opens its doors in Riyadh

BY MATT ROBERTS, MANAGING DIRECTOR, UNOX MENA & ABDALLAH KASSIS, COUNTRY MANAGER UNOX KSA

The Gap in Saudi’s After-Sales Services Market (300 to 400 words)

UNOX, the leading Italian combioven manufacturer, is expanding its operations in the Middle East with the opening of a brand-new office in Riyadh. The first phase of the expansion involves being fully present and operational in Riyadh, with plans to gradually roll out services across Saudi Arabia to meet customers’ needs. At UNOX, we aim to fill the gap in aftersales services in the hospitality industry, offering training and a 24-hour diagnostic service by a UNOX-certified professional.

Reaching new audiences

Looking back at our performance in Q1 2023, we had an impressive boost in sales, which increased by 192% compared to 2022. This performance highlights the potential for the brand in Saudi Arabia's market, which is one of the most important markets for UNOX. With a projected growth of 35% in the next year alone, we are thrilled about the company's expansion in the region.

The New Team in KSA

Our new office in Riyadh serves as a hub for operations, which enables us to provide even better service and support to customers, such as hotels, restaurants, cafes, convenience stores, supermarkets, hospitals, catering companies, home bakers, and dark kitchens. With the experienced team led by Abdallah Kassis, UNOX is confident that it will achieve its goals and establish itself as a leading brand in the region.

Abdallah Kassis, the newly appointed Country Manager of UNOX Arabia Limited says, "I am honored to lead UNOX's expansion into KSA and look forward to working with our team to provide premium services to our customers. With our team of driven and innovative professionals, I have no doubt we will succeed in this new venture."

Managing Director of UNOX MENA, Matt Roberts states, “UNOX's vision for KSA involves evaluating the market and improving its services by identifying gaps in the market. The company’s flat hierarchy fosters a balance be- tween leadership and cross-functional teams, leading to aligned goals, higher productivity, and better employee wellbeing. UNOX is committed to sustainability and achieving energy transition goals in its operations, which align with the Kingdom's Vision 2030.”

In summary, UNOX strives to achieve several objectives, including improving customer service, expanding the customer base, increasing revenue and market share, boasting brand awareness, and establishing a presence across KSA. With plans to open several branches around the Kingdom, UNOX is set to be fully accessible to customers and exponentially grow their network of hospitality professionals and chefs. The brand is poised for greater success with a new Dubai office opening in May 2023 and another in Egypt by 2025.