Fashion & Lifestyle
Who are Hot Marketing
Background
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Independently-owned full service agency providing informed cost-effective, advertising, marketing, design, new media and PR to a wide range of clients.
Our
Expertise Fashion, Lifestyle, Retail: Early Learning Centre, Startrite Shoes, Betty Barclay, Triumph, Yellomiles, Airbox, Church’s, Romika, ISF Paint, Marks & Spencer, Asda, Samuel Heath, Petasil, Grundl, Rieker, Calais Ethnic: M&S, HSBC, Tilda, Elephant Atta (Rank Hovis) BBC Network East, Ethnic Food Show, Walkers Wood, KTC, East End Foods, Stratec Global Communications, Gerber, Lee Kum Kee, Hyperama, Tesco, Morrisons, Pizza Hut Food/Drink: Asda, Marks & Spencer, Gerber Halal Baby Food, Tusker (African lager), New York Bagels (Mapleleaf), Society of Licensed Victuallers, Saxby’s, Tilda Rice, Kingfisher Beer, Clausthaler Lager, Elephant Atta (Rank Hovis), Walkers Wood (Caribbean Cuisine), Hyperama, Lee Kum Kee, KTC, Cereform, Monster Munch, Morrisons, Lion Beer (Sri Lanka), Huber (US) Services: HSBC, Startec Telecommunications Plc, Nordic Timber Council, Leicester City Council, Motorvogue, Clarifoil Travel: Milsom Hotels, Echo Beach Hotel, Calais Exhibitions: BBC Haymarket , BBC Network East Live Mega Mela, Ethnic Food Exhibition
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Sport: Progen, Ogio, Fazer, Overider
Our
Services ■ Concepts, art direction and copywriting ■ Design and artwork ■ Print and POS ■ TV and radio ■ Press and outdoor ■ New media ■ Media planning and buying ■ PR ■ Event management
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■ Ethnic marketing
Case Study:
Rieker Client: Rieker, consumer and trade advertising, POS and window signage
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Rieker
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Rieker
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Startrite
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Client: Startrite, brand identity, first TV commercial, brochure design, photography and print procurement.
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Startrite
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Startrite Stills from TV commercial
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Church Shoes
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Client: Church Shoes, advertising, brochure design and print, POS, trade advertising, product placement on James Bond Movies
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Church Shoes
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Triumph Client: Triumph, Bin the bra ad campaign. Leaflet and brochure design, in-store events, promotions e.g. bin the bra, print buying and PR - a nationwide success
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Case Study:
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Triumph
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Betty Barclay
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Client: Betty Barclay. UK advertising, brochure design, PR and print buying
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Yellomiles
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Client: Yellomiles, press advertising, PR, brochure design and print
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Yellomiles
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Marks & Spencer Café Revive Client: Marks and Spencer Café Revive, Hot Marketing was asked to come up with an initiative that would attract customers to the Café Revive Outlets in store, because strangely, people didn’t know they existed. Hot created posters – “Shop until you Drop into....” which were strategically placed in changing room areas and at cash tills, along with table tent cards throughout the store. Hot was also asked to compile training and marketing guides for Barista’s and managers, educating them about coffee and how to market the offering. Launch, Defend and Attack packs were produced allowing staff to order POS and incentive schemes from Hot Marketing. Footfall increased by 20% over a three month period.
Case Study:
Marks & Spencer CafĂŠ Revive
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Petasil Client: Petasil. trade advertising, website design, PR and social networking succesfully used to increase brand awarness and UK sales
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Petasil
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SALE NOW ON!
ELC and Mothercare
At Derby Early Learning Centre
Client: Early Learning Centre, in-store eventing, regional press ads, leaflets, print buying, media planning and buying for 80 refurbished stores across the UK UP TO
50% OFF ON SELECTED SALE ITEMS
ELC Derby, East Street, Derby. Tel: 01332 242 018 Where playing is learning www.elc.co.uk
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early learning centre
Case Study:
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ELC and Mothercare
Case Study:
Samuel Heath Client: Samuel Heath, PR, photography, brochure design
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Generated £257,000 worth of media coverage in home interest sector from a £20,000 spend
Case Study:
Samuel Heath
for a life less ordinary
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FOR IMAGES PLEASE CONTACT CHLOE OR MARY AT HOT MARKETING ON 0116 2704800
Contact
Hot Marketing 204 London Road Leicester LE2 1NE T: 0116 270 4800 E: chloe.malik@hotmarketing.co.uk
ÂŽ copyright 2012
E: melanie@hotmarketing.co.uk