From our advertisers... "Thank you, Hotel Industry Magazine. We immediately had an inbound enquiry from an international Head of IT for a leading, global 5* hotel brand who saw our company in Hotel Industry Magazine!" Described as “The Economist for hoteliers”, Hotel Industry Magazine is the leading publication for the UK hotel sector, providing actionable sector intelligence to its readers.
Why Advertise We have moved away from traditional display adverts (research suggests they are becoming less effective and a “passive” medium). Rather, we embrace the unrivalled marketing power of editorial. Every digital issue of Hotel Industry curates our best content on a specific topic to provide UK hoteliers with a single source of business-critical intelligence ... And we invite our advertisers and sponsors to be part of our editorial process. This content-led approach brings improved benefits to our advertisers:
100% READER ATTENTION: With only one sponsor per digital issue, we ensure that your message is not diluted by fellow advertisers competing for the attention of the reader.
LONGEVITY: The move away from an issue-byissue model increases the longevity of our content and our partner’s campaign.
We are no longer producing disposable magazines; we are now producing “handbooks” on hotel operations that will be referred to again and again!
Liam Walsh MD EMEA
Digital Distribution
Hotel Industry Magazine is now a digital-only publication
100%
10,000
30,000
Reader Attention
UK Hoteliers
Total Digital Reach
Unlike a monthly magazine, your brand message is not lost to competing advertisers in the same issue. You will be the only sponsor! Your message alone will be integrated into the product through editorial and premium position adverts.
94% say that Hotel Industry is a
reliable source of hotel intelligence
Each issue is sent directly to our 14,000+ email subscribers ...
14k + Email Subscribers 5k +
... of which, 10,000 are UK hoteliers. 73% of our readers are decision makers and have used Hotel Industry to make a purchase or business decision for their hotel.
73% of our magazine readers used Hotel Industry to make a
purchase or business decision for their hotel
Twitter Followers We market each title to our fast-growing Twitter community
11k + Unique Visitors ______
Per month on hotel-industry.co.uk
30,000 TOTAL REACH
85% say that Hotel Industry has
trustworthy advertisers ...according to 2013 Hotel Industry Magazine Reader Survey
From our advertisers... "Hotel Industry Magazine covers the right stories, with the right amount of depth, to bring value to hoteliers.
Our brand is built on high-quality editorial ‌ and we understand that quality editorial is one of the most effective ways to reach buyers. To embrace this and the growing trend for content marketing, Hotel Industry Magazine has moved away from a traditional quarterly issue format.
They truly understand the industry and, as a result, the quality content they produce brings in a quality audience." IDeaS Revenue Solutions
Enter our Hotel Industry Magazine On ... Format:
ONLY ONE SPONSOR / ADVERTISER PER ISSUE
SELECT ISSUE
NEGOTIABLE PUBLICATION DATE
Select an issue title that aligns with your brand. View the issues awaiting sponsorship here: http://goo.gl/EPiyFk
Want to coincide publication with a new product launch or marketing campaign? No problem! We can negotiate that.
ONE SPONSOR
DIRECT DISTRIBUTION
You will be the only advertiser/sponsor. No sharing with lots of other advertisers ... or your competitors!
We send the publication to our email list of UK hoteliers to ensure direct distribution and maximum exposure.
SUBMIT EDITORIAL
ONLINE PROMOTION
You write Chapter Two, conveying your brand’s authority on the given topic to our readers.
The issue is promoted on every page of hotel-industry.co.uk for one month. We also give you a FREE leaderboard ad!
PREMIUM POSITION ADS
ONGOING INVESTMENT
To hammer home your message, we give you Full Page adverts on the inside front cover and back cover.
After initial distribution, the issue remains fresh! Unlike disposable monthly magazine formats, ours never expires!
RELEVANT EDITORIAL All editorial in each issue is focused on a subject relevant to your brand. SINGLE SPONSOR One advertiser per issue. Name and hyperlinked logo on the front page. CONTENT MARKETING Chapter Two is contributed by the sponsor, integrating your message into the editorial of the issue. PREMIUM POSITION ADS As the only advertiser, inside front cover and back cover are reserved for you. PRESENCE ON EVERY PAGE We link to your website on every page of the issue. FREE LEADERBOARD Our sponsors have the leaderboard position for one month on Hotel Industry Magazine’s website.
Sample Issue View the above issue: http://goo.gl/oxREYc
ONE ISSUE ONE PACKAGE ONE PRICE Our sponsorship packages are dynamically priced. The latest list of issues ready for sponsorship is available here: http://goo.gl/EPiyFk With only one sponsor per issue, we work strictly on a “first come, first served” basis. Once you book a sponsorship deal, we will remove the issue from the list to ensure exclusivity for your company and your brand! VIEW FORTHCOMING ISSUES: http://goo.gl/EPiyFk
Advertising is also available on hotel-industry.co.uk without sponsoring a digital issue. AD UNIT
POSITION
MECHANICAL
PRICE
Leaderboard
Top of every page
728 x 90 pixels
£600 /month
Banner
Above headline on every page
468 x 60 pixels
£450 /month
Our website, hotel-industry.co.uk, sits at the core of the Hotel Industry brand. It is the gateway to our digital magazines and core reader services, including Hotel Industry Data which provides FREE benchmarking data for UK hoteliers in partnership with BDO. Interactive graphs allow our readers to dig deep into trends in Occupancy, Rate and RevPAR (www.hotel-industry.co.uk/data)
Lee Jamieson Editor and Commercial Director E: editor@hotel-industry.co.uk W: www.hotel-industry.co.uk/advertise
We publish a regularly updated list of forthcoming issues available for sponsorship. Each package is priced separately. We operate this list on a “first come, first served basis�. Once we receive your booking, we will remove the issue from the list. Issues Ready for Sponsorship:
http://goo.gl/EPiyFk
Our digital publications provide longer exposure for advertisers than traditional monthly magazine titles
Hotel Industry Magazine is Published by Jamieson Media, a UK Registered Partnership VAT Registration No: 127 7969 65 | ISSN 2051-0632