EVOLUTION 01/ March-April 2013 by Matthew Currie

HOTLINES EVOLUTION BRAND OFFERS

MIKE DUTTON

DEITY CZ38

March - April

RAGLEY 2013

CONTENTS

Take a look at some tasty offerings from the likes of Leatt, Spank, NS Bikes & more.

OFFERS

We’re kicking off the spring Hotlines Evolution newsletter with a brand new look and more content than ever. In addition to some awesome offers take a peek behind the scenes at some of our brands such as Spank, Ragley and Deity.

00 01 03 13 INTRO New season, new start. Hotlines look ahead at what’s to come this spring.

BRAND INTER-VIEW

We speak to Mike Dutton over at Spank Industries to see what he’s been up to, and what he has up his sleeve for 2013!

This month we take a look at the all new Cam Zink approved Deity CZ38 special handlebars.

We chat with Tobias Pantling to see how he’s getting on aboard his new Nukeproof Mega TR

PROD -UCT FO -CUS

SPONSOR-ED RIDER

15 19 27 29 PROD -UCT FO -CUS

Have a peek in to the Ragley 2013 stable and see what’s what with this seasons hardtail steeds.

STAFFER OF THE MON -TH

Who’s sauntered their way up to top dog in the company this month?

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NEW LOOK

SPRING IS OUR FAVOURITE TIME OF YEAR HERE AT HOTLINES

IN TR O

Welcome to the new look Evolution Newsletter, it’s a new season so we thought it would be a good opportunity to spruce things up a bit. In this new look Evolution you will find more offers than ever before. You will also find news on new products including the 2013 Ragley range recently launched at Core Bike. We will also introduce you to some of the Characters involved behind the scenes both here at Hotlines and at our brands.

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CONTACTS North: Graham Moore 07791 944 138 South West and Wales: Kelvin Lawton 07878 361 841 South East: Paul lasenby 07713 097 695 Office: 0131 319 1444 sales@hotlines-uk.com

Spring is our Favourite time of year here at Hotlines, it’s an incredibly busy period in the bike industry, but we like it like that. Don’t Forget that as always we are offering free shipping on all orders over £50 so take a look through our offers and either get in touch with the office or your local rep on the numbers provided to place an order. All the best, The Hotlines Team.

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O F F 3

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E R S 4

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ALL NEW BEARCLAW SIGNATURE RANGE AVAILABLE TO ORDER NOW

RRP £54.99

RRP £59.99

35% margin on all orders, order 5 sets and get the 6th set free. 5

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Purchase £250 worth of 3DF armour and receive a free set of elbow and knee pads worth over £90!

RRP £48.99 att © Le

At Leatt we are serious about protection. 3DF is our new line of lightweight soft protectors with viscoelastic properties. Providing optimum shock absorption over a wide range of temperatures as well as conforming to your body for maximum comfort. This CE certified protection line also has full integration with you Leatt brace creating the unequalled protection combination

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How does it work. Immediately after impact the 3DF foam absorbs the energy and it’s memory effect allows the foam to return to its original position and preparing it for the next impact. The quicker the force the quicker the reaction takes place. The 3DF Foam protectors are designed to cover vital areas mainly the chest, back, shoulders and elbows. Each protector is impact tested and CE certified. The foams flexibility also allows them to be easily removed and replaced as one wishes.

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Receive a 50% margin when you take 10 or more sets of Goodridge brake pads.

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Goodridge high performance pads are available in two compound types. Organic ceramic for general use and high friction sintered for improved response and durability.

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Purchase one of our mixed ﬂavour gel packs and get one free – that’s 40 for the price of 20! Or why not purchase £250 of stock and receive the same amount AND a POS stand free of charge!

High 5 continue into 2013 as the leaders in the nutritional market in the UK. Not ones for staying static High 5 are constantly looking for ways to improve their product taste and functionality wise. The newest additions for 2013 are the peanut flavour energy bar and also apple and banana flavours for the gels. Please remember the gels are now also free from artificial colours and sweeteners and contain naturals juice flavours.

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All new signups can purchase 5 bikes at a 40% margin. All NS dealers can purchase the brand new Soda Air for just ÂŁ1270

RRP ÂŁ2699.99

The Soda Air: tough, versatile and fun. This bike will cover a lot of ground - big-air, bike parks, downhill runs or all-day climbing. A reliable enduro workhorse. - L size now has a longer seat tube (432mm instead of 417mm) - lighter frame (weight loss around 50g) - Rock Shox Lyrik R Solo Air, alloy tapered, 170mm - Rock Shox Monarch Plus R - NS Quark Pro stem - new NS Trailmaster 2 rims - Truvativ Descendent cranks / GXP BB - Kind Shox Dropzone - E13 LS1+ (without bashguard)

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SADDLES:

Spend £500 on saddles and receive: • 45% on all saddles ordered • Free Team or Pro level saddle with every order • Option to purchase 9 saddle test ride Kit for just £50

RRP

on Valc WTB 119.99 -£ 6.99

£2

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Buy any 10 helmets and receive a 50% margin and a 5 helmet pack free of charge, with POS readily available. RRP £79.99

CRATONI C.BOLT 21 Air vents Reﬂectors Clean Tex pads Incl. Clean Tex spare pads Oversized air vents Triple height adjustment Foamed chin strap Air Channel Technology Weight 200 g Bag included

CRATONI ROCKET 23 Air vents Removable visor Reﬂectors Coolmax pads Incl. Coolmax spare pads Polycarbonate reinforcement Strap dividers for easy handling Rubber surface Weight 190 g Bag included

RRP £99.99

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RIDE IN COMFORT.

Buy ﬁve of the same garment from the OneTen range and receive the sixth piece free of charge as well as a 45% margin. Oneten Primo Bib Knickers RRP £64.99

Oneten Pioggia Vest From £79.99

Oneten Intimo Seamless L/S Mid Neck £34.99

Oneten Primavera Long sleeve Jersey From £79.99

Oneten Vento II Wind Jacket RRP £54.99

OneTen is a new and innovative range of cycle clothing that distils decades of research into garments that are engineered to perform under the most demanding of conditions, and across a range of cycling disciplines. The design and manufacture of every OneTen garment is underpinned by our insight into the scientific and physiological principles specific to cycling as well as into the conditions of weather and environment with which riders must do battle on a daily basis. Every item in the OneTen range has been designed from the ground up and extensively tested in all kinds of environmental conditions. We set the highest standards for our products because we know that’s what you demand, and our garments are only judged fit to carry the OneTen label once we have proven their ability to perform. OneTen cycle garments are engineered to meet the demands common to all cyclists – from competitive road and mtb racers to on and off-road leisure riders and regular commuters.

We catch up with the main man at to see what being a brand manager is all about.

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Name? Mike Dutton Job Title? Spank Industries Brand Manager What does that mean you actually do?

Ha...its a pretty loose term isn’t it? Basically its my job to look over most aspects of Spank’s opperations, including sales, marketing, product management, and even R&D, production and shipping, to make sure that all gel together, and everything falls into place at the right time. For the most part though we have very good development and production departments, so I spend most of my time on global marketing and sales, customer service, and working with the riders on future projects and spec.

Place of residence?

I live full time in Taichung, Taiwan...Bike City! Originally from the East Coast of Canada.

Years working at Spank?

This is my forth year with Spank. 14 years here in Taiwan, formerly with a large manufacturing firm also in the bike industry.

Favourite Spank product?

I’ve been running Spank rims for about 10 years. My respect for the design, light weight and durability actually is what lead to the hook up with Gavin and Sven the cofounders of the brand. So, although we’ve got some great new product out in 2013, I have to say my favorites are the Subrosa and Spike Race28 rims... with those two sets of rims I can handle just about anything.

So, The BearClaw signature range has just been launched, can you tell us a little about that? Well, it started years ago, when we were not able to reach the tolerances, weights, and wall tapers our designs required or work with new era materials we had been researching, with traditional handlebar factories in Asia. We tried everywhere. At the same time we share a common environmental philosophy at Spank that if a more energy concious, recyclable material like alloy could be used to rival the modern trends in carbon bars, that it would be a goal of ours to produce responsible products without drawbacks or compromises. This lead Spank to open a handlebar production facility in Taiwan, close to our HQ so we could manage tight levels of control. The unique techniques, tooling, and materials implemented there opened plenty of new doors in handlebar development, and we just kept pushing the limits. This brought us models like the 290g Spike 777EVO Dh bar, and 208g Oozy Ltd Edition Trail Bar, which really changed peoples minds about how possible it was to make high performance, durable and safe alloy bars that could compete head to head with carbon alternatives. Through the development of existing models we learned that traditional views on the tapers achievable in handlebars could be overcome. Darren is quite a technically minded rider, with deep machining capability experience, so when we approached the project together and explained the technologies that we had in practice, I think he was immediately intrigued. Darren worked with us on the target properties and feel of the parts and of course the finish, and

we were able through small tooling tweeks to dial those in. The Bearclaw 777FR signature bar uses the same geometry of our legendary Spike 777EVO bar series, yet encorporates a special high strength 2-series alloy recipe we have been working with in development for some time, and a very special butting technique that allows for 7 times butting with extremely long tapers with gradual transition points, which can eliminate the stress risers normally witnessed when two different thickness points converge. This system is used in all of our Dual XGT bars, but with Darren’s model, we took it to a new level. The new 777FR is available in both 15 and 30mm rises at a 777mm length, starting at just 310g which is pretty remarkable for a bar of this strength and size. The Bearclaw Stems are based off our Spike Race Stem series, which was modified slightly with Darren’s input. They are available in both 35 and 50mm lengths, and start at just 145g. Next we dressed the bars and stems in Darren’s signature sky blue-black color scheme. Of course, we offer a black/white version of both as well, just in case blue isn’t your thing.

Spank has a history of working with great riders across the globe, this year the rider roster is looking better than ever with names such as Prokop, Berrecloth, Mik Hannah and Bernard Kerr all running Spank, there seems to have been a bit of a shift to sponsor more DH and endure riders than previously, is this intentional?

As many people will remember, Spank Industries got its start and built our initial reputation, offering the worlds top Freeriders stylish, highly weight optimized products, built to take their abuse. However over the past six years or so, where we have made the most investment and focused most of our energy, is on the introduction of light weight, competition products for All Mountain, Enduro, and Dh Race. Due to the proprietary materials, designs, and manufacturing processes Spank uses, and in-house capabilities we were afforded the ability to provide world leading strength to weight ratios at affordable prices. Also, with design coming from the gravity side down, rather than the XC side up, we feel Spank components for all disciplines still offer an element of confidence inspiring burliness, without a weight penalty. So, of course as we add to our international roster of pros, we aim to show off those products we have put so much of our selves into. I think its really important, especially with products that push traditional limits, that people know the true heros of our sport are using the same product they can pick up through Hotlines!

Is there anything special Spank dealers should keep their eyes peeled for in 2013?

For sure we expect this to be a break out year for our line of trail-enduro products, Oozy, from which we just started shipping the new stems, bars and complete wheelsets. So far testing has been off the charts, and response from media and the public has been extremely supportive. We have a few tricks up our sleeves, and are waiting on a few patents...hopefully to present some new ideas this summer at Eurobike as well. It also promises to be the best year ever for Spank supported World Cup Dh riders on the Spike line of components and wheels, so we are really excited about the coming season!

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the Cameron Zink Signature Handlebar

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Take a quick winter ride through Cameron Zink’s local Reno trails on board his Deity CZ38 Special signature handlebar. Filmed/ Edited by Lush Cinema

Deity CZ38 Special - the Cameron Zink Signature Handlebar

The crew at Deity are proud to announce the official launch of the anticipated Cameron Zink signature handlebar, the CZ38 Special. A relationship born in 2005, Cameron Zink has faced countless adversity, injuries, surgeries, podiums, titles, championships, and a constant theme throughout all of these years has been the mutual support and loyalty between a company and a superstar. A concept that started almost two years ago, the CZ38 Special went through multiple prototypes that allowed Deity and Cameron to test various butting profiles, upsweeps, and also backsweeps. Inﬂuenced by his desire to relax the angles of his favorite handlebars, the Dirty30 and Blacklabel, the CZ38 Special’s unique “feel” comes from a half degree change in both directions. What may seem subtle can make a dramatic difference in terms of feel and the 9.5 degree backsweep and 4.5 degree upsweep give the CZ38 Special a distinctive ﬂavor among the respected Deity handlebar line. “The CZ38 project began as we were about to launch our new butting process a year and a half ago and the technology we were playing around with allowed us to dive right into making him the best handlebar possible. Right out of the gate we were posting incredible test results, but the proof would be in how it felt under Cam. During this time, we made 3 very different prototypes that featured multiple geometry options, from slight adjustments to our butting dimensions, to new heat treatment ideas. It was an exciting time as we had redesigned all of our handlebars, expanded our potential via new tooling, and invested into researching possibilities during the heat treatment process. I am incredibly proud of the end result, but more than anything, we are honored to be able to pay tribute to Cameron Zink with his own signature handlebar model.”

Eric Davies

(Deity, Owner/Designer)

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The CZ38 bar will retail for £62.99 and is available to pre order now.

TECHNICAL SPECIFICATIONS

Material- Custom Gradient Butted 7075-T73 aluminum / Width- 760mm / Rise38mm / Diameter- 31.8mm / Backsweep- 9.5 Degrees / Upsweep- 4.5 Degrees / Weight- 310 grams / MSRP- $95 USD

Featuring a 38mm rise, 760mm width, and Deity’s gradient butting, the CZ38 Special was a project that evolved gracefully, was not rushed, and was tested rigorously via machine stress testing and the unrivaled effects of real world product abuse. From the acclaimed “Where the Trail Ends” to every major slopestyle comp of 2012, the CZ38 Special traveled the world as Cameron put

each prototype incarnation through its paces. Resigned for another 2 years, Zink’s role with Deity has grown from rider to product contributor and the relationship is only set to evolve to even greater heights! Want to win an autographed CZ38 Special handlebar?? Simply enter by following Deity at their Facebook, Instagram, or Twitter page!

Are the bold graphics of the CZ38 too much for you? The CZ38 Special is also available in stealth all black two tone Bead Blast / Polished Ano.

“ The CZ38 Special is my dream bar down to the half degree and at 38mm rise I can run them on my hardtail, slope bike and DH bike. This is the bend I have wanted forever. Now I have it in a lightweight, stylish set up that could possibly be the strongest handlebar on the planet.” Cameron Zink

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2013 sees a completely new range from Ragley, with 2 completely new models. (Marley and BigWig) and both the Piglet and the Blue Pig see significant updates. Geometry on the bikes has been updated with lower BBâ&#x20AC;&#x2122;s across the range and updates such as ISCG tabs and a 44mm head tube on the Piglet as well as improved aesthetics. Feedback so far on the new range has been incredibly

positive with testers unanimously favouring the new frames. A new component range is also in the works, featuring all new stems, bars, saddles and a new carbon post. The new range will be arriving in stock at Hotlines during March and is available to pre order now.

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Big Wig Ragley BigWig Hardtail Frame Speciﬁcations • Head Angle: 68.5 Deg • Seat Angle: 71 Deg • Seatpost: 31.6mm • Seat Collar: 34.9mm • Front Derailleur: 34.9mm Top Pull • BB Shell: 73mm • Headset: 44mm Standard • Colour Options: Black • Size Options: 16”, 18” or 20” • Weight: TBC

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Ragley Big Wig 29er Hardtail Frame

For 2013, we introduce the new Big Wig 29er! The Big Wig 29er features our all New 2013 Trail Geometry and a custom triple butted and heat treated 4130 Chromoly steel tube-set frame. Building on the success of our other models we have retained innovative features such as the 3 Finger Bridge,Chainstay mounted disc brake calliper and our Taperlite seattube. The slack head angle and inclusion of ISCG 05 tabs hint at this bike’s true intentions for getting lairy on the trails and hammering the descents! The Big Wig uses the 44mm headset standard which permits the use of headsets from Cane Creek, Nukeproof and others to accommodate all steerer tube configurations. With the right headset, this frame can take a 1.125in, tapered or 1.5in fork. We recommend Nukeproof headset models - 44IESS and 44IISS (standard), 44IETS (tapered) or 44EEOS (1.5in steerer).

NEW 2013 Trail Geometry

Our trail geometry features a head angle of 68.5deg and a bottom bracket drop of 60mm to lower your centre of gravity and inspire confidence through the rough stuff. When coupled with a mid to long travel fork, the improved geometry results in impeccable trail manners, handling and stability which should see you go up, along and down faster than ever before!

Ragley BigWig Hardtail Frame Features

• Custom triple butted and heat treated 4130 Chromoly steel • CE EN14766 Certified • “Three Finger” chainstay bridge is exclusive to Ragley, and allows massive tyre clearance so you can fit 2.5in rubber with massive chainring and tyre clearance. Happy with 36t middle rings and gives resilience to any attempted chainsuck/ derailment. • Bolt on Cable guides located on the underside of the top tube allow for neat and tidy adaptable routing to suit your set up. • Chainstay mounted IS disc brake mount (Max rotor size: 180mm) • Taperlite Seattube • Revised and updated Trail geometry • ISCG 05 Tabs • Recommended fork travel: 130/140mm with external bottom cup – 150/160 with internal bottom cup • Max Tyre Size: 2.4” • Rear Spacing: 135mm QR • Wheel Size: 29”

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Piglet Ragley Piglet Hardtail Frame Speciﬁcations • Head Angle: 67 Deg • Seat Angle: 72 Deg • Seatpost: 31.6mm • Seat Collar: 34.9mm • Front Derailleur: 34.9mm Top Pull • BB Shell: 73mm • Headset: 44mm Standard • Colour Options: Green or Orange • Size Options: 14”, 16”, 18” or 20” • Weight: TBC

For 2013, we have updated the Piglet! Building on the success of our earlier version, the new Piglet features our New 2013 Trail geometry yet retains our innovative features such as the 3 Finger Bridge and our Taperlite seattube. The slacker than average head angle and inclusion of ISCG 05 tabs hint at this bike’s true intentions for getting lairy on the trails and hammering the descents! The Piglet still uses the 44mm headset standard which permits the use of headsets from Cane Creek, Nukeproof and others to accommodate all steerer

tube configurations. With the right headset, this frame can take a 1.125in, tapered or 1.5in fork. We recommend Nukeproof headset models - 44IESS and 44IISS (standard), 44IETS (tapered) or 44EEOS (1.5in steerer).

New 2013 Trail Geometry

Our revised Piglet geometry retains the head angle of 67deg yet drops the bottom bracket height to lower your centre of gravity and inspire confidence through the rough stuff. When coupled with a mid to long travel fork, the improved geometry results in

impeccable trail manners, handling and stability which should see you go up, along and down faster than ever before!

Ragley Piglet Hardtail Frame Features

• Custon 4130 heat treated, triple butted chromoly • CE EN14766 Certified • “Three Finger” chainstay bridge is exclusive to Ragley, and allows massive tyre clearance so you can fit 2.5in rubber with massive chainring and tyre clearance. Happy with 36t middle rings and gives resilience to any attempted chainsuck/derailment.

• Bolt on Cable guides located on the underside of the top tube allow for neat and tidy adaptable routing to suit your set up. • Chainstay post mounted disc brake mount (Max rotor size: 180mm) • Taperlite Seattube • Revised and updated geometry • ISCG 05 Tabs • Recommended fork travel: 120/130mm with external bottom cup – 140/150mm with internal bottom cup • Max Tyre Size: 2.5” • Rear Spacing : 135mm QR • Wheel Size: 26”

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Ragley Blue Pig Hardtail Frame Features:

• Custom triple butted and heat treated 4130 Chromoly steel • CE EN14766 Certified • “Three Finger” chainstay bridge is exclusive to Ragley, and allows massive tyre clearance so you can fit 2.5in rubber with massive chainring and tyre clearance. Happy with 36t middle rings and gives resilience to any attempted chainsuck/derailment. • Bolt on Cable guides located on the underside of the top tube allow for neat and tidy adaptable routing to suit your set up. • Chainstay mounted IS disc brake mount (Max rotor size: 180mm) • Taperlite Seattube • Revised and updated Trail geometry • ISCG 05 Tabs • Recommended fork travel: 130/140mm with external bottom cup – 150/160mm with internal bottom cup • Max Tyre Size: 2.5” • Rear Spacing: 135mm QR • Wheel Size: 26”

Blue Pig

For 2013, we have updated the Blue Pig! The 2013 Blue Pig features our all New 2013 Trail Geometry and a custom triple butted and heat treated 4130 Chromoly steel tubeset frame. Building on the success of our previous Blue Pig models we have retained our innovative features such as the 3 Finger Bridge, Chainstay mounted disc brake calliper and our Taperlite seattube. The slack head angle and inclusion of ISCG 05 tabs hint at this bike’s true intentions for getting lairy on the trails and hammering the descents! The Blue Pig uses the 44mm headset standard which permits the use of headsets from Cane Creek, Nukeproof and others to accommodate all steerer tube configurations. With the right headset, this frame can take a 1.125in, tapered or 1.5in fork.

Ragley Blue Pig Hardtail Frame Speciﬁcations

Head Angle: 66.5 Deg Seat Angle: 72 Deg Seatpost: 31.6mm Seat Collar: 34.9mm Front Derailleur: 34.9mm Top Pull BB Shell: 73mm Headset: 44mm Standard Colour Options: Black or Yellow Size Options: 14”, 16”, 18” or 20” Weight: TBC

We recommend Nukeproof headset models - 44IESS and 44IISS (standard), 44IETS (tapered) or 44EEOS (1.5in steerer).

NEW 2013 Trail Geometry

Our revised Blue Pig geometry retains a slack head angle of 66.5deg yet drops the bottom bracket height to lower your centre of gravity and inspire confidence through the rough stuff. When coupled with a mid to long travel fork, the improved geometry results in impeccable trail manners, handling and stability which should see you go up, along and down faster than ever before!

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Ragley Marley Hardtail Frame Speciﬁcations

• Head Angle: 67 Deg • Seat Angle: 72 Deg • Seatpost: 31.6mm • Seat Collar: 34.9mm • Front Derailleur: 34.9mm Top Pull • BB Shell: 73mm • Headset: 44mm Standard • Colour Options: Black or Acid Green • Size Options: 16”, 18” or 20” • Weight: 2.1kg (18”)

Marley

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New for 2013, we introduce the Ragley Marley! The Marley features our New 2013 Trail geometry and is based around our 2013 Piglet frame but features custom hydro-formed triple butted 7005 T6 series aluminium. Building on the success of our earlier Piglet we have retained our innovative features such as the 3 Finger Bridge and our Taperlite seattube. The slacker than average head angle and inclusion of ISCG 05 tabs hint at this bike’s true intentions for getting lairy on the trails and hammering the descents!

Ragley Marley Hardtail Frame Features

The Marley uses the 44mm headset standard which permits • Custom hydro-formed the use of headsets from Cane Creek, Nukeproof and 7005 series aluminium others to accommodate all steerer tube configurations. • CE EN14766 Certified With the right headset, this frame can take a 1.125in, • “Three Finger” chainstay bridge is tapered or 1.5in fork. exclusive to Ragley, and allows massive tyre clearance so you can fit 2.5in rubber We recommend Nukeproof headset models with massive chainring and tyre clearance. - 44IESS and 44IISS (standard), Happy with 36t middle rings and gives resilience 44IETS (tapered) or 44EEOS to any attempted chainsuck/derailment. Bridgeless (1.5in steerer). design gives better mud clearance. • Bolt on Cable guides located on the underside of the New 2013 top tube allow for neat and tidy adaptable routing to suit Trail your set up. Geometry • Chainstay mounted IS disc brake mount (Max rotor size: 180mm) Our revised • Taperlite Seattube geometry retains • Revised and updated geometry the head angle of • ISCG 05 Tabs 67deg yet drops the • Recommended fork travel: 120/130mm with external bottom bracket height bottom cup – 140/150mm with internal bottom cup to lower your centre • Max Tyre Size: 2.5” of gravity and inspire • Rear Spacing: 135mm QR confidence through the • Wheel Size: 26” rough stuff. When coupled with a mid to long travel fork, the improved geometry results in impeccable trail manners, handling and stability which should see you go up, along and down faster than ever before!

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