Management Development Programmes
Hotelschool The Hague, Hospitality Consultancy: Three New Management Development Programmes At Hotelschool The Hague, Hospitality Consultancy, we strongly believe that hospitality lies at the heart of every successful company. We introduce three new state-of-the–art Management Development Programmes, which form a valuable addition to our existing range of customised consultancy and training programmes. Our bespoke Management Development Programmes are renowned and well-recognised by our customers in the hospitality sector and other service industries. We strongly believe that the best way to learn, is by directly putting the knowledge into practice. For this reason Hotelschool The Hague has added three realistic and challenging Management Development Programmes to its portfolio. These five day courses are dynamic and engaging, and based on interactive participation in the form of simulations. Participants operate at a senior executive level, competing with each other in real time,
using the realistic market dynamics of competitive hotels. Hospitality Consultancy uses state-of-the-art, internet-delivered simulations to challenge your learning development. Our team of in-house hospitality experts, with many years of experience in the international hospitality industry, is devoted to helping your organisation focus on improving hospitality management skills. We offer three programmes of five days: General Management, Revenue Management and F&B Management.
General Management In this five day business simulation, you learn how the competitive strategies and decisions made by the General Manager affect a hotel’s results and those of the competition. Participants work in teams and manage hotel operations from the position of General Manager. They compete with each other in real time and within the realistic market dynamics of a competitive set of hotels. Mindset You act at General Management level and take actions based on the information input. This stimulates: • strategic thinking, planning, and competitive proactivity in a dynamic market place; • the development of a cost effective, competitive service, offering both market value and sound levels of financial returns; • awareness of the financial impact of daily decisions on results; • an overview of the hotel and how departments interrelate to produce results. Knowledge & skills You develop essential general management knowledge and skills in: • forecasting and budgeting, targeting, competitive response, variance and financial analysis;
• financial statements, industry metrics and STR indexes, financial ratios, capital investment and cash flow. Decision making ability You make decisions on all aspects of hotel management: • forecasting, room and F&B outlet pricing, refurbishment, capital improvements, staffing & salaries, training & development, marketing & advertising, RFPs and displacement analysis. Reporting & analysis You need to be aware of and be able to interpret reports at all levels, including: • business summary, balanced scorecards, revenue variance, financial ratios, room market segment share, F&B and other departments, rentals and other incomes, competition, reputation management, staffing levels, competence & turnover, guest feedback and general trends.
Revenue Management In this five day business simulation, you learn how competitive strategies and decisions made by the Executive Committee affect a hotel’s results and those of the competition. Participants work in teams and manage hotel operations from the position of Revenue Manager. They compete with each other in real time and within the realistic market dynamics of a competitive set of hotels.
managing revenue priorities, competitive response, variance and financial analysis; • financial statements, industry revenue metrics and STR indexes, financial ratios, capital investment and cash flow.
Mindset You act at Executive Committee level and take actions based on the information input. This stimulates: • strategic thinking, planning, and competitive proactivity in a dynamic market place with high financial potential; • t he development of a cost effective, competitive service, offering both market value and sound levels of financial returns; •a wareness of the financial impact of daily decisions on results; • awareness of Distribution Strategy and Channel Management.
Decision making ability You make decisions on all aspects of revenue management: • room forecasting & pricing, channel management, F&B outlet pricing & costs, refurbishments, capital improvements, staffing & salaries, training & development, marketing, advertising & promotion, RFPs and displacement analysis.
Knowledge & skills You develop essential revenue management knowledge and skills in: • forecasting rooms gross & net rates, channel management, budgeting, optimising revenue, targeting &
Reporting & analysis You need to be aware of and able to interpret reports at all levels, including: • revenue performance, segment & channel contribution, balanced scorecards, revenue variance, financial ratios, room market segment share, competition, reputation management, staffing levels, competence & turnover and general trends; • financial statements.
“…it’s like training wheels for our managers and executives, allowing them to experiment with strategies in the forgiving world of simulation, in much the same way an air pilot practices, and with the same high stakes. An excellent and stimulating learning format.” Quote from a Corporate Director of Learning
“In my 20 years in the industry I have never gained so much useful knowhow so quickly. I can use it all, starting tomorrow. Excellent!” Quote from a participating Hotel General Manager
Food & Beverage Management In this five day business simulation, you learn how the competitive strategies and decisions made by the Food & Beverage Director affect a hotel’s results and those of the competition. Participants work in teams and operate hotels from the position of the F&B Director. They compete with each other in real time and within the realistic market dynamics of a competitive set of hotels. Mindset You act as F&B Director and take actions from this position based on the information input. This stimulates: • strategic thinking, planning, and competitive proactivity in a dynamic market place with high financial potential yet perishable products; • the development of a cost effective, competitive service, which offers both market value and sound levels of financial returns; • awareness of the financial impact of daily decisions on results; • an overview of the F&B department and revenue coordination. Knowledge & skills You develop essential F&B management knowledge and skills in: • forecasting & optimising F&B outlet and catering revenue, price/value balancing, targeting revenue priorities, competitive
response, cost control, variance and financial analysis; • F&B financial statement, F&B revenue metrics and indexes, capital investment. Decision making ability You make decisions on all aspects of F&B management: • outlet revenue forecasting, events and meeting revenue forecasting, F&B outlet pricing & costs, refurbishments, capital improvements, staffing & salaries, training & development, sales incentives, marketing, advertising & promotion, RFPs and displacement analysis. Reporting & analysis You need to be aware of and able to interpret reports at all levels, including: • r evenue performance, perceptual mapping, business summary, balanced scorecards, revenue variance, competition, competition, reputation management, staffing levels, competence & turnover, guest comments and general trends; • departmental income statement.
“We found we were able to leverage all of the experience and benefits we learned. The ability to evaluate performance outcomes has transferred to measurably improved property performances. The return on investment and the growth of business culture has grown enormously.” Quote from a participating Senior Vice President
Contact & Registration Please have a look at the website for the next series of course dates. You can register for the courses using the link on our website. Email: hospitalityconsultancy@hotelschool.nl Telephone: +31 88 028 18 70 Facebook: facebook.com/HotelschoolTH Instagram: instagram.com/hotelschoolthehague Website: www.hotelschool.nl/consultancy Should you be needing accommodation, please email us. We are happy to offer you a special training course rate at the training hotel of Hotelschool The Hague; Skotel.
Address: Hotelschool The Hague The Hague Campus Brusselselaan 2 2587 AH The Hague The Netherlands
Hotelschool The Hague Amsterdam Campus Jan Evertsenstraat 171 1057 BW Amsterdam The Netherlands