Hosteltur Golf 2012 by David Molina

July 2012

EDITORIAL

Tourism which is well worth promoting

pain is Europe’s leading golf destination and the country which receives the second highest number of this type of tourist in the world. Despite the economic crisis, 64 new golf courses have been founded over the last few years and there are several projects underway within the segment’s strongest regions, facts which demonstrate a clear commitment to continue competing with other destinations. There is no doubting how important it is to promote this tourism product at a time when Spain is at risk of being left behind as a leading destination if it does not continue to offer its visitors quality, authenticity and exceptional service; three qualities which are perfectly suited to golf tourism.

Hosteltur.com

STAFF PRESIDENT EDITOR: Joaquín Molina García-Muñoz editor@hosteltur.com EDITOR: Manuel Molina Espinosa · @manolomolinaesp director@hosteltur.com MANAGER: Carlos Hernández · @carloshosteltur carlos.hernandez@hosteltur.com

EDITORIAL DEPARTMENT MENORCA Editor in chief: Esther Mascaró · @esthermascaro redactorjefe@hosteltur.com

Apart from its infrastructure, there is still a lot to be done as far as promoting and spreading awareness about the different autonomous regions as golf tourism destinations is concerned. This is made clear by the fact that one of Spain’s largest potential markets, the Unites States, does not yet identify the country with golf, something Turespaña hopes to change. The information collected from some of the autonomous communities’ tourism authorities leaves no room for doubt: a segment whose average expenditure is between 70 and 202% higher than that of a conventional tourist is well worth promoting. Add to this the fact that this type of tourism extends the high season in spring and autumn and that golf tourists tend to show a high degree of loyalty and repeat custom, and you have a guarantee for the future.

MADRID Hotels Paula Pielfort · hoteles@hosteltur.com · @PaulaPielfort Agencies and Tour Operators José Manuel de la Rosa · agencias@hosteltur.com · @JMaDelarosa Transports Vivi Hinojosa · transportes@hosteltur.com · @vivi_hinojosa SEVILLA Agencies and Tour Operators Ángeles Vargas · agencias@hosteltur.com PALMA DE MALLORCA Transports Diana Ramón · transportes@hosteltur.com · @dianaramonv BARCELONA Economy and Actuality Xavier Canalis · actualidad@hosteltur.com · @XavierCanalis CUBA María Eugenia Cobas · comerhost@ceniai.inf.cu

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Special Golf | July 2012

Leading European destination accounting for 40% of the market quota, with 431 courses

Golf tourism in Spain generated 1.030 million Euros in 2011 Spain is the leading destination for golf tourism in Europe and more than 880.000 tourists visited the country in 2011 to practice the sport. As the sector continues to grow and demand is expected to increase by 4% this year, maintaining the quality and attractiveness of the destination is essential.

olf tourism’s potential is indisputable; the sport is becoming increasingly popular and some 80 million people worldwide practice it regularly. This number could exceed 120 million in less than ten years time. The recent report carried out by Turespaña Turismo de golf en España 2011, Golf Tourism in Spain in 2011, emphasises the fact that “there is something which is growing even more: the number of people who travel to enjoy golf experiences.” 1.6 million golf tourism trips take place every year in Europe, 60% of which take place outside the country of origin. Spain enjoys a clear and prominent leading position within the European market with a market quota close to 40%, and more importantly, a business volume of 1.030 million Euros in 2011, thanks to the high expenditure of these tourists. Last year 884.848 golf tourists visited Spain, 3.47% more than in the previous year, and they 4

July 2012 | Special Golf

spent an average of 1.164.57 Euros. Turespaña specifies that around 58% of this total were men and 42% were women. An analysis by consultancy firm Aguirre Newman, Estudio de mercado de campos de golf en España, a market study on Spain’s golf courses, indicates that while the average amount spent per day by regular tourists in 2010 was 98 Euros, golf tourists spent an average of 74% more, 171 Euros. Apart from the higher spending registered, the high season for golf tourists in Spain is in March, April, October and November, which is very different to the traditional high season for beach holidays, making it a key product for combating the seasonality of tourism. The majority of golf tourists stay in hotels (45%) and apartments (17%) and a significant 12% own second homes in Spain. According to Turespaña, golfers visiting Spain are avid players, as we can see from

the frequency with which they play, averaging 8 days a month in their country of residence. More than 80% are golf club members and they tend to play at least 3 different courses during their trips abroad and tee off an average of 6 times per trip. It is also important to note the interest shown by golf tourists in taking part in other activities during their stay, such as enjoying good gastronomy, shopping, and days out, which are their main activities of choice. Great Potential The study carried out by KPMG for IAGTO the International Association of Golf Tour Operators, shows that there is a favourable tendency within the sector as 60% of the operators polled have registered an improvement in sales during the last year, against the 38% registered last year. When asked about future prospects; 68% of the tour operators predict an increase in demand for this year and 4%

A potential market of 14.8 million golf tourists

ccording to the National Golf Federation more than 25 million United States residents play golf on a regular basis. 3.5 million classify themselves as “avid golfers”, those who play golf 25 times or more per year and 11.3 million as “core golfers” who play some 8 to 24 times a year. These two groups are the ones most likely to travel abroad with the main intention of playing golf. This implies a potential market of more than 14 million golfers. The Spanish Tourism Office in Miami notes that Spain has a challenge ahead if it wishes to benefit from this potential American market, as it needs to make itself known as a golf destination. Spain has all the qualities a US golf tourist is looking for, but it is currently not a destination they identify with the sport; as opposed to destinations like Scotland or Ireland. They also stress that Spain is particularly attractive due to the fact that it offers an excellent infrastructure as well as a wealth of culture, history, art, gastronomy and other attractions for non golfers – so it should be promoted as something which golfers can enjoy with their families or partners. One of the benefits that Spain must try hard to promote amongst the North American public is the fact that it boasts a great number of high quality golf courses which are located a short distance away from each other and which allows golfers to play at many different courses whilst staying at one hotel base. This is enhanced by the fact that the courses are located near cities and villages which allow for a great variety of activities for those who do not want to play golf. Some of the most popular Spanish cities amongst tourists from the United States include several which are especially well suited to golf tourism, such as Malaga, Marbella, Seville, Valencia, Barcelona, Gerona and Madrid. Another key factor is that Spain has a great variety of accommodation on offer within the specific type which these tourists

expect significant growth. 19% think that demand will come to a standstill. One of the key aspects of the study is an analysis of spending habits, which shows that golf tourists spend an average of 150 to 180 Euros a day during short stays (from one to three days) and 250 Euros during longer stays. The average length of stay is between 7 and 9 nights. Prices for packages have remained constant for 51% of tour operators, whilst they have increased for 39% and decreased for 10%. Spain and Portugal were the most popular destinations in 2011, followed by the United Kingdom and Ireland and emerging destinations such as Thailand, Vietnam and Turkey which are continuing to grow. The most powerful markets are the United States, Canada and Great Britain, followed by the Scandinavian countries (especially Sweden) and Germany. Golf is also an interesting source of national tourism; according to data from the

tend to look for: 4 or 5 star and preferably boutique hotels or hotels with a “Spanish flavour.” An important advantage is that there are direct flights from the United States to various cities and that Spain, unlike other golf destinations, offers great weather for play the whole year round. Attracting tourists of such high spending power, who tend to travel in small groups of four to eight people, would be well worth the effort. They are likely to spend 6 to 8 nights in destinations such as Ireland or Scotland, but 10 to 14 nights on their trips to Spain, usually at two or three different destinations as they combine their passion for golf with their interest in history, gastronomy and culture. Another profile is the business golf traveller, who normally travels in groups of eight to sixteen people.

Spanish Golf Federation (Real Federación Española Golf); in January this year, there were 326.905 licensed amateur golf players in Spain and 1.446 professionals. The offer continues to improve The tremendous growth experienced in the construction of golf courses in the 90s in Spain could continue in the midterm, according to Turespaña’s predictions, once the current economic difficulties have been overcome. The latest data from the Real Federación Española de Golf indicates that there are now 431 golf

courses in Spain. The Aguirre Newman study, which lists all the different types of facility related to golf, including pitch & putt, shows a total of 590, 49.7% of which are 18 hole courses. Turespaña considers golf tourism to be one of the touristic products with the “greatest scope, tradition and with the most to offer within the sports tourism arena in Spain,” both for its direct effect on touristic income, as for its contribution to the development of quality tourism and the diversification and extension of the season. The tourism institute includes the product within its core strategy for the international promotion and development of sports tourism. The institute emphasises the need to continue progressing, improving the promotion and commercialisation of golf tourism amongst foreigners and increasing Spain’s competitive advantages as a destination when set against its main competitors. Special Golf | July 2012

INTERVIEW

Manuel Butler , director of Turespaña

“There is room for growth in golf tourism and we need to make the most of all opportunities to do so” Spain and Portugal, after having moderated their prices, continue to be Europe’s most popular destinations, more even than the United Kingdom and Ireland.

Spain is Europe’s leading golf destination and it boasts all the resources needed to maintain that position, as long as it keeps one step ahead of its competitors. The director of Turespaña explains.

hat is the current situation for Spain as a golf tourism destination? In the European market, golf tourism represents more than 1.6 million trips a year, 60% of which are international. Spain enjoys a clear and prominent leadership, with a market quota of almost 40%. Our most direct competitors are Portugal and Morocco, because of their geographic proximity, and Turkey, which has advanced a great deal over the last few years. Spain’s moderate climate, together with its beautiful scenery, are decisive advantages, as are its magnificent transport network and the accommodation it has to offer which has been improving steadily over the last few years and has reached excellent standards. All this, added to Spain’s

July 2012 | Special Golf

high quality golf facilities make for an extremely competitive overall framework. There are currently 431 golf courses in Spain and they have developed intensively over the last twenty years. 64 new courses have been opened over the last two years alone, an increase of 17%, and

How important is golf tourism within the entire spectrum of Spain’s tourism? According to our Institute of Tourism Studies (IET), 884.848 foreign tourists visited Spain to play golf in 2011, 1.56% of the total number of tourists who arrived in Spain that year. However, this modest percentage does not reflect how important the market is for Spain’s economy. Golf tourists spent more than 1.030 million Euros in 2011, an average of 1.164,57 Euros per person, significantly more than the 934 Euros per person the Egatur questionnaire attributes to conventional tourism. Turespaña believes that golf should be a priority product within sports tourism as a whole and is treating it as such in its strategic marketing plan and general tourism plan, both currently in their final stages of composition. Does high expenditure continue to be golf tourism’s main advantage? Golf is a quality kind of tourism, which predominantly brings people in at different times of the year to the main tourism market, mainly in March, April, October and November. It generates growth synergies within other related sectors and that

“Golf courses have developed intensively over the last twenty years and 64 new courses have been opened in the past two years alone, despite the crisis.”

the previsions for new developments are optimistic. According to a report published by KPMG, recently reviewed by Hosteltur,

is why it is so important that private entities continue to develop attractive complementary options such as the project

launched by Paradores, Paradores y Golf, and other initiatives such as wine and golf, wellness and golf, shopping and golf or art and golf. Spain’s main tourism markets, Britain and Germany, are also the main markets for golf; which other issuing countries do you think could be of interest? The United Kingdom is our main source market. It represents 36% of the total number of foreign golf tourists; 316.882 British golf tourists visited Spain in 2011. It is followed by Germany with 178.399 and 20%. Nordic countries, Sweden in particular, as well as Ireland, France, Switzerland and Austria are also important European markets for Spain. We must not forget the American markets, mainly the United States, Canada and Argentina, and at the same time I think Asian markets, namely China, are starting to gain importance. The Spanish tourism authorities have already launched significant promotional campaigns in these countries. What can be done to improve the golf tourism product? In order to promote Spanish golf clubs internationally and to achieve high levels of profitability for businesses within the

ing reused to safely water golf courses, a logical measure given the arid conditions many regions in Spain suffer from, and the widely used regulations in place to reduce the impact golf complexes have on the environment, have undoubtedly helped to reduce any previous reticence. Gone are the days when golf was considered a sport reserved for the elite in many issuing countries, including Spain, which is very important when it comes to the expectations for growth for golf tourism. 884.848 golf tourists visited Spain in 2011. In 2005 and 2007 the country registered over a million golf visitors. Do you think we can expect to see a recovery of these numbers in the midterm? Definitely. If we all work together, and once we have managed to overcome the extremely difficult economic situation we are currently going through, we can expect to reach these numbers again. We have already detected some positive signs of a slow recovery, such as the development of the British market as a source of golf tourists. In 2006 we had reached a record number of 441.954 British tourists, a number which descended by 10% over the next three years, reaching 396.521 in

vitally important when it comes to convincing tourists to return to a destination, these include; courtesy, the proverbial Spanish welcome, attention to detail, and a polite and friendly manner, and these also apply to golf tourism. But we also believe there are opportunities for growth, and we must make the most of these, especially within emerging markets. Golf has contributed to Spain’s image as an international quality tourism destination, and it has the potential to continue to do so. If we continue offering services of the highest quality, which are internationally rec-

“One of our main objectives is to make sure golf tourists visiting us do so again over consecutive seasons – this is a priority for us” sector, official bodies and private entities must work together. We need to consolidate a sustainable development. If we invest in the installation of new technologies we will be able to improve our facilities and tourism management as a whole. A commitment to the environment is also essential. If we persevere in this way, we are certain that the golf industry we help to create jobs and it will be able to count on Turespaña’s full support. Do you think recent improvements have been able to dispel any reticence shown towards this type of tourism over environmental concerns? Golf developments are no longer considered potentially damaging to the environment, in fact, the majority opinion now is that golf courses can help to improve and maintain natural scenery and they are seen as a significant aesthetic contribution. The introduction of advanced regenerative technologies for sewage, which is now be-

2009. We saw a drastic fall in the number of British tourists in 2010, however, when it fell by more than 25% in one year, to 295.315 – this can be attributed amongst other things to the drastic variations in relation to the pound sterling/euro exchange rate. The good news is that 316.882 British tourists came to Spain to play golf in 2011, a positive recovery we hope will continue into 2012. Is there room for growth in golf tourism or should Spain focus on improving customer loyalty? It is very important that we maintain a constant flow of visitors. Another objective is to make sure golf tourists already visiting us continue to do so over consecutive seasons, this is one of Turespaña’s priorities and we are already working on achieving this. Indeed we believe customer satisfaction amongst golf tourists is already very high. There are a series of factors which are

ognized, and reasonably priced, I am sure there will be a considerable increase in the amount of golf tourism Spain receives. How will Turespaña be promoting the industry in 2012? Even though we have been unable to sponsor the Spanish Open, Open de España de Golf, this year (an event we have sponsored every year since 2001) due to severe budget reductions, our promotional efforts for golf tourism directed at foreign countries have intensified. Our Exterior Tourism Committees carried out 110 promotional activities in 2010 and 133 in 2011, whereas this year, there are 145 activities planned, including press tips, travel agent services, online marketing and promotional events. These are important promotional tasks to attract foreign customers, and they entail a total estimated direct cost of 221.047 Euros. Special Golf | July 2012

More than 20 projects are currently being processed

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Andalusia: an established offer which is striving for further growth Even though Andalusia’s golf offering continues to be the most extensive in Spain, each of its eight provinces are aspiring to further improve its attractions with new projects which are all currently in different phases of development. The development and construction process for new golf courses is now much easier, thanks to the new regulations which have recently come into force in the region.

n analysis of supply of demand in 2011 reflects this community’s continued leadership in the sector, even though it has inevitably been affected by the economic crisis. The region boasts a total of 106 golf courses, 50% of which are located in the province of Malaga and 20.8% in Cadiz. According to the report published by the Junta de Andalusia’s Ministry of Tourism, Commerce and Sports Turismo de Golf en Andalucía 2011 (Golf Tourism in Andalusia), the courses available throughout the rest of the provinces can be reflected as follows; 9.4 % in Almeria, Huelva 8.5 %, Seville 5.7 %, Granada 2.8 %, Cordoba 1.9 % and Jaén 0.9 %. On a national level, Andalusia is the region with the most to offer golfers, accounting for 22.9% of the courses in the country in 2011, according to data published by the Spanish Golf Federation (RFEG). As for the number of registered 8

July 2012 | Special Golf

La Monacilla Golf is one of Andalusia’s newest facilities.

players, the region is currently second, with Madrid being the region with the highest number. Specifically, Andalusia registered 50.697 licenses in 2011, 15.5% of the total number in Spain, but 0.5% less than in 2010. The number of golf tourists arriving in the region also fell by 0.5%, with 425.000 arriving last year, 1.9% of the total number of tourists who visited Andalusia during the whole of the year. However, and on a positive note for the sector, the region did detect a rise in the use of hotels as accommodation. 64.3% chose to stay at a hotel while 35.7% chose to stay in apartments, houses or chalets, either of their own (19%), or belonging to friends or family (12.3%) or rented (4.4%). Nevertheless, hotel use is inferior for this type of traveller than it is for conventional tourists, who choose it 69.8% of the time. Combining Golf with Restaurants and Shopping Golf tourists stay for an average of 13.9 days in Andalusia, whilst the average stay for tourists visiting the region is 9 days. The average amount spent by golf tour-

ists is €91.23, whereas average tourists spend €60.40. Both variables confirm what the Andalusian government has already declared, that this touristic sector is a very promising one. It is also worth noting that golf tourists spent the most amount of money at restaurants and in buying green fees, and that these made up for 67.3% of their spending, followed by shopping which made up for 15.6%. The tendency to combine golf with gastronomy and shopping was not the only one detected as visitors also like to combine the sport with visits to the Andalusian beaches. On another note, it is important to note that more visitors now use the internet, 25% more per year. 82% of golf visitors planned their stay via the Internet including all the activities they wanted to enjoy at their destination. As for actual time spent playing golf, players in Andalusia teed off 4.6 times on average and visited an average of 2.5 courses during their holiday. Loyal and satisfied customers According to the report published by the

Junta de Andalucía, 84% of the tourists who chose to visit Andalusia in 2011 to play golf, had visited the region before within the last four years, for the same reason. Also, 84.6% thinks they will visit Andalusia again, most, 67.2%, to play golf, and 19.7% to enjoy the beaches and sunshine. Feedback given about Andalusia´s golf facilities is very positive, with the average mark given being an 8, (on a scale of 1

100 aparthotel units, a residential area with multi-family housing as well as banqueting rooms and various sports, health and beauty facilities. Jimena Golf Resort, also in Cadiz, has also advanced significantly having already passed the evaluation carried out by the technical grading commission. The Andalusian ministry for Tourism and Sports confirmed in an interview with

La Cala Resort in Mijas has adapted its three courses to the current legislation with the help of RDGolfConsulting.

to 10) which is the same average point as last year. The aspects which golfers were happiest about are: the design of the courses, the services, booking management and the conservation of the facilities’ natural surroundings. Future projects A number of new projects, all in different stages of development, would like to be included in this well rounded and well valued golf offering. The project which is most likely to achieve this is the Següesal Golf Resort, in the municipality of Barbate (Cadiz), the first and only course to have been declared a ‘touristic interest’ site by the Junta de Andalucía, even before construction work has begun; the project is pending inclusion in the municipality’s urban development plan (PGOU). But it is not the only one, as an announcement was made in June declaring Castellar Golf course a ‘tourist interest’ site. The complex, located in Castellar de la Frontera (Cadiz), and promoted by Valderrama 07, includes an 18 hole golf course, a five star hotel with 150 rooms,

Hosteltur that another two projects, Castellar Golf and Jimena Golf Resort, have advanced significantly and have passed the evaluation carried out by the technical grading commission. Both are in the region of Cadiz; the Castellar de la Frontera project has been put forward as a complement to the Sotogrande course and includes 150 housing units, while the Jimena de la Frontera project is looking at 600 housing units and 900 touristic apartments. However, the technical commission has recently rejected another nine projects, which at the time of writing, still had time before the stipulated deadline to question the decision. According to the Junta they have been rejected because “they do not comply with the urban, environmental and touristic requirements set out for this type of facility.” They are the following courses; El Agujetero and Montellano Golf, in Seville; Finca Corvite and Golf Resort Las Lomas, in Malaga; Las Lomas del Duque, in Cordoba; Castillo de Tajarja, in Granada; Hoya Altica, in Almeria; La Joyita Golf, in Cadiz; and Los Palmares, in Granada. As RDGolfConsulting informed us, there

are several other projects which have been presented by Spring 2012 but which have not yet received any feedback from the commission. Specifically there are ten other projects: Los Velez Golf and Termalia Golf, in Almeria; Comendadera Golf and La Resinera Golf, in Malaga; Finca La Camerana and Finca La Merced, in Cadiz; Juliana Golf, in Seville; Sierra Nevada Golf, in Granada; and Paraíso Golf, in Jaén. All of these have already been published in the BOJA, the region’s official gazette, except for La Resinera Golf which is still pending publication. New legislation for faster procedures During the month of May, and in the aftermath of local elections, the procedure required for new golf courses was made a lot faster; a lot of the bureaucracy involved has been improved by the Order of the 13th of March 2012, which sets out the process whereby golf courses in Andalusia can achieve official ‘tourist interest’ status. This is basically a document which explains the steps the project developers must take. The new law establishes a very concrete time period within which the different procedures must be carried out and in article 18.4 it specifically states that “the deadline for the resolution and notification of a positive or negative outcome for applications for ‘tourist interest’ status will be six months after the application has been received by the relevant office. An application may be deemed accepted if the applicant has not been notified to the contrary once the deadline is up.” The latter will no doubt force the region to resolve all applications quickly. Apart from these projects La Manzanilla Golf in Mijas (Malaga) is also pending construction; a project which obtained its permit before the current decree came into force. This course is still waiting to receive its reports from the interprovincial commission. The Andalusian golf offering has not increased over this past year, but it continues to be one of the most important touristic segments both for the Autonomous Region of Andalusia as for its different provincial tourism boards, which feature it prominently in their promotional campaigns. It also plays a very important role in sustainability, as golf developers are very committed to protecting the environment and work together within Promotur, an association for Residential Tourism, Sports and Health in Andalusia. Ángeles Vargas Special Golf | July 2012

Malaga and the Costa del Sol offer a wide variety of excellent options for golf tourists

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The Golf Coast If there’s a sport which combines with tourism, it’s golf, and if there’s a touristic area which has paid the sport special attention, it’s the province of Malaga and its Costa del Sol. There are around 70 courses to be found in this area which is currently Europe’s premier golf destination.

he area’s variety of facilities, with golf courses which are all very different from each other, and rounds for all levels and tastes, are enhanced by the professionalism of the companies dedicated to golf services in the province, as well as the hotels which specialise in this sector. The Malaga and Costa del Sol tourism board has recently developed national and international initiatives in order to promote itself as a golf destination. Highlights include the first edition of the “Sol Norwegian Cup”, in collaboration with the Spanish Tourism Office in Oslo, and the sixth edition of the Circuito Costa del Sol Masters Madrid. The president of the tourism board, Elias Bendodo, as its general director, Arturo Bernal, have both said that there will be more promotional initiatives for golf tourism this year than ever before, as the sector is so important. An ideal destination The tournament celebrated in Norway is aimed at capturing the important tourist market which this Nordic country represents and from which more than a million tourists travel to Spain every year. Spain is Norway’s second favourite tourism destination, after Sweden, and the region they visit the most is the Canary Islands, followed by Andalusia with Malaga and Costa del Sol as the most favoured area. There are around 150.000 golfers in Norway and their interest in the sport is enhanced by their high spending power and

the current strength of their currency, the Norwegian Krone. According to the golf director of the Malaga -Costa del Sol Tourism Board, Marcelo Molinari, the Norwegian competition included a workshop and a working breakfast during which some fifteen businessmen from the Costa del Sol presented their services to the main Norwegian tour-operators and journalists specialised in the golf and conference sectors. Near Madrid The sixth Circuito Costa del Sol Masters Madrid also sparked a lot of curiosity. 2500 players took part in the competition which took place at 9 different courses across the community of Madrid; it started in April at the Club de Campo Villa in Madrid, then moved on to La Moraleja Club de Golf, and then in May to the club de golf Lomas Bosque and the Club de Golf Retamares at the beginning of June, needless to say all stages of the competition were completely

full. With the aim of promoting and spreading awareness about the many golf courses offered by “Costa del Sol-Costa del Golf”, amongst Madrid based players, as well as promoting the many resources available in Malaga and the Costa del Sol, special emphasis was given to the improvement in communications and the proximity of the destination thanks to the AVE train connecting Madrid and Malaga. The circuit’s grand final will take place in the Costa del Sol, at the Golf Almenara course on the 27th of October. 10

July 2012 | Special Golf

Hotel Los Monteros 5* GL - Marbella

ocated in the most exclusive area of the Costa del Sol, just few minutes from Marbella and Puerto Banús, is the iconic Hotel Los Monteros, a reference in the area. Combining tradition, art and exquisite surroundings, this establishment offers a unique setting for enjoying excellent accommodation, indulging Mediterranean cuisine, practice your swing in the Golf Mile or enjoy one of the most exclusive Beach Clubs in Europe, “La Cabane “. Rooms and suites Offering an exquisite decoration, in an environment that encourages relaxation, the 172 rooms and suites are distributed over a fan-shaped building (Mediterranean aisle) facing south, so most of them overlooking the gardens and sun throughout the day. Given the unique shape of the building, most of them are suites with private terraces and whirlpool tubs in all suites.

Rooms and suites range from 28 to 300 square meters. We have two suites equipped for the disabled, with special facilities and more spacious bathroom for easy mobility. The Hotel also features connecting rooms. Bar and restaurants Flamingo Restaurant, the best place to enjoy a delicious Champagne Buffet breakfast in a charming glass terrace with views overlooking pool and tropical gardens. It is the ideal venue for group buffets. El Corzo Restaurant, the emblematic restaurant offering the culinary experience, fusion between Mediterranean and Andalucian cuisine, based on local produce. Bar Azul, offering exquisite snacks and cocktails with a terrace overlooking the pool and lovely melodies during the evening. Beach club La Cabane Beach Club is one of the most exclusive places at the Costa del Sol. Its privilege situation beside the sea allows not only to enjoy a sunny day in an incompara-

General Features and Services

ble frame but also to enjoy one of the most well known venues of Marbella. This location is ideal for all sorts of group functions and being the preferred location for high end weddings. Fish and seafood from Málaga bay, fresh selection of salads, first quality meats and a great selection of homemade desserts make La Cabane buffet a reference in the gastronomical world. Meetings and banquets The Hotel Los Monteros is the ideal place to ensure the success of your business meetings and events. Its 5 main function rooms, with a maximum capacity for up to 1000 persons, and two small rooms for receptions, allows the organization of events, including 1,000 attendees. We have exceptional facilities for holding any type of event, conference or meeting. Golf Hotel Los Monteros is the only hotel located in the Golf Mille. Surrounded by three of the best Golf courses, the hotel offers special rates in Green Fees for those who prefer a challenging game of golf. Offers – Golf Package ( Rate per room and per night including Breakfast Buffet ):

· Fully equipped Fitness Centre · Hairdresser´s · Outdoor swimming pool · Free Wireless internet connection covering the hotel · In-Pool sun beds, towels and parasol service · In-house Golf Reservations · Car hire and deluxe car, helicopter & private jet rental service · Seasonal Kid´s Club, special menus for children and baby sitter service · Complimentary outdoor car park · Wheel chair Access to all main areas of the hotel · 24 hrs Room Service · Daily maid service · Laundry and cleaning service · Foreign Exchange · In-room welcome amenities (Suite level).

- Golfmania from 199 €: including 1 night of accommodation + 1 greenfee per person. - Par4 from 220 €: including 4 nights of accommodation + 3 g*reenfees per person. - Triple Bogey7 from 210 €: including 7 nights of accommodation + 5 greenfees per person. Golf Courses: Marbella Golf & Country Club, Los Arqueros, Santa Clara Golf or Guadalmina Norte. Extra Greenfees availables in more than 30 golf courses in Costa del Sol.

Ctra. de Cádiz, Km 187 29603 Marbella, Málaga, España T. + 34 952 77 17 00 - F. + 34 952 82 58 46 hotel@losmonteros.es - www.monteros.com

Special Golf | July 2012

Hotel Guadalmina Spa & Golf Resort 4* - Marbella

beds, foot showers, Turkish bath, Finnish sauna, and various different showers - including revitalizing Scottish showers, waterfalls, aromatherapy and jet showers - as well as a relaxation area and a variety of additional beauty treatments upon request. There is also an outdoor seawater pool and a children’s swimming pool available.

deally located on the first line of the beach in Marbella and surrounded by golf courses, Hotel Guadalmina Spa & Golf Resort is a golfer’s paradise. The resort is not only within very close proximity to several courses, but also boats a Spa and facilities for conferences and incentives, which make it an ideal venue for individual customers and groups alike. Balmy nights and breakfasts with views of the Mediterranean The hotel has 178 guest rooms and suites which are located within three different buildings; all rooms have their own spacious terrace, either with views of the sea, the garden or the golf course. Specially designed to ensure the highest levels of comfort and relaxation, each room is equipped with air conditioning, a safe, satellite TV, mini bar, bathroom and hairdryer. There is Wi-Fi internet available throughout the hotel, accessible from all the rooms and communal areas. Stay in the middle of a golf course The hotel is located in the middle of two 18 hole golf courses, another nine hole course and also boasts its own putting green. Guests are able to enjoy the privilege of starting their game at Hole 11 on the Guadalmina south course, which is directly accessible from the hotel reception. The hotel also has its own specialised golf department where guests can book green fees at any of the courses in the area. Gastronomy and Wellness To complete its offering, Guadalmina

July 2012 | Special Golf

offers guests a choice of two restaurants; Cocoa, with magnificent views of the golf course and excellent cuisine, and Taray, serving a variety of regional and international specialties which clients can enjoy either inside or on the beautiful terrace with panoramic views of the Mediterranean - this restaurant can also cater for large groups and special events. Its traditional Sunday buffet lunch is very popular. At the Beach Club guests can enjoy a meal of typical Mediterranean cuisine, right in front of the sea; open throughout the summer and during the Easter holidays. The Spa is fully equipped with its own gym, hydrotherapy pool, Jacuzzi, water

‘’Let us host your event” Hotel Guadalmina offers excellent facilities for conferences, seminars and business meetings and also has its own qualified team of event organisers who can help with every aspect of your event. The Alcazaba is our biggest room (279.55m2) and it can accommodate conferences for a maximum of 200 people. Alcazaba II (175.04m2) can accommodate a maximum of 120 guests. We also have nine rooms available for smaller meetings (from 10 to 50 delegates in auditorium style seating), as well as a Business Centre which is at our clients’ full disposal.

Urb. Guadalmina Baja s/n E-29678 Marbella Málaga- España Telf. + 34 952 88 80 80 Ext:1 Fax. + 34 952 88 22 91 reservas@hotelguadalmina.com www.hotelguadalmina.com

Almenara Golf Resort - Sotogrande and areas for practicing chipping, bunkers and putting. Health, beauty and cuisine The Elysium Spa is a unique wellness and health facility. The centre offers guests innovative facial and body treatments, a hydrothermal area with heated water, fitness centre, steam baths, Finnish sauna, relaxation room and fully equipped gym. Almenara offers a wide range of gas-

tronomy prepared and presented by its well known Executive Chef, Christian Baldowski. The resort has two restaurants, each with its own distinct character. Gaia offers international cuisine and the slightly less formal Veinteeocho offers guests fabulous views of the golf course and the Mediterranean. The main building houses a cozy bar called Pentagrama and a few minutes away from the hotel, on the beach, guests can enjoy the Club de playa Cucurucho.

Hotel Almenara is located in the exclusive area of Sotogrande, in front of the Mediterranean Sea and surrounded by some of the best golf courses in Europe. It is easily accessible from Malaga, Jerez de la Frontera and Gibraltar airports and is only half an hour away from Marbella. Almenara – for those who dream of wide open spaces Located in the middle of its very own golf course, Almenara offers 148 rooms, all beautifully decorated using natural materials which retain a warm and refined local flavour. The rooms are distributed around the main building which means that they all have views of the green, the gardens or the Mediterranean Sea.

A temple of golf At the Almenara golf course, it is always a good time for a round of golf, regardless

of the season or the time of day. The course guarantees a new challenge for players on every round; it boasts 27 holes, designed by Dave Thomas, split into three different routes of 18 holes each, all par 72. The course winds its way through a natural scenery of exceptional beauty, where large lakes surrounded by pine trees and cork oaks add unique character. The hotel also offers the possibility of booking green fees at any of the other excellent courses in the area, including Club de Golf La Reserva, Valderrama, Real Club de Golf Sotogrande, San Roque Club and La Cañada. The resort also boasts a Golf Academy, the only recognised high performance centre (CAR) in Andalusia. Its swing analysis system using Astar video allows players to master their technique before moving on to the course. Its modern facilities include 90 practice courses, 21 of which are covered, 3 practice holes, an illuminated driving range for night-time use

A wide range of possibilities for your events Almenara, with its large spaces, great location and excellent services, is the ideal venue for all types of events, from company meetings to training sessions and incentives, and from product launches to family gatherings. The resort has four multifunctional rooms which can accommodate a maximum of 800 people; the rooms are spacious and offer natural light and easy access, assuring you the best facilities for your event.

Avda. Almenara s/n, Sotogrande 11310. San Roque (Cádiz) España Telf. +34 902 18 18 36 E-mail: info@sotogrande.com www.almenaragolfresort.com www.nh-resorts.com

Special Golf | July 2012

AND

GOLF COURSES Course • FEDERACIÓN ANDALUZA ALBORAN GOLF AGUILON GOLF CLUB DE GOLF PLAYA SERENA CORTIJO GRANDE GOLF CLUB COUNTRY CLUB LA ENVIA GOLF DESERT SPRINGS GOLF CLUB GOLF RESORT ALMERIMAR MARINA GOLF MOJACAR PLAYA MACENAS GOLF & BEACH RESORT VALLE DEL ESTE GOLF - SPA - BEACH RESORT ALCAIDESA LINKS & ALCAIDESA HEATHLAND ALMENARA CLUB GOLF ARCOS GARDENS GOLF CLUB & COUNTRY ESTATE BENALUP GOLF & COUNTRY CLUB CLUB DE GOLF EL CAMPANO CLUB DE GOLF LA CAÑADA CLUB DE GOLF LA RESERVA SOTOGRANDE CLUB DE GOLF NOVO SANCTI PETRI CLUB DE GOLF VALDERRAMA COSTA BALLENA OCEAN CLUB DE GOLF GOLF EL PUERTO LA ESTANCIA GOLF LOMAS DE SANCTI PETRI GOLF GARDEN MONTECASTILLO BARCELO GOLF CLUB MONTENMEDIO GOLF & COUNTRY CLUB REAL CLUB DE GOLF SOTOGRANDE ROTA CLUB DE GOLF SANLUCAR CLUB DE CAMPO SHERRY GOLF JEREZ THE SAN ROQUE CLUB VILLANUEVA GOLF VISTA HERMOSA CLUB DE GOLF CLUB DE CAMPO Y DEPORTIVO DE CORDOBA CLUB DE GOLF POZOBLANCO GRANADA CLUB DE GOLF LOS MORISCOS CLUB DE GOLF MEDINA ELVIRA GOLF SANTA CLARA GOLF GRANADA CLUB DE GOLF BELLAVISTA CLUB DE GOLF CORTA ATALAYA CLUB DE GOLF EL ROMPIDO COSTA ESURI GOLF CLUB GOLF DUNAS DE DOÑANA GOLF NUEVO PORTIL ISLA CANELA GOLF ISLANTILLA GOLF RESORT LA MONACILLA CLUB DE GOLF PARQUE DEPORTIVO LA GARZA ALHAURIN GOLF AÑORETA GOLF ARQUEROS GOLF ATALAYA GOLF & COUNTRY CLUB BAVIERA GOLF BENALMADENA GOLF CABOPINO CLUB DE GOLF S.A. CALANOVA GOLF CERRADO DEL AGUILA GOLF CLUB DE GOLF ALOHA CLUB DE GOLF EL CANDADO CLUB DE GOLF EL COTO CLUB DE GOLF LA SIESTA CLUB DE GOLF LOS ALMENDROS CLUB DE GOLF LOS FLAMINGOS CLUB ESTEPONA GOLF COSTA CASARES GOLF DOÑA JULIA GOLF EL CAMPANARIO GOLF EL CHAPARRAL GOLF CLUB EL PARAISO CLUB GOLF GOLF & COUNTRY CLUB LA DUQUESA GOLF ANTEQUERA GOLF FINCA CORTESIN GOLF LA DAMA DE NOCHE GOLF PARADOR DE MALAGA GOLF RIO REAL GOLF TORREQUEBRADA GREENLIFE GOLF CLUB, S.L. GUADALHORCE CLUB DE GOLF GUADALMINA GOLF NORTE / SUR LA CALA GOLF LA NORIA GOLF AND RESORT LA QUINTA GOLF & COUNTRY CLUB LA RESINA GOLF LAURO GOLF LOS ARQUEROS GOLF & COUNTRY CLUB LOS NARANJOS GOLF CLUB MAGNA MARBELLA MARBELLA GOLF & COUNTRY CLUB MIJAS GOLF CLUB MIRAFLORES GOLF MONTE MAYOR GOLF & COUNTRY CLUB MONTE PARAISO GOLF REAL CLUB DE CAMPO DE MALAGA REAL CLUB DE GOLF LAS BRISAS SANTA CLARA GOLF MARBELLA SANTA MARIA GOLF & COUNTRY CLUB SANTANA GOLF VALLE ROMANO GOLF CLUB ZAUDIN GOLF HATO VERDE GOLF LAS MINAS GOLF REAL CLUB DE GOLF DE SEVILLA REAL CLUB PINEDA DE SEVILLA

July 2012 | Special Golf

Province Holes MALAGA ALMERIA 18 ALMERIA 18 ALMERIA 18 ALMERIA 9 ALMERIA 18 ALMERIA 18 ALMERIA 27 ALMERIA 18 ALMERIA 18 ALMERIA 18 CADIZ 18+18 CADIZ 27 CADIZ 18 CADIZ 18 CADIZ 18 CADIZ 18 CADIZ 18 CADIZ 36 CADIZ 18 CADIZ 27 + 9 par 3 CADIZ 18 CADIZ 18 CADIZ 18 + 9 CADIZ 18 CADIZ 18 CADIZ 18 + 9 par 3 CADIZ 18 CADIZ 18 CADIZ 18 + 9 CADIZ 36 CADIZ 18 CADIZ 9 CORDOBA 18 CORDOBA 9 GRANADA 18 GRANADA 18 GRANADA 18 GRANADA 18+6 HUELVA 18 HUELVA 9 HUELVA 36 HUELVA 36 HUELVA 18 HUELVA 18 HUELVA 18 HUELVA 27 HUELVA 18 JAEN 9 MALAGA 18 + 9 par 3 MALAGA 18 MALAGA 18 MALAGA 36 MALAGA 18 MALAGA 9 MALAGA 18 MALAGA 18 par 72 MALAGA 9 MALAGA 18 + 9 par 3 MALAGA 9 MALAGA 9 par 3 MALAGA 9 par 3 MALAGA 9 MALAGA 36 MALAGA 18 MALAGA 9 par 34 MALAGA 18 MALAGA 9 par 3 MALAGA 18 MALAGA 18 MALAGA 18 MALAGA 18 MALAGA 18 MALAGA 9 MALAGA 27 MALAGA 18 MALAGA 18 MALAGA 9 par 3 MALAGA 18-9 campo pares 3 MALAGA 18+18+9 par 3 MALAGA 60 MALAGA 9 MALAGA 27 MALAGA 9 par 3 MALAGA 27 MALAGA 18 MALAGA 18 MALAGA 9 MALAGA 18 MALAGA 36 MALAGA 18 MALAGA 18 MALAGA 9 MALAGA 18 MALAGA 18 MALAGA 18 MALAGA 18 MALAGA 18 MALAGA 18 SEVILLA 18 SEVILLA 18 SEVILLA 9 SEVILLA 18 SEVILLA 18

Tel +34 E-mail Web 952225590 info@fga.org www.fga.org 950208583 alborangolf@alborangolf.com www.alborangolf.com 608549869 reservas@aguilongolf.es www.aguilongolf.com 950333055 info@golfplayaserena.com www.golfplayaserena.com 950479176 golf@cortijogrande.net www.cortijogrande.net 950559646 reservas@laenviagolf.com www.laenviagolf.com 637861591/2 desertsprings@almanzora.com www.almanzora.com 950607936 golfalmerimar@almerimar-resort.com www.golfalmerimar.com 950133235 info@marinagolf.es www: marinagolf.com 950548240 playamacenas@medgroup.es www.playamacenas.com 950398743 reservas.golf@valledeleste.es www.valledeleste.es 956791040 golf@alcaidesa.com www.alcaidesa.com 956582054 almenara.golf@sotogrande.com www.almenaragolfresort.com 956704201 golf@arcosgardens.com www.arcosgardens.com 956424928 info@benalupgolf.com www.benalupgolf.com 956493081 campano@golf-novosancti.es www.golf-novosancti.es 956794100 reservas@lacanadagolf.com www.lacanadagolf.com 956785252 lareserva@sotogrande.com www.sotogrande.com 956494005 info@golf-novosancti.es www.golf-novosancti.es 956791200 greenfees@valderrama.com www.valderrama.com 956847070 info@ballenagolf.com www.ballenagolf.com 956876541 info@golfelpuerto.com www.golfelpuerto.com 956532096 info@golflaestancia.com www.golflaestancia.com 956498491 info@golflomas.com www.golflomas.com 956151213 montecastillo.golf@barcelo.com www.barcelomontecastillo.com 956438400 tienda@montenmediogolf.com www.montenmediogolf.com 956785014 info@golfsotogrande.com www.golfsotogrande.com 691224577 competicion@rotaclubgolf.es www.rotaclubdegolf.es 856130994 golf@sanlucarclubdecampo.com www.sanlucarclubdecampo.com 956088330 info@sherrygolf.com www.sherrygolf.com 956613030 info@sanroqueclub.com www.sanroqueclub.com 956474084 reservas@villanuevagolf.com www.villanuevagolf.com 956541968 info@vistahermosaclubdegolf.com www.vistahermosaclubdegolf.com 957350208 administracion@golfcordoba.com www.golfcordoba.com 957334846 golf_pozoblanco@hotmail.com www.golfpozoblanco.com 958584436 reservas@granadaclubdegolf.com www.granadaclubdegolf.com 958825527 moriscos@moriscosgolf.com www.moriscosgolf.com 902888871 sales@grupobalboa.com www.medinaelvira.com 858702800 info@santaclaragolfgranada.com www.santaclaragolfgranada.com 959319017 bellavista@golfbellavista.com www.golfbellavista.com 959590080 cortaatalaya@golf-andalucia.net www.clubdegolfcortaatalaya.com 959024242 mtimoner@golfelrompido.es www.golfelrompido.es 959328028 caddiemaster.costaesuri@aymerichgolf.com www.costaesurigolfclub.com 959441810 info@golfdunasdedonana.com www.golfdunasdedonana.com 959528799 golfnuevoportil@lagunasdelportil.com www.nuevoportilgolf.es 959477263 manager@islacanelagolf.com www.golfislacanela.es 959486039 reservasgolf@islantillagolfresort.com www.islantillagolfresort.com 959100093 info@lamonacillagolf.com www.alzegolf.com 953604301 info.pdg@andalucia.org www.turismoydeportedeandalucia.com 952595800 reservasgolf@alhauringolf.com www.alhauringolf.com 952405000 anoreta@golf-andalucia.net www.anoretagolf.es 952784600 losarquerosgolf@retemail.es www.losarquerosgolf.com 952882812 info@atalaya-golf.com; hotel@atalaya.park.es www.atalaya-golf.com 952555015 info@bavieragolf.com www.bavieragolf.com 902102676 benalmadenagolf@aymerichgolf.com www.benalmadenagolfcenter.com 951607004 reservas.cabopino@aymerichgolf.com www.cabopinogolf.com 951170194 reservas@calanovagolfclub.com www.calanovagolfclub.com 951170014 golf@cerradodelaguila.com www.cerradodelaguila.com 952907085 office@clubdegolfaloha.com www.clubdegolfaloha.com 952299340 info@clubelcandado.com www.clubelcandado.com 952804700 coto@golf-andalucia.net www.marbella.com 952933362 lasiestagolf@mixmail.com www.lasiestagolf.es 952113327 952889157 info@flamingosgolf.com www.flamingos-golf.com 952937605 information@esteponagolf.com www.esteponagolf.com 952937895 info@casarescostagolf.com www.casarescostagolf.com 952937753 reservasdonajulia@grupotheud.es www.donajuliagolf.es 952904233 info@elcampanariogolf.com www.elcamapanarionet.com 952587700 reservas@golfelchaparral.com www.golfelchaparral.com 952883835 info@elparaisogolfclub.com www.elparaisogolfclub.com 952890725 info@golfladuquesa.com www.golfladuquesa.com 951060354 reservas-golf@hotelantequera.com www.golfantequera.com 952937884 director@golfcortesin.es www.fincacortesin.com 952818150 reservas@golfdamadenoche.com www.golfdamadenoche.com 951011120 malaga.golf@parador.es www.parador.es 952765733 reservas@rioreal.com www.rioreal.com 952442741 bookings@golftorrequebrada.com www.golftorrequebrada.com 952839142 info@greenlife-golf.com www.greenlife-golf.com 952179378/68 reservas@guadalhorce.com www.guadalhorce.com 952883375 secretaria@guadalminagolf.com www.guadalminagolf.com 952669033 golf@lacala.com www.lacala.com 952587653 info@lanoriagolf.net www.lanoriagolf.net 952762390 reservas@laquintagolf.com www.laquintagolf.com 952885313 laresinagolf@hotmail.com www.laresina.net 952412767 info@laurogolf.com www.laurogolf.com 952784600 caddiemaster@es.taylorwimpey.com www.losarquerosgolf.com 952812428 golfclub@losnaranjos.com www.losnaranjos.com 952929249 www.magnamarbellagolf.com 952830500 satu@marbellagolf.com www.marbellagolf.com 952476843 info@mijasgolf.org www.mijasgolf.org 952931960 info@miraflores.com www.miraflores-golf.com 952937111 reservations@montemayorgolf.com www.montemayorgolf.com 952822781 reservas@monteparaisogolf.com www.monteparaisogolf.com 952376677 club@rccm-golf.com www.rccm-golf.com 952813021 info@realclubdegolflasbrisas.com www.realclubdegolflasbrisas.com 952850111 reservas@santaclaragolfmarbella.com www.santaclaragolfmarbella.com 952831036 caddymaster@santamariagolfclub.com www.santamariagolfclub.com 951062560 greenfees@santanagolf.com www.santanagolf.com 952800600 Proshop@valleromano.es www.valleromano.es 954154159 comercial@clubzaudingolf.com www.clubzaudingolf.com 955795057 info@clubhatoverde.es www.clubhatoverde.es 955750678 info@lasminasgolf.com www.lasminasgolf.com 954124301 reservas@sevillagolf.com www.sevillagolf.com 954611400 informacion@rcpineda.com www.rcpineda.com

Golf is a strategic tool for tourism in both regions

AST GAL

These areas follow common marketing strategies which include structuring their offer by collaborating with both public and private entities and creating set holiday packages Golf has become a strategic tool for tourism in the Cantabrian Coast, following the significant developments which have taken place over recent years. The area’s natural surroundings and its culinary, wellness, and cultural services all work in the region’s favour. All this is further enhanced by a good transport network which connects the facilities, cities and their airports.

alicia and Asturias have decided to combine public and private initiatives in order to organise and add value to their golf tourism offering, thereby creating holiday packages in which green fees are complemented by gastronomy, wellness and culture, in order to make them easier to market. Galicia Galicia has launched its Golf Tourism Plan of Action 2010-2013, which aims to promote its strengths as a tourism destination and to market them together with golf, thereby positioning the sport as another resource available at the destination. The campaign also highlights the many benefits of its golf courses, which are already highly valued by players and which include the fact that they are very well integrated into the natural surroundings, offer competitive prices and are seldom overcrowded. In this way, the region has been able to create packages which also include natural hot springs and gastronomy and which have

given rise to products such as the Galician Golf Routes (Rutas Gallegas del Golf) and one aimed specifically at old age pensioners; a profile with high spending power which can help to improve the seasonality of the region and which can have a significant financial impact on the area. The Asociación Galicia Destino Golf was founded as a result of the collaboration between public and private entities, which is considered to be “essential” for the development of this sector. The Association’s members include all 22 golf courses, hotels, restaurants, estate agents, wineries etc and its objective is: to plan and execute marketing, promotion and communication strategies at both national and international levels. This year the association is sponsoring the 3rd Peregrinación de AESGOLF Tournament; organising the 2nd Senior Golf Tournament of Galicia and the 1st Championship for the Naciones del Camino de Santiago; it is also taking part in the International Golf Travel

All 22 Galician golf courses are members of the Asociación Galicia Destino Golf (Association for Galicia as a Golf Destination), which is also responsible for promotional campaigns.

Market (IGTM) which takes place from the 12th to the 15th of November in the Algarve. Asturias The Community of Asturias, an emerging destination in this niche, has also wanted to add value to its strengths by creating a Product Club, Club de Producto, which combines its 16 golf courses and the area’s touristic offer, in order to facilitate access for players and fans. But the Principality has gone one step further and has become the first region to design an online tool, available on its website www.golfasturias.es, which allows surfers to buy green fees online, book accommodation and even some other complementary activities, the whole year round. Vivi Hinojosa

GOLF COURSES Course • FEDERACIÓN GALLEGA DE GOLF HERCULES CLUB DE GOLF CLUB DE GOLF CAMPOMAR CLUB DE GOLF VAL DE ROIS MIÑO GOLF REAL AERO CLUB DE SANTIAGO REAL CLUB DE GOLF DE LA CORUÑA BALNEARIO DE GUITIRIZ CLUB DE GOLF DE LUGO CLUB DE GOLF RIO CABE GOLF PILAR SARRIA OCA AUGAS SANTAS BALNEARIO & GOLF RESORT MONTEALEGRE CLUB DE GOLF, S.A. CAMPO DE GOLF BALNEARIO MONDARIZ CLUB DE GOLF RIA DE VIGO GOLF DE MEIS GOLF LA TOJA REAL AERO CLUB DE VIGO

Province Holes A CORUÑA A CORUÑA 18 hoyos - par 72 A CORUÑA 9 A CORUÑA 9 A CORUÑA 18 A CORUÑA 9 A CORUÑA 18 LUGO 9 LUGO 9 LUGO 9 par 3 LUGO 9 LUGO 18 ORENSE 18 par 3 + 9 PONTEVEDRA 18 PONTEVEDRA 18 PONTEVEDRA 18 PONTEVEDRA 9 PONTEVEDRA 9

Tel +34 981919030 981642545 981453910 981810864 628175182 981954910 981285200 982022200 982176314 982418279 652982456 982456705 988256118 986656200 986327051 986680533 986730158 986486645

E-mail fggolf@fggolf.com info@herculesgolf.com info@clubcampomar.com info@golfrois.com minogolf@aymerichgolf.com secretaria@aerosantiago.es info@clubgolfcoruna.com hotel@hesperia-balneariodeguitiriz.com golflugo@golflugo.com info@golfriocabe.es elpilar@golfsarria.com golf@augassantas.es administracion@montealegreclubdegolf.es gerentegolf@balneariodemondariz.com info@riadevigogolf.com meis@campodegolfmeis.com info@latojagolf.com admon@racvigo.com

Web www.fggolf.com www.herculesgolf.com www.clubcampomar.com www.golfrois.com www.clubdegolfmino.com www.aerosantiago.es www.clubgolfcoruna.com www.hesperia.es www.golflugo.com www.riocabe.es www.golfsarria.com www.augassantas.es www.montealegreclubdegolf.com www.balneariodemondariz.com www.riadevigogolf.com www.campodegolfmeis.com www.latojagolf.com www.racvigo.com

• FEDERACIÓN DE GOLF DEL PRINCIPADO DE ASTURIAS ALDAMA GOLF CAMPO MUN. DE GOLF DE LAS CALDAS CAMPO MUNICIPAL DE GOLF “LA LLOREA” CASTROPOL GOLF CLUB DE GOLF CIERRO GRANDE CLUB DE GOLF DE LUARCA CLUB DE GOLF LA BARGANIZA CLUB DE GOLF LA CUESTA DE LLANES C. MPAL. CLUB DE GOLF LA FRESNEDA CLUB DE GOLF LA MORGAL CLUB DE GOLF LA RASA BERBES CLUB DE GOLF MADERA III - CAMPO GOLF TRAGAMON CLUB DE GOLF VILLAVICIOSA DEVA GOLF PITCH & PUTT GOLF PALACIO DE RUBIANES LOS BALAGARES GOLF REAL CLUB DE GOLF DE CASTIELLO

ASTURIAS ASTURIAS 9 par 3 ASTURIAS 18 ASTURIAS 18 ASTURIAS sep-72 ASTURIAS sep-70 ASTURIAS 9 ASTURIAS 18 ASTURIAS 18 - 72 ASTURIAS 9 par 68 ASTURIAS 9 par 72 ASTURIAS 18 ASTURIAS 9 ASTURIAS 9 + 9 ASTURIAS 18 ASTURIAS 9 ASTURIAS 18 par 70 ASTURIAS 18

985339141 985408640 985798132 985181030 985623843 985472519 985470645 985742468 985417230 985267301 985771675 628011908 985365379 985892632 985133140 985707612 985535178 985366313

fgpa@fedegolfasturias.com pitchandputt@hotelaldamagolf.com lascaldas@golflascaldas.com administraciongolf.pdm@gijon.es info@casacachon.com info@cierrogrande.com golfluarca@gmail.com info@labarganiza.com golf@ayuntamientodellanes.com clubdegolflafresneda@yahoo.es golflamorgal@hotmail.com larasadeberbes@hotmail.com madera3@madera3.es deportivo@villaviciosagolf.com info@devagolf.es info@golfrubianes.com losbalagares@losbalagaresgolf.com info@castiello.com

www.fedegolfasturias.com www.hotelaldamagolf.com www.golflascaldas.com www.golflallorea.com www.castropolgolf.com www.cierrrogrande.com www.luarcagolf.com www.labarganiza.com www.golflacuesta.com www.clubdegolflafresneda.es www.golflamorgal.com www.golflarasa.com www.madera3.es www.villaviciosagolf.com www.devagolf.es www.golfrubianes.com www.losbalagaresgolf.com www.castiello.com Special Golf | July 2012

CAN

The Golf Tourism product is included as part of the core strategies for Tourism and Culture

Golf tourism in Cantabria continues to grow Another nine courses will be added to the current 11, and all locations have already been chosen

Golf is one of the sports and tourism activities which is on its way up in Cantabria, as well as being one of the products which will be used to promote the region as a holiday destination.

he Cantabrian government has set out nine locations for 18 hole golf courses within its strategic plan for Tourism & Culture (Eje estratégico de Turismo e Industria Cultural), which also outlines the extension to be carried out at Abra del Pas, to be upgraded from a 15 to an 18 hole course. The plans presented by the community president, Ignacio Diego, at the Strategic Investment Conference InverCantabria, are indications of the region’s ongoing commitment to this segment of the market. The nine future courses will be added to the current list of 11 golf courses in the region, to which we can now add another two centres; Real Golf Cantabria and Laredo Golf, both of which have their own driving range, school, entertainment holes and other services. All of the courses are located in areas which also offer cultural attractions and great bars and restaurants, as well as being very near to the coast. Cantabria’s own golfing tradition and the fact that one of the greatest golfers of all time, Severiano Ballesteros, was born here, have contributed to its success and to the proliferation of courses located at places of exceptional natural beauty. The courses The Real Golf de Pedreña, founded in 1928, is the oldest golf course in Cantabria. Located 20 kilometres away from the capital, it boasts a privileged location with views of the bay of Santander, hundred year old trees and well groomed gardens. There are 27 holes, 18 of which were designed by Colt, Alison&Morrison, and the remaining nine by Severiano Ballesteros. Seve also left his mark on the course at Santa Marina, an 18 hole course at San Vicente de la Barquera, as well as Ramón Sota, a nine

The Nestares course in Reinosa, is one of the two managed by state-run company Cantur.

hole course at Agüero (Marina de Cudeyo). The latter course is described by many players as a “mini Augusta”, which gives one an idea of what inspired the design by the two times Champion of the Masters tournament held at Augusta. The course is suitable for everyone, from children to players with all handicaps and professionals. The state owned company Cantur, Regional Tourism Promotion Society of Cantabria, manages two courses: Nestares, an 18 hole course located two kilometres away from Reinosa; and Abra del Pas, in Mogro, 15 kilometres away from the capital, which will soon be extended to 18 holes. Another two municipally owned courses boast strategic locations within beautiful natural surroundings. They are La Junquera, a nine hole course located at Pedreña in front of the bay of Santander, which players can access by boat as well as by road; and Mataleñas, also a nine hole course, located by the Sardinero beaches, in the Cantabrian capital. The Community’s golf facilities are completed by another three 9 hole courses: Golf Rovacías, located next to a residential area within the municipality of Comillas; Noja Club de Golf, in the touristic area of the same name, and Club Parayas, very near to the Santander airport. Vivi Hinojosa

GOLF COURSES Course • FEDERACIÓN DE CANTABRIA CAMPO DE GOLF ABRA DEL PAS CAMPO DE GOLF DE LA JUNQUERA CAMPO DE GOLF DE NESTARES CAMPO DE GOLF OYAMBRE CAMPO MUNICIPAL DE GOLF MATALEÑAS CLUB DE GOLF RAMON SOTA CLUB DE GOLF ROVACIAS CLUB PARAYAS, S.D GOLF SANTA MARINA NOJA GOLF REAL GOLF DE PEDREÑA

July 2012 | Special Golf

Province Holes CANTABRIA CANTABRIA 15 CANTABRIA 9 CANTABRIA 18 CANTABRIA 9 CANTABRIA 9 CANTABRIA 9 CANTABRIA 9 CANTABRIA 9 CANTABRIA 18 CANTABRIA 9 CANTABRIA 18 + 9

Tel +34 942239874 942577597 942501040 942771127 942882378 942203075 942506270 942722543 942250250 942712248 942631022 942500001

E-mail info@federacioncantabradegolf.net abrapas@cantur.com lajunqueragolfclub@telefonica.net golfnestares@telefonica.net golfoyambre@teginser.es imd-golf@ayto-santander.es info@golframonsota.com clubdegolf@rovacias.com info@clubparayas.com info@golfsantamarina.com info@noja-golf.com comite@realgolfdepedrena.com

Web www.federacioncantabradegolf.net www.golfabradelpas.com www.golflajunquera.com www.cantur.com www.santanderdeportes.com www.golframonsota.com www.rovacias.com www.clubparayas.com www.golfsantamarina.com www.noja-golf.com www.realgolfdepedrena.com

The region is set to carry out a research survey of the Chinese market this year at the China Golf Show

CAT

Catalonia promotes its golf facilities in northern European countries such as the United Kingdom, Ireland and France With its 37 golf courses, the region has established itself as one of the main European destinations for the sport is organising one within the macro-workshop Buy Catalunya 2012 which takes place in June. Some 30 specialised tour operators will be taking part, from 14 different origin markets.

This year Catalonia is focusing on promoting its golf facilities to tourists within its main markets: the northern European countries of the United Kingdom, Ireland and France. The region has deservingly established itself as one of Europe’s premier golf destinations thanks to its 37 courses.

n order to promote itself, the region organises golf tournaments in its target markets, takes part in specialised fairs and orientation trips and has published a multilingual edition of a map/guide in collaboration with the Golf Tourism Club. The second edition of the Catalan International Golf Festival (CIGF), a promotional series of tournaments which take place at 10 different golf courses in the UK, France, Sweden and Denmark, in which 150-200 players take part, will take place later this year. The main aim of the series is to promote Catalonia as a golf tourism destination within these markets. Information on what Catalonia has to offer this segment, as well as about the companies and entities which make up the ACT’s (Catalonia Tourism Agency) Golf Tourism Club, will be distributed at all the tournaments. The idea is to repeat the series at dif18

July 2012 | Special Golf

ferent courses and within different markets, with the final taking place in Catalonia. The region will also host the final of the Business Morning Golf, a championship which is also sponsored by the ACT and which is divided into 36 tournaments which take place from May to October in Finland and Estonia. The participants are all executives from 128 different companies, all at the forefront of their countries. Specialised Fairs One of the region’s strongest plans of action for this year is to also take part in specialised fairs, such as the International Golf Travel Market (IGTM), which will take place from the 12th to the 15th of November in the Algarve. The agency will also be carrying out a prospective research survey of the Chinese market at the China Golf Show. As far as orientation trips go, the agency

A great golfing tradition Catalonia has a long established golfing tradition, with more than 50,000 registered players. It is therefore not surprising that its first golf course dates back to 1914 or that there are currently 37 in total, as well as 38 pitch & putt and seven Par 3 courses, which are all mostly located in Costa Brava, Costa Daurada, the outskirts of Barcelona (specifically in the areas of Garraf, Maresme and Vallès), near the capital of Lerida and in the Pyrenees. The Golf Tourism Club (Club de Turismo de Golf), which was founded in 1996, is made up of many businesses which are in some way related to the sport, and its main objective it to present the Catalan golf offering in a structured and unified way. Current members include 22 golf clubs, accommodation establishments which collaborate with golf clubs, travel agencies and specialised reservation centres, golf course associations, hotel companies and organisations offering structured packages. The quality of the facilities in this area and the optimum conditions available here for playing golf, mean that is well deserving of the numerous international accolades it has been awarded, and several of its clubs have been chosen as venues for important international competitions. Some of the golf courses are located within holiday resorts or near establishments which have been specifically designed for players and fans of the sport, as well as for their companions, and which also boast a wide variety of complementary facilities generally linked to health and wellness, gastronomy and culture. Vivi Hinojosa

GOLF COURSES Course • FEDERACIÓN CATALANA CALDES GOLF CAMPO DE GOLF MUN. DE MATADEPERA CAN CUYAS GOLF CLUB DE GOLF BARCELONA CLUB DE GOLF CAN BOSCH SANT FELIU CLUB DE GOLF CASTELLTERCOL CLUB DE GOLF HCP1 CLUB DE GOLF LLAVANERAS CLUB DE GOLF MONTBRU MOIA CLUB DE GOLF PORT DEL COMTE CLUB DE GOLF SANT CUGAT CLUB DE GOLF TERRAMAR CLUB DE GOLF VALLROMANES GOLF LA ROQUETA GOLF MONTANYA GOLF SAN VICENÇ DE MONTALT GOLF SANT JOAN LA GARRIGA GOLF MANRESSA GOLF CLUB REAL CLUB DE GOLF “EL PRAT” TARADELL GOLF VILALBA CLUB DE GOLF CLUB DE GOLF COSTA BRAVA CLUB DE GOLF ANGEL DE LLORET CLUB DE GOLF CAMPRODON CLUB DE GOLF TORREMIRONA CLUB GOLF D’ARO - P&P MAS NOU EMPORDA GOLF FONTANALS GOLF GOLF GIRONA GOLF PLATJA DE PALS GOLF SANT MARC-CLUB DE GOLF PUIGCERDA MAS PAGES GOLF PERALADA GOLF PGA GOLF DE CATALUÑA REAL CLUB DE GOLF DE CERDAÑA ARAVELL GOLF CLUB DE GOLF RIBERA SALADA RAIMAT CLUB DE GOLF CLUB DE GOLF BONMONT TERRES NOVES CLUB DE GOLF COSTA DORADA-TARRAGONA CLUB DE GOLF EL VENDRELL CLUB DE GOLF LA GRAIERA CLUB DE GOLF PORTAVENTURA CLUB DE GOLF REUS AIGÜESVERDS

Special

GOLF

Province Holes BARCELONA BARCELONA 9 + 9 +3 BARCELONA 9 BARCELONA 9 par 3 BARCELONA 18 + 9 BARCELONA 9 BARCELONA 9 BARCELONA 18 par 3 BARCELONA 18 BARCELONA 9 BARCELONA 9 par 32 BARCELONA 20 + 9 BARCELONA 18 par 3 BARCELONA 18 BARCELONA 9 BARCELONA 18 BARCELONA 18 BARCELONA 18 BARCELONA 18 BARCELONA 18 BARCELONA 45 BARCELONA 9 BARCELONA 18 par 71 GIRONA 18 GIRONA 9 GIRONA 9 GIRONA 18 GIRONA 18 par 72 y 9 P & P GIRONA 36 GIRONA 18 + 3 GIRONA 18 par 72 GIRONA 18 GIRONA GIRONA 18 GIRONA 18 GIRONA 36 GIRONA 27 LLEIDA 18 LLEIDA 9 LLEIDA 18 TARRAGONA 18 TARRAGONA 18 TARRAGONA 18 TARRAGONA 18 + 18 TARRAGONA 9 par 34 TARRAGONA 18

Tel +34 E-mail Web 934145262 catgolf@catgolf.com www.catgolf.com 938626265 reservas@golfdecaldes.com; golfcaldes@gmail.com www.golfdecaldes.com 937300516 golf@matadepera.cat www.golflamola.com 936855566 info@cancuyasgolf.com www.cancuyasgolf.com 937728800 reservas@golfdebarcelona.com www.golfdebarcelona.com 938663096 golfsantfeliu@grupobroquetas.com www.golfsantfeliu.com 938668620 937913001 info@hcp1.es www.hcp1.es 937926050 club@golfllavaneras.com www.golfllavaneras.com 937449168 info@golfmoia.com www.golfmoia.com 973480950 esqui@portdelcompte.net 936743908 golfsc@golfsantcugat.com www.golfsantcugat.com 938940580 935729064 www.golfvallromanes.com 938331328 info@golflaroqueta.com www.golflaroqueta.com 938840170 info@golfmontanya.com www.golfmontanya.com 937914949 info@golfsantvicens.com; www.golfsantvicens.es 936753050 recepcio@golfsantjoan.com www.golfsantjoan.com 938612751 lagarrigagolf@ingreen.com www.lagarigagolf.com 938352882 golfmanresa@golfmanresa.com www.golfmanresa.com 937281000 deportivo@rcgep.com www.realclubdegolfelprat.com 938126678 recepcio@golfpublictaradell.com www.golfpublictaradell.com 938444886 vilalbagolf@vilalba golf.com www.vilalbagolf.com 972837150 info@golfcostabrava.com www.golfcostabrava.com 972365416 972130125 golf_camprodon@eresmas.com www.golfcampodron.es 972553737 info@torremirona.com www.torremirona.com 972816727 info@golfdaro.com www.golfdaro.com 972760450 info@empordagolf.com www.empordagolf.com 972144374 info@fontanalsgolf.com www.fontanalsgolf.com 972171641 golfgirona@golfgirona.com www.golfgirona.com 972667739 info@golfplatjadepals.com www.golfplatjadepals.com 972883411 golf@santmarc.es www.golfsantmarc.com 972561001 golf@maspages.com www.maspages.com 972538287 casa.club@golfperalada.com www.golfperalada.com 972472577 reserves@pgacatalunya.com www.pgacatalunya.com 972141408 info@rcgcerdanya.com www.rcgcerdanya.com 973360066 secretaria@aravellgolfclub.com www.aravellgolfclub.com 973299282 riberasalada@eresmas.com 973737540 gerencia@raimatgolf.com www.raimatgolf.com 977818111 golfbonmont@medgroup.es www.bonmont.es 977653361 reservas@golfcostadoradatarragona.com www.golfcostadoradatarragona.com 977668031 info@pitchandputtvendrell.es www.pitchandputtvendrell.es 977168032 info@graiera.es www.graiera.es 977129070 portaventura.golf@portaventura.es www.portaventura.es 977752725 info@golfreusaiguesverds.com www.golfreusaiguesverds.com

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Special Golf | July 2012

The region made some 144 million Euros from golf tourism

COM

Valencia, a prime golf destination

The Valencian Community is one of the destinations most favoured by golf travellers, making the sport a very profitable one for the region. Its wide offering, combined with other attractions such as accessibility and favourable weather make it a very popular destination.

he ‘Golf Courses in Spain’ report (Campos de Golf en España), published by Madrid Golf and Aguirre Newman, shows that Valencia is one of the Spanish regions with the highest number of golf tourists, together with Andalusia, the Balearic Islands and the Ca20

July 2012 | Special Golf

Las Colinas Golf & Country Club es uno de los más de 30 campos de la Comunidad Valenciana.

nary Islands. 10% of Spanish golf courses are located in the Valencian Community and it makes approximately 144 million Euros a year from this type of tourism, which makes it an important element for extending the season. According to data provided by the Generalitat Valenciana golf tourists in Valencia spend an average of 900 Euros per person and trip, making the average daily amount spent 136 Euros (216 Euros for people staying at hotel accommodation and 123 Euros for those who don’t), while conventional tourists visiting the area spend an average of 71.3 Euros. The average length of stay is a week and during their stay, golfers tee off an average of three times and visit two courses. 56% of these visitors stay at free accommodation of their own (28%) or belonging to family (28 %). 48% stay at regulated accommodation; at 4 or 5 star hotels (26%), at 3 star hotels (4.7%) and holiday apartments (10%). When looking at the origin of these travellers, we see that most are British (44%), fol-

lowed by Spanish (20.6%), German (7.5%), Swedish (6.2%) and French (5.5%). As for national visitors, 32% come from Madrid, and 14% from within Valencia. The Generalitat Valenciana emphasises the significance of the level of customer satisfaction experienced by visitors to the region; 95% of visitors say they would recommend the destination, three out of every four golf tourists repeat the experience and 51% heard about the destination through recommendations from friends or family. Data collected by the Community of Valencia’s Golf Federation shows that on the 1st of January 2012 there were a total of 22.292 licensed players and 35 courses which means it currently occupies fourth place in the ranking of regions with the highest number of amateur players; after Madrid, Andalusia and Catalonia, according to the Valencia Tourism department. As for its facilities, a new course was opened in Carcaixent last year, La Galiana, and there are also several renova-

La Galiana, in Carcaixent, is one of the last courses that have opened in the community.

tion projects underway, as is the case with La Sella, in Denia, where the course has been upgraded from 18 to 27 holes. Marketing golf alongside other products Amongst the many benefits this community boasts when it comes to this type of tourism, the Generalitat would like to highlight the favourable climate, the accessibility of the area, the variety of golf facilities and their value for money, to which we could add the beaches and sunshine on offer, the cultural activities

available and the varied gastronomy and leisure. Even so, in order to improve what it has to offer and to add extra value to its services, Valencia’s Tourism department is working on promoting complementary activities, marketing golf alongside other products such as sun and sea, wellness and cultural tourism. One of the activities planned for golf tourists is the third edition of the Circuito Costa Blanca Amateur Tour, organised by the Association of Golf Courses in the Costa Blanca, and aimed at all players wanting to take part, regardless of

whether they are licensed members, residents or foreigners. In 2011, the courses involved in this association (14 in number) welcomed more than 400.000 players. Valencia will also be taking part in one of the largest fairs dedicated to golf tourism, the IGTM, which will take place in November in the Portuguese Algarve. The region also promotes itself as a golf tourism destination at other tourism fairs and via ‘fam trips’ and global marketing campaigns. Paula Pielfort Asquerino

GOLF COURSES Course Province Holes • FEDERACIÓN DE GOLF DE LA COMUNIDAD VALENCIANA VALENCIA ALENDA GOLF CLUB ALICANTE 18 ALICANTE GOLF ALICANTE 18 CAMPO DE GOLF LA FINCA ALICANTE 18 + 1 CAMPO DE GOLF VILLAMARTIN ALICANTE 18 CLUB DE GOLF BONALBA ALICANTE 18 CLUB DE GOLF DON CAYO ALICANTE 9 CLUB DE GOLF IFACH ALICANTE 9 CLUB DE GOLF JAVEA ALICANTE 9 CLUB DE GOLF LA MARQUESA ALICANTE 18 par 72 EL PLANTIO GOLF ALICANTE 18 + 9 par 3 GOLF FONT DE LLOP ALICANTE 18 GOLF LA RAMBLAS DE CAMPOAMOR ALICANTE 18 GOLF LAS REJAS DE BENIDORM SOL DE PONIENTE ALICANTE 9 LA SELLA GOLF ALICANTE 27 LO ROMERO GOLF ALICANTE 18 SIERRA CORTINA GOLF ALICANTE 18 VILLAITANA GOLF ALICANTE 36 VISTABELLA GOLF ALICANTE 11 CLUB DE CAMPO DEL MEDITERRANEO CASTELLON 18 CLUB DE GOLF COSTA DE AZAHAR CASTELLON 9 PANORAMICA GOLF & COUNTRY CLUB CASTELLON 18 CAMPO DE GOLF PARADOR EL SALER VALENCIA 18 CAMPO DE GOLF OLIVA NOVA VALENCIA 18 + 5 CLUB DE GOLF DE GANDIA VALENCIA 18 CLUB DE GOLF EL BOSQUE VALENCIA 18 CLUB DE GOLF ESCORPION VALENCIA 27 + 9 par 3 CLUB DE GOLF MANISES VALENCIA 9 COFRENTES GOLF PITCH & PUTT VALENCIA 9 FORESSOS GOLF VALENCIA 18 LA GALIANA GOLF VALENCIA 18

Tel +34 963935403 965620521 965152043 966729010 966765170 965955955 965848046 966497114 965792584 966714258 965189115 966126767 966774728 966889775 966454252 902180918 966112093 966813013 966107846 964321227 964280979 964493072 961610384 962857818 962873208 961808009 961601211 961534069 902024385 902367663 961103838

E-mail federacion@golfcv.com cadymaster@alendagolf.com clubgolf2alicantegolf.com golflafinca@grupoquara.com golfvillamartin@grupoquara.com golfbonalba@golfbonalba.com info@golfdoncayo.com golfifach@gmail.com golfenjavea@wanadoo.es info@lamarquesagolf.es elplantiogolf@elplantio.com info@fdlgolf.es golflasramblas@grupoquara.com reservasbenidorm@lasrejasgolf.com info@lasellagolf.com info@loromerogolf.es pitchandputt@sierracortinaresort.com caddymaster.golf@villaitana.com bookings@vistabellagolf.com club@ccmediterraneo.com info@golfcostadeazahar.com info@panoramicaclubdegolf.com saler.golf@parador.es caddy@olivanova.com golf.gandia@telefonica.es golf.office@elbosquegolf.com escorpion@clubescorpion.com info@clubgolfmanises.es reservascofrentesgolf@balneario.com foressosgolf@aymerichgolf.com reservas@lagalianagolf.com

Web www.golfcv.com www.alendagolf.com www.alicantegolf.com www.grupoquara.com www.grupoquara.com www.golfbonalba.com www.golfdoncayo.com www.ifachgolf.com www.javeagolf.com www.lamarquesagolf.es www.elplantio.com www.fdlgolf.es www.grupoquara.com www.lasrejasgolf.com www.lasellagolf.com www.loromerogolf.com www.sierracortinagolf.com www.villaitana.com www.vistabellagolf.com www.ccmediterraneo.com www.golfcostadeazahar.com www.panoramicaclubdegolf.com www.parador.es www.olivanovagolf.com www.elbosquegolf.com www.clubescorpion.com www.realclubgolfmanises.es www.cofrentesgolf.com www.foressosgolf.com www.lagalianagolf.com

Special Golf | July 2012

Both public and private entities are committed to furthering this sector

Ambitious future projects in the Balearics which will be marketed as ‘aparthotel’ and ‘condotel’ accommodation. All communal areas have been moved to the first floor. The establishment will offer live music, various restaurants and a small shopping mall. The Beach House, which has also been modernized, is to be connected to the Sol Antillas Barbados via extensive gardens, and will feature a Beach Club by international brand Nikki Beach. The ‘regional interest’ declaration given to the project is set out in Decree nº 4/2010, of the 16th of June corresponding to urgent measures for promoting investment in the Balearics, and guarantees preferential and fast treatment within the administration to ensure the project can be completed as swiftly as possible. Courses here have been beautifully integrated into their surroundings. Golf Son Servera.

The Balearic Islands have various projects planned which will enrich their current offering with new golf courses and new concepts, improving their current position in the market even more, both on a national and international level.

he Balearic Islands boast one of the most important golf offerings in the country. According to the Spanish Golf Federation RFEG Real Federación Española de Golf, its 26 courses represent 5% of the national total. The region is preparing to improve and extend its offering with various new projects. The first of these is the Calviá Beach Resort, the first phase of which will be opened this summer. This will be a new complex located in Magaluf (Mallorca) which, once finished, will be made up of the seven Meliá Hotels International hotels in the area, which are Sol Antillas Barbados, Sol Trinidad, Sol Guadalupe, Sol Jamaica, Sol Magaluf Park, Beach House and Sol Wave House, which will all undergo comprehensive renovation work. The project has been declared ‘of regional interest’ by the local Balearic government. This is an all-encompassing project 22

July 2012 | Special Golf

within which golf is one of the most important features and is offered together with other attractions for tourists either staying at the hotel or visiting the complex during their holiday on the island. There are three golf courses in the vicinity; Santa Ponça, which has a total of 54 holes, Golf de Ponent and Real Golf de Bendinat, each with 18 holes, and Meliá has included these as part of the project’s strategic strengths. The hotel chain also mentions the benefit offered by several other golf courses located near the complex: Golf de Andratx, and the trio formed by Son Muntaner, Son Quint and Son Vida. The last two hotels, Beach House and Sol Wave House, will open their doors in June 2012 after having been completed renovated, and as the first phase in the project. Sol Wave House replaces hotel Royal Beach which will now also include an international surf centre and renovated apartments

Sa Rapita and Canyamel Another two projects have also been declared ‘of regional interest’; two five star hotels which will also extend and improve the golf offering. The first of these includes a new course, a 9 hole pitch and putt. The second will be located next to Golf Canyamel, and will maximize the enjoyment and use of this golf course. The project which features a new golf course will be developed in the municipality of Campos, in the south of Mallorca. The complex will be located at the Son Durí de Sa Ràpita estate, will feature 285 rooms and 203 suites and will require an investment of 120 million Euros. It will feature varied sports facilities; a social club, swimming pools, paddle and tennis courts, a sports centre, the 9 hole pitch and putt course and a golf academy. The Govern has stressed that the project complies with quality tourism criteria; its architecture will be fully integrated with and will respect the environment, as well as being sustainable and energy efficient. Plans for this project have been presented by Mirador d’es Trenc SL and Cases de Sa Ràpita SL registered companies. As for the second establishment, located next to Canyamel Golf, plans have been submitted by Cap Vermell Hotels Projectes i Promocions SL, who has signed an agreement with the Hyatt hotel chain, who will run the establishment.

Aimed at great luxury, the hotel will boast 142 rooms. This project will require an investment of around 100 million Euros. In the same way that Canyamel Golf and its clients will benefit from this new project, Golf Son Termens’ clients have benefited from the opening of the new Jumeirah Port Soller Hotel & Spa, which opened on the 24th of April and is the first hotel in Spain and the first resort in Europe by the prestigious Jumeirah Hotels & Resorts group. With its privileged location overlooking the Sóller bay, Jumeirah Port Soller Hotel & Spa will provide a luxurious and sensorial experience which is both idyllic and unique, for travellers with a passion for nature and who like to discover local traditions, to connect with their destination and to enjoy an internationally recognized level of service. The commitment shown by hotels The islands’ hotels have been quick to recognise golf as a very interesting market for them. In Mallorca, the island which features most of the region’s offering – 24

out of the 26 courses -, according to data provided by the Mallorca hotel association FEHM, Federación Empresarial Hotelera de Mallorca, 23% of hotel establishments specialise in golf. Not only do hotels here offer excellent quality, but they are also constantly being renewed in order to provide the best service possible. Some of the most significant renovations to have taken place over the last year include the renovation of the Royal Cupido hotel, the Palladium hotel, the Hipocampo Playa and the Cala Millor Park, both members of Hipotels group. One of the hotels which makes up the prestigious trio of establishments at the Arabella Golf Resort, the Sheraton Mallorca Arabella Golf will also soon undergo a complete refurbishment, for which its doors will be closed in January 2013. The FEHM is currently developing a project called Un mar de experiencias “A Sea of Experiences” within which golf will feature prominently. Its aim is to analyse the sport’s potential in detail, as a product which can lengthen the season, and to compose a plan of action in conjunction with the golf courses. According to data

provided by the association, golf tourists spend an average of 400 Euros a day which provides an annual income of 177 million Euros a year for Mallorca. They prefer to stay at 4 or 5 star hotels, their average length of stay in 7 days and most of them are of German origin, although the sport also attracts British and Nordic tourists to the region. These tourists are mostly men of between 35 and 45 years of age, of high spending power and who tend to seek out information about golf in Mallorca on the Internet. What they value the most about what the region has to offer is its favourable climate and excellent infrastructure. Wherever the tourists decide to stay they will find a golf course in Mallorca less than 20 kilometres away. Golf facilities here are so abundant and accessible that players could enjoy the luxury of playing at a different course every day for weeks. The difficulty of play is interesting throughout as the courses have very different technical characteristics and are suitable both for professionals and amateurs, and many of them also offer golf academies and golf

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Special Golf | July 2012

courses for various levels of expertise. In Menorca and Ibiza however, there is very little on offer in terms of golf and the private sector strongly vindicates the need for more facilities so that both islands can become golf destinations in their own right. The Ibiza and Formentera hotel federation would welcome any number

of new facilities as this would mean more tourists and in turn would benefit the tourism sector as a whole. The local Balearic authorities consider golf to be of the upmost importance. The Balearic tourism agency ATB Agencia Balear de Turismo features it prominently in its promotional campaigns. The Palma

town hall is also committed to its promotion. Its new foundation, Turismo Palma de Mallorca 365, presented in January 2012 features golf as one of the main sectors to be promoted within its campaigns over the next few years. Ángeles Vargas

GOLF COURSES Course • FEDERACIÓN BALEAR CANYAMEL GOLF CLUB CLUB DE GOLF ALCANADA CLUB DE GOLF ANDRATX CLUB DE GOLF CAPDEPERA CLUB DE GOLF IBIZA CLUB DE GOLF PONIENTE CLUB DE GOLF SON PARC CLUB DE GOLF SON SERVERA CLUB DE GOLF VALL D’OR GOLF DE SON TERMENS GOLF MAIORIS GOLF PARK PUNTIRO GOLF POLLENSA GOLF ROTANA GREENS GOLF SANTA PONSA/SANTA PONSA II/SANTA PONSA III GOLF SON GUAL GOLF SON MUNTANER SON QUINT ARABELLA GOLF MARRIOTT GOLF SON ANTEM ESTE/OESTE PULA GOLF REAL GOLF BENDINAT SON VIDA CLUB DE GOLF

Province ILLES BALEARS ILLES BALEARS ILLES BALEARS ILLES BALEARS ILLES BALEARS ILLES BALEARS ILLES BALEARS ILLES BALEARS ILLES BALEARS ILLES BALEARS ILLES BALEARS ILLES BALEARS ILLES BALEARS ILLES BALEARS ILLES BALEARS ILLES BALEARS ILLES BALEARS ILLES BALEARS ILLES BALEARS ILLES BALEARS ILLES BALEARS ILLES BALEARS ILLES BALEARS

Holes 18 PAR 73 18 18 18 27 18 par 72 18 18 18 18 18 par 72 18 9 9 45 18 18 18 + 9 36 18 18 par 70 18

Tel +34 971722753 971841313 971549560 971236280 971818500 971196118 971130148 971188875 971840096 971837001 971617862 971748315 971797330 971533216 971845685 971690211 971785888 971783030 971783050 971606175 971817034 971405200 971791210

Viva: Golf in between a sea caress and endless relax.

E-mail fbgolf@fbgolf.com casaclub@canyamelgolf.com info@golf-alcanada.com bk@golfdeandratx.com info@golfcapdepera.com info@golfibiza.com golf@ponientegolf.com info@golfsonparc.com cgss@golfsonservera.com valldorgolf@valldorgolf.com info@golfsontermens.com recepcion@golfmaioris.es reservas@golfparkmallorca.com golfpollensadir@jet.es info@reservarotana.com golf1@habitatgolf.es info@son-gual.com golf.mallorca@arabellagolf.com golf.mallorca@arabellagolf.com mhrs.pmigs.golf.reservation@marriott.com reserva@pulagolf.com info@realgolfbendinat.com info@sonvidagolf.com

Web www.fbgolf.com www.canyamelgolf.com www.golf-alcanada..com www.golfdeandratx.com www.golfcapdepera.com www.golfibiza.com www.ponientegolf.com www.golfsonparc.com www.golfsonservera.com www.valldorgolf.com www.golfsontermens.com www.golfmaioris.es www.golfparkmallorca.com www.golfpollensa.com www.reservarotana.com www.habitatgolf.es www.son-gual.com www.sonmuntanergolf.com www.sonquintgolf.com www.sonantemgolf.com www.pulagolf.com www.realgolfbendinat.com www.sonvidagolf.com

CHOOSE THE IDEAL PACKAGE FOR YOUR GUESTS: · Package Wedge: 3 nights + 2 Green Fees. · Package Eagle: 4 nights + 3 Green Fees. · Package Scramble: 5 nights + 4 Green Fees.

An experience that your clients will want to repeat: Majorca, the best golf courses surrounded by pine forests, stunning natural beauty and the freshness of the sea breeze. Hotels Viva & Vanity Hotels offer different and truthful golf experiences: Hotels in the most privileged areas and next to the best golf courses.

· Package Driver: 6 nights + 5 Green Fees.

These dynamic golf packages combine Green Fees with or without accommodation and with the possibility of having a vehicle, throughout the Majorcan geography. After an intense and challenging golf session, in Viva & Vanity hotels your clients will enjoy comfortableness: Spa services, storerooms, golf corner, putting green (only in Vanity) and an exquisite gastronomy.

We will assess you on the multiple options in:

Golfclub Alcanada

hotelsviva.com vanityhotels.com

July 2012 | Special Golf

infogolf@hotelsviva.com 902 34 34 32

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The best offer for golf aficionados on the island of Mallorca. Modern and comfortable 4 and 5 star hotels adapted to the necessities of golf players, situated closely to the best golf courses. Enjoy our special greenfee offers for Grupotel clients as well as special conditions for transfer services for groups and car rental. Reserve your golf holidays right now! Information and reservations: (+34) 902 404 444 | www.grupotel.com

Grupotel Hotels & Resorts, the leading hotel chain on the Balearic Islands, offers the widest variety of hotels and apartments on Mallorca, Menorca and Ibiza. Enjoy the magic of the Balearic Islands with Grupotel Hotels & Resorts.

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The Balearic Islands; The best quality and a wealth of experiences

The south of the island is home to the highest number of courses, which not only allows players to go from course to course with ease and so play a varied and attractive range of facilities, but also has the added advantage of being within close proximity to the capital city, Palma de Mallorca.

Photo: Fundació Destí Menorca.

Photo: Klaus Siepmann.

Few golf destinations have such a wide variety of courses concentrated within such a short distance as the Balearic Islands. And if there is something which makes the islands stand out from other golf destinations it’s the wealth of tourist attractions available which visitors can combine with the sport for the perfect holiday. Culture, Gastronomy, Nature, Sports, Wellness or even business events. All this, added to the wonderful Mediterranean weather and a quality hotel infrastructure which specialises in golf tourism, makes the Balearics an ideal place to enjoy the sport together with a wide variety of experiences at any time of year.

here are 26 golf courses in the Balearic Islands. Their excellent technical characteristics together with their firm commitment to quality and sustainability have meant that Balearic golf courses have become very highly valued both by professionals as by golf lovers in general. All the courses have been perfectly integrated into their natural surroundings and many have set their sights on meeting the highest standards of quality and sustainability. This has led them to implement various energy saving measures at their facilities and there are currently a high percentage of courses with environmental and quality assurance certificates such as the Audubon

July 2012 | Special Golf

International system, the UNE 188001, the ISO 14001 for environmental management or even the QB certificate of touristic quality issued by the Balearic Islands. High-end resorts Most of the golf on offer in the Balearic Islands is concentrated on the island of Mallorca. There, golfers have a huge array of options for play, with technical differences at each course and the possibility of combining play with a never-ending choice of activities: gastronomy, relaxation, nature, culture… all backed up by very high quality hotels including establishments which specialise in this type of tourist.

It is precisely in Palma where the group made up by Arabella Golf, Son Vida, Arabella Golf Son Muntaner, Arabella Golf Son Quint and the Pitch & Putt Arabella Golf Son Quint Exceutive, one of the island’s highlights, is located. These courses are all located within a very short distance from each other and make up a golf complex numbering 63 holes. Their clients also have the added benefit of being able to stay at any of the luxury establishments which accompany these courses, such as the Sheraton Mallorca Arabella Golf Hotel or the Castillo Hotel Son Vida. Also spectacular are the facilities surrounding another two hotels; the Mallorca Son Antem Golf & Spa, which has two 18 hole courses or the St Regis Mardavall, for the most luxurious accommodation on the island and located very near to courses such as Santa Ponsa Golf, with two 18 hole courses and one 9 hole course, Golf de Poniente, or Real Golf de Bendinat, a Mallorcan classic. A fresh and nourishing variety of golf courses Golf de Andratx stands out for the excellent gastronomic services available in its surrounding area while others, such as Golf Maioris, Golf Son Gual and Golf Park Puntiró excel at event organisation and business meetings. In the northeast of the island courses such as the Golf de Son Servera, Capdepera Golf or Canyamel Golf are amongst the highlights. The latter is a must visit for

what could be better than the excellent Spa and Wellness facilities available at specialised centres and hotels across the islands? An excellent way to unwind after a day spent playing golf. And our report would not be complete if we did not mention the Gastronomy available in the Balearic Islands, both at restaurants located on golf courses, as throughout the villages and towns, visiting the traditional cellers, or trying some of the most typical dishes such as lobster caldereta, sofrit pagès or Mallorcan tumbet, to name just a few. And the local cuisine is perfectly complemented by local wines of exceptional quality and flavour. Photo: Consorcio de Alcudia.

those who also love art as its facilities are often used as a venue for art exhibitions. Nearby we come across Pula Golf, where tourists can stay at the welcoming establishment located within the course, Petit Hotel Cases de Pula, or enjoy a meal at the cheerful restaurant Pasta Pula, designed by Ágatha Ruiz de la Prada. Visitors should not miss the incredible views of the bay at Golf de Pollença, in the north of the island, or indeed, the vistas of Alcudia Bay from Alcanada Golf.

Photo: Grupotel Valparaíso.

On the eastern side of Mallorca, La Reserva Rotana Golf is a private club in an enchanting setting which also has its own rural hotel whose building dates back to the 17th century as well as the rural tourism establishment Es Mayolet. Also unique for their beauty and varied scenery are Vall d’Or Golf or the inland course at Son Termens, and this completes the Mallorcan golf offering. On the island of Ibiza we find Golf de Ibiza. With a total of 27 holes, this course is made up of two courses which are very different from each other technically speaking and which were merged together when the old Club de Golf Roca Llisa closed. In Menorca Golf Son Park combines the sport with a privileged natural environment and a unique variety of flora and fauna.

More sport or relaxation? The Balearics are a magnificent destination in which to play golf, not only because of the wide variety of first rate courses but also because the islands boast touristic attractions which are of a very high value, especially when compared to other golf destinations. Starting with the environment itself, the Balearic Islands are a natural paradise at the visitors’ disposal. With various protected areas, natural parks or reserves and the recent declaration of the Serra de Tramuntana as a World Heritage Site, the Balearics boast an exceptional natural heritage which golf visitors will find is well worth exploring. But if you prefer spending your time taking part in other sports, there are great cycling and hiking routes throughout the islands, and these are a unique way of getting to know the islands on land. If you prefer being on the water, there are more than 65 marinas on the islands which offer tourists the opportunity to enjoy unforgettable sea based activities. As an alternative or as a complement,

The perfect venue for your events But if the islands stand out for offering one ideal complement to golf, then it has to be Conferences and Events. Whether you are looking to complement an event with some rounds of golf, or you are a group of golfers looking to organise your business meetings, this is the perfect place for you. The Balearics boast various conference centres such as the Palacio de Congresos de Ibiza, the Auditorium in Palma, the multifunctional hall at Es Mercadal or the Pueblo Español complex, as well as the soon to be opened Palacio de Congresos in Palma. There is also a high percentage of hotel establishments with their own combined resources, including integrated or nearby golf courses and meeting rooms. All this can be combined with the extraordinary cultural offering available for you to enjoy, a wide array of shopping options or even local handicraft routes. It is easy to create a tailor made and completely unforgettable stay in the Balearic Islands. Images donated by the ATB, Govern de les Illes Balears.

Photo: Antonio Garrido. Special Golf | July 2012

The Canary Islands, a unique, year round, European golf destination

Golf Las Playitas, Fuerteventura.

The Canary Islands is a privileged golf destination: it boasts 25 courses in five of its seven islands, modern hotels and a variety of complementary activities. It is also a unique European destination thanks to its excellent climate which is ideal for playing golf the whole year round. At least 91.4% of the tourists who choose the Canaries for their golf holiday would agree.

part from the comparative advantage of the weather, the Canary Islands’ unique topography has created courses which feature peculiar layouts and routes, creating exciting levels of difficulty for players of all abilities with quality facilities which are supported by marketing and promotional campaigns. 28

July 2012 | Special Golf

Strategic objective The tourism ministry upholds golf tourism as a strategic objective for the Canaries, not only because it diversifies its offer within a quality sector, but also because of the golf tourists’ high spending power which allows the market the maximise its profitability.

More than 173.575 foreign tourists visited the Canaries to play golf in 2011, according to data provided by Turespaña’s Tourism Studies institute. Their total expenditure was over 212 million Euros, making the region the second destination with the highest income for this concept, behind Andalusia. The average amount spent per day for this sector in the Canary Islands increased, according to a questionnaire about tourism expenditure, to 161.66 Euros, compared to the 119.16 Euros per day spent by conventional tourists. The United Kingdom, Germany and the Nordic countries are the main international issuing markets of golf tourists to this region. 32.1% stay at 4 star hotels or aparthotels, while 24% stay at 5 star hotels. New interactive App Golf tourism is also a target for tourism

agents. In fact, Apple has just launched an App for Iphone and Ipad which brings together all the information about golf courses in the Canary Islands. Apart from specific information about golf – courses, location, distances, recommendations – it provides information about the destination, its hotels, restaurants, sightseeing and other attractions. The app is free and it was downloaded by users in more than 30 different countries within the first week of its launch. Fuerteventura and Lanzarote, promoting themselves separately Lanzarote and Fuerteventura are striving to make a name for themselves as two of the sector’s leading destinations. The island of Fuerteventura has three golf courses. The Stella Jandía Golf Club, an 18 hole, par 72 course, of medium difficulty, located on the cliffs of Vinamar, at Morro Jable, will be reopening soon. The Stella Jandia Golf Hotel is located in the centre of the course; a 4 star hotel with 170 fully equipped apartment style rooms, with their own living room and bedrooms for two and four guests. Fuerteventura aims to establish itself as an all year round golf destination as “tourists can play almost the whole year round”. The tourism authority is backing Fuerteventura as a golf destination with an enthusi-

Lanzarote Golf.

astic promotional campaign at specialised fairs, such as the IGTM, tournaments, together with Promotur Canarias, and via fam trips and golf press-trips. Lanzarote also has three courses, two 18 hole par 72 courses and one Pitch and Putt 9 hole par 27 course. The islands had created the Lanzafuerte brand in order to promote their golf offering together, which is why the data currently available is for tourists who had visited both islands to play golf. In 2010, they jointly received 48.826 tourists, mainly from the United Kingdom, Nordic countries and Germany. Their average

daily expenditure was 95 Euros and their average length of stay was 10 days. However, the agreement between the islands has now ceased and they will go back to promoting themselves separately. The director of Fuerteventura Golf Club, Guillem Benassai, explained in an interview with HOSTELTUR that it had turned out to be very difficult to structure packages and offers combining the infrastructure available at both islands, as they “could not compete on price” due to the transport costs involved. Diana Ramón Vilarasau

GOLF COURSES Course Province Holes Tel +34 E-mail Web ISLAS CANARIAS- GRAN CANARIA • FEDERACIÓN DE CANARIAS TENERIFE 922278354 mlfornies@federacioncanariagolf.com www.federacioncanariagolf.com ANFI TAURO GOLF LAS PALMAS 18 928560462 golf@anfi.es; proshopgolf@anfi.es www.anfi.com EL CORTIJO CLUB DE CAMPO LAS PALMAS 18 928711111 info@elcortijo.es www.elcortijo.es LAS PALMERAS GOLF LAS PALMAS 18 par 3 928222333 info@laspalmerasgolf.es www.laspalmerasgolf.com MASPALOMAS GOLF LAS PALMAS 18 928762581 reservas@maspalomasgolf.net www.maspalomasgolf.net MELONERAS GOLF LAS PALMAS 18 par 71 928145309 melonerasgolf@lopesan.com www.meloneras-golf.com REAL CLUB DE GOLF LAS PALMAS LAS PALMAS 18 928351050 rcglp@realclubdegolfdelaspalmas.com www.realclubdegolfdelaspalmas.com SALOBRE GOLF & RESORT LAS PALMAS 36 928010103 reservas@salobregolfresort.com www.salobregolfresort.com ISLAS CANARIAS - FUERTEVENTURA FUERTEVENTURA GOLF CLUB LAS PALMAS 18 928160034 reservasgolf@anjoca.com www.fuerteventuragolfclub.com GOLF CLUB SALINAS DE ANTIGUA LAS PALMAS 18 928877272 info@salinasgolf.com www.salinasgolf.com PLAYITAS GOLF LAS PALMAS 18 928860400 bookings@playitas.net www.playitas.net ISLAS CANARIAS-LANZAROTE COSTA TEGUISE GOLF LAS PALMAS 18 928590512 info@costateguisegolf.com www.lanzarote-golf.com LANZAROTE GOLF LAS PALMAS 18 928514050 recepcion@lanzarotegolfresort.com www.lanzarotegolfresort.com PITCH & PUTT HESPERIA PLAYA DORADA LAS PALMAS 9 928517426 rrpp@hesperia-playadorada.com www.hesperia-playadorada.com ISLAS CANARIAS - TENERIFE AMARILLA GOLF & COUNTRY CLUB SANTA CRUZ DE TENERIFE 18 922730319 info@amarillagolf.es www.amarillagolf.es BUENAVISTA GOLF SANTA CRUZ DE TENERIFE 18 922129034 reservas@buenavistagolf.es www.buenavistagolf.es CAMPO DE GOLF LAS AMERICAS SANTA CRUZ DE TENERIFE 18 922752005 info@golf-tenerife.com www.golf-tenerife.com GOLF ABAMA SANTA CRUZ DE TENERIFE 18 922126300 golf@abamahotelresort.com www.abamahotelresort.com GOLF COSTA ADEJE SANTA CRUZ DE TENERIFE 18 + 27 922710000 golfcostadeje@interbook.net www.golfcostaadeje.com GOLF DEL SUR SANTA CRUZ DE TENERIFE 27 922738170 golfdelsur@golfdelsur.es; npatino@golfdelsur.es www.golfdelsur.es GOLF LA ROSALEDA SANTA CRUZ DE TENERIFE 9 922373000 larosaledagolf@gmail.com www.clubdegolflarosaleda.com GOLF LOS PALOS SANTA CRUZ DE TENERIFE 9 par 72 922169080 mail@golflospalos.com www.golflospalos.com REAL CLUB DE GOLF TENERIFE SANTA CRUZ DE TENERIFE 18 922636607 info@rcgt.es www.rcgt.es ISLAS CANARIAS-LA GOMERA TECINA GOLF SANTA CRUZ DE TENERIFE 18 922145950 tecinagolf@fredolsen.es www.tecinagolf.com

Special Golf | July 2012

A well established destination

Gran Canaria: golf tourism rockets in 2011 with a 17% increase

ran Canaria registered some 180.000 golfers and golf tourists in 2011. This number is 17% more than the amount registered in 2010 and confirms the island’s continual growth over the last ten years. These tourists spend an average of 100 Euros a day at golf courses, and around 180 Euros on all services including accommodation, food and drink, green fees and extras. During the high season, their average length of stay is nine days, teeing off between 4 and 5 times and visiting a minimum of three different courses. The main issuing markets for golf tourists to Gran Canaria during the winter months are Germany, Scandinavian countries and Britain. “The first two markets represent almost 60% of the total of our visitors”, the director of the Gran Canaria golf course association, Pablo Llinares, pointed out, adding that “the national market contributes very strongly” during the summer season. Llinares stressed that “the golf industry is very beneficial for the area or region promoting it” and that it brings in tourists “who spend an average of 4 times more than a regular beach holiday tourist; and who visit restaurants in the area, are interested in culture, rent cars or use taxis to get to courses, and also enjoy shopping in commercial areas”. Businesses offering health 30

July 2012 | Special Golf

and wellness products, gastronomy and nightlife all benefit from golf tourists. Gran Canaria’s Golf Gran Canaria’s golf course association promotes seven courses on the island: five commercial courses located in the south and two social courses in Las Palmas de Gran Canaria. This year the facilities on offer have been brought together in a structured portfolio of services which includes the golf courses

and 32 recommended hotel and alternative accommodation establishments. The latter include one 5 star ultra luxury hotel, the only Leading Hotels of the World member in Gran Canaria, eight more 5 star establishments, two 4 star superior ones, thirteen 4 star, two 3 star, two villas, four bungalows and apartments. Gran Canaria hosted the IGTM in 2005 and with its seven 18 hole courses located less than 30 minutes away from each other, has become a well established golf destination. “The current challenge,” said Mr Llinares, “is to maintain the excellent results we have been achieving and to continue improving and adapting to clients’ requirements, both at the destination, by improving our facilities and service, as at the place of origin, working on new developing sales channels.” ran Canaria’s Cabildo has recently approved nine new possible locations for the construction of golf courses via its PIOT plan (Urban Planning Ordinance). The local golf course association highlights that “more than the construction of new developments, what is important is that the Cabildo de Gran Canaria is committed to ensuring that any growth happens in a sustainable and organised way”.

Diana Ramón Vilarasau

Tenerife, golf island

the most spectacular on the island. The tee is on the top of a hill and presents a 40 metre long incline towards the green with incredible views of the sea and mountain. The hole offers various options of play depending on the player’s level. Golf del Sur (27 holes) is located at San Miguel de Abona (in the south). It was designed by Pepe Gancedo and offers an entertaining route. It was first opened in 1987 with an important tournament for professionals. The course has recently been remodelled by Manuel Piñero. It is made up of three nine hole routes (North, Links and South). The bunkers are made out of black sand which fits in nicely with the scenery and the autochthonous plants. Hole number three stands out on the north course; it runs along the San Blas Lake, which is an environmental reserve. On the Links course, hole number five is the most impressive: the height of its tee offers players fantastic views over the course and the sea. On the south course, hole number two is known as “the fried egg” due to the fact that the green is completely

Amarilla Golf.

Tenerife is an all-encompassing golf destination. Its spring-like climate lasts twelve months of the year with an average temperature of 23 ºC. Tenerife’s eternal spring makes it possible for golfers to enjoy its excellent facilities both in the winter and in the summer.

he island boasts eight magnificent courses, all very different and unique, distributed across the north and south. Only half an hour away by ferry, on the neighbouring island of La Gomera, there is another course called Tecina Golf, which is sometimes included as part of Tenerife’s offering, making it a total of nine courses. Buenavista Golf (18 holes) is located at Buenavista del Norte. Designed by Severiano Ballesteros, this course stands out for its originality and integration into the natural habitat. It is known as Europe’s “Pebble Beach” and is designed in a “Links” style with 5 greens right next to the sea and the Atlantic as a lateral obstacle. Its most emblematic holes include number nine and number fifteen, which are outstandingly beautiful as well as number sixteen which is technically very challenging. Players can download technical advice given by Severiano Ballesteros with tricks for playing each 32

July 2012 | Special Golf

hole, from the course’s website. Real Club de Golf de Tenerife (18 holes) is located in Tacoronte (in the north). It was designed by A. Alberto, A. Lucena, Joaquín Laynez and Aureliano Yanes and founded in 1932. It is the second oldest course in Spain and maintains a certain British character. Its hole number seventeen is undoubtedly

Golf del Sur.

Real Club de Golf.

surrounded by volcanic sand. Amarilla Golf (18 holes) is located in San Miguel de Abona (in the south) and was designed by Donald Steel. This course has a great deal of personality, incredible views of the ocean and sometimes forces the player to play the ball over the waves in order to get to the green. This is the

Buenavista Golf.

case at hole number five, which is undoubtedly one of the most spectacular on the course and the one which attracts the most attention from photographers. Centro de Golf Los Palos (9 holes, par 27) is located in Arona (in the south) and was designed by a company called Golf Design. It is made up of lush and colourful gardens and is almost entirely flat. Made interesting by refreshing water obstacles such as lakes and streams, this course is ideal for beginners or for practicing short game. Golf Las Americas (18 holes) is located in Arona (in the south) and was designed by John Jacobs. Built in an amphitheatre shape opposite the sea, it stands out for its original design. Its hole number five is well known for being one of the most difficult on the island. Golf Costa Adeje (27 holes) is located in Costa Adeje (in the south) and was designed by Pepe Gancedo. It is a peculiar course which incorporates the original topography and terraced farmland of the area. It is the first golf course in Europe which uses the Paspalum grass variety which is perfect for withstanding the salty water which is so typical of the island. Its Bermuda Tiff Eagle greens are firm and fast, qualities highly valued by golfers. The beauty of the autochthonous flora can be enjoyed throughout the length of the course.

18 hole Abama Golf, located in Guía de Isora (in the north-east) was designed by Dave Thomas. The course boasts spectacular views of the sea, La Gomera Island and occasionally, of El Hierro Island. The route is surrounded by exuberant veg-

etation; 22 lakes connected by impressive waterfalls, white sand bunkers and 25.000 palm trees. Its highest point is located at 315 metres above sea level. Nearby, on the neighbouring island of La Gomera, 18 hole Tecina Golf is both spectacular and fun. Created by Donald Steel, this course boasts incredible views of the

them and their caddies and cameras at strategic positions capture new views of the game. This provided an insider’s view of the game, with footage which had never been seen before on television. The tournament was included as part of the Ladies’ European Tour (LET), although it did not count towards overall scores, and it took place during the month of June. In addition, the International Tenerife Golf Challenge has been held here every year since 2000; a tournament for golf journalists and industry professionals which includes activities for getting to know the island and its golf holiday facilities. It is also important to note that the Open de España Femenino 2012 will take place in Tenerife from the 17th to the 23rd of September at Golf Las Américas. The official hotel for participants will be the Iberostar Grand Hotel Anthelia. Tenerife has hosted more than ten

Golf Las Américas.

Teide and the southern coast of Tenerife, especially from hole number four. Apart from the courses, Tenerife has an extensive platform of first class hotels and apartments to offer, which specialise in providing services for golfers. The quality of Tenerife’s golf courses and its excellent overall golf infrastructure has meant that it has been able to host important national and international events and promotional and professional tournaments since 1989. The Tenerife Ladies Open, which celebrated its ninth edition in 2010, was launched in a new format in 2011, and went from being the Tenerife Ladies Open to the Tenerife Ladies Match Play. The new format tournament is for 32 players and incorporates an innovative video and sound system: the players themselves are equipped with microphones so that spectators at home can follow the conversations going on between

different competitions from the PGA European Tour and the Ladies European Tour. The list of winners at tournaments celebrated in Tenerife includes the names of prestigious players such as José María Olazábal, David Gilford and Mark James - all three Ryder Cup participants - and Raquel Carriedo and Elisabeth Esterl, both Solheim Cup players. Play with the sea breeze at your back, and enjoy original scenery and unique natural views; there is no need to bring an umbrella or a coat, and you can play at eight courses of eight different styles, all only a few minutes away from your hotel. For nature, quality, professionalism, fun, and efficient and friendly service… look no further than GOLF in Tenerife. For more information visit: www.webtenerife.com/tenerife-golf.htm Special Golf | July 2012

MAD

The complementary activities offered by Madrid are a major attraction for golf tourists The region has a total of 34 clubs, some of which have two or three golf courses

he Community of Madrid boasts a series of elements which make it easy to position within the market for golf tourism. Joaquín Castillo, general director of Tourism for the Community of Madrid, believes the region’s efficient and cheap public transport network, which is able to mobilise large numbers of people for important sporting events, and which allows for an efficient connection between different sports facilities is one of its main attractions. Other advantages he mentions are; its basic touristic offering and its complementary activities, the variety of accommodation and bars which cater to all tastes and budgets, and the variety of leisure options and shopping. He added that the region also boasts “an incredible infrastructure for golf courses, with some spectacular scenery, such as the Real Club de Golf La Herrería, next to the El Escorial monastery, which together with the courses at Alcalá de Henares and Aranjuez, forms a unique historical triangle; all three places have been declared World Heritage Sites, which makes the location of these three golf courses unique in the world.” The region has a total of 34 clubs, some of which have two or three golf courses, which places Madrid as the third region in Spain with the highest number of facilities, after Andalusia and Catalonia, according to Madrid Tourism. Other regions offer beaches as a complement to golf, but Madrid has to compete with its cultural, gastronomy and leisure offerings. Amongst the area’s highlights, Castillo indicates the security of the region, the favourable climate for play, the hospitality and the role carried out by the regional government in promotion of the sport. Local authorities are well aware of how important the sport is for tourism, as it not only favours demand outside of the high season (golf is generally practiced between the months of October and April), but also promotes the conservation of green areas around golf courses. In 2011, the Community of Madrid was ranked the second region

The Real Club de Golf La Herrería is located next to the El Escorial monastery.

in the country with the most registered players per area (at 1,49%), outranked only by Cantabria (1,58%), according to data provided in the “Campos de Golf en España” (Golf Clubs in Spain) report, composed by Madrid Golf and Aguirre Newman. Future developments include plans for the Club de Campo del Noroeste, a major sports project, aimed at leisure and environmental recovery, which will include an 18 hole golf course and clubhouse. Castillo claims that this “new green lung” will create 800 direct and indirect jobs. The golf courses initially included in the Eurovegas project development are also worth noting, as they will further enhance the region’s golf offering if Madrid is in the end chosen as the location for the complex. Paula Pielfort Asquerino

GOLF COURSES Course • FEDERACIÓN DE GOLF DE MADRID AYMERICH GOLF CENTER SOMONTES GOLF CAMPO DE GOLF BASE AEREA DE TORREJON CAMPO DE GOLF DE SOMOSAGUAS CAMPO DE TECNIFICACION DE MADRID CASINO CLUB DE GOLF RETAMARES CDM “LA DEHESA” CENTRO DEPORTIVO BARBERAN Y COLLAR CENTRO NACIONAL DE LA RFEG CLUB DE CAMPO VILLA DE MADRID CLUB DE GOLF ARANJUEZ CLUB DE GOLF ENCINAR CLUB DE GOLF LOMAS-BOSQUE CLUB DE GOLF OLIVAR DE LA HINOJOSA CLUB DE GOLF Y DEPORTES-GOLF SCRATCH,SL CLUB JARAMA R.A.C.E. CLUB LAS ENCINAS DE BOADILLA EL ENCIN GOLF EL ROBLEDAL GOLF GOLF DEHESA GOLF JARDIN DE ARANJUEZ GOLF LA MORALEJA GOLF PARK GOLF SANTANDER GOLF VILLA DEL ESCORIAL GREEN CANAL GREEN PADDOK LAS REJAS GOLF MAJADAHONDA NUEVO CLUB DE GOLF DE MADRID PALACIO DEL NEGRALEJO REAL CLUB DE GOLF LA HERRERIA REAL CLUB DE LA PUERTA DE HIERRO REAL SOCIEDAD HIPICA ESPAÑOLA CLUB DE CAMPO

July 2012 | Special Golf

Province Holes Tel +34 E-mail MADRID 915567134 info@fedgolfmadrid.com MADRID 9 913161343 somontes@aymerichgolf.com MADRID 18 916274764 golftorrejon@hotmail.com MADRID 9 913521647 MADRID 9 par 3 913768770 infocentro@fedgolfmadrid.com MADRID 18 + 9 par 3 916202540 deportivo@casinoclubdegolf.es MADRID 9 915090013 golf@ladehesa.org MADRID 9 915091140 cdeabarberan@terra.es MADRID 18 913769060 info@cngolf.es MADRID 36 + 9 915502010 deportes@clubvillademadrid.com MADRID 9 918916698 golfdearanjuez@telefonica.net MADRID 10 918674516 golfencinar@yahoo.es MADRID 18 916167500 golf@lomas-bosque.com MADRID 18 par 72 + 9 par 29 917211989 go@golfolivar.com MADRID 9 916637032 MADRID 18 + 9 par 3 916570011 golf@race.es MADRID 9 916322746 clublasencinas@clublasencinas.colm MADRID 18 918307069 encin@encingolf.com MADRID 18 918859659 elrobledalgolf@aymerichgolf.com MADRID 18 918157022 secretaria@golfladehesa.es MADRID 18 918754777 reservas@finagolf.com MADRID 18 + 9 par 3 916500700 administracion@golflamoraleja.com MADRID 9 par 3 916614444 info@golfpark.es MADRID 18 par 72 912895585 MADRID 9 918960785 MADRID 9 902222421 info@greencanalgolf.es MADRID 9 918595107 info@greenpaddock.com MADRID 9 par 54 + 9 par 27 916347930 lasrejasgolf@lasrejasgolf.com MADRID 18 916300820 ncg@golflasmatas.e.telefonica.net MADRID 9 par 3 916690422 oficina@golfnegralejo.com MADRID 18 918905111 administracion@golflaherreria.com MADRID 36 + 9 par 3 913161745 deportes1@realclubpuertadehierro.es MADRID 36 916571018 deportes@rshecc.es

Web www.fedgolfmadrid.com www.aymerich.com www.fedgolfmadrid.com/centrotecnificacion www.retamaresgolf.com www.ladehesa.org www.centronacionalgolf.com www.clubvillademadrid.com www.clubdegolfaranjuez.es www.golfencinar.com www.lomas-bosque.com www.golfolivar.com www.race.es www.clublasencinas.com www.encingolf.com www.elrobledalgolf.com www.golfladehesa.es www.finagolf.com wwww.golflamoraleja.com www.golfpark.es www.golfsantander.es www.greencanalgolf.es www.greenpaddock.com www.lasrejasopenclub.com www.golfnegralejo.com www.golflaherreria.com www.realclubpuertadehierro.com www.rshecc.es

The outstanding courses offered by these three regions are complemented by excellent cuisine fit for the most demanding of palates

RIO NAV VAS

Navarre, La Rioja and The Basque Country combine golf with gastronomy

avarre, La Rioja and The Basque Country boast excellent golf courses and additional tourism attractions related to gastronomy, wine, nature and culture, making them destinations which have the potential to be of great interest. Navarre Three first class golf courses and one pitch & putt, hundreds of restaurants, wines with designation of origin, enchanting cities and spectacular scenery; these are just some of the many benefits Navarre highlights in its “Navarra golf & gourmet” programme which has been set up to promote the region as a golf tourism destination. The programme focuses on promoting the community’s food and wine as the perfect complement to the golf facilities available. And with good reason; the Kingdom of Navarre boasts one of the most varied cuisines in Spain thanks to its excellent raw materials which include everything from vegetables and pulses farmed on the banks of the Ebro river, to fresh water fish, designation of origin beef, a variety of cheeses and homemade desserts as well as its many well known wines. The most traditional of the courses in Navarre is the Ulzama Golf Club, designed by Javier Arana, which was founded in 1965 and is located within a privileged natural area some 20 minutes from Pamplona. The second course was created in 1995; the Zuasti Club de Campo designed by José María Olazábal, less than 10 minutes away from the

The foral community has developed the “Navarra golf & gourmet” programme.

capital of Navarre, was founded as a family club and boasts excellent facilities which include a beauty salon. A year later, due to the sport’s increasing popularity, the Club de Golf Castillo de Gorraiz was founded only four kilometres away from the centre of Pamplona, at Valle de Egüés. The Lizaso Centro de Golf completes the region’s offering; a pitch & putt 9 hole course with two tees per hole. La Rioja La Rioja is the wine destination par excellence, and promotes golf together with its main specialty as both activities complement each other perfectly. A good example of this is the “Golf y vino”, Golf and Wine league, the second edition of which takes place this year and which is organised by the La Rioja, La Grajera and Cirueña courses in collaboration with the specialised web portal lomejordelvinoderioja.com, which consists of a total of 11 tournaments and is sponsored by several dif-

ferent wineries. La Rioja has three 18 hole golf courses; Rioja Alta Golf, in Cirueña, an area very near to Santo Domingo de la Calzada, Club de Golf Sojuela near Logroño, and the Logroño golf course which boasts the longest hole in Spain, at six hundred metres long and par 5. Plans are underway to build a fourth golf course in the Haro municipality. The region’s facilities are constantly being updated and show a commitment to improved sustainability as we can see from the recent installation of a vertical axis wind turbine of 4 KW/hour and solar panels which will produce another 3.4 KW/hour at the Cirueña golf course; together producing enough energy for the caddy loading hall, the buggies, the office, the driving range and the footbaths. Basque Country Even though golf tourism is not very developed in the Basque Country, this is a region which has a lot of potential thanks to the quality and quantity of its infrastructure and the significance given to the sport in the area – it is the fourth region in Spain registering the highest number of licenses in relation to its population, succeeded only by Madrid, Cantabria and Asturias. The demand for the sport within the community can only be compared to that of Madrid, where there are more than 140 registered players for every hole; in the Basque Country there are more than 80. There are 12 golf courses in the Basque Country, five in the province of Vizcaya, four in Guipuzkoa and three in Álava.

GOLF COURSES Course Province Holes Tel +34 E-mail COMUNIDAD FORAL DE NAVARRA • FEDERACIÓN NAVARRA DE GOLF NAVARRA 948210132 fngolf@fnavarragolf.com CLUB DE GOLF CASTILLO DE GORRAIZ NAVARRA 18 948337073 golfgorraiz@golfgorraiz.com CLUB DE GOLF ULZAMA NAVARRA 18 par 72 948305162 info@golfulzama.com ZUASTI CLUB DE CAMPO NAVARRA 18 948302900 golf@zuasti.com

Web www.fnavarragolf.com www.golfgorraiz.com www.golfulzama.com www.zuasti.com

LA RIOJA • FEDERACIÓN DE GOLF DE LA RIOJA LA RIOJA 941499312 fedriojanagolf@federacionriojanagolf.net CLUB DE GOLF RIOJA ALTA LA RIOJA 18 941340895 info@golfrioja.com CLUB DE GOLF SOJUELA LA RIOJA 18 941446766 aymerichgolf@aymerichgolf.com EL CAMPO DE LOGROÑO LA RIOJA 18 par 72 + 9 par 27 941511360 golflogrono@fcc.es

www.federacionriojanagolf.net www.golfrioja.com www.clubdegolfsojuela.com www.golflogrono.es

PAIS VASO • FEDERACIÓN VASCA DE GOLF GUIPUZCOA 943293508 federacion@fvgolf.com CLUB DE GOLF DE LARRABEA ALAVA 18 945465482 info@larrabea.com IZKI-GOLF ALAVA 27 945378262 izkigolf@izkigolf.com ZUIA CLUB DE GOLF ALAVA 9 945430922 zuiagolf@zuiagolf.com GOIBURU GOLF CLUB GUIPUZCOA 9 943300845 club@goiburugolf.com REAL GOLF CLUB DE SAN SEBASTIAN GUIPUZCOA 18 943616845 rgcss@golfsansebastian.com REAL GOLF CLUB DE ZARAUZ GUIPUZCOA 9 943830145 info@golfzarauz.com REAL NUEVO CLUB DE SAN SEBASTIAN BASOZABAL GUIPUZCOA 18 943472736 comite@golfbasozabal.com CLUB DE CAMPO LAUKARIZ VIZCAYA 27 946740858 cclaukariz@euskalnet.net CLUB DE GOLF ARTXANDA DE GALDAKAO VIZCAYA 18 946565505 reservas@artxandagolf.com GOLF PALACIO DE URGOITI VIZCAYA 9 946746932 golf@palaciourgoiti.com MEAZTEGI GOLF VIZCAYA 18 + 9 par 3 946364370 meaztegi@meaztegi.com REAL SOCIEDAD DE GOLF DE NEGURI VIZCAYA 18 944910200 rsgn@rsgolfneguri.com

www.fvgolf.com www.larrabea.com www.izkigolf.com www.zuiagolf.com www.goiburugolfclub.com www.golfsansebastian.com www.golfzarauz.com www.euskogolf.com www.cclaukariz.com www.artxandagolf.com www.palaciourgoiti.com www.meaztegigolf.es

Special Golf | July 2012