out all types of offers, “as long as they are new and attractive”, assert sources who add that among the most marked trends in this market is the potential sustained growth of micro segments. British tourists opt for the following products: sun and sand, city breaks, culture, hiking, business trips MICE and bird watching as an emerging product. J.A.T. has recently published the Bird-Watching Tourism Guidebook of Catalonia, which covers the most important Catalan offerings with regard to this type of tourism and includes a list of all existing infrastructures related to bird watching and a selection of the most relevant itineraries for observing the region’s widely diverse species. Out-

standing itineraries in this guidebook are: the Ebro Delta, the L’Empordà wetlands, Estany d’Ivars, Aigüestortes, Cadí-Moixeró; Montrebei and La Terreta, the valley of Núria, Els Ports, Cape Creus, Montserrat and the Llobregat Delta. José Antonio Tamargo

November 2009 · Special WTM

Spain has the most famous Denomination of Origin of them all, La Rioja, paired with some of the finest specialised hotels

One of the world’s main wine tourism destinations

Vides de Comenge, en la Denominación de Origen Ribera del Duero.

Spain has all the advantages it needs to spearhead the development of wine tourism. Its qualities as a tourist destination are joined by a vigorous wine-making sector that has enabled it to create wine-associated services and leisure activities that offer unique experiences far beyond a mere visit to a winery.

he wine producing tradition in Spain dates back to Roman times. Today, according to the Spanish Foreign Trade Institute (ICEX), there are 1.16 million 62

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hectares of land all over the country where grapes are cultivated, 94.4% of which are dedicated to wine production. Although Spain is the number-one country in culti-

vated acreage, it ranks third in production behind France and Italy, with 40.3 million hectolitres in 2008, according to data from the Spanish Wine Market Observatory, created last year by the Spanish Association of Wine-Producing Towns and Cities (ACEVIN). This level of production, along with Spain’s longstanding experience as a tourist destination, is fostering the development of wine tourism, a segment on the rise with proposals such as wine-tasting courses, cycling and horse riding through vineyards as well as culinary evenings featuring the pairing of the most suitable wines.

Somontano Denomination of Origin, where they are resorting to technologies to provide an impulse to wine tourism and it is possible to download the Somontano Wine Route on mobile phones thanks to a novel application.

Wine tourism linked to heritage José Fernando Sánchez-Bódalo, president of ACEVIN, explains that, unlike the American wine tourism model that focuses almost exclusively on winery tourism, the European system is being developed in Spain, as it is in France and Italy. This system is “an integral wine tourism model based on setting up itineraries or tours that allow tourists not only to visit wineries, but also to get to know other tourism resources linked to a territory’s heritage and its food and wine culture”. ACEVIN is developing the Spanish Wine Routes project, which now has thirteen routes and will be adding three new ones: the Wine Routes of El Bierzo (León), Costers del Segre (Lerida) and Campo de Borja (Zaragoza). The routes in this project attracted nearly 1.2 million visitors in 2008. The major wine-making regions, which are also the most popular with tourists, are spearheading the development of wine tourism alongside La Rioja, the most famous of them all, in the lead. Wine is the basis of wealth in this region and a frame of reference for its culture, since it is the most famous Denomination of Origin in the world, with more than 500 wineries. La Rioja has the most highly developed wine tourism, with resources that highlight its wine-making heritage, such as the Museum of Wine Culture in Briones and the Wine Interpretation Centre in Haro. Following it are Catalonia and Andalusia by number of visitors as well as new initiatives and Castile-La Mancha and CastileLeon by production and innovative projects and Navarre. Yet, the Community of Valencia, the Balearics, the Basque Country and the Regions of Madrid and Murcia are

also developing their own personalities in this area, be it as final products or ones that complements the rest of the offer. For example, there are 60 wineries in the Balearic Islands and close to 300 different wines are made just in Mallorca. Although not all of them are open for visits, they configure a scene that adds appeal to the islands. There are also other new initiatives, such as in Aragon in the land of the

Sleeping among vines In addition to pampering the wine-growing product in itself and encouraging the creation of routes that make it easy to access this resource, the accommodations component is also becoming more important every day and the Spanish hotels specialising in this area can satisfy the choosiest wine tourists. By way of example are four hotels: the Marqués de Riscal in La Rioja Alavesa, the Hotel Peralada Wine Spa & Golf in the Emporda in Gerona, the Hacienda Zorita in Arribes del Duero and Read’s Hotel in Mallorca, all of which were selected for the list of top ten wine and winery hotels in southern Europe in 2009, drawn up each year by the Experiencias y Mas publishing house, which is dedicated to disseminating luxury hotels with charm in the world. No other country boasts so many hotels, since the list is completed by three hotels in France, two in Portugal and one in Italy.

The wine culture can be enjoyed from various point of view

Wine, the sea, golf and chocolate The boom in tourism linked to wine is leading to novelties such as the “SAB – Savouring on Board” cruise for oenology fans who also wish to discover history, culture and the other charms of wine-producing territories. The cruise, which is offered by the Grimaldi Lines, links Civitavecchia and Barcelona on an itinerary for wines and culinary products from the regions of Campania and Lazio, in addition to several Spanish locations. Another new proposal is being offered by Visitor Wine Tours, which is organising tours all around Spain’s most important wine country, La Rioja, attending to the most demanding visitors and travellers and combining values such as the wine sector’s know-how and experience in wine tasting and pairing courses, together with qualities such as passion, hospitality and catering to the smallest detail. Clients are transported in high range vehicles to comfortably enjoy wine-cellars, museums and monasteries and tour vineyards, in addition to savouring superb cuisine along with the finest wines. Along these same lines, which are responding to the great interest that wine tourism inspires, is the Wine Routes’ proposal to participate in wine and chocolate pairing at the ChocoMadrid Chocolate Fair on November 29, which will combine three wines from different places and three chocolates with different levels of cocoa, guided by a sommelier. In 2007, the seventeenth-century Guzmán Palace opened its doors right in the heart of the Castilian countryside to offer visitors the perfect combination of its Ribera del Duero wines and the zone’s traditional cuisine amidst the history witnessed by its walls. Since that time, the place has added a unique experience: golf at one of the country’s finest facilities, the Lerma golf course, as well as one of the newest, the Saldaña course. This was the origin of the Golf and Wine Circuit, which has the support of the Spanish Golf Federation.

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Bienvenido a Aragón

HOSPEDERÍA DE ILLUECA This Hospedería, located in Illueca, is about 82 kilometres from Zaragoza city. The impressive castle – fortress, as if predicting the power and influence that Pope Benedict XIII, better known as the Moon Pope, who was born in its walls, in 1328, would have. Don Pedro de Luna, was elected Pope in the schism of Avignon, and became one of the most important people of culture and politics of his time. Fine plasterwork ceilings and Moorish, majestic Renaissance facades, monumental staircases that visitors will travel to a bygone era of splendour.

Spread throughout the Aragonese territory, are a network of hotels owned by the Government of Aragon, of great quality and located in charming buildings such as monasteries, castles, palaces and elegant mansions. RED DE HoSPEDERIAS DE ARAGÓN www.hospederiasdearagon.com +34902477000 HOSPEDERIA DE SAN JUAN DE LA PEÑA Located in the Aragonese Pyrenees, about 25 km from the city of Jaca. An idyllic place to rest and retire, among dense forests of beech, pine, fir, hazel and holly. The establishment of twenty-five guest rooms offers all the amenities of a luxury hotel, underground parking, rooms for banquets and events, spa pool, sauna, Turkish bath and gym. Integrated into the same monument, travelers will find two interesting interpretation centers. HOSPEDERÍA DEL REAL MONASTERIO DE RUEDA At just 70 kilometers from Zaragoza, the Cistercian Monastery of Rueda surprises 64

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the visitor. Its bell tower stands graceful and majestic. The hospedería occupies the abbot’s palace and the rooms combine the Cistercian spirit, with the modernism and comfort of the twenty-first century. The spacious halls, the playroom, or its splendid garden are some of the elements that make this hospedería a quality accommodation in a beautiful spot. HOSPEDERÍA DE LA IGLESUELA DEL CID This hospedería is located to the northeast of the city of Teruel, in the eighteenthcentury mansion of the noble Don Manuel Matutano Daudén. Inside an elegant staircase with four sections with wooden shutters and beautiful high relief greets visitors. The romantic spirit pervades the rooms. Mural paintings, mirrors, chandeliers, tapestries and halls inhabit a space of infinite relaxation.

MESON DE LA DOLORES The Hospederia Meson de la Dolores is located in Calatayud, at 90 kilometers from Zaragoza city. The building has been restored conserving the architectonic elements, furniture and traditional decoration. Wooden beams, decorative pottery, metal fences and beautiful banister rails in the stairs envelope the palace in the purest Aragonese nineteenthcentury style. Their 34 rooms do not forgo, nonetheless, the modern comforts. It has an ample restaurant, private hall and wine catering salon.

HOSPEDERÍA DE RODA DE ISÁBENA The Hospedería is located northeast of Huesca, next to the Cathedral of Roda de Isábena, constructed over the walls of the old abbey. It has 10 double rooms, cafeteria and social lounge, but, perhaps the most defining feature of the place is its restaurant, placed in the cathedral’s old refectory, where guest will find themselves transported into medieval times and accompanied with gastronomical delicacies. Guests will also enjoy the privileged panoramic view that the terrace of the Hospedería offers.

HOSPEDERIA DE LOARRE This hospedería is located 30 Km from the city of Huesca, a building that dates back to the XVI century, en the main square of the small town of Loarre. Welcoming and cozy, it has 12 rooms, but its main highlight is it’s restaurant, where classical Aragonese dishes meet creative cuisine. The landscape is dominated by the imposing castle Loarre, from the XI century, considered as one of the most impressive castles of Spain and the most important Romanic fortress of Europe. HOSPEDERIA DE SADABA Located northeast from the province of Zaragoza The Hospedería is a large XIII century house. It’s splendor combines with the warmth and comfort of modern Hotel establishments. The first floor still maintains all the mechanisms of the old wine cellar have been left, including its manual press, and even a special wine cellar, fitted inside the rock. Its functionality and quality-price value have served in the refurbishing of the Hotel. Its 20 rooms come fully equipped with all of today’s standards in comfort. HOSPEDERIA DE ALLEPUZ Located in the middle of the Maestrazgo of Teruel, This four star establishment has 22 rooms, some of them with their own attics, exquisite detail and small areas for reading and relaxation. The third floor has an exceptional area: a quaint lounge with Glass arches decorating it.

Mesón de Los Dolores.

Guests can stay in a renaissance palace of the XVI century, a magical experience. Autum The leaves fall, temperatures start to lower. It’s the natural transition, the movement from the summer towards winter. This time is one of the most beautiful ones of the year in the mountains of Aragón, especially in the forests covered with fallen leaves, where a simple walk can be a magical experience. Pines, Beeches, Alamos, Willows, Black Poplars and Oaks make this chromatic symphony of reds, oranges, yellows and greens. Gastronomy The Aragonian cuisine consists in popular stews, which vary depending of the region where they are made. Meats, vegetables, fish or legumes are the main ingredients of this cuisine that is in transition towards modernizing its traditional recopies.

THE SUNNY SKI RESORTS Aragon has seven modern ski resorts to do downhill or cross-country skiing: Astún, Candanchú and Aramón Ski Resort, the most important ski group in Spain, integrated by Formigal, Cerler and Panticosa, in the middle of the Pyrenees, and Javalambre and Valdelinares in the southern Aragon. Almost two million visitors chose Aragon as their holiday destination last season. The central Spanish Pyrenees have some of the most modern public transport systems in Europe. Formigal is the largest and most complete resort in all of Spain, boasting 137km of slopes and itineraries boasting the latest in ski technology. Our ski resorts have free lift passes and there is a ski pass which permits our guests to ski in all of our resorts. You may find further information, as well as purchase any of our services in our webpage. Our ski resorts are located near quaint towns, where you can find your entire ski related needs and also many other activities, such as spas, cultural tourism or enjoy our restaurant or renown home-made wines. Aragon ski resort in numbers - 7 ski resorts. - 350 km of skiable area. - 369 Alpine skiing runs. 117 lifts with a capacity for 150.000 skiers for hour.

PROMOTION More information www.nievedearagon.es +34 976 201112 · +34 976404840 Tourist information www.turismodearagon.com +34 902477000 November 2009 · Special WTM

Spanish cuisine attracts more than 6 million foreign tourists

Cuisine as a lure for tourism In 2010, the focus of Spain’s tourism promotion plan, with a budget of 9 million euros, will revolve around its cuisine. This was the decision of the Council of Ministers’ monograph on tourism released in Palma de Mallorca in July 2009.

n 2010, one of the keystones in promoting Spanish cuisine will be the First European Congress on Cuisine and Tourism, to be held in Madrid in April. What the Spanish Government aims to achieve with this promotional campaign focussed on wine and culinary tourism is not to turn Spanish cuisine into a reason for visiting the country - which it already is - but to consolidate it as such. With this initiative, “the goal is to position Spain as an international frame of reference in culinary tourism”, affirmed the Spanish Minister of Tourism, Miguel Sebastián. Somewhat more than 12% (6 million) of the fifty-seven million foreign tourists who visited our country in 2008 declared that they did so because they were attracted by Spanish cuisine and wines. Tapas: the jewel in the crown of Spanish cooking Despite the great wealth of dishes and recipes offered by Spanish cuisine, the real jewel in the crown are tapas, small portions of food served up in bars and taverns to accompany drinks. There are all kinds of tapas to please all tastes. Even modern cuisine shares in this culinary movement and offers tapas that preserve their roots, yet boast novel presentations. Omelette sorbet, goose foie pottage, chickpeas with prawns and gazpacho with lobster are a few examples of the tapas created by great chefs that have become popular in bars and taverns. Tapas, conceived as a snack always accompanied by a drink, preferably wine or beer, have such deep roots in Spain that they led to a typically Spanish custom: tapeo, or going from bar to bar to savour different tapas. Many foreign tourists who come to Spain interested in getting to know its cities have found tapas to be a quick and inexpensive way to slake their thirst and hunger and so have tapas for lunch. This helps them take better advantage of their time for visiting museums, sites of interest and shops during daytime opening hours. In most cases, visitors do not even have to go out of their way to find places for a few tapas on the go. All the villages and cities in Spain have bars and taverns specialising in tapas, of which there are over hundreds of kinds. The chance to sample a selection of different tapas in each Spanish region is another lure of this suggestive combination of small 66

Special WTM · November 2009

Variety, quality and the Mediterranean diet: factors in the success of Spanish cuisine.

culinary pleasures capable of satisfying all tastes and within reach of all budgets. Out to conquer the world Traditional Spanish tapas are so deeply rooted and widely-accepted that they have already begun to spread beyond our borders and establish themselves in other countries. They have reached US shores thanks to Asturian chef José Andrés, owner of three restaurants in that country, one of which specialises in tapas: the famous Jaleo restaurant in Washington. “Tapas are the vehicle that has helped me sell Spanish cuisine in the US; they are a flagship”, the chef asserted. British celebrity chef Gordon Ramsay, owner of a well-known chain of restaurants, has decided to dedicate one of them – Maze, in the heart of London - to Spanish tapas and who can doubt that they will end up accompanying the sacrosanct five o’clock tea. José Antonio Tamargo

www.palmavirtual.es | palmainfo@a-palma.es | 902 102 365

Estaciones Náuticas, a tourism product with wind in its sails despite the crisis

Spain is now on the map of water sport destinations The nautical product that the tourism industry is marketing through the Estaciones Náuticas (EN) brand has the wind in its sails, with 27 to 31 water sport resorts slated for operation by January next year. There is still a long way to go, but Spain is already on the map of the most important nautical tourism destinations, with its main origin market being the British, who now account for 35% of all international tourists.

lthough the global crisis made this year especially complicated, 75% of Spain’s nautical destinations saw demand rise by 30%, according to Rafael Moreno, manager of the Spanish Association of Water Sport Resorts (known as the AEEN). “The other resorts have stabilised and a few have seen declines, but in destinations where the project is consolidated, there is an office branch, manager and structure, and they are running at full capacity and, more importantly, closing sales with micro-companies in less than six hours, thanks to a complex holiday package that includes a wide-ranging menu of nautical activities.” The Estaciónes Náuticas brand is a product made up of accommodations, activities and water sport that is differenti68

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Kayaking is one of the most popular activities.

ated from the rest of the offer by a standardised level of quality service. By way of complement - although need as well - it includes other types of sport and/or cultural activities, as well as restaurants, shops and nightclubs, etc.. And the EN network continues to grow. Last October 9, Almería’s General Assembly approved two new projects Fuerteventura Norte and Fuerteventura Sur – to bring the total up to 27. And the pertinent audits are now underway to certify four more to join their ranks by January 2010: Cadiz Bay in Andalusia, Alcudia in Mallorca, Ceuta and Rosas Bay on the Costa Brava in Catalonia. “This year will probably see the greatest expansion since the network was created with only three resorts in 1998 – for a total of 31 in 2010”, Moreno noted. Nowadays, the country’s nautical destinations offer activities and water sports

and are becoming popular venues for sporting events, some of which are international. “All this allows Spain to improve its positioning in this segment in Europe. Supported by its excellent harbours, seas, almost 8,000 kilometres of coastline and weather, it is an idyllic place to enjoy water activities and sport all yearround. Most of our destinations are open more than nine months a year and some of them are open all year round, which is why we are achieving total deseasonalisation and starting to see groups throughout the year, which is very important, since it extends the season.” The culture of the sea, on the rise The boom in Estaciones Náuticas is beginning to have repercussions on water sport and the appeal of the country’s coastlines for this international tourism

segment. “Bringing out the potential of the culture of the sea is a long-term challenge and one of EN’s priorities. We are constantly promoting the nautical product through campaigns and making major contributions, although things do not depend exclusively on work by the brand.” Moreno specifically pointed out the soaring demand for three products in the EN’s offer: scuba diving and boat

point is enjoying water sports. There is still a long way to go; we didn’t used to be taken into account, but we are now on the map of nautical destinations and that step is a major one.”

The AEEN has just signed a contract with Isango, an online agency that specialises in activities and excursions and is a partner of Travel Market, a well-known British firm. A presentation was made last year to the Association of Independent Tour Operators (AITO) and another last September to a group of travel agencies and tour operators at the Southampton Boat Show. The AEEN will also be launching its portal in English for British travel agencies and tour operators. “We are in the technological development of a new booking motor that allows travel agents and tour operators to enter, buy and act. I think this will be a giant step.” An analysis of the British market reveals its enormous potential: with an estimated 10.2 million (short) holidays in 2007 and a growth in volume of 17.2% since 2003, activity holidays are easily taking over the global travel market. By the close of 2008, this type of holidays is expected to represent almost one out of every eight holidays taken by Britons.

With an eye on the British market British tourists are currently the Estaciones Náuticas’ leading origin market and

British tourists represent 35% of all international users

and kayak hire. “People used to want to come Spain for sunbathing and swimming and I think that thanks to campaigns by Turespaña, our own campaigns here at the EN and those by other associations for this kind of sports, in addition to those by the Autonomous Regions, tourists are thinking more and more about coming to this country for scuba diving and sailing, in a desire whose main motivational focal

account for 35% of all the international tourists who opt for leisure on the seas, very similar to the German and French markets, followed by Belorussia and the Nordic countries. As part of its strategies to capture the British market, the AEEN has been developing promotional campaigns that at first has been targeting travel agents, tour operators and the media.

Diana Ramón Vilarasau

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CY CMY

November 2009 · Special WTM

NAUTIC STATIONS Name

Province

Tel

E-mail

Web

E.N. L’ESTARTIT - ILLES MEDES

GIRONA

972750699

info@enestartit.com

www.enestartit.com

E.N. BADIA DE PALAMOS CALONGE - SANT ANTONI

GIRONA

902200413

info@estacionauticabadia.com

www.estacionauticabadia.com

E.N. SANTA SUSANNA

BARCELONA

667699433

nautica@stasusanna.org

www.nauticastasusanna.com

E.N. VILANOVA I LA GELTRU

BARCELONA

902365912

info@estacionauticavilanova.com

www.vilanova.org

E.N COSTA DAURADA

TARRAGONA

977353592

info@estacionautica.info

www.estacionautica.info

E.N. MARINA ALTA

ALICANTE

965781008

marinaalta@estacionesnauticas.info

www.enmarinaalta.net

E.N. BAHIA DE ALTEA

ALICANTE

902195340

info@bahiadealtea.org

www.bahiadealtea.org

E.N. ALICANTE

ALICANTE

965245878

info@estacionnautica.com

www.estacionnautica.com

E.N. NAUTICA MAR MENOR

MURCIA

968574994

estacionnautica@enmarmenor.com

www.enmarmenor.net

E.N. COSTA TROPICAL

GRANADA

958640695

info@en-costatropical.com

www.en-costatropical.com

E.N. BAHIA DE ALMERIA

ALMERIA

950149703

info@enbahiadealmeria.es

www.disfrutaelmar.com

E.N. ISLA CRISTINA

HUELVA

959344582

turismo@islacristina.org

www.en-islacristina.com

E.N. GIJON COSTA VERDE

ASTURIAS

985342252

nautica@engijon.info

www.engijon.info

E.N. DE LLANES

ASTURIAS

902107070

turismo@ayuntamientodellanes.com

www.estacionnauticadellanes.com

E.N. MAO

MENORCA

971368938

info@enmao.org

www.enmao.org

E.N. FORNELLS

MENORCA

971158430

info@enfornells.org

www.enfornells.org

E.N. CIUTADELLA

MENORCA

971480935

info@enciutadella.org

www.enciutadella.org

E.N. SANTA EULALIA

IBIZA

971330555

info@ensantaeulalia.com

www.ensantaeulalia.com

E.N. SANT ANTONI I SANT JOSEP

IBIZA

971348851

enautica.sasj@gmail.com

www.venaibiza.com

E.N. RIAS BAIXAS

PONTEVEDRA

661952357

info@enriasbaixas.com

www.disfrutaelmar.com

RIBADEO ESTACION NAUTICA

LUGO

982131476

ribadeoestacionnautica@yahoo.es

www.ribadeoestcionautica.com

The Balearics, a natural paradise

The following are the protected natural spaces in the Balearic Islands that are managed by the Ministry of the Environment: S’Albufera Nature Park, Mondragó Nature Park, the Península de Llevant Nature Park, S’Albufereta Nature Reserve, Torrent de Pareis Natural Monument, Ses Fonts Ufanes Natural Monument and Tramuntana Mountains Nature Park in Mallorca; s’Albufera des Grau in Menorca; and Ses Salines d’Eivissa i Formentera Nature Park and Cala d’Hort Nature Park in Ibiza and Formentera.

All these zones offer extraordinary natural and scenic values that make the Balearics an authentic paradise in the Mediterranean. Although they are natural treasures, these zones not always sufficiently well-known to the residents themselves and the millions of visitors the archipelago receives. These protected natural spaces are home to a wide variety of enormously interesting natural elements: wetlands, white sandy dunes, coves, spectacular cliffs, valleys, wild torrents, caves, forests and a rich biological diversity of flora and fauna. Many of these species are endemic, i.e., they can only be found in some of the islands or in the Balearics as a whole. All of this is joined by singular elements resulting from man’s interventions during centuries, which is why places of ethnological interest must be added to natural spots: archaeological sites, talayots, groves of olive trees, farmlands of great scenic beauty,

Tramuntana Mountains.

S’Albufera d’es Grau, Menorca.

Special WTM · November 2009

S’Albufera de Mallorca.

the ruins of castles and constructions belonging to now-defunct activities such as lime and coal production and collecting snow to make ice. The Ministry of the Environment under Miquel Àngel Grimalt aims to properly manage all these natural spaces to preserve their important values and keep them for future generations. However, this must be compatible with the dissemination of this environmental heritage to bring it closer to residents, with special attention paid to students and tourists. The Ministry of the Environment has a special interest in helping the local population and visitors to our islands get to know our protected spaces, whenever accessibility does not interfere with conservation CONSELLERIA DE MEDI AMBIENT

971 17 68 00 - www.caib.e

The Communities of Valencia and Murcia strive to deseasonalise their offer

LEV

Levante: Sun, beaches… and much more While bearing in mind that their stellar product is sun and sand, the Communities of Valencia and Murcia have been making major efforts to diversify their offer. Health and beauty, golf and cultural tourism are just some of the products the two regions are promoting in the British market.

he British market is one of the main sources of tourists for the Levante area in Spain. In fact, in 2008, the United Kingdom was the Community of Valencia’s leading origin market, since it sent 2,478,026 British tourists to the zone, 44% of all foreign demand. The city of Benidorm is still number one with British tourists, who accounted for 87% of all visitors; following it are the Alicante coast and city of Valencia. Furthermore, according to the Ministry of Tourism, the profile of the British tourist visiting the Community has been changing in recent years, becoming younger and younger (between 25 and 44 years old) and motivated above all by enjoying leisure time and holidays. Similarly, the United Kingdom is also the region of Murcia’s main origin country for tourists, followed by Germany and France. The area’s beaches and good weather are the main allures for the British market, although in recent years, both the Community of Valencia as well as Murcia have been ramping up their efforts to diversify their offer and showcase other less well-known, yet equally attractive types of tourism. Thus, the two regions are also promoting their health and beauty, cuisine, cultural and adventure tourism, among 72

Special WTM · November 2009

Benidorm, one of the leading cities in the Levante zone.

others. The strategy is already bearing its first fruits and the Community of Valencia has noticed a surge in the number of Britons seeking products such as golf, inland and cultural tourism. A pampered coastline Nonetheless, tourist authorities from Valencia, Castellón and Alicante are aware that their main asset is quality sun and sand tourism, which is why they are working hard to maintain the quality of the coastline. There are now 89 beaches with blue flags in the region and their municipalities boast the most quality and environmental management certifications in all of Spain. However, Levante is not overlooking the need to deseasonalise its tourist offer by successfully attracting visitors all year round. Both the Community of Valencia as well as Murcia are taking advantage of their many courses and year-round fine weather to make themselves known in the United Kingdom for their golf offer. Valencia alone has 24 golf courses set in typically Mediterranean scenery that bear the signatures of the game’s most prestigious designers and champions. Furthermore, to attract British visitors, the region’s Ministry of Tourism is capitalising on the major sport events it is home to, such as the Tennis Open 500, the 2009

World Championship Formula Windsurfing of Santa Pola, the Castelló Masters Costa Azahar and the MotoGP World Championship. Advertising and promotion The Ministry of Tourism in the Community of Valencia knows how important the British market is to the sector, which is why it has been implementing several year-long promotional and advertising actions that target this country. In addition to participating in the World Travel Market, it has been supporting several ad campaigns throughout 2009 to publicise its offer in the United Kingdom, including the launch of an advertising campaign abroad and in the print media in collaboration with Turespaña, the Spanish Tourism Institute. Furthermore, new promotional videos have been released and distributed with contents adapted by priority segments of demand, such as sun and sand, rural and major events tourism; complemented by golf, cuisine, nautical, cultural and heritage tourism. In turn, Murcia’s Ministry of Culture and Tourism has been implementing a new plan to promote its different tourism products on the European circuit throughout 2009. Isabel Martín

Tour operators are facing a difficult year

British travel agency associations and major tour operators foresee a hard year for the Spanish market. Many of them will keep betting on our country, although they recommend containing prices to compete with other emerging destinations.

pain is facing the challenge of recuperating the numbers of British tourists over the coming year and tour operators’ role in achieving that will be fundamental. Between January and August, our country welcomed 9.44 million British tourists, according to Frontur, the Border Movements Survey, which has meant a 15.9% slump year on year (compared with the average drop of 9.9% in foreign tourism). During the same period, British tourists generated 25.6 million overnight hotel stays in the country, down 12.3%, according to the National Institute of Statistics. The number of arriving British tourists in Spain and their expenditures was closely linked to several factors, among them, the economic crisis that is affecting the United Kingdom. Its GNP shrunk 5.5% in the 74

Special WTM · November 2009

second quarter with respect to the same period of 2008. Another major factor has been the monetary parity between the pound and the euro, practically equal in their value. Nevertheless, British tourism has fallen less in Spain than in other euro zone countries such as Italy and France, which have practically disappeared from the organised tourism market in the United Kingdom. Efforts to contain prices John McEwan, president of the Association of British Travel Agents (ABTA), believes that Spain will continue to be the leading destination for the United Kingdom because it combines proximity and “a rich tourism offering” that combines beaches, active tourism and city destinations,

among others. Nevertheless, the ABTA’s president asked Spanish hoteliers to make an effort to contain prices “although profits may be lower”, since more and more British tourists are guided by a limited budget when choosing their next holidays. Executives of Thomas Cook, the British tour operator that brings about four million tourists to Spain each year, expressed the same opinion and warned that 2010 will be “another hard year” for tourism in the Spanish market. “I am very familiar with the outstanding attributes Spain can offer tourists, but in these times of recession consumers are looking first and foremost at price and Spain must take these issues into account if it wishes to continue to be competitive in 2010”, explained Manny Fontela-Novoa, Thomas Cook’s chief executive, in Palma de Mallorca. Fontela-Novoa has already declared that the tour operator will continue to bet on Spain as a destination and in principle maintain its capacity in 2010, although that depends on how each season functions. One of the demonstrations of the commitment with our country will be the celebration of its yearly convention in Tenerife between December 10 and 16, which will be attended by 2,600 travel agents. A question of confidence… and currency In turn, Peter Long, the CEO of TUI Travel, believes that Europe will climb out of the crisis in 2010, but that consumer confidence will continue to be affected. Long foresees higher levels of unemployment in Germany and the United Kingdom next year, which will affect the demand for trips. “While Germans are benefiting from the strong euro, the pound’s weakness is driving up holiday prices in the euro zone. Spain is one of the destinations that is suffering the most as a result, whereas Turkey and Egypt are benefiting”, the head of TUI asserts. Another of Long’s conclusions is that late bookings will rise over the coming year. “Consumers’ desire to travel is still very strong, yet we should get used to late bookings”, he comments. Isabel Martín

The finest waters for unwinding Spain is a frame of reference in both tourism and health. The perfect combination of these two elements generates a wideranging health and beauty tourism offering that has better and better proposals each year for those who wish to unwind in body and mind.

he cult of the body in addition to the stress of recent times has led to the booming popularity of health tourism services. Users’ demands are on the rise and renovation is the basis of survival for companies in this segment. Concerted efforts to achieve a modern health and beauty offering are being made by all the public and private sectors in the Spanish tourism industry. Hotels, travel agencies, transport and organisations that manage destinations, among others, are striving to enhance their services each year in order to provide national and international markets with quality and efficiency. The variety of products proposed by the companies that specialise in this sector is infinite, but in addition, they are joined by country’s natural conditions. The finest waters Thermal tourism is an ancestral activity that originated centuries ago to cure diseases; however, it has also become a true

More than one million people enjoy spa tourism in Spain each year.

declared apt for public use. A total of 116 spas are currently operating, 102 of which include hotels among their facilities, with approximately 17,400 direct beds and 3,500 indirect ones available. As for number of visitors, ANBAL data reports a total of 1,250,000 visitors to spas in Spain last year, while the number of overnight stays soared to 5,460,000. Furthermore, revenue from the sector rocketed to 300 million euros in 2008. These impressive figures are why more and more zones boasting the bounties of thermal waters are benefiting from the chance to attract tourists. One example of this is Galicia, the region with the most medicinal waters and the most offerings and services. Galicia has more than 20 spas,

ANBAL data reports a total of 1,250,000 visitors to spas in Spain last year tourist attraction over the years. According to data on 2008 from the Spanish Spa Association (ANBAL), the country is home to 2,000 medicinal springs that have been

almost all of which can be found in inland areas and play a vital role in invigorating the local economy. Historical testimonies to spas have exist-

ed from Roman times in this region, proof of which are spas in Lucus Augusti (Lugo, where important remains of ancient Roman spas can be found), Aquis Salientibus, Aquis Celenis and Aquis Querquernis. The Aragonese spa network Along with Galicia, Aragon is one of the Spanish regions with the longest spa traditions. Aragonese spas date from Roman times and as in Galicia, they were considered tourist attractions back in the nineteenth century. There are nearly eleven spas operating in the region as well as a number of different projects underway to expand the spa offering and consolidate it as the country’s most extensive network. More than half the spa offers in Aragon are located in the province of Zaragoza, home to seven establishments. There are three spas in the Aragonese Pyrenees that allow visitors to enjoy these waters’ benefits, whereas Teruel has one establishment. Aragon is one of Spain’s most powerful players in this field and spa tourism is a strategic part of the regional economy. Noelia Cedrés November 2009 · Special WTM

Green Spain: nature, history and culture This brand, which was created 20 years ago to develop nature tourism in the country, has allowed new tourism destinations to be created in the north of mainland Spainv

The Cantabrian communities created Green Spain in 1989 with a view to developing nature tourism. Twenty years on, this project has been consolidated and boasts a wide-ranging offering in which nature intermingles with history and culture.

lthough Spain is Europe’s foremost sun and sand destination, recent years have seen the increasing development of nature tourism, which in the broadest sense includes hiking, rural tourism and mountain climbing. In 1989, the foundation of Green Spain, one of the leading tourism brands created in our country, had to a lot to do with this development, thanks to the desire of the autonomous regions of Galicia, Asturias, Cantabria and the Basque Country to join forces and develop everything that characterises them hand in hand. What the four regions, lapped by the Cantabrian Sea, have in common is their weather, geography and natural land-

Green Spain is one of the most popular products with nature-loving British visitors.

Green Spain can be visited in many ways. Tourist itineraries, of which there are dozens, are undoubtedly the best option

down mountains, across rivers, around lakes and by tiny villages that seem to cling to mountains as well as isolated dwellings with century-old walls. An enticement to stop and chat with the locals, re-fuel at a table laden with local viands, savour each region’s typical cuisine or simply admire the landscapes, which appear different to visitors with every bend in the road.

scapes, among the most stunning in Europe. Their rugged orography of craggy mountains, deep valleys, forests and green fields are suggestive of other latitudes and cultures, nevertheless, few places are historically more Spanish than these lands

More than nature Although nature tourism finds its utmost expression in Green Spain and the development of this modality was the rationale behind the tourism brand, it was not the only one. At the same time, the co-sponsoring regions have also set out to develop histori-

Special WTM · November 2009

covering the northern mainland. They also share two other elements: their history and culture.

This product enables visitors to get to know a very different Spain from the cliché of sun and sand and delve into a country of marked contrasts, which feature eternally green nature with a impressive wealth of landscapes full of trails that wind up and

cal and cultural tourism, in the awareness that the nature of the Cantabrian coast is further enriched with towns nestling amidst mountains or at the feet of craggy cliffs or sheltered harbours. Some are larger; others are smaller, but all boast centuries of history that have amassed a rich cultural heritage. Corunna, Vigo, Pontevedra, Santiago de Compostela and Ferrol in Galicia; Oviedo, Avilés, Cangas de Onís, Ribadesella and Gi-

Spain, so much so, that the time normally spent on holidays is not enough for seeing and enjoying it all. Nevertheless, there is one route that, taken from the French border, allows the Cantabrian Coast to be crossed in less time and its main cities and sites of great historical and cultural interest to be admired, in addition to nature: the Way of St. James, followed by millions of pilgrims from all over Europe down the centuries.

Cantabria is characterised by a plethora of prehistoric caves, which are highly prized for their enormous artistic, historical and geological value.

jón in Asturias; Santander, San Vicente de la Barquera and Laredo in Cantabria and San Sebastián and Bilbao in the Basque Country are just some of these cities charged with history, culture and traditions. Tourism itineraries: the best option Green Spain can be visited in many ways. Tourism itineraries, of which there are dozens that can be followed on foot, bicycle or motor vehicles, are the best option, above all because they allow scenic areas as well as cities and historical and cultural monuments to be visited. The offer in this respect is very wide-ranging in the four autonomous regions that make up Green

Widespread international promotion Green Spain will be implementing a busy promotional agenda in the major international markets in 2010, announced José Carlos Campos, General Director of Turismo de Cantabria, the community that is coordinating Green Spain’s activities during the second half of 2009. In addition to attending ten international fairs and providing continuity to direct promotional actions in the markets it has been striving to capture in the past three years - the United States, Japan and northern and central Europe – there are agreements to launch actions in these markets’ most emblematic cities, affirmed Campos, which

include London, Dublin, Berlin, Munich, Stockholm, Amsterdam, Paris, Brussels, Zurich, Vienna, Rome and Milan. A book commemorating the 20th anniversary Campos also announced that another major measure for 2010 is the publication of a book commemorating the 20th anniversary of this tourism brand, which will be entrusted to an internationally acclaimed photographer. Campos specified that the photographer in charge of the book “must portray natural, architectural and scenic sites in the four regions while relating these spaces and ambiances with the world of fashion”. Furthermore, the book will be carefully prepared so that it becomes “an internationally relevant journalistic event, which thus serves to promote the image of Green Spain”, he added. Asturias to promote interactive tourism Asturias will be promoting interactive tourism with activities for families and seniors, announced Elisa Llaneza, general director of the Turismo del Principado consortium, who specified that “new tourism regulations are being developed to accommodate the new habits related to interactivity with the environment that are being consolidated” and asserted that the trend in tourism “is changing and shifting from a contemplative and static tourism to an interactivity with the medium in which new experiences are sought. This trend will not fade over time, which is why we must move forward and create new activities based on those offered by active tourism”. “Experiences” tourism should include culinary, cultural, nature and shopping tourism “and provide a greater integration of the person in the destination”, she added. Llaneza commented that this new way of experiencing tourism activities should target two segments above all: families and seniors. With respect to the former segment, she remarked that interactive tourism is a way to experience tourism in which all members of the nuclear family have their own kinds of relations to the space. As regards tourism that targets seniors, she indicated that “they need to be offered new alternatives” in view of the increasing life expectancy and the fact that people are reaching older ages in better physical conditions. José Antonio Tamargo November 2009 · Special WTM

Low cost airlines predominate in flights between Spain and the United Kingdom Aer Lingus (18), British Midland Regional (16), Flybe (6), Spain’s Vueling (3) and City Flyer Express (2). Just three traditional airlines operate specifically with the United Kingdom: British Airways (5) and Spain’s Iberia (3) and Air Europa (1).

Ryanair has become Spain’s second largest airline.

panish airports received more than 38.1 million international passengers until August, 50.1% of whom flew on low cost carriers (LCC), 6.7% fewer than in the same period of the previous year, half the drop experienced by traditional airlines. During the first eight months of the year, this type of company registered a slump in the British market of 5.5% and in the Irish market of barely 1.3%, whereas heritage airlines lost 24.7% in the British and 33.5% in the Irish markets. In fact, the United Kingdom is one of the primary origin markets for LCC passengers flying to Spain, together with Germany and Italy, which sent 72.4% of these companies’ passengers in August. Specifically, the United Kingdom is one of the markets that showed an upturn in the eighth month of the year, surpassing the number of arrivals in August 2008 by 0.7%, thus, becoming the source of approximately four out of each ten LCC passengers. This behaviour is primarily explained by the rise in low cost passengers to the Balearics (5.8%), which compensated the slowdown registered in other autonomous regions. Similarly, the 78

Special WTM · November 2009

Community of Madrid, where LCC arrivals rose 7.2%, the yearly evolution in passengers from the United Kingdom - one of its two main origin markets - was remarkably positive and reached 17.9%. Ireland’s Ryanair and Britain’s Easyjet continue to be the busiest low cost carriers in Spain, together with Germany’s Air Berlin. Ryanair was the only one of the three to show an increase in the number of flights and passengers. The low cost carriers rule Today, 240 routes operated by thirteen airlines, ten of which are low cost carriers, connect Spain with the United Kingdom

Changing the Spanish flight map The global crisis and plummeting demand have hit Spanish companies hard, a factor that, together with the resistance and hyperactivity of British and Irish low cost carriers, has driven the transformation of the Spanish flight map. With more than 14.78 million accumulated passengers until September, Ryanair has become the second busiest operator in number of passengers, following Iberia, which still leads the pack with 22.94 million, according to figures from the Spanish Airports and Air Navigation management firm (Aena). These two airlines are followed by Air Europa, with almost 11.44 million passengers, and Spanair, which was the second-leading operator in the Spanish market until last year and has now fallen back to fourth place, with somewhat more than 10.76 million passengers. Air Berlin, with almost 8.9 million, and EasyJet, with almost 8.4 million, are in fifth and sixth place, respectively. It should be noted that the figures regularly reported by Aena in fact correspond to the number of passengers tracked during departures or arrivals at the 46 airports of the network or each companies’ flight slots, which is why they do not correspond

Ryanair operates 114 of the 240 active connections and the Republic of Ireland. The market is undoubtedly dominated by Ireland’s Ryanair, which operates 114 out of the 240 connections, the equivalent of 54.15%. Following it are EasyJet (62 links), Monarch (33), Jet2.com 28, Globespan and

with the absolute number of passengers each airline transported. Nonetheless, Aena’s figures do allow the operators’ rank at Spanish airports to be established. Diana Ramón Vilarasau

Aragon, on the map of tourism’s low cost routes This year, Ryanair will be opening a new operational base in the airport of Zaragoza. Estimates indicate that the number of national and international flights may grow by eight flights a day to different destinations as yet to be decided in Italy, Germany, Ireland or Morocco. At present, the company links Zaragoza to London Stansted. The agreement between the Promoción del Aeropuerto de Zaragoza firm (PAZ) and the Irish company will be renewed in November and the regional government and municipal council aim to maintain it for a five-year period. The airline had proposed ten. The operation will be implemented between next December and February. The airline will generate 2000 additional jobs with this agreement. The aircraft that operated flights to Bergamo, Rome, London, Alicante and Brussels in summer will remain at the new base, to be joined by two new aircrafts. The airline operates with a fleet of Boeing B 737s. PAZ expects that the Ryanair’s new operational base will increase air traffic at the airdrome by about 800,000 passengers a year, some 100,000 per connection. The airport was the object of a major overhaul to update it for the major influx of passengers expected for the 2008 International Exposition of Zaragoza. The new terminal has more than three times the room for travellers than it did before, going from 4,300 square

Zaragoza’s new airport terminal.

metres in the old terminal to 16,250 metres in the new one, which are divided into two storeys and an underground floor measuring 7,000 square metres. With six departure gates and 12 check-in desks, the building can receive up to one million travellers a year, almost three times more than before it was expanded. DRV

November 2009 · Special WTM

Routes between Spain-United Kingdom/ Republic of Ireland Spanish Airports

UK Airports

Airlines

Corunna London Heathrow Vueling Alicante Aberdeen Globespan Belfast EasyJet Airline Birmingham British Midland International Regional/ Monarch/ Ryanair Blackpool Jet2.com Bournemouth Ryanair Bristol EasyJet/ Ryanair Cardiff British Midland Regional Cork Aer Lingus Doncaster International Ryanair Dublin Aer Lingus/ Ryanair Durham Tees Valley Ryanair Edinburgh Globespan/ EasyJet/ Ryanair Exeter Flybe Glasgow EasyJet/ Globespan Glasgow Prestwick Ryanair Knock Ryanair Leeds Bradford Jet2.com/ Ryanair Liverpool EasyJet/ Ryanair Londonderry Eglinton Ryanair London Gatwick British Airways/ EasyJet/Monarch/ Ryanair London Luton EasyJet/Monarch London Stansted EasyJet / Ryanair Manchester EasyJet / British Midland Regional / Jet2.com/ Monarch Newcastle EasyJet Newquay St.Mawgan Ryanair Nottingham EasyJet/British East Midlands Midland Regional/ Ryanair Shannon Ryanair Southampton Eastleigh Flybe Almeria Birmingham International Monarch Dublin Ryanair Leeds/Bradford Jet2.com London Gatwick EasyJet London Stansted Ryanair Manchester Monarch Asturias London Stansted EasyJet Barcelona Belfast Aer Lingus/ EasyJet Bristol EasyJet Cork Aer Lingus Dublin Aer Lingus Edinburgh Globespan Glasgow Globespan Leeds Bradford Jet2.com Liverpool EasyJet London Heathrow Iberia/British Airways EasyJet/British Airways London Gatwick London London City Cityflyer Exp./British Airways London Luton EasyJet London Stansted EasyJet Manchester British Midland Regional/ Monarch Newcastle EasyJet Nottingham East EasyJet Midlands Bilbao Dublin Aer Lingus London Heathrow Vueling London Stansted EasyJet Granada Jaen F. García Lorca Liverpool Ryanair London Stansted Ryanair 80

Special WTM · November 2009

Spanish Airports

UK Airports

Granada Jaen F. García Lorca Fuerteventura Gerona-Costa Brava Gran Canaria Ibiza Jerez Lanzarote

Nottingham East Midlands Birmingham International Blackpool Dublin Liverpool London Gatwick London Luton Birmingham International Bournemouth Bristol Doncaster International Dublin Durham Tees Valley Edinburgh Glasgow Prestwick Leeds Bradford Liverpool London Gatwick London Luton London Stansted Nottingham/ East Midlands Shannon Birmingham International Bournemouth Bristol Dublin Edinburgh Glasgow Glasgow Prestwick Liverpool London /Gatwick London /Luton London /Stansted Manchester Nottingham East Midlands Shannon Leeds Bradford Liverpool London Gatwick London Luton London Stansted Manchester Nottingham East Midlands London Stansted Belfast Birmingham International Bournemouth Bristol Cork Dublin Edinburgh Glasgow Glasgow Prestwick Leeds Bradford Liverpool London /Gatwick London /Luton London /Stansted Manchester Newcastle Nottingham East Midlands

Airlines Ryanair Monarch Ryanair Aer Lingus EasyJet Monarch Monarch Ryanair Ryanair Ryanair Ryanair Ryanair Ryanair Ryanair Ryanair Ryanair Ryanair Ryanair Ryanair Ryanair Ryanair Ryanair Monarch Ryanair Ryanair Ryanair Globespan Globespan Ryanair Ryanair EasyJet/ Monarch Ryanair Ryanair Monarch Ryanair Ryanair Jet2.com Ryanair EasyJet EasyJet EasyJet/ Ryanair Jet2.com Ryanair Monarch Aer Lingus Monarch Ryanair Ryanair Aer Lingus Aer Lingus Globespan Globespan Ryanair Jet2.com EasyJet/ Ryanair EasyJet/ Monarch Monarch Ryanair Jet2.com/ Monarch Jet2.com Ryanair

Spanish Airports

UK Airports

Madrid Barajas Bristol Dublin Edinburgh Liverpool London Heathrow London /Gatwick London /London City London /Luton London /Stansted Malaga Aberdeen Belfast Birmingham International Blackpool Bournemouth Bristol Cardiff Cork Dublin Edinburgh Exeter Glasgow Glasgow Prestwick Leeds Bradford Liverpool London Heathrow London Gatwick London Luton London Stansted Manchester Newcastle Nottingham East Midlands Shannon Southampton Eastleigh Menorca Birmingham International Leeds Bradford London Gatwick London Luton Manchester Murcia San Javier Belfast Birmingham International Blackpool Bournemouth Bristol Cardiff Dublin Edinburgh Glasgow Prestwick Leeds Bradford Liverpool London Gatwick London Luton London Stansted Manchester Newcastle Nottingham East Midlands Palma de Mallorca Aberdeen Belfast Birmingham International

Airlines EasyJet Aer Lingus/ Iberia Ryanair EasyJet EasyJet/ Ryanair British Airways Iberia Air Europa/ EasyJet/ British Airways/ Ryanair Cityflyer Express EasyJet Ryanair Globespan Aer Lingus/ EasyJet British Midland Regional/ Monarch/ Ryanair Jet2.com Ryanair EasyJet British Midland Regional Aer Lingus Aer Lingus/ Ryanair Globespan/ Ryanair Flybe EasyJet/ Globespan Ryanair Jet2.com EasyJet/Ryanair British Airways Aer Lingus/British Airways / EasyJet/ Monarch EasyJet /Monarch EasyJet/ Ryanair British Midland Regional/ EasyJet/ Jet2.com/Monarch EasyJet/ Jet2.com British Midland Regional/ EasyJet / Ryanair Ryanair Flybe Monarch Jet2.com EasyJet/ Monarch Monarch Monarch Jet2.com British Midland Regional/ Monarch/ Ryanair Jet2.com Ryanair EasyJet British Midland Regional Ryanair Jet2.com Ryanair Jet2.com Ryanair EasyJet /Monarch Ryanair Ryanair Jet2.com EasyJet/ Jet2.com Ryanair Shannon / Ryanair Globespan EasyJet British Midland Regional/ Monarch/

Spanish Airports

UK Airports

Palma de Mallorca Blackpool Bournemouth Bristol Cardiff Dublin Edinburgh Exeter Glasgow Glasgow Prestwick Leeds Bradford Liverpool London Heathrow London Gatwick London Luton London Stansted Manchester Newcastle Nottingham East Midlands Shannon Southampton Eastleigh Reus Birmingham International Bournemouth Bristol Dublin Glasgow Prestwick Liverpool London Luton London Stansted Nottingham East Midlands Santander Dublin London /Stansted Santiago de Compostela London /Stansted Seville Bristol Dublin Liverpool London Heathrow London Stansted Tenerife Sur Aberdeen Belfast Birmingham Blackpool Bournemouth Bristol Cork Dublin Edinburgh Glasgow Glasgow Prestwick Leeds Bradford Liverpool London Gatwick London Luton London Stansted Manchester Monarch Newcastle Nottingham East Midlands Shannon Valencia Bristol London Gatwick London Stansted Nottingham East Midlands Valladolid London Stansted Zaragoza London Stansted

Airlines Ryanair Jet2.com Ryanair EasyJet British Midland Regional Ryanair EasyJet/ Globespan/ Ryanair Flybe EasyJet/ Globespan Ryanair Jet2.com EasyJet/Ryanair British Midland Airways EasyJet/ British Airways EasyJet/ Monarch EasyJet/ Ryanair British Midland Regional/ Jet2.com/ Monarch EasyJet/ Jet2.com British Midland Regional/ EasyJet/ Ryanair Ryanair Flybe Ryanair Ryanair Ryanair Ryanair Ryanair Ryanair Ryanair Ryanair Ryanair Ryanair Ryanair Ryanair Ryanair Ryanair Ryanair Vueling Ryanair Globespan Aer Lingus Monarch Jet2.com Ryanair Ryanair Aer Lingus Aer Lingus/ Ryanair Globespan Globespan Ryanair Jet2.com Ryanair EasyJet/Monarch Monarch Ryanair EasyJet/ Jet2.com/ Jet2.com Ryanair Ryanair EasyJet EasyJet Ryanair Ryanair Ryanair Ryanair

November 2009 路 Special WTM

Maintaining the appeal The Spanish hotel sector continues to be of interest to foreign chains

Hotels of all kinds, from 5 stars to budget priced. The Spanish offer is still growing and national chains are not the only reason why. Major international groups continue to pin their hopes on Spain and their plans for expansion include bolstering their presence in the country.

ntercontinental Hotels Group (IHG) is one of the fasting-growing foreign firms in Spain. This year, for example, it has opened the third hotel in its Intercontinental brand: the Intercontinental La Torre Golf Resort, a 5-star establishment located in the complex of the same name in Murcia, which has been built for the Spanish company Polaris World and entailed an investment of 30 million euros. The hotel features 122 deluxe rooms measuring approximately 36 square metres each; nine 70-square-metre executive suites, one 105-square-metre superior deluxe suite and one 148-square-metre royal suite.

The Intercontinental La Torre Golf Resort, the latest of the brand’s hotels to open in Spain.

in a private lift to the car park. The other four are presidential suites. Each includes a bedroom, living-room and dining room, distributed over 130 square metres. The hotel had to reduce its lodging capacity from 307 units to 302 to accommodate this new construction. “Since Spain is one of the leading international players in tourism and the country with the second most UNESCO-protected monuments, thanks to their historic and cultural wonders, I am convinced that we will successfully overcome the crisis in the not very distant future, thanks to the general efforts of the tourism sector and

The number of Holiday Inns in Spain now comes to over 20. And more are on the way: at least double that Previously, in late 2008, the Intercontinental inaugurated five new suites in Madrid, thus reflecting the company’s efforts in the luxury segment. The company invested 1.6 million euros in this project. One of these new spaces is a 400-square-metre royal suite located on the eighth floor with a direct connection 82

Special WTM · November 2009

its employees”, remarked Luigi De Rosa upon his appointment as IHG’s general director last September for Spain as well as Portugal, when the hotel planned for that country opens. Thus, he has become the new head of the hotels in the Holiday Inn and Holiday Inn Express brands that the group manages in the Iberian Peninsula.

Budget priced Intercontinental is not only expanding its luxury brands in the country; it also sees great potential in the budget segment. Therefore, most of the accommodations establishments operating in the country belong to the Holiday Inn Express brand. One of the latest to open was the Holiday Inn Express Vitoria, which in May, became the Intercontinental Hotels Group’s first hotel in the Basque Country. This 85-room hotel was inaugurated with the introduction of the logo’s new look and thus, is part of the global repositioning of the family of Holiday Inn brands that was announced in October 2007, which is expected to be complete by the end of next year. One billion dollars (more than 700 million euros) will be invested in this process in order “to create a more modern image, offer greater quality and unify its more than 3,200 hotels all around the world”, indicates the group. As a part of the initiative and to create global consistency, all of the chain’s Express by Holiday Inn hotels will become Holiday Inn Express hotels. The two identities will be used in the interim while existing hotels are implementing the new image. With this, the number of Holiday Inns in

Spain now comes to over 20. And more are on the way: at least double that. In fact, the British group has signed an agreement with the Zinnia Hotels Properties Holding investment group, which is also British, whose portfolio will be expanded by 20 new Holiday Inn Express brand hotel franchises in Spain over the coming years. The estimated investment for this project - which also envisages growth in Bilbao, Oviedo, Barcelona, Madrid, Seville, Valencia, Vigo and Logroño, among other cities - is 180 million euros. Construction is already underway on the first, in Los Barrios in Cadiz. It is to have five storeys, 119 rooms and 4,095 square metres of constructed areas and will be integrated into a 312,000-square-metre industrial, commercial and leisure area with facilities for conferences and banquets, restaurants, a medical centre and office buildings. Another international chain, also from the United Kingdom, that is very interested in the Spanish budget hotel industry is Travelodge, which currently manages two establishments in Madrid - in Las Rozas and Torrelaguna - and one in Barcelona, in L’Hospitalet de Llobregat. Its executives affirm that they are seeing “strong and solid results” as regards occupancy, having surpassed the 80% mark in the first semester of the year and closed 2008 with an average of 75%. Another three are planned to join them in 2011, in Barcelona, Seville and Valencia, the result of a strategic alliance with Citygrove, a realestate developer specialising in the retail sector, which also has shares in several hotels in the United Kingdom. These fa-

An important Spanish presence in the United Kingdom Just as international hoteliers are investing in Spain, including several from the United Kingdom, Spanish companies are attracted by the British market. Barceló Hotels & Resorts is currently the chain with the most hotels; it debuted in the country with 20 hotels after signing a leasing agreement with the Paramount chain in 2007. Trailing far behind it are NH with three and Sol Melià and Abba, with one each. Among those intending to debut in this destination is H10 Hotels, which will open in a new building called H10 located on Waterloo Road, right in the heart of the city, near Parliament and the Tower Bridge. It will have 177 rooms, four fully-equipped meetings rooms and a wellness centre with a gymnasium, sauna and cabana for specialised treatments and is slated to open in March of next year. This will be H10 Hotels’ second international opening at the European level, following the inauguration of the H10 Rome Città in December 2008. The chain’s project to expand in major European capitals includes the upcoming opening of the H10 Berlin Ku’Damm.

cilities, in which the budget firm will be investing a total of 61 million euros, will begin to materialise the expansion plans it announced in late 2007, which include a 1-billion-euro investment to reach 100 establishments in the country before 2020.

“the current recession means that we are seeing more realistic locales, both in real estate properties and land, compared with what we saw during the recent ‘boom’ in previous years…This factor has allowed us to build up a strong portfolio of prop-

Starwood has chosen Barcelona as the venue for the first establishment of its “W” brand in Western Europe With respect to the circumstances behind the inauguration of these three new hotels, Horacio Alcalá, director of Travelodge’s International Development, asserted that

The next Travelodge hotels in Spain will be in Barcelona, Seville and Valencia.

erties around the country and we expect to make more expansion announcements regarding them shortly”, he added. More examples Intercontinental and Travelodge are just two of the international chains that still considering investing in the Spanish hotel market of interest. Yet, they are not the only ones. To provide a few more examples, Starwood has chosen the city of Barcelona to open the first establishment of its “W” brand in Western Europe, at a cost of 260 million euros: The hotel will be a sail-shaped building that houses 473 rooms, a spa, a fitness zone and 2,500 square metres for holding events and meetings, among other services. In another major city in Spain, specifically Madrid, the Rezidor group intends to enter the market with its Radisson Blu brand. The 54-room Radisson Blu Hotel Madrid Prado is slated to open on Calle Moratín, centrally located at the intersection of Prado and Recoletos in the Barrio de las Letras quarter, in December.

November 2009 · Special WTM

Special WTM · November 2009

Company Address ABBA HOTELES BERLIN, 51-53, ENTLO, 08014 AC HOTELS PARQUE EMP. LA FINCA. Pº CLUB DEPORTIVO 1, EDIF. 17 , 28223 ACCOR HOTELES RIBERA DEL LOIRA, 56-58, 4ª, 28042 (SOFITEL/PULMAN/ M GALLERY/NOVOTEL/MERCURE/SUITHOTEL/IBIS/FORMULA1) ACTA HOTELS MALLORCA, 103, 08029 ADRIAN HOTELES PARIS, S/N, 38660 AFINIA HOTELES RAMBLETA PARE ALEGRE, 98, 08224 AGH HOTELES FILIPINAS 39, 4, 46006 AH AGORA HOTELS PRINCIPE DE VIANA, 17, 28023 AIT HOTELS SAN BARTOLOME,24, 07600 ALCORA HOTELES CTRA. SAN JUAN- TOMARES,KM.1, 41920 ALEXANDRE HOTELS ALBEREDES, 16, , 08830 ALLSUN HOTELES FLUVIA, 7-2º, 07004 ALTAMAR HOTELS & RESORTS AVDA. LA CORNISA, 21, 35130 AM HOTELES PLAZA FLORES, 5, 04001 AMIC HOTELS MALLORCA VISTA ALEGRE, 1, 07015 AMIGOS HBA-HOTELES BUNGALOWS APARTAMENTOS AVDA.BONN, 18, 35100 AMREY HOTELS AVDA. DIAGONAL, 523 BAJOS, 08029 AMURA HOTELES AVDA. VALDELAPARRA, 2, 28100 ANDRIA HOTELES AVDA. CAPITA NEGRETE, 49, 07760 ANIMA HOTELS VIA AUSGUSTA,200 3º PLANTA, 08021 APSIS HOTELS ARAGON, 270-ENTLO. 1ª, 08007 AQUA HOTEL AVDA. DEL MAR, 16, 08398 AQUARIA HOTELS GENERAL PARDIÑAS, 92, 1ª PLANTA, 28006 AR HOTELS & RESORTS (UNITURSA) PONENT , 1, 03710 ARANZAZU HOTELES BARROETA ALDAMAR, 7,6, 48009 ARCEA HOTELES LA ARQUERA , S/N, 33500 AROMAR HOTELS PASSEIG MARITIM, 106, 17250 ARTIEM FRESH PEOPLE HOTELS SAN ESTEBAN , 8, 07703 AS HOTELES VIA AUGUSTA, 21-23,6ª PLANTA, 08006 ATLANTIS HOTELS & RESORTS ANGUILA, 1, 35660 AXOR HOTELES CAMPEZO, 4, 28022 AZ HOTELES CAMI VELL DE BUNYOLA, 43, 07009 AZULINE HOTELS AVDA. IGNACIO WALLIS, 21,4º, 07800 BAHIA PRINCIPE CLUBS & RESORTS PZA. MEDITERRANEO, 5 EDIF. NEPTUNO, 07014 BALBOA HOTELES PASEO DE LA ALAMEDA, 64 BAJOS, 46023 BALI, GRUPO AVDA. L’AIGUERA, 15 BAJOS, 03502 BALNEARIOS RELAIS TERMAL - GRUPO CASTELAR FERNANDO DE LOS RIOS,20 E-1º, 39005 BARCELO HOTELS & RESORTS JOSE ROVER MOTTA, 27, 07006 (BARCELO PREMIUM/BARCELO COMFORT) BEACHCOMBER HOTELES MARTIN DE LOS HEROS, 77, 2ºEXT DRCHA, 28008 BEATRIZ HOTELES CTRA. DE AVILA, KM. 2,750, 45005 BEST HOTELS BOSC DEl QÜEC, 2, 43840 BEST WESTERN SPAIN HOTELS, S.L. PASEO DE LA HABANA, 54- 2 DCHA., 28036 BG HOTELS GOLETA, 7, 07610 BLAU HOTELS & RESORTS AVDA. CONDE SALLENT, 10, 07003 BOI TAULL RESORT AMIGO, 14-16, 08021 BOULEVARD HOTELES, GRUPO ROSSELLON, 257- 3ºE, 08008 BQ HOTELES CORB MARI, 22, 07015 BRISASOL HOTELES PRINCIPADO DE ANDORRA, 18-20, 43840 BULL HOTELS ALFREDO L. JONES, 40 , 35008 CADENA HOTELERA ASTURIANA POSADA HERRERA, 3-8º, 33002 CALEDONIA HOTELES ALEMANIA, 1, 38660 CATALONIA HOTELES CORCEGA, 323, 08037 CELUISMA,SA GRUPO HOTELERO AVDA. DE PORTUGAL, 7 - BAJO, 33207 CENTAURO GRUPO BERLIN, 2- EDF. COBLANCA 5. RINCON DE LOIX 03503 CENTER HOTELES PZA. ISABEL LA CATOLICA, 6, 18009 CENTRHOTEL AVDA. PAU CASALS, 22- 4º- 2ª, 08021 CITY HOTELS HISPANIA BERLIN, 74 ENTLO. 1ª, 08029 CITYMAR HOTELES Y APARTAMENTOS PASEO CENTRAL, 42 - URB.PLAYA SERENA , 04740 CIUTAT HOTELS TURO BRUGUET, 2, 08402 CIVIS HOTELES PINTOR OLLET, 3, 12006 CLUB ALDIANA CALLE MELINDRAGA, 2.URB LAS GAVIOTAS, 35626 CLUB MED AVDA. DIAGONAL, 503, 08029 CM HOTELS BONANZA, 1 , 07560 CONCORDE HOTELS, S.A. RODRIGUEZ MARIN, 90 LOCAL B, 28016 CONFORT HOTELES MARBELLA, 30 PLAYA DE PALMA, 07610 CONFORTEL HOTELES AVDA. DE BURGOS, 8-A PTA.15, 28036 CORAL HOTELES LOS ROBLES, APTOS.MASARU. URB. LA PAZ, 38400 CORDIAL CANARIAS HOTELS & RESORTS SAN SALVADOR, SN . NAVE B-9 1ª PL, 35109

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BARCELONA, BARCELONA COSTA ADEJE, TENERIFE TERRASSA, BARCELONA VALENCIA, VALENCIA MADRID, MADRID LLUCMAJOR, PALMA DE MALLORCA SAN JUAN DE AZNALFARACHE, SEVILLA SANT BOI DE LLOBREGAT, BARCELONA PALMA DE MALLORCA, PALMA DE MALLORCA PUERTO RICO MORGAN, LAS PALMAS ALMERIA, ALMERIA PALMA DE MALLORCA, ILLES BALEARS MASPALOMAS, LAS PALMAS BARCELONA, BARCELONA ALCOBENDAS, MADRID CIUDADELA, MENORCA BARCELONA, BARCELONA BARCELONA, BARCELONA SANTA SUSANNA, BARCELONA MADRID, MADRID CALPE, ALICANTE BILBAO, VIZCAYA LLANES , ASTURIAS PLATJA D’ARO, GIRONA MAHON, MENORCA BARCELONA, BARCELONA CORRALEJO, FUERTEVENTURA MADRID, MADRID PALMA DE MALLORCA, PALMA DE MALLORCA IBIZA, IBIZA PALMA DE MALLORCA, PALMA DE MALLORCA VALENCIA, VALENCIA BENIDORM, ALICANTE SANTANDER, CANTABRIA PALMA DE MALLORCA, PALMA DE MALLORCA MADRID, MADRID TOLEDO, TOLEDO SALOU, TARRAGONA MADRID, MADRID PLAYA DE PALMA, MALLORCA PALMA DE MALLORCA, PALMA DE MALLORCA BARCELONA, BARCELONA BARCELONA, BARCELONA PALMA DE MALLORCA, ILLES BALEARS SALOU, TARRAGONA LAS PALMAS DE GRAN CANARIA, LAS PALMAS OVIEDO, ASTURIAS ADEJE, TENERIFE BARCELONA, BARCELONA GIJON, ASTURIAS BENIDORM, ALICANTE GRANADA, GRANADA BARCELONA, BARCELONA BARCELONA, BARCELONA ROQUETAS DE MAR, ALMERIA GRANOLLERS, BARCELONA CASTELLON, CASTELLON PLAYA JANDIA, LAS PALMAS BARCELONA, BARCELONA CALA MILLOR, MALLORCA MADRID, MADRID PLAYA DE PALMA, PALMA DE MALLORCA MADRID, MADRID PUERTO DE LA CRUZ, SANTA CRUZ DE TENERIFE SAN BME.DE TIRAJANA, LAS PALMAS

HOTELIER COMPANIES Country/State BARCELONA, BARCELONA PORZUELO DE ALARCON, MADRID MADRID, MADRID

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www.confortelhoteles.com www.coral-hotels.com www.cordialcanarias.com

www.beachcomber-hotels.com www.beatrizhoteles.com www.besthotels.es www.bestwestern.es www.bghotels.com www.blau-hotels.com www.boitaullresort.com www.hotelboulevard.net www.bqhoteles.com www.brisasol.es www.bullhotels.com www.cadenahotelerasturiana.com www:hotelescaledonia.com www.hoteles-catalonia.com www.celuisma.com www.grupo-centauro.com www.hotelescenter.com www.centrhotel.com www.cityhotels.com www.citymar.com www.ciutathotels.com www.civishoteles.com www.aldiana-fue.com www.clubmed.es www.cmhotels.com www.concorde-hotels.com

www.azulinehotels.com www.bahia-principe.com www.balboahoteles.com www.grupobali.com www.relaistermal.com www.barcelo.com

www.actahotels.com www.adrianhoteles.com www.afiniahoteles.com www.aghhoteles.com www.ahhotels.com www.aithotels.com www.hotelalcora.com www.alexandrehotels.com www.allsunturistica.com www.altamarhotels.com www.amhoteles.com www.congresos-mallorca.com www.amigoshba.com www.amrey-hotels.com www.amurahoteles.com www.grupoandria.com www.animahotels.es www.apsishotels.com www.aquahotel.com www.aquaria-hotels.com www.ar-hoteles.com www.aranzazu-hoteles.com www.arceahoteles.com www.aromarhotels.com www.artiemhotels.com www.ashoteles.es www.atlantishotels.com www.axorhoteles.com

Web www.abbahotels.com www.ac-hotels.com www.accorhotels.com

9 7 27 43 5 10 6 11 9 3 5 4 8 41 8 4 8 25 8 14 5 3 13 80 2 7 3 13 10 5

10 3 3 2 3 3 4 4 7 3 2 5 14 4 3 8 3 5 6 3 4 4 12 4 2 15 3 2 3 9 6 5 3 7 14

6.000 60.000 745 600 863 2.216 5.000 3.000

3.462 4.480 8.211 6.100 1.315 8.743 1.200 1.275 2.403 4.500 2.574 540 1.800 9.760 1.907 727 2.200 2.500 1.200 2.971 606

75.000

2.500

2396 960

1.700 435 800 338 613 1.282 1.885 934

1.400 227 1.100 3.484

1.004 6.144 874

351 840 1.258 979 3.308

1.428 391

Hotels Beds 22 2.581 91 8.641 68 7.966

Special WTM · November 2009

Company Address CORPORACION HISPANO HOTELERA, S.A. VELAZQUEZ 62 28001 COSTA BRAVA VERD HOTELS Y PETITS GRANS HOTELS CTRA. PALAMOS, KM. 328 , 17253 CYE APARTAMENTS PARIS, 21, 43840 DANIYA HOTELS EUSEBIO SEMPERE, 22 ENTRESUELO, 03003 DANTE HOTELES MALLORCA, 181, 08036 DELFIN HOTELS VIA REY SANCHO, 11, 07180 DERBY HOTELS COLLECTION VALENCIA, 284, 08007 DIAGONAL HOTELS PASAJE CAMPOS ELISEOS, 9 BAJOS, 08008 DIVISION HOTELERA GRUPO HOTUSA-EUROSTARS HOTELS PRINCESA, 58 PRAL., 08003 DOMUS HOTELES FONCALADA, 10 5ºB , 33002 DON JUAN, GRUPO RIERA, 77, 17310 D’OR HOTELS PINS, 15, 07610 DREAMPLACE HOTELS & RESORTS ALCALDE WALTER PAETZMAN, SN, 38679 DUNAS HOTELS & RESORTS ED. DUNAS TRIANA. FCO. GOURIE, 107-5ª PL, 35002 ECO HOTELES RAMBLA CATALUNYA, 116, 08008 EDEN HOTELS AVDA. PLAYAS DE MURO. S/N, 07458 EGIDO HOTELES PZA. DE SANTIAGO, 1, 28320 EIX HOTELS PASEO COLON,S/N, 07458 EIZASA HOTELS AV.CESAR AUGUSTO,27, 50004 EMSAHOTELS RETIR, 1, 07820 ERCILLA HOTELES ERCILLA, 37-39, 48011 ESPAHOTEL, S.A. ALFONSO XII, 36-BAJOS, 28014 ESPERANZA HOTELES AVDA. S’ALBUFERA, 4, 07458 ESTANCIAS DE ESPAÑA-HOTELES HISTORICOS FUERTEVENTURA, 4, 2º OFIC. 5, 28703 EUROPE HOTELS INTERNATIONAL AVDA. RAFAEL PUIG, S/N, 38660 EVENIA HOTELS GUITARD, 43. 2º-1ª, 08014 EXPO HOTELES & RESORT AVDA. DE ROMA,2-4, 08014 FADERSON HOTELS DIAGONAL 662, 3º PLANTA, 08021 FEDOLA, GRUPO CANDELARIA, 28- ED. OLYMPO 1º , 38002 FERIENVEREIN CTRA. TOSSA A SANT FELIU, KM.5, 17320 FERRER HOTELS ROMERO S/N, 07458 FG HOTELS RAMBLA JAUME I, 12-14 BAJOS, 43850 FIESTA HOTEL GROUP AVDA. BME. DE ROSSELLO, 18, 07800 (THE ROYAL SUITES/ PALLADIUM HOTELS & RESORTS/ AYRE HOTELS/FRESH HOTELS) FLORIDA, GRUP HOTELS JOVARA, 350, 08370 FONTECRUZ HOTELES ANTONIO MAURA, 14, 1º IDA, 28014 FRAMOTEL GRAN VIA ASIMA, 4- 3º ED. POL., 07009 FUERTE HOTELES AVDA.PUERTA DEL MAR, 15, 29602 G.S.M HOTELES / CHESS HOTELES PASEO DE LA CASTELLANA, 173, 7º IZDA, 28046 GALLERY HOTELS PASEO DE GRACIA, 61,1º,1º, 08007 GARBI HOTELES POTOSI, SN, 17310 GARDEN HOTELES MENESTRAL, 5.POL. CA’N MATZARI, 07300 GARGALLO GRUPO HOTELERO VIA LAIETANA, 23 - 4º, 08003 GAVI-MAR SA, HOTELS AVDA. FDO. TARRAGO, 27, 07660 GEMA HOTELES ANTONIO RUIZ ALVAREZ, 7 , 38400 GESPRODISC, S.A. SOCRATES, 12, 18002 GF HOTELES AVDA. BRUSELAS, 16, 38660 GH HOTELES AVDA. RAMON FERREIRO, 21, 27002 GHT HOTELS AMADEU, 39, 08370 GIHSA-GESTION INTEGRAL HOTELERA,SA PZA. SAN JUAN DE LA CRUZ, 7-6 º7, 28003 GLOBALES HOTELS & RESORTS LAS SIRENAS, 17 , 07181 GLOBALIA HOTELES CTRA.ARENAL- LLUCHMAJOR, KM.21,50, 07620 GLORIA PALACE THALASSO & HOTELS LAS MARGARITAS, S/N, 35100 GOLDEN HOTELS MARCONI, 16, 08397 GOURMET HOTEL XIPRES,25(AP.CORREOS N.73), 43873 GRAN ISLA HOTELS AVDA. DEL GOLF, 1 , 07180 GREEN HOTELES PRADO, 11, 28014 GRUPO ABADES APARTADO DE CORREOS 115, 18300 GRUPO ANFI BARRANCO DE LA VERGA, S/N, 35120 GRUPO AR HOTELES PASEO CASTELLANA,140-5º, 28046 GRUPO BATLE-MAR HOTELS & MAJESTIC RESORTS AVDA. 16 DE JULIO, 15, 07009 GRUPO CABOT ARAGON, 12-ENTLO.C, 07006 GRUPO FARIONES ROQUE DEL ESTE, 1, 35510 GRUPO HOCAFERSAN PLAZA DEL TRIUNFO, 19, 18010 GRUPO HOTELES BENIDORM GERONA, 39, 03503 GRUPO HOTELES PLAYA, S.A. AVDA.FARO SABINAL,341, 04740 GRUPO PALIA PASEO MALLORCA,32 A ENTLO., 07012 GRUPO PIERRE & VACANCES AVDA. DIAGONAL, 449 1ª PLANTA, 08036 GRUPO PLAYA SOL EDIF. G.P.S, METGE JAUME RIERA, SECTOR 4.CAS DOMINGUET, 07800 GRUPO REGINA HOTELES BALMES, 7, 7D, 08007

Tel +34 915752800 972600034 977388668 965133189 933232254 971031031 933668800 934883344 932954238 985275151 972365700 902734444 922717230 902150400 932375966 971892958 916926645 971851366 976405380 971340101 944705700 914203369 971890568 902101159 922757700 934909092 936003030 934146681 922151499 972340000 971850024 977368015 971313811 937691800 914295330 971264900 952861649 913190607 932722085 972366867 971888400 932689070 971657189 922371308 958209861 902230500 982224152 937662072 915541740 971132300 971178014 928128502 937671626 977640335 971691900 913694850 902323800 928152970 915902860 971431387 971865364 928510175 958207444 965858989 950627160 971213533 934342126 971391959 933040244

CALELLA , BARCELONA MADRID, MADRID PALMA DE MALLORCA, PALMA DE MALLORCA MARBELLA, MALAGA MADRID, MADRID BARCELONA, BARCELONA LLORET DE MAR, GIRONA INCA, MALLORCA BARCELONA, BARCELONA CALA D’OR, MALLORCA PUERTO DE LA CRUZ, TENERIFE GRANADA, GRANADA COSTA ADEJE, TENERIFE LUGO, LUGO CALELLA, BARCELONA MADRID, MADRID CALVIA, MALLORCA LLUCMAJOR, MALLORCA MASPALOMAS, LAS PALMAS PINEDA DE MAR, BARCELONA TORREDEMBARRA, TARRAGONA SANTA PONSA- CALVIA, MALLORCA MADRID, MADRID LOJA, GRANADA ARGUINEGUIN, LAS PALMAS DE GRAN CANARIA MADRID, MADRID PALMA DE MALLORCA, ILLES BALEARS PALMA DE MALLORCA, PALMA DE MALLORCA PUERTO DEL CARMEN-TIAS, LAS PALMAS GRANADA, GRANADA BENIDORM, ALICANTE ROQUETAS DE MAR, ALMERIA PALMA DE MALLORCA, ILLES BALEARS BARCELONA, BARCELONA IBIZA, IBIZA BARCELONA, BARCELONA

HOTELIER COMPANIES Country/State MADRID, MADRID VALL-LLOBREGA, GIRONA SALOU, SALOU ALICANTE, ALICANTE BARCELONA, BARCELONA SANTA PONSA-CALVIA, MALLORCA BARCELONA, BARCELONA BARCELONA, BARCELONA BARCELONA, BARCELONA OVIEDO, ASTURIAS LLORET DE MAR, GIRONA CALA ESTANCIA, MALLORCA COSTA ADEJE, TENERIFE LAS PALMAS, LAS PALMAS BARCELONA, BARCELONA PLAYA DE MURO, MALLORCA PINTO, MADRID C’AN PICAFORT, PALMA DE MALLORCA ZARAGOZA, ZARAGOZA SANT ANTONI DE PORTMANY, IBIZA BILBAO, VIZCAYA MADRID, MADRID PLAYA DE MURO, MALLORCA SAN SEBASTIAN DE LOS REYES, MADRID PLAYA DE LAS AMERICAS, TENERIFE BARCELONA, BARCELONA BARCELONA, BARCELONA BARCELONA, BARCELONA SANTA CRUZ DE TENERIFE, TENERIFE TOSSA DE MAR, GIRONA CA’N PICAFORT, PALMA DE MALLORCA CAMBRILS, TARRAGONA IBIZA, ILLES BALEARS grupflorida@grupflorida.com info@fontecruz.com ecaze@fram.fr reservas@fuertehoteles.com gsmhoteles@gsmhoteles.es galleryhoteles@galleryhoteles.com reservas@hotelesgarbi.com central@gardenhotels.com recepcion@gargallo-hotels.com gavimar@gavimar.com reservas.hotelturquesa@gema-hoteles.com reservas@hotelanamaria.es comercial@gfhoteles.com ghlugo@ghhoteles.es central@ghthotels.com gihsa@gihsa.es reservas@hotelesglobales.com info.hotels@globalia-hotels.com comercial@hotelgloriapalaceth.com comercial@goldenhotels.com info@gourmethotel.org comercial@granisla.com green-hoteles@green-hoteles.com comunicacion@abades.com anfiinfo@anfi.es info@arhoteles.com e-commerce@marhotels.com oficina@pollensapark.com hotel@grupofariones.com jdelacruz@hotelestriunfo.com ramonjr@hotelesbenidorm.com info@playasenator.com comercial@palia.es info@grupopierre-vacances.com info@grupoplayasol.com info@grhoteles.com

E-mail velazquez@chh.es plopez@grupcostabravacentre.com info@cyesalou.com central.info@daniyahotels.es info@dante-hoteles.com comercial@delfinhotels.com info@derbyhotels.com info@diagonalhotels.com info@eurostarshotels.com central@domus-hoteles.es direccionlloret@donjuanhotels.com mmunar@dorhotels.com marketing@dreamplacehotels.com contratacion@hotelesdunas.com ecohoteles@ecohoteles.com dep.comercial@eden-hotels.com central.reservas@egidohoteles.com eixhotels@eixhotels.com info@eizasahoteles.com emsa@emsahotels.com ercilla@hotelercilla.es espahotel@espahotel.es info@esperanzahoteles.com info@estancias.com direccion@villacortes.com jessica@eveniahotels.com info@expogrupo.com info@faderson.com grupofedola@grupofedola.com giverola@giverola.es reservas@hotelesferrer.com direccion.comercial@fghotels.com comunicacion@fiestahotelgroup.com

1.650 12.700 2.045 222.000 18.544

8.057

3.600

2.000 850

55 2.700 440 3.331 2.258 7.824 1.003 1.680 5.640

2.629 11.666 426 1.538 4.976 2.586 705

1.500 480

Hotels Beds 4 600 89 5.750 3 1.,352 2 6 735 3 692 12 1.000 3 448 87 16.824 15 1.016 3 2.800 6 2.600 4 1.136 9 5.000 8 1.834 4 1.576 5 687 4 6 650 2 549 5 4 570 5 1.853 50 1.300 3 1.100 11 2.364 8 3.000 3 170 3 2.000 2 1.210 3 805 4 516 45 12.600 3 5 3 www.fuertehoteles.com 6 www.gsmhoteles.es 96 www.galleryhoteles.com 2 www.hotelesgarbi.com 6 www.gardenhotels.com 13 www.gargallohotels.es 17 www.gavimar.com 11 www.gemahoteles.com 7 www.gruporeino.com 2 www.gfhoteles.com 4 www.gh-hoteles.com 3 www.ghthotels.com 9 www.gihsa.es 18 www.hotelesglobales.com 19 www.globalia-hotels.com 3 www.hotelgloriapalaceth.com 2 www.goldenhotels.com 6 www.gourmethotel.org 15 www.granisla.com 5 www.green-hoteles.com 8 www.abades.com 6 www.anfi.es 5 www.arhoteles.com 6 www.marhotels.com/www.majestic-resorts.com 11 www.pollensapark.com 6 www.farioneshoels.com 5 www.hocafersan.com 3 www.hotelesbenidorm.com 3 www.playasenator.com 26 www.europalia.es 4 www.pv-vacaciones.com 310 www.grupoplayasol.com 57 www.grhoteles.com 5

www.grupflorida.com www.fontecruz.com

Web www.chh.es www.reservashoteles.net www.cyesalou.com www.daniyahotels.com www.dante-hoteles.com www.delfinhotels.com www.derbyhotels.com www.diagonalhotels.com www.eurostarshotels.com www.domus-hoteles.es www.donjuanhotels.com www.dorhotels.com www.dreamplacehotels.com www.hotelesdunas.com www.ecohoteles.com www.eden-hotels.com www.egidohoteles.com www.eixhotels.com www.eizasahoteles.com www.emsahotels.com www.hotelesercilla.com www.espahotel.es www.esperanzahoteles.com www.estancias.com www.europe-hotels.org www.eveniahotels.com www.expogrupo.com www.faderson.com www.grupofedola.com www.giverola.es www.ferrerhotels.com www.fghotels.com www.fiestahotelgroup.com

Special WTM · November 2009

Company Address GRUPO REINO AVDA. CAMINO DE RONDA 101, 18003 GRUPO REVERON URB.OASIS DEL SUR SN, 38650 GRUPO RIO DE EXTREMADURA HOTELES AVDA. ADOLFO DIAZ AMBRONA, 13, 06006 GRUPO SARDINERO PZA.ITALIA,1, 39005 GRUPO SOL MELIA GREMIO TONELEROS,24.POL.IND. SON CASTELLO, 07009 (MELIA/GRAN MELIA/ ME/ INNSIDE/ TRYP/SOL HOTELES/PARADISUS/SOL MELIA VACATION) GRUPOTEL HOTELS & RESORTS CTRA. ARTA- PUERTO ALCUDIA, S/N, 07456 GUITART HOTEL CONSTANTI RIBADELAIGUA, 7, 17310 H.TOP HOTELS GROUP RIERA D’EN JORDA, S/N, 08389 H10 HOTELS NUMANCIA, 185- 1º, 08034 H21/ CANTOBLANCO. GRUPO ARTURO CTRA. COLMENAR VIEJO, KM.14’500, 28049 HACIENDAS DE ESPAÑA CTRA. LEDESMA, KM 8,700, 37115 HCC HOTELS DIPUTACION,262-264, 08007 HELIOS HOTELES CARABELA, 7, 07610 HESPERIA AVDA. MARE DE DEU DE BELLVITGE, 3, 08907 HG HOTELES AVDA.DIAGONAL, 626, 2º 1ª, 08021 HI HOTELS GREMI CIRURGIANS I BARBERS, 48-3º A, 07009 HIGH TECH HOTELS & RESORTS EGA,5, 28002 HILTON WORLDWIDE CAPITAN HAYA, 38, 2º, IZQA, 28020 (WALDORF/CONRAD/DOUBLE TREE/EMBASSY/GARDEN INN/HAMPTON/HOMEWOOD/HOME2/HILTON GRAND VACATIONS) HIPOTELS AVDA.S’ ESTANYOL, S/N, 07560 HLG HOTELES LONDRES,70 ESC. B, 1º, 1ª, 08036 HM HOTELS JAUME III, 26, ENTLO. 2º F, 07012 HOSPES HOTELES AND MOMENTS, SL CISTER, 1-3, 08022 HOSTERIAS/ HOSPEDERIAS REALES FRAILES, 1 , 13320 HOSTURASA, S.A. CABRUÑANA, 2-1º IZQ., 33400 HOTASA HOTELES AGUSTIN DE FOXA,29, 3º IZDA, 28036 HOTELANIA PZA.EUROPA,S/N, 30380 HOTELERA POLLENSINA LES VELES, S/N, 07470 HOTELES ACTUAL URB. EVERLUZ,CALLE ESTERO, 3, 21100 HOTELES ANDALUCES CON ENCANTO (HACE) AVDA. DE LA DIPUTACION, SN, 11520 HOTELES BEGOÑA CTRA. DE LA PROVIDENCIA, 566, 33203 HOTELES CLEMENT AVDA.GENERAL, 43, 28042 HOTELES CULTURALES TEMATICOS LOPE DE VEGA,49, 28014 HOTELES DE CANTABRIA FINCA LOS CUAREZOS, S/N, 39195 HOTELES EL CHURRA AVDA. MARQUES DE LOS VELEZ, 12, 30008 HOTELES ELBA AVDA.MATAPIÑONERA, 11, 28703 HOTELES ENTREMARES SEGUNDA AVENIDA S/N, 30380 HOTELES FOXA MANUEL FERRERO, 21, 28036 HOTELES IMPERATOR GUADALPIN 5* EDGAR NEVILLE, S/N, 29660 HOTELES JALE VIRGEN DE LOS MILAGROS, 27, 11500 HOTELES MA PZA.MANUEL CANO,2, 18014 HOTELES MONTE CLARA DE JESUS MONTERO,24, 41010 HOTELES POSEIDON AVDA. ESPERANTO, 9, 03503 HOTELES QUO AVDA. QUITAPESARES, 35., 28670 HOTELES R.CASTELLANO,SL NUÑEZ DE BALBOA, 16, 37004 HOTELES SAINT MICHEL GREMI VELLUTERS, 21, 07009 HOTELES SENTIR GALICIA ARENAL S/N, 15621 HOTELES SERVIGROUP AVDA. EUROPA, 6, 03503 HOTELES SIDI JOAQUIN RODRIGO, 6, 03581 HOTELES STELLA POLARIS,SA CARDENAL DESPUIG, 51-4, 07013 HOTELES SUNWING MINERVA, 15, 07400 HOTELES VAR ALAMEDA DE SANTA EUFEMIA, 24, 41940 HOTELS HOLIDAY PARK GIVEROLA, 4- 6, 17320 HOTELS ONIX GRAN VIA CORTS CATALANES, 967-981 , 08018 HOTENCO HOTELS ANIMAS, 22, 08370 HOTETUR (BLUEBAY RESORTS) CAMI VELL BUNYOLA, 47.EDIFICIO HOTETUR,.POL. SON CASTELLO HOVIMA APARTHOTELS TURISTICA KONRAD & HIDALGO,SL PUEBLO CANARIO LOCAL 404, 38660 HUSA HOTELES SABINO DE ARANA, 27, 08028 IBB HOTELES D’ ARTRUIX, 22-2º LOCAL 10, 07714 IBEROSTAR HOTELS & RESORTS BONAIRE 26, 07012 IBERSOL 93,SL DEL VENDRELL, 2, 43840 IBIZOTELS-SUNSET HOTELS APARTADO 55, 07820 IGRAMAR HOTELES COLOMBIA, 12, 35010 ILLOT HOTELS (IHM HOTELS) MONTURIOL, 45, 07590 INSIGNIA HOTELS & RESORTS REAL, 20 - 2º E, 28250 INSOTEL HOTEL GROUP ARAGON, 71, 07800 INTERCONTINENTAL HOTELS GROUP PZA. ESPAÑA, S/N, 28013 (CROWNE PLAZA/INDIGO/HOLIDAY INNEXPRESS BY HOLIDAY INN/STAYBRIDGE SUITES/CANDLEWOOD) INTERGROUP HOTELES MENDEZ NUÑEZ, 1- 4ºD, 41001

Tel +34 958289911 922796013 924272600 942271100 971224400 971850061 972347034 937664420 934304147 917350700 923129450 934121500 971264250 932180300 932541390 971433396 915159450 915790220 971587512 902112010 971425586 932388310 926361788 985562127 913149490 968337289 971864122 959311250 956815266 985133909 917460330 913600817 942679332 968238400 914320111 902258282 917331060 952899700 956540440 958287447 954085000 965850200 916658536 923261611 971274822 981431000 965855900 966865150 971702838 971891450 954155144 972342222 933034154 937690300 971430309 922790964 935101300 971356869 971229288 977380405 971340901 928472960 902306309 918592615 971390068 914548500 954293820

CA’N PICAFORT, MALLORCA LLORET DE MAR, GIRONA PALAFOLLS, BARCELONA BARCELONA, BARCELONA CANTOBLANCO, MADRID VALVERDON, SALAMANCA BARCELONA, BARCELONA CAN PASTILLA, MALLORCA L’ HOSPITALET DE LLOBREGAT, BARCELONA BARCELONA, BARCELONA PALMA DE MALLORCA, PALMA DE MALLORCA MADRID, MADRID MADRID, MADRID CALA MILLOR, MALLORCA BARCELONA, BARCELONA PALMA DE MALLORCA, PALMA DE MALLORCA BARCELONA, BARCELONA VILLANUEVA DE LOS INFANTES, CIUDAD REAL AVILES, ASTURIAS MADRID, MADRID LA MANGA MAR MENOR, MURCIA PORT DE POLLENÇA, MALLORCA PUNTA UMBRIA, HUELVA ROTA , CADIZ GIJON, ASTURIAS MADRID, MADRID MADRID, MADRID ISLA , CANTABRIA MURCIA, MURCIA SAN SEBASTIAN DE LOS REYES, MADRID LA MANGA - CARTAGENA, MURCIA MADRID, MADRID NUEVA ANDALUCIA , MALAGA EL PUERTO DE SANTA MARIA, CADIZ GRANADA, GRANADA SEVILLA, SEVILLA BENIDORM, ALICANTE VILLAVICIOSA DE ODON, MADRID SALAMANCA, SALAMANCA PALMA DE MALLORCA, ILLES BALEARS CABAÑAS-PONTEDEUME, A CORUÑA BENIDORM, ALICANTE ALFAZ DEL PI, ALICANTE PALMA DE MALLORCA, PALMA DE MALLORCA ALCUDIA, MALLORCA TOMARES, SEVILLA TOSSA DE MAR, GIRONA BARCELONA, BARCELONA CALELLA, BARCELONA PALMA DE MALLORCA, ILLES BALEARS COSTA ADEJE, TENERIFE BARCELONA, BARCELONA MAHON, MENORCA PALMA DE MALLORCA, PALMA DE MALLORCA SALOU, TARRAGONA SANT ANTONI DE PORTMANY, IBIZA LAS PALMAS, LAS PALMAS CALA RATJADA , MALLORCA TORRELODONES, MADRID IBIZA, IBIZA MADRID, MADRID SEVILLA, SEVILLA

HOTELIER COMPANIES Country/State GRANADA, GRANADA ARONA , SANTA CRUZ DE TENERIFE BADAJOZ, BADAJOZ SANTANDER, CANTABRIA PALMA DE MALLORCA, PALMA DE MALLORCA

info@casasypalacios.com

servigroup@servigroup.es hotelessidi@hotelessidi.es b.gustafsson@stpol.com tomas.massanet@sunwing.net info@hotelesvar.com info@hotelesholidaypark.com b2b@hotelsonix.com hotenco@hotenco.com info@hotetur.com secretariadireccion@hovima-hotels.com comercial@husa.es central@ibbhotels.com marketing@iberostar.com ibersol@ibersol.es ibizotels@ibizotels.com info@igramar.com info@ihmhotels.com info@insigniahoteles.com info@insotel.com tino.gatto@IChotelsgroup.com

gerente@hotelesfoxa.com info@imperatorguadalpin.com comercial@jale.com princesa@hoteles-ma.es comercial@hotelesmonte.com poseidon@hotelesposeidon.com direccion@hotelesquo.com reservas@hotelescastellano.com saintmichel@saintmichel.net

info@hipotels.com m.clavero@hlghotels.com reservas@hmhotels.net hospes@hospes.es info@hosteriasreales.com info@marquesdelamoral.com info@hotasa.es reservasgaviotas@hotelania.com hoposa@hoposa.es comercial@hotelespato.com comercial@hace.es begonapark@hotelesbegona.com comercial@clementhoteles.com mjromero@hotellopedevega.com olimpo@hotelesdecantabria.com hotelelchurra@elchurra.net isusilla@hoteleselba.com

grupohotel@grupotel.com reservas@guitarthotels.com info@htophotels.com h10@h10.es cantoblanco@arturocantoblanco.com info@haciendas-espana.com comercial@hcchotels.com comercial@helios-hotels.com comunicacion@hesperia.com hgbarcelona@grupohg.com comercial@hihotels.net reservas@hthoteles.com iso.madrid@hilton.com

E-mail reservas@hotelanamaria.es info@reveronhotels.com reservasrio@gruporiodehoteles.com hotelsardinero@gruposardinero.com info@solmelia.com

www.intergrouphoteles.com

www.ving.se/sunwing www.hotelesvar.com www.hotelesholidaypark.com www.hotelsonix.com www.hotenco.com www.hotetur.com www.hovima-hotels.com www.husa.es www.ibbhotels.com www.iberostar.com www.ibersol.es www.ibizotels.com www.igramar.com www.illothotels.com www.insigniahoteles.com www.insotel.com www.madrid-citycentre.crowneplaza.com

www.hotasa.es www.hotelania.com www.hoposa.com www.hotelespato.com www.hace.es www.hotelesbegona.com www.clementhoteles.com www.hotellopedevega.com www.hotelesdecantabria.com www.elchurra.net www.hoteleselba.com www.entremares.es www.hotelesfoxa.com www.hotelesimperatorguadalpin.com www.hotelesjale.com www.hoteles-ma.es www.hotelesmonte.com www.hotelesposeidon.com www.hotelesquo.com www.hotelescastellano.com www.saintmichel.net www.sentirgalicia.com www.servigroup.es www.hotelessidi.es

www.hipotels.com www.hlghotels.com www.hmhotels.net www.hospes.com www.hosteriasreales.com

www.grupotel.com www.guitarthotels.com www.htophotels.com www.h10hotels.com www.arturocantoblanco.com www.haciendas-espana.com www.hcchotels.es www.hoteleshelios.com www.hesperia.com www.grupohg.com www.hihotels.net www.hthoteles.com www.hilton.com

Web www.gruporeino.com www.hotelesreveron.com www.gruporiodehoteles.com www.gruposardinero.com www.solmelia.com

500

8.000 2.210

1.200 212 1.300

210 177 2.263 1.000 1.120 545 1.800 1.700 626 3.000 634 228 7.050 300 7.632 452 1.736 3.475 273 400 308 1.600 8.000 1.950 25.000 980 73.288

1.222 342 1.120 600

9.948 7.933 2.579 600 300 17 9.200

2.020

32 3000 25 19 6 9 5 5 19 3 11 2 7 3 2 3 3 2 13 2 6 2 7 8 5 6 5 3 19 2 14 2 9 4 4 3 3 7 24 6 151 7 104 7 7 2 4 52 8 14

725 2.131 15.000

980

10.226 1.5 8.443

8 4 50 10

33 11 14 40 7

Hotels Beds 5 197 6 3 336 3 313 77.896

Special WTM · November 2009

Company INTERTUR INTUR HOTELES INTURCO HOTELES INTUROTEL INVISA HOTELES IR HOTELES IZAN HOTELES JM HOTELES JS HOTELS JULYMAR HOTELS & RESORTS KEY HOTELS KRIS HOTELES LEO MANAGEMENT GROUP LIBERTY HOLIDAYS LOPESAN, GRUPO-IFA HOTELS LOUVRE HOTELS LTI ESPAÑA MAC HOTELS MACIA HOTELES MAGIC COSTABLANCA MANOLI HOTELS MAR I TERRA HOTELS MARCONFORT MARINA D’ OR, GRUPO MARITIM HOTELES MARRIOTT HOTELS INTERNATIONAL MATAS ARNALOT GRUPO MAYORAL HOTELES MED PLAYA CADENA HOTELERA MEDINA HOTELES MEDITERRANEO HOTELES MEDITERRANEO SUR MEDIUM HOTELES MIRAMAR HOTELES MIX HOTELS MONARQUE HOTELES MONTEMAR,GRUPO MS HOTELES NATURA HOTELS - GOOD LIFE HOTELS BACCUS WIN HOTELS-NATURA SKI NH HOTELES NORDOTEL,S.A. NUÑEZ I NAVARRO HOTELS OASIS HOTELS AND RESORTS OCA HOTELS OCCIDENTAL HOTELS & RESORTS (ALLEGRO/OCCIDENTAL GRAND/ROYAL HIDEAWAY) OLA HOTELS ONASOL HOTELS PALAFOX HOTELES PALMIRA HOTELS PARADORES DE TURISMO DE ESPAÑA PEDREGAL DE INVERSIONES, S.A. PIÑERO HOTELES PLAYAS DEL SUR/G&R TURISMO PORCEL HOTELES POSADAS DE ESPAÑA PRESTIGE HOTELS PRETUR PRINCESS HOTELS PRINSOTEL PROHOGUI-PROMOTORA HOTELERA GUIPUZCOANA PROTUR HOTELS RAFAEL HOTELES RAMBLAS HOTELES, SA RAYTURCARIBE-HOTELES C RENTHOTEL HOTELS & RESORTS RESORT HOTELS RESTHOTEL RH HOTELES MADRID, MADRID SAN BME.TIRAJANA, LAS PALMAS BARCELONA, BARCELONA LLUCMAJOR, MALLORCA SANXENXO, PONTEVEDRA MADRID, MADRID PALMA DE MALLORCA, ILLES BALEARS BAENIDORM, ALICANTE ZARAGOZA, ZARAGOZA PAGUERA, MALLORCA MADRID, MADRID MADRID, MADRID PALMA DE MALLORCA, PALMA DE MALLORCA PTO. CARMEN-TIAS, LAS PALMAS DE GRAN CANARIA GRANADA, GRANADA MADRID, MADRID ROSES, GIRONA LOGROÑO, LAS RIOJA REUS, TARRAGONA PALMA DE MALLORCA, PALMA DE MALLORCA SAN SEBASTIAN, GUIPUZCOA CALA BONA-SON SERVERA, MALLORCA MADRID, MADRID BARCELONA, BARCELONA TORREMOLINOS, MALAGA PALMA DE MALLORCA, PALMA DE MALLORCA PALMA DE MALLORCA, PALMA DE MALLORCA BENIDORM, ALICANTE BENIDORM, ALICANTE

SANTA ENGRACIA,120-7ª EDIF.CENTRAL, 28003 CTRA.GRAL.DEL SUR,KM.44 BAHIA FELIZ, 35107 COMTE D’URGELL 230, 08036 CTRA. ARENAL- LLUCMAJOR, KM 21,5. POL. SON NOGUERA, 07620 AIOS,4, 36990 JOSE ABASCAL,56-5ªPLANTA, 28003

GRAN VIA ASIMA,4-5ª PL, 07009 ESTOCOLMO, 4, 03503 PASEO DE LOS PUENTES, 2, 50018 JOSE MARIA PEMAN,15-17, 07160 REQUENA,3, 28013 ALCALÁ 19, 28014 PLAZA MEDITERRANEO, 5-1º ED.NEPTUNO, 07014 GUANAPAY,5, 35510 PASEO DE LA SABICA,40, 18009 JORGE JUAN,9, 28001 AVDA. NORD, 45, 17480 MENENDEZ PELAYO,7, 26002 ANTONIO GAUDI,62, 43203 DEL TER,27. POL. SON FUSTER, 07009 TRIUNFO,5, 20007 AVDA. MAGNOLIA,6 URB.SON FLORIANA, 07560 MENDEZ ALVARO, 30, 28045 RAMBLAS,33, 08002 MEXICO,3, 3º, 29620 GRAN VIA ASIMA,4-2ºIZDA., 07009 GREMIO HORNEROS,23, 07009 MIRADOR, 3, 3501 LA PIPA, 1, LOCAL 3, 03501

HOTELIER COMPANIES Country/State PALMA DE MALLORCA, ILLES BALEARS BENICASIM, ALICANTE S’ARENAL, PALMA DE MALLORCA CALA D’OR, MALLORCA IBIZA, IBIZA PALMA DE MALLORCA, PALMA DE MALLORCA MADRID, MADRID SANTA POLA, ALICANTE CA’N PICAFORT, MALLORCA MASPALOMAS, LAS PALMAS TARRAGONA, TARRAGONA SAN SEBASTIAN DE LOS REYES, MADRID ISLA CANELA, HUELVA PLAYA DEL INGLES, LAS PALMAS LAS PALMAS DE GRAN CANRIA, LAS PALMAS BARCELONA, BARCELONA PUERTO DE LA CRUZ, SANTA CRUZ DE TENERIFE PALMA DE MALLORCA, ILLES BALEARS GRANADA, GRANADA CALA FINESTRAT, ALICANTE PILAR DE LA HORADADA, ALICANTE MATARO , BARCELONA BENIDORM, ALICANTE CASTELLON, CASTELLON MADRID, MADRID BARCELONA, BARCELONA SITGES, BARCELONA TOLEDO, TOLEDO GIRONA, GIRONA BENIDORM, ALICANTE PEÑISCOLA, CASTELLON FINESTRAT, ALICANTE BARCELONA, BARCELONA S.VICENTE DE LA BARQUERA, CANTABRIA PALMA DE MALLORCA, PALMA DE MALLORCA MADRID, MADRID LLANES, ASTURIAS TORREMOLINOS, MALAGA MOLINS DE REI , BARCELONA

Address AVDA. MEXICO, 4 , 2º, 07006 AVDA. FERRANDIS SALVADOR, 131, 12560 MIRAMAR,1, 07600 URB.CALA ESMERALDA,S/N, 07660 VICENTE CUERVO, 9, 07800 GUILLERMO DIAZ PLAJA, 4, 07015 EMILIO CARRERE, 5 LOCAL 2, 28015 POL. IND. 2. CALLE CALAFATES, 6, 03130 PASEO COLON, 88, 07458 AVDA. TTOO AIR MARIN, 1, 35100 VIA AUGUSTA, 95, 43003 ISLA DEL HIERRO, 3, 28700 AVDA. DE LA PLAYA, 41, 21409 AVDA. TIRAJANA, 32 , 35100 CONCEPCION ARENAL,20, 2º, 35006 RAMBLA CATALUNYA, 124 ATICO, 08008 BELGICA, 54, 38400 GREMIO TINTOREROS, 25 A, 07009 GANIVET, 25, 18001 AVDA. MARINA BAIXA, S/N, 03509 AVDA. DE FRANCIA S/N URB. MIL PALMERAS, 03190 JAUME RECODER 85-87, 08301 AVDA. DERRAMADORS, 3, 03500 MOYANO,8 , 12002 AGUSTIN DE FOXA,16-7º PUERTA 6-ESCALERA D, 28036 PASEO GRACIA,53, 08007 ESPAÑA,1, 08870 AVDA.CASTILLA-LA MANCHA,3, 45003 AVDA.GENERAL MENDOZA,1-6º, 17002 FLORIDA, 3, 03502 AVDA.PAPA LUNA,96, 12598 AVDA.MARINA BAIXA,23, 03508 TRAVESERA DE GRACIA,18-20-3ª, 08021 PASEO DE LA BARQUERA,20, 39540 ARAGON,26, 10º A, 07006 BARQUILLO,36-1º-PUERTA 3, 28004 JENARO RIESTRA,8, 33500 LOS NIDOS,23, 29620 AVDA.VALENCIA,14-16, 3º, 08750

971432202 966803232 876542008 971687247 902547979 915216496 971787000 928513950 958225575 915771735 972252125 941270638 977318959 971706070 943461150 971587520 915399021 933015700 952050308 971211240 971436433 965853040 965853040

914519718 928157170 935522620 971178487 986806701 913959700

Tel +34 971460113 964344692 971441700 971648191 971311500 971400301 915913322 966690236 971851206 928140418 977236900 917244798 959477337 928720021 928303250 937292928 922381450 971010930 958215258 965851121 965321822 902200766 965863808 964723242 913237756 932721407 938940320 925216000 972205212 965851844 964481212 965854712 932096640 942710075 971261412 913084610 985400100 952370750 936801600

ola@olahotels.com comercial@onasol.es direcciongral@palafoxhoteles.com info@palmirahotels.com reservas@parador.es info@hotelreginamadrid.com info@bahia-principe.com playassur@telefonica.net alixares@hotelesporcel.com central@posadasdeespana.com prestigewelcome@prestigehotels.com info@pretur.com scr.direccion@princess-hotels.com prinsotel@prinsotel.es europa@hotel-europa.com info@proturhotels.com rafaelhoteles@rafaelhoteles.com info@ramblashoteles.com central@hotelesc.es eva.hausheer.rh@jumbotours.es resort@palacehoteles.com central@hotelesrh.com secretaria@hotelesrh.com

nh.spain@nh-hotels.com central@nordotel.com comhotels@nnhotels.es info.hotels@hotelesoasis.com comercial@ocahotels.com madrid@oh-es.com

E-mail hotels@intertur.es reservas@intur.com hotel@hotel-sandiego.com reservas@inturotel.com headoffice@invisahoteles.com central@irhoteles.net central@izanhoteles.es direccion@jmhoteles.com jshotels@jshotels.com pepe.frau@julymarhotels.com berenguer@key-hotels.com reservas@krishoteles.com leo@leo-group.es direccion@libertyholidays.es arodriguez@lopesangroup.com contactclient@louvre-hotels.fr ltihotel@lachiripa.es lb@mac-hotels.com centralreservas@maciahoteles.com marketing@hoteles-costablanca.com comercial@manolihotels.com reservas@mariterrahotels.com francesc.gualdo@marconfort.com turismo@marinador.com maritimhotels@eresmas.net info@marriott.com info@matasarnalot.com alfonsogr@hotelesmayoral.com medplaya@medplaya.com jpmedina@medinahoteles.com info@hotelesmediterraneo.com info@medsur-hoteles.com info@mediumhoteles.com miramarhoteles@arrakis.es jsastre@mixhotels.com central@monarquehoteles.es info@hotelesmontemar.com amaragua@arrakis.es naturabcn@grupo-natura.com

www.hotelesporcel.com www.posadasdeespana.com www.prestigehotels.com www.pretur.com www.princess-hotels.com www.prinsotel.es www.hotel-europa.com www.proturhotels.com www.rafaelhoteles.com www.ramblashoteles.com www.hotelesc.es www.renthotel.org www.resorthoteles.com www.hotelesrh.com www.hotelesrh.com

www.olahotels.com www.onasol.es www.palafoxhoteles.com www.palmirahotels.com www.parador.es www.hotelreginamadrid.com www.bahiaprincipe.com

www.nnhotels.es www.oasishoteles.com www.ocahotels.com www.occidental-hoteles.com

www.nh-hotels.com

www.mshoteles.com www.grupo-natura.com

Web www.intertur.es www.intur.com www.inturco.com www.inturotel.com www.invisahoteles.com www.irhoteles.net www.izanhoteles.es www.jmhoteles.com www.jshotels.com www.julymarhotels.com www.key-hotels.com www.krishoteles.com www.leo-group.es www.libertyholidays.es www.lopesanhotels.com www.louvrehotels.com www.lti.de www.mac-hotels.com www.maciahoteles.com www.magiccostablanca.com www.manolihotels.com www.mariterrahotels.com www.marconfort.com www.marinador.com www.maritim.com www.marriott.com www.matasarnalot.com www.hotelesmayoral.com www.medplaya.com www.medinahoteles.com www.hotelesmediterraneo.com www.med-surhoteles.com www.mediumhoteles.com www.hotelesmiramar.com www.mixhotels.com www.monarquehoteles.es

9 11 4 5 93 4 5 2 3 4 8 5 19 5 4 15 11 3 10 14 2 10 10

105 11 9 43 14 79

5 6 8 4 2 11 18 3 25 4 2 6 7 12 4 12 6 5 50 2 2 2 12 3 2 6 8 2 2 8 3 5 300

3.139 2.697 681 1.533 11.700 472 2.109 307 650 524 2.270 804 16.320 2.498 510 11.000 1.536 1.035 4.658 4.700 545 2.348 2.348

22.696 1.646 1.814 14.937 2.000 15.412

1.115 278 1.400 18.000

2.790 1.500 14.704 400 150 330 6.069 930 390 1.832 802 65

270 1.200 2.400 550 14774 750 222 1.344 1.525 6.000 1.190

1.538 1.745 2.168

Hotels Beds 6 2.452 6 870 21 6 2.210 6 2.790

November 2009 · Special WTM

Company Address RIU HOTELS EDIF.RIU CENTRE,LLAUD,S/N, 07610 ROBINSON CLUB AVDA.SALATAR,SN, 35626 ROC HOTELS ENRIQUE ALZAMORA,6-8º, 07002 ROOM MATE HOTELS GRAN VIA, 42, 6ª PLANTA, 28013 ROSAMAR HOTELS AVDA.ACACIAS, 14, 17310 ROYAL PREMIER HOTELES AVDA.CARLOTA ALESSANDRI,18, 29620 S&C HOTELS CTRA. GENERAL DEL SUR, KM 53,5. EDIFICIO ATLANTIC, 35100 SABINA HOTELS SON JORDI,4, 07560 SAGA HOTELS ALORA, 14. POL. AZUCARERA, 29004 SALLES HOTELS POL. IND. PAEC. PARC 4, 17251 SANDOS HOTELS & RESORTS CAN RADO, 1, 07141 SANSI HOTELS AVDA.PEARSON,1-3, 08034 SANTOS HOTELES JUAN BRAVO,8, 28006 SB HOTELS RAMBLA FRANCESC MACIA,2, 43005 SEASIDE HOTELS AVENIDA DE MOYA,8, 35100 SELENZA HOTELES (GRUPO RAYET) CAPITAN HAYA, 1, 6ª, 28020 SERCOTEL HOTELS PARIS,120, 08036 SERRANO HOTELS AVDA. CALA AGULLA, 123, 07590 SERVATUR DORAMAS, 4, 35129 SETHOTELS PLAYA DE SANTO TOMAS, PARCELA H9, 07749 SH HOTELES PSO.ALAMEDA,35 BIS, 46023 SIDORME HOTELES AVDA. CORTS CATALANES, 5, 08173 SILKEN HOTELES AVDA. ZABALGANA, 1, 01015 SIRENIS HOTELS & RESORTS DES CUBELLS,32, 07800 (GRAND SIRENIS HOTELS & RESORTS) SOLVASA HOTELES PZA.DR.LETAMENDI,37-1º, 08007 SOTERAS, GRUP PASEO DE LA MARINA, 212, 08860 SPRING HOTELES AVDA. ANTONIO DOMINGUEZ ALFONSO, 8, 38660 STABOTEL INTERNATIONAL COMANDANTE ZORITA,34, 28020 STAR HOTELS S.L. ADA. SON RIGO 14, 07610 STARWOOD HOTELS & RESORTS PLAZA DE LAS CORTES, 7, 28014 (LE MERIDIEM/ FOUR POINTS/ WESTIN/ ALOFT/ SHERATON/ ELEMENT/ ST REGIS/ W HOTELS/ LUXURY COLLECTION/ARABELLA ) STIL HOTELS GRAN VIA ASIMA, 4-7º.POL SON CASTELLO, 07009 SUCO HOTELES CASADO DEL ALISAL,26, 34001 SUITES TAURITO,SA PLAYA DE TAURITO,SN, 35138 SUMMA HOTELES LUCIA MARQUEZ-EDIFICIO CORTIJUELO-36, 29620 SUN CLUB HOTELS MONGES,2-2ª, 07001 SUN CONFORT GROUP GLORIETA CARRASCO,BL.III-5 ESC F BAJO, 03501 SUNRISE BEACH HOTELS AVDA. JAHN REISEN,S/N, 35627 SYMBOL HOTELES AVDA.PALMA DE MALLORCA,45-1ºD , 29620 TEMPLE HOTELES AVDA.PALMIRA,3, 24009 TERMA EUROPA AVENIDA INDEPENDENCIA 4-2º, 50004 THB HOTELS VIA ALEMANIA,14-6º, 07458 THE LEADING HOTELS OF THE WORLD, LTD VICTOR ANDRES BELAUNDE, 6, OFC. 3, 28016 TORRELUZ HOTELES PLAZA FLORES, 3, 04001 TORSE HOTELES SAN RAFAEL, 1-3 ENTRES., 46702 TRAVELODGE HOTELES ESPAÑA TORRELAGUNA, 69, 28027 TREBOL HOTELES ORENSE,10 BAJO LOCAL 4, 28020 TRH HOTELES PASEO CASTELLANA,184-10º, 28046 TUDANCA CADENA HOTELERA CTRA. MADRID- IRÚN, KM 153, 09400 TUGASA-TURISMO GADITANO,SA PARQUE GONZALEZ HONTORIA,SN, 11405 TURICOMPLEX AVDA. ALCALDE JUAN RAMON SOTO MORALES,13 ALTO, 35610 UNIVERSAL HOTELES SAN MIGUEL, 31 2º, 07002 UNIVERSAL MEDITERRANEA HOTELES AUTOVIA SALOU VILASECA,SN, 43840 UR HOTELS AVDA. ALEJANDRO ROSSELLO, 29 ENTLO. , 07002 VALENTIN HOTELES LUZ,5 HOTEL PAGUERA, 07160 VALLADOLID HOTELES NUÑEZ DE ARCE,11, 47002 VANITY HOTELS GABRIEL LLABRES,S/N, 07400 VELADA HOTELES ALCALA, 476, 28027 VERSES HOTELES TARRAGONA, SN PLAYA DE FIGUETAS, 07800 VERTICE HOTELES AVDA. DE LA AERONAUTICA, S/N, 41020 VIK HOTELS GROUP AVDA. RAFAEL CABRERA, 18, 2AB , 35002 VIME HOTELES & RESORTS JUAN RAMON JIMENEZ, S/N BLOQUE 6, 29600 VINCCI HOTELES A. SEGURA,11 EDIF.A BAJO.C. ALBATROS.ARROYO DE LA VEGA, 28108 VIVA HOTELS & RESORTS GABRIEL LLABRES,S/N, 07400 VP HOTELES GRAL.DIAZ PORLIER,101, 28006 ZENIT HOTELES PZA.ARAGON,2, 1º, 1ª, 50004 ZERCA HOTELES CTRA. DE PRIEGO-ZAGRILLA, KM.3,5, 14800 ZT HOTELS COLONIA EUROPA,S/N, 12500

Tel +34 971743030 928169100 971213090 913995777 972364422 952371255 928764811 971585214 902112093 972652363 971783300 932063880 914263954 977250909 928763308 914364899 933636363 971563505 928152779 971370531 963373951 935041267 945188800 971312512 902500838 936651900 922787753 913197149 971260062 913608000 971207114 979749044 928565430 952383099 971717116 965852453 928876090 952058450 987216862 976301960 971850535 915591750 950234399 962872060 902050575 915568181 913430318 947506011 956305611 928163993 971711746 977779000 971725600 971032032 983-298811 971897008 913756800 971302804 954475847 928391517 952829977 914902650 971897008 915625292 902474902 957720305 964010709

BARCELONA, BARCELONA CASTELLDEFELS, BARCELONA ARONA , TENERIFE MADRID, MADRID PLAYA DE PALMA, PALMA DE MALLORCA MADRID, MADRID PALMA DE MALLORCA, PALMA DE MALLORCA PALENCIA, PALENCIA LAS PALMAS DE GRAN CANARIA, LAS PALMAS TORREMOLINOS, MALAGA PALMA DE MALLORCA, PALMA DE MALLORCA BENIDORM, ALICANTE COSTA CALMA-PAJARA, LAS PALMAS TORREMOLINOS, MALAGA LEON, LEON ZARAGOZA, ZARAGOZA CA’N PICAFORT, MALLORCA MADRID, MADRID ALMERIA, ALMERIA GANDIA, VALENCIA MADRID, MADRID MADRID, MADRID MADRID, MADRID ARANDA DE DUERO, BURGOS JEREZ DE LA FRONTERA, CADIZ CALETA FUSTE, LAS PALMAS PALMA DE MALLORCA, PALMA DE MALLORCA SALOU, TARRAGONA PALMA DE MALLORCA, ILLES BALEARS PAGUERA , MALLORCA VALLADOLID, VALLADOLID PORT D’ALCUDIA, MALLORCA MADRID, MADRID IBIZA, IBIZA SEVILLA, SEVILLA LAS PALMAS DE GRAN CANARIA, LAS PALMAS MARBELLA, MALAGA ALCOBENDAS , MADRID PORT D’ALCUDIA, MALLORCA MADRID, MADRID ZARAGOZA, ZARAGOZA PRIEGO DE CORDOBA, CORDOBA VINAROZ, CASTELLON

HOTELIER COMPANIES Country/State PLAYA DE PALMA, MALLORCA MORRO DEL JABLE, FUERTEVENTURA PALMA DE MALLORCA, ILLES BALEARS MADRID, MADRID LLORET DE MAR, GIRONA TORREMOLINOS, MALAGA MASPALOMAS, LAS PALMAS CALA MILLOR, MALLORCA FUENGIROLA, MALAGA CALONGE, GIRONA MARRATXI, PALMA DE MALLORCA BARCELONA, BARCELONA MADRID, MADRID TARRAGONA, TARRAGONA PLAYA DEL INGLES, LAS PALMAS MADRID, MADRID BARCELONA, BARCELONA CALA RATJADA , MALLORCA PATALAVACA, LAS PALMAS ES MIGJORN GRAN, MENORCA VALENCIA, VALENCIA SAN CUGAT DEL VALLES, BARCELONA VITORIA, ALAVA IBIZA, ILLES BALEARS

comercial@stilhotels.com castillavieja@hotelessuco.com info@lagotaurito.com summahoteles@summahoteles.com sunclub@sunclub.es booking@sun-confort.com direccion@sbhoteles.es comercial@symbolhoteles.com comercial@hotelestemple.com reservas@termaeuropa.com reservas@thbhotels.com madrid@lhw-offices.com torreluz@torreluz.es reservas.santamarta@torsehoteles.com travelodge.torrelaguna@travelodge.co.uk comercial@hotelestrebol.com comercial@trhhoteles.com hotel@tudanca-aranda.com info@tugasa.com booking@turicomplex.es central@universalhotels.es amigos@portaventura.es jgonzalez@urbanrustichotels.com vhbookings@valentinhotels.com comercial@hotelesvalladolid.com dir.comercial@hotelsviva.com mjvelasco@veladahoteles.com ibizaplaya@verserhoteles.com dtor.comercial@verticehoteles.com info@vikhotels.com comercial@vimehoteles.com info@vinccihoteles.com dir.comercial@hotelsviva.com md@vphoteles.com centralcomercial@zenithoteles.com info@zercahoteles.com reservas@zthotels.net

info@solvasa.com congress@grup-soteras.com spring@springhoteles.com stabotel-abf@telefonica.net direccion@elprincipehotel.com juanluis.diaz@starwoodhotels.com

E-mail info@riu.com frontoffice.jandiaplaya@robinson.de reservas@roc-hotels.com info@room-matehotels.com rosamar@rosamarhotels.com cmolina@royalpremierhoteles.com marketing@gruposantanacazorla.com oficina@sabinahotels.com info@hotelssaga.com reservas@salleshotels.com comercial1@sandoshotels.com pedralbes@sansihotels.com aortiz@h-santos.es dpiedra@sbgrup.com marketing@seaside-hotels.com comunicacion@selenzahoteles.es comercial@sercotel.es direccion@serranohotels.com servatur@servatur.com sethotels@sethotels.com sh@sh-hoteles.com info@sidorme.com booking@hoteles-silken.com info@sirenishotels.com

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Web www.riu.com

2 4 3 2 5 4 10 8 12 4 4 11 2 2 4 3 2 3 21 17 12 4 18 4 7

10 5 2 18 2 3 9 4 3 5 15

14 4 5 2 3 22

Hotels 50 2 12 14 4 3 3 4 6 7 6 3 11 4 4 2 132 4 9 8 13 11 34 13

3.400 3.658 5.562 565 3.450 215 2.480

729

191 4.000 66 600 569

308 309 658 380 270 2.520

236

6.687

575

2.800 500 704 3.100 842 1.286 5.346

4.532 870 4.900 317 1.500 4.829

10.158 9.514

13.323 1.127 2.000 2.100 1.615

130 2.480 1.604 1.208

5.820 635 1.586 1.100 868 742 1.780 1.800

Beds 28.000

Building the future out of uncertainty

The path to differentiation

CUBA

This was the title of the conference in Havana given by José Luis Zoreda, senior vice-president of Exceltur, during the celebration of Hosteltur Cuba’s tenth anniversary on July 15, 2009.

oreda kicked off his speech by presenting Exceltur’s objectives and pivotal action points, summarised in “Bolstering the socioeconomic recognition of tourism in Spain, the competitiveness of the sector in general and the differential appeal of tourism destinations”, as well as the organisation’s vision: “To promote new strategies for renovating and/or repositioning products and destinations; to stimulate a more cross-sectional and convergent vision of the broad chain of values in the long-term; to create new differential tourist experiences that extend and exceed expectations; and to procure more sustainable and socio-economically more profitable growth”. “Tackling the challenges of the new economy on the basis of the consumer as the one who sets the rules and causes deep, increasingly accelerated changes”, is a maxim advocated by Zoreda, who went on to exhort “the search for new tourism paradigms and the competitive keys of the twenty-first century”. “The management model for demand - the old model based on managing distribution - is turning into a new one that focuses on managing clients (…) There is a change in clients’ new habits: they are impulsive, demanding, highly informed, relaxed and have different consumer patterns; they seek out different experiences and above all, immediate gratification; they feel young and are keen to relish life.”

This involves a long-term process guided by a commitment to ongoing improvement: “In synthesis, a new scenario, a new leisure economy, new tourists that, regardless of who they are, are increasingly looking for more… A unique proposal: something memorable, an emotional connection on their trips.” Further on, Zoreda mentioned that “quality should prevail above all (…) Moving forward on the basis of quality (as the transfer of an industrial concept in which the improvement of physical elements prevails) towards differentiation (as the transfer of an emotional concept in which the singular, the capacity for welcoming prevails).” 94

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To tackle a new scenario of contrasts and new values, he highlighted that:

“Yet, tourism is not only hotels, nor hotel establishments only the setting for tourists, nor most of them final products in themselves. They are establishments surrounded and conditioned by an environment that determines a large part of guests’ final experience”. The senior vice-president of Exceltur asserts that its vision of destinations’ differential positioning capacities lies in “the ability to integrate and communicate the greater value added that results from the tandem of preserving the appeal and personality of the tourist space + the range of differential tourist experiences”; and that the keys for acquiring a competitive edge when it comes to positioning are implemented through applying strategies for differentiation, niches and cost leadership. The speaker was very categorical in his thesis according to which “the major challenge is how to transform some destinations, redesign product lines with a greater value added and promote them to the most sought-after target segments” (…) The structure of segmentation is changing and the trend of orientation to a specialist segment or price remains steady. “Companies and destinations are facing diverse positioning strategies that require choosing between volume and value (…) The calculations are simple; the key is how to achieve them. Triumphing with high-value consumers requires more segmented, personalised and differentiated product lines with a highly focused marketing plan; triumphing with mass tourism requires economies of scale and visibility in markets saturated with commodity products (…) the management of successful destinations in the future will be mixed and involved in all spheres to ensure the greatest value added.” The second half of the conference by Zoreda, who is also a member of the World Tourism Organization, was on the overall status of tourism in 2009, a year of global crisis. As regards corporate profitability, he indicated: “The forecasts anticipated by Exceltur at the beginning of the year have once again been accurate. All subsectors and the

overwhelming majority of Spanish tourism companies noted a marked slump in the second quarter of 2009. A total of 79.9% of all Spanish tourism companies recorded a decline in their second quarter profits, with respect to the same period of 2008, and 52.4% of them charac-

terised this decline as ‘steep’, according to Exceltur’s Business Tourism Climate Survey, which encompassed more than 3,000 business units in the Spanish tourism sector as a whole.” “According to our estimates, GNP from tourism fell by 6.6% in the months of April, May and June 2009 with respect to the same months of 2008. This was a slight improvement over the sharp drop-off of 7.0% in the first quarter of 2009, compared with the same period in 2008, which started off with a certain buoyancy. The aggregated Business Confidence Index of all tourism subsectors (ICTUR), which Exceltur has been compiling since 2002, registered a value of -64.5 in the second quarter of 2009, somewhat less negative than the all-time low of -65.9 in the first quarter of 2009.” Later on, Zoreda recounted some of the patterns in Spanish tourism: 1. Fewer trips, what is especially shifting towards fewer getaways and long-distance trips with a notable impact on the low and mid seasons 2. Less spending, manifest in the growing popularity of more economical means of transport and accommodations 3. Shorter stays 4. Preference for closer destinations, which is bolstering domestic nature travel and the coast on the mainland, to the detriment of the Balearic and Canary Islands and foreign trips 5. More independent trips 6. Trips are still being purchased later and later to benefit from the best price.

April. At the same time, the analysts’ consensual forecasts on the evolution of consumption in our major markets, which was used in tourist forecasts, have not undergone any major revisions in recent months. Therefore, we are standing behind the forecasting tables that we presented in April, which estimates a -5.6% decline in the GNP from tourism for the year as a whole, anticipating somewhat more moderate declines in Spain’s major tourism indicators for the second semester of 2009.” He added that “as a reflection of the new economic order’s impact on the sector, a severe slowdown in tourism consumption is expected over the next few months” and he synthesised several challenges facing the Spanish tourism sector that stem from the new international economic order: 1. A shift from an economy of abundance to one of austerity: – More moderate consumption in general – Energy costs when balanced prices are restored – More restricted air transport logistics – Credit restrictions 2. The better management of economies of proximity and accessibility strategies 3. Direction of the surplus tourism capacity offer at the international level 4. Innovation through captivation to surpass the expectations of a new, more demanding, better informed consumer who has more alternatives from which to chose 5. Tackling new business and institutional management cultures that underscore: – The value of the individual in providing more highly differentiated tourism experiences – The determining value of new online technologies – The needed commitments and responsibilities to society and the environment The assumption of new environmental challenges and those related to climate change with greater conviction In conclusion, José Luis Zoreda asserted: “In synthesis, gradually reinventing ourselves poses a new challenge: entering into the business of fantasy (…) The challenges facing the hotel industry and tourism in general include strengthening / redefining hospitality with transformative experiences”. In other words:

Zoreda’s forecasts for late 2009 were very interesting: “The slump in tourism indicators in Spain, which was observed in the second quarter of 2009, was adjusted to the forecasts we presented last

November 2009 · Special WTM

Cuba remains one of the British’s favourite destinations

C CUBA

approximately 8% of all arrivals during that peiod. The british makret was the sixth-ranked origin country in 2000 and it osciallated from sixth and seventh place until 2004, when it rose to third. Siice 2005, it hs been establsiehd as the second-ranked countired in terms of visitors to cuba,

Up until August 2009, 119,120 tourists from the United Kindgom visited Cuba. The 193,932 British visitors to the island in 2008 accounted for 8.3% of all arrivals in Cuba and 9.9% of all travelers from the major origin markets. 1,661,081 British turistas días were registered in 2008, 54% of these overnight stays took place in the island’s western región, 40% in the central zone and 6% in the Eastern zone, according to figures form the National Statistics Office (ONE). The United Kingdom accounted for 623,653 tourist days for the period from January to June 2009, the equivalent of all the overnight stays registered in Cuban accomodiatioins. 69% of the british overnights stays in the first semester of 2009 were registered int he island’s western región, however, it was followed in po96

Special WTM · November 2009

In the first semester of 2009, the United Kingdom accounted for 623,653 turistas-días, the equivalent to 6&% of all overnight stays registered in Cuban accomodations. pularity by the Eastern cuba, with 17%, a behaviour that distinguishes it from most of the main origin markets. During 2000, the United Kingdom integrated the group of orign counties with volumes of more than 100,000 toruists per year. In the interval from 2000 to August 2009, the island received more than one and a half million british tourists,

considered untial aguust 2009, the last statisics availabe at the close of this magazine. The iniauguration of weekly scheduled flights between London and Havana, with a stopover in Holguín by Cubana de Aviación, Cuba’s flagship airlines, is one of many steps taken to incentivise the arrival of visitors from the UK. The reason for

THE UNITED KINGDOM AS AN ORIGIN COUNTRY TO CUBA 2000 – AUGUST 2009

From 2000 until August 2009, the island has welcomed more than one and a half million british tourists, aproximately 8% of all arrivals

Year

Rank as origin country

2000 2001 2002 2003 2004 2005 2006 2007 2008 Until August 2009

6 7 6 6 3 2 2 2 2 2

the stopover in the Eastern city of Holguín is because of the execlente marketing commericalisiation of that tourim dstination in the UK, which demonstrates the fact that the 65% of passengers on the inauguatial flight only visited that area.

The Launch of the Turnat Convention of 2011

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and tour operators, with representatives from Germany, Canada, the United States, France, Mexico, Argentina, Uruguay, Spain, Italy, Sweden, Switzerland, the Netherlands, Norway, the United Kingdom, Russia and Belgium. The central zone of the Cuban archipelago, selected for the next congress, boasts significant natural and cultural attractions, outstanding aesthetic-scenic values and a high degree of biological diversity, all of which are a strong lure for nature tourism lovers. Those who attend Turnat 2011 will be able to enjoy the singular scenery in the provinces of Villa Clara, Cienfuegos and Sancti Spiritus, bathe in the crystal-clear waters of their brooks and rivers and tour Valley of the Sugar Mills, declared a World Heritage Site by UNESCO.

In order to achieve a more widespread promotion of the island’s alluring features, Cuba’s Central Region will be the new venue for the Eighth Nature Tourism Convention, known as Turnat, which will take place from September 26 to 30, 2011.

he launch was the culmination of the fruitful activities that took place during the recently concluded seventh Turnat Convention of 2009, which was held in Ciénaga de Zapata and attended by 132 participants, 79 of which were from a total of 16 foreign countries, the highest figures yet for the event. Conventioners had the chance to see for themselves the integral product offered by Ciénaga de Zapata, which includes tourism modalities, the inauguration of new products in the Protected Area – such as The Enigma of the Rocks Trail – an improved extra-hotel offering and a revamped image, standards of comfort and hotel services. At the close of Turnat 2009, Manuel Marrero Cruz, the Cuban Minister of Tourism, presented the island as a top-class multidestination where nature, history and the cultural values of the people co-exist in perfect harmony; he also emphasised the 98

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country’s interest in diversifying its offers. The Minister specified that “years of scientifically sustained work have now established the nature tourism product and made it one of our most promising alternative modalities (…) Cuba’s prodigious wealth of nature is one of the island’s foremost strong points”.

At the same time, Marrero made special mention of attendees from the press

The main venues for the professional programme of Turnat 2011 include: • El Nicho in Cienfuegos, which is particularly appealing thanks to its system of waterfalls and cascades that gush from its rivers and springs • Lake Hanabanilla, a Protected Nature Site in Villa Clara, an aesthetically pleasing artificial lake nestling among mountains and ringed by walls and waterfalls • Topes de Collantes, a Protected National Landscape in Sancti Spíritus whose rolling landscapes in valleys and mountains are the source of breathtaking waterfalls such as El Caburní, El Vegas Grande and El Rocío • Valley of the Sugar Mills, a World Heritage Site in the area of Trinidad, where the ruins of old manor homes and several archaeological sites have survived • Caguanes National Park, a Biosphere Reserve and RAMSAR site in Sancti Spíritus characterised by unique rock formations that emerge in the form of cayos, coastal cliffs, abrasive natural arches and tidal niches. For further information: Mr. Iván Hernández, Events Director Agencia Havanatur, official sponsor of Turnat 2011 eventos@havanatur.cu www.cubatravel.cu / www.turnatcuba. com / www.havanatur.cu

Paradisus Resorts in Cuba

More comfort in the Paradise of the Senses

CUBA

he Paradisus Varadero and Paradisus Río de Oro will be heightening your comfort with products for discovering the excitement of luxury in an exclusive world of sensations. The two establishments will soon be featuring Royal Service areas, one of the ultradeluxe products that differentiate Sol Melià Cuba hotels and enhance guests’ travel experiences. Thus, the three Paradisus Resorts managed by Sol Melià in Cuba will each feature Royal Service, which has only been available in the Paradisus Princesa del Mar (Varadero) until now. An incomparable sanctuary Royal Service is one of the finest spaces with highly personalised attention and affords unprecedented privacy. The ultra-exclusive Royal Service is linked to the finest tradition in luxury hotels, where guests will find all the amenities and installations for enjoying experiences that range beyond mere lodging. Butler service, lounge with a VIP reception area, private bar-restaurant, exclusive swimming pool, beach and pool concierge service, pillow menu, aromatic experiences, mini-bar stocked with premium drinks, free Internet access and lavish amenities are just some of the installations and courtesies offered by the Royal Service. Always situated in a privileged area of the hotel, Royal Service has a private entrance, which makes it in effect an exclusive hotel within a hotel.

The luxury of comfort The Royal Service at the Paradisus Varadero and Paradisus Río de Oro in Holguín will respectively encompass 80 and 54 new Master Junior Suites. Each suite will encompass an 80 m² area 100

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on the beachfront and include a living room area, bedroom, spacious bathroom with hydromassage, entrance hall, walk-in closet, LCD flat screen TV, Balinese bed on the terrace, outdoor Balinese shower and king size beds. As part of the Royal Service, each hotel will have its own exclusive Garden Villas. The Paradisus Río de Oro already boasts two Garden Villas and the Paradisus Varadero has one, which will be joined by another. The Garden Villas are classical colonialstyle chalets that feature special services and have an outdoor jacuzzi with sea views, terraces, garden with a breakfast palapa, private swimming pool, watchtower and exclusive and direct access to the beach. Awaken your senses The Paradisus Varadero will also be opening a modern spa with Cuba’s first yang tsu swimming pool, where massages will be given in the water, since its hyper-saltiness keeps bodies afloat.

The installations include individual pavilions and suites for couples equipped with jacuzzis, palapas on the seashore, hydrothermal circuit facilities, relaxation room, swimming pool with water jets, aromatic treatments with Cuban flavours, professional products, certified therapists, beauty salon and gym with a coach. With it, the Paradisus Resorts of Cuba complete their spa offer, which has been available for several years now at the Paradisus Princesa del Mar and Paradisus Río de Oro.

The spas operate under the Yhi de Sol Melià brand, which is dedicated to wellness and conceived for revitalising the body and renewing the soul. Thus, the culture of service and utmost quality still continue to be identified with Cuba’s Paradisus Resorts, which set the stage for stimulating the senses and living unique experiences.

Passion

www.solmeliacuba.com

Rest and privacy. Unforgettable landscapes and romantic sunsets. Experiences and sensations that wake up new emotions and make the bows in common even stronger. Passion, it's another of the senses of Cuba you can enjoy in any of the Sol Melia hotels specially design to live those memorable moments.

Make Sense VARADERO Paradisus Varadero I Paradisus Princesa del Mar I Meliá Las Américas I Meliá Varadero I Meliá Las Antillas I Tryp Península Varadero I Sol Palmeras I Sol Sirenas-Coral Resort URBANS Meliá Habana I Meliá Cohiba I Tryp Habana Libre I Meliá Santiago de Cuba KEYS Meliá Las Dunas I Meliá Cayo Coco I Meliá Cayo Guillermo I Meliá Cayo Santa María I Tryp Cayo Coco I Sol Cayo Largo I Sol Cayo Coco I Sol Cayo Guillermo I Sol Cayo Santa María I Sol Pelícano HOLGUÍN Paradisus Río de Oro I Sol Río de Luna y Mares Resort.

Cuba with all the Senses

Holguín reaffirmed as Cuba’s third-leading tourism zone

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The province of Holguín is home to 7% of all hotels and 10% of all rooms in Cuba and is the country’s thirdleading tourism zone by number of rooms after Varadero and the city of Havana.

n 2008, the hotel establishments in Holguín registered 1,849,579 overnight stays, approximately 11% of all overnight stays in Cuba, an indicator in which

102

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also this zone also ranks third, once again preceded by Varadero and Havana. Last year, this province accounted for 14.1% of all revenue from beach tourism and 3% of all revenue from city tourism in Cuba; it also generated 11.8% of all package tour sales and 5.4% of sales of the

country’s complementary offer. Both the standards of its accommodations establishments as well as its occupancy capacity have risen in recent years; in 2008, the number of rooms rose by 5% and beds by 2%, compared with 2007. The province of Holguín currently has

19 accommodations establishments, for a total 4,817 rooms and 9,472 beds, according to figures from the 2008 Cuban Statistics Annual by the National Office of Statistics (ONE), which considers the available capacity for national and international tourism in all entities in tourist zones, excluding those corresponding to campgrounds and local administrations. Several measures have been implemented to improve hotel infrastructures in the city of Holguín, the provincial capital. The Pernik Hotel, Hotel Islazul El Bosque and Hotel Villa Mirador de Mayabe, which belong to the Islazul chain, have been the object of repair works, basically in the accommodations and swimming pool areas. In particular, the lifts in the Pernik hotel have been remodelled and room appointments improved at the Mirador de Mayabe, home to Pancho, the famous donkey. Work on El Hostal in the “White Villa” of Villa Gibara, the permanent venue for the International Festival of Poor Cinema, has nearly concluded. Thousands of thousands of foreign tourists choose this destination each year. The

Frank País International Airport in Holguín receives nearly 15 airlines from the United States, the United Kingdom (for the majority of European companies), Germany, Italy, Holland and Canada, this last country being Holguín’s main origin country, as it accounts for 66% of its market. In order to bolster flight connections with Europe, Cubana de Aviación airlines has recently inaugurated new commercial

flights covering the London-Holguín-Havana route with modern IL 96 aircrafts that hold 258 people and boasts other added amenities; this is a milestone, since the flight is direct, with no stopovers. The London-Holguín-Havana route is kicking off with weekly flights on Wednesdays, which makes it possible for tourists from the UK and Scandinavia, among others, to travel to this beautiful zone in the Caribbean.

November 2009 · Special WTM

103

Havana

The indispensable gateway to the Cuban destination

CUBA

he Cuban capital is the country’s most popular tourist attraction. With its centuries-long history, its integral tourist product is at its visitors’ disposal. This singular city, a blend of architectural styles that include art deco, mudéjar, neoclassicism, eclecticism, art nouveau and Cuban baroque, is also the heart of the country’s cultural life. Havana has the indispensable potential for combining urban attractions with superb beaches, lively cultural activities, international events and world famous major medical institutions. An extensive hotel and services infrastructure backs up the management of the sector in the city, with the potential for catering to almost all tourism modalities, including business trips and cultural, incentives and meetings tourism. The capital is home to some of the country’s most prestigious and emblematic hotels, such as El Nacional, the Meliá Cohiba, the Meliá Habana, the Saratoga and Habana Libre, among others. In the first half of 2009, 1,445,929 overnight tourist stays were registered in the city, the equivalent of 15% of all overnight stays in Cuba’s major tourist zones, according to the National Office of Statistics. Between the months of January and June of the current year, the capital accounted 104

Special WTM · November 2009

for approximately 13% of all revenue from package tour sales and 32% of all sales from complementary activities. The zones of Vedado and Old Havana attracted the most revenue from tourism (in the range between 22.7 and 37.4%); followed by the beach zone, in particular the luxurious Miramar quarter, Marianao, Cerro and the capital’s eastern beaches. Havana has 70 accommodations establishments, 12,301 rooms and 25,525 beds, making it home to approximately 25% of all hotels and the same percentage of the country’s rooms and beds and it is among the tourist areas that registered an average occupancy rate of between 36.2% and 52.6% in the first semester of 2009. Dozens of museums, more than 10 art galleries, 25 theatres and cultural institu-

tions, such as the Nacional Ballet of Cuba and Casa de Las Américas, endorse its status. Havana is also the venue for major international film, dance, plastic arts and literature festivals, including some of the most important on the continent. For visitors who wish to gauge the pulse of Cuban popular music – the son, danzón, bolero and cha cha cha, etc. - the city has sites such as the Habana Café, Pico Blanco, Copa Room, Parisién and the world famous Tropicana cabaret. With a view to maintaining the figures for growth achieved in previous years, Cuba has made the diversification and promotion of a number of specialised tourism modalities important priorities today. Events and incentives tourism are the core of this policy and the capital has been the leading player in this enormous challenge. Congress and events of the most varied kind find a home in the facilities of this centennial city, which boasts a modern, functional infrastructure well-suited to this goal. Business tourism has also solidified, which demonstrates the growing interest of foreign firms in commercial trade with the island. Another attraction is Havana’s seaside promenade. The revival of restored traditional buildings has been joined by a wide variety of new spaces with novel architectural designs, in which privacy and good taste have left their mark. Havana boasts the renewed face of its seaside promenade, which will continue to be a warm and legendary place for all Cubans and those who visit us. All of this is joined by the beach alternative, which is concentrated in the so-called Blue Circuit, with more than 15 kilometres of coastline in which Santa María del Mar is the stellar attraction. Other favourite areas for holiday tourists are Bacuranao, El Mégano, Boca Ciega and Guanabo, which complement the programmes of the thousands of visitors who flock to the city each year. The sandy areas close to the seashores extend to the edge of the island platform, which is populated with coral and a fertile underwater life, making it the ideal site for diving and contemplating the unsurpassed depths of the sea.

Experiencing the Old City

C CUBA

n 2010, a new hotel establishment will be opening its doors in Old Havana’s historic centre: the Marqués de San Felipe y Santiago de Bejucal hotel, located in the vicinity of Plaza de San Francisco de Asís, will be another deluxe space belonging to Compañía Turística Habaguanex S.A.. The mansion, which used to belong to a prominent family, sits on the corner of Calle Oficios and Calle Amargura in a setting of stately homes, museums, squares and former religious buildings. With its magnificent portal and the superb wrought ironwork on its balconies, this building preserves the city’s baroque beauty. The mansion was erected in the eighteenth century and owned by Sebastián de Peñalver at the end of that period. In the early nineteenth century, it passed into the hands of the fourth Marqués de San Felipe y Santiago, which is the provenance of its name. The oldest description of the building dates to 1771, when it was registered as a “two-storey house, with buttresses and a tile roof located on the corner of the Plazuela del Convento de San Francisco”, but it underwent a series of transformations over the course of time and in 1885 was described as a “two-storey house with stonework and a terrace roof”. 106

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Nowadays, the establishment has six storeys including the terrace, which features a telescope for guests’ use. The hotel décor is in the minimalist style and the ground floor contains a lobby, reception area, baggage room and breakfast room. The central courtyard contains a snack bar, shop, food preparation area and the manager’s and head of reception’s offices. Tables will be set up for breakfasts and snacks in Plaza de San Francisco, which is adjacent to the hotel. The part of the building with guestrooms

features a total of 27 rooms, including 20 two-bed guestrooms, four guestrooms with a king-sized bed each, three suites and a multi-purpose hall, which can be used for meetings, banquets and receptions. All the rooms will have a window or balcony overlooking the street and views of the hotel’s central courtyard, in addition to a TV, telephone, hair dryer, minibar, Internet and DVD player. The suites will also feature a hydromassage bathtub. Furthermore, wireless Internet access will be available in the public areas on the ground floor. The city’s historic centre contains buildings with an outstanding architectural nature, most notably in the vicinity of Plaza de Armas, Plaza de la Catedral, Plaza de San Francisco and Plaza Vieja, which make Old Havana the most important historic centre in the Caribbean and one of the most remarkable sites on the American continent. The exceptional setting is joined by the bay’s situation as an obligatory stopover in the New World that required military protection, which is why the city had three defence systems that boast first-class aesthetic and functional levels from the architectural point of view. Compañía Turística Habaguanex S.A. is attached to the Office of the City Historian and has achieved very positive results, both as regards occupancy levels as well as its excellent services. The firm operates within an area of approximately 4.5 kilometres and its infrastructure includes outstanding luxury hotels and hostels, restaurants, cafeterias, museums, businesses and shops.