HOTEL Business Review
Cover Story
Keen on Green
Environmentally friendly design has been a focus of architects and designers for decades, but people’s growing desire to leave a destination better than they found it is driving loyalty to hotel brands that are positively impacting the environment. World Environment Day, observed in June every year, is making travelers and others more conscious about keeping the milieu clean. Today, green hotels are increasingly becoming in-demand. Making your hotel more sustainable and helping the planet, can actually boost your revenue and attract more bookings. Ashok Malkani finds that due to the pandemic, people have become more prone to stay in hotels which are eco-friendly and environment friendly. Hotels too are likely to benefit by adopting sustainable strategies which are more economical. 24
May-June ’22