In today's competitive market Hotels need to look beyond traditional practices to create a niche for themselves in limited market space. The cover story stress upon how boutique hotels are different from regular hotels. In the business story we have embarked upon the issue of security breach faced by the industry. Feature story discuss upon various trendy fragrances used by hotels to create a long lasting impression and memory. The F&B section describes the future food trends and how they will drive the success of an establishment. Design story explains how landscaping and greenery is crucial in enhancing the property's value. Technology section talks about cause and control of IAQ. In management section we stress upon how personalised service with smile can ensure guest loyalty.