MICE is becoming an integral part of the hotel industry for revenue generation. Cover story takes a look at several aspects of this Industry as well as the future of MICE in India. Business Story examines the tasks of the HR dept and the problems that it has to tackle for smooth functioning of the hotel. Feature Story discusses how the Lobby trend is being implemented in different upscale properties across the country. F&B Story talks about the challenges faced when opening and positioning a new restaurant in hotel and its success. Management Story stress upon the various aspects of hotel PR and how it is an integral part of the industry.