life inthe city INTRODUCTION
WELCOME TO CREME 2018. WE ARE RIDING INTO OUR 8TH SEASON NOW AND ALTHOUGH WE ARE STILL YOUNG, I
THINK WE CAN ALL AGREE THAT THE BRAND HAS MATURED AND THE BICYCLES HAVE MADE A HUGE EVOLUTIONARY STEP FORWARD SINCE WE STARTED.
THIS OCCASION IS A GOOD TIME TO REMIND EVERYONE WHY WE STARTED. WELL... WE BELIEVED THAT WE COULD
INSPIRE MORE PEOPLE TO RIDE IF THEY WOULD SEE BICYCLES AS OBJECTS OF DESIRE THAT OOZE SOPHISTICATED
ELEGANCE. WE WANTED TO SHOW EVERYONE THAT CYCLING IS NOT JUST A SPORT OR A WAY OF GETTING FROM A TO B. THAT IT'S THE JOURNEY, NOT THE DESTINATION THAT IS IMPORTANT. AND OUR JOURNEY TO COMPLETE THIS MISSION HAS BEEN AMAZING SO FAR, BUT IT'S NOT OVER. AND WE LOVE IT THAT WAY.
THE COMING SEASON BRINGS MANY NEW EXCITING MODELS, COLOURS AND FURTHER REFINEMENTS IN OUR MUCH LOVED CLASSICS.
WE ARE CONFIDENT THAT THE NEW RANGE WILL BE SUCCESSFUL AND CREME WILL CONTINUE TO BE ONE OF THE GLOBAL LEADERS IN THE CLASSIC URBAN BIKE SCENE. ALTHOUGH THERE ARE NOW MANY BRANDS ON THE
MARKET THAT ARE TRYING TO IMITATE OUR SUCCESS, WE ARE SURE THAT THE QUALITY OF OUR MEDIA, CUSTOMER SUPPORT AND THE LEVEL OF DETAIL FOUND IN OUR BIKES CANNOT BE REPLICATED OR MISTAKEN BY CUSTOMERS.
AT THIS OCCASION WE WOULD ALSO LIKE TO THANK YOU FOR YOUR SUPPORT, WITHOUT WHICH WE WOULD NOT BE WHERE WE ARE.
ENJOY THE PRESENTATION. CREME TEAM