WHAT UNIQUE PROPOSITION DOES NH COLLECTION THE BRING TO THE MIDDLE EASTERN HOSPITALITY INDUSTRY?

BY MANISH JHA, GENERAL MANAGER, NH COLLECTION DUBAI THE PALM

With our Spanish heritage and the invitation to guests to experience the extraordinary, the NH Collection’s debut in the Middle East with the NH Collection Dubai The Palm which opened its doors in March will showcase the energy of the brand.

Welcoming not only a new hotel but a new brand to a region that is familiar with the hospitality industry brings many exciting challenges. However, NH Collection is sure to stand out from the crowd with their values of warmth and generosity. The brand’s deep cultural significance align with Middle Eastern hospitality, however creativity also thrives here so our bold, energetic approach will be welcomed.

The NH Collection brings a unique approach to hospitality in the Middle East, where guests are invited to truly connect with the soul of the destination. While staying in harmony with the region’s culture and traditions, we maintain a contemporary focus and incorporate elements of both into the signature NH Collection style. We want guests to experience the local character while enjoying remarkable encounters both within and beyond our property.

Our service style blends all the elements that are ingrained in Spanish culture from the vibrancy to convivi- ality, so that guests can feel the roots behind the brand.

Putting our best foot forward, an important aspect to NH Collection is implementing sustainable initiatives that care for our people and the environment, which is especially important in constantly-evolving Dubai. Our shower caps, sanitary bags and coffee pods are compostable, pens and pencils and plantable, and all our dry amenities are in natural, plastic-free packaging. Our Urban Skincare Backstreet shampoos, conditioners, and cleansers are free from sulfates, parabens, silicon, and gluten, are vegan-friendly, and never tested on animals. We invite our guests to leave their footprints only in the sand.

We’re also looking forward to opening our apiary in partnership with Oliver’s Bee Farm, a local beekeeper who provides guests the opportunity to learn about Emirati beekeeping tradition. In time, our apiary will produce honey for use in NH Collection Dubai The Palm, without chemicals and in support of our pollinating friends.

As a General Manager, I believe that hospitality is not just a business, it's a calling. It's about creating a welcoming environment where guests feel valued, cared for, and appreciated. It involves going above and beyond to exceed their expectations and to make their stay unforgettable. At the end of the day, what truly matters is not how many rooms we fill or how much revenue we generate, but how many lives we touch and how many hearts we win over with our hospitality.

Distinctive hospitality is not just about providing a service, but also about creating a connection with the guest that goes beyond mere transactions. It is about understanding and anticipating their needs, and making guests feel valued and cared for, as if they were a part of our own family.

Overall, NH Collection’s little gestures that make a difference will be the unique proposition that it brings to the Middle East’s hospitality industry. Guests across the world appreciate our eclectic-elegant combination of luxury, comfort, convenience, design, and exceptional service and will feel inspired by the new NH Collection Dubai The Palm.