Fashion and Lifestyle
About Hot Marketing Independently-owned full service agency providing creative, informed, results driven, cost-effective, POS, through the line advertising, marketing, design, new media and PR to a wide range of clients. With a proven track record working within the shoe industry, fashion and retail.
Services
Concept, art direction and copywriting Design and artwork Print and POS TV and radio Press and outdoor Online Media planning and buying PR Event management Ethnic marketing
Expertise Fashion, Lifestyle, Retail Early Learning Centre, Startrite Shoes, Betty Barclay, Triumph, Yellomiles, Airbox, Church’s, Romika, Marks & Spencer, Asda, Talk Talk, Samuel Heath, Petasil, Grundl, Rieker, Calais, Bernat, Lily Sugar ‘n Cream and Caron Ethnic M&S, HSBC, Tilda, Elephant Atta (Rank Hovis) BBC Network East, Ethnic Food Show, Walkers Wood, KTC, East End Foods, Stratec Global Communications, Gerber, Lee Kum Kee, Hyperama, Tesco, Morrisons, Pizza Hut Food/Drink Asda, Marks & Spencer, Gerber Halal Baby Food, Tusker (African lager), New York Bagels (Mapleleaf), Society of Licensed Victuallers, Saxby’s, Tilda Rice, Kingfisher Beer, Clausthaler Lager, Elephant Atta (Rank Hovis), Walkers Wood (Caribbean Cuisine), Hyperama, Lee Kum Kee, KTC, Cereform, Monster Munch, Morrisons, Lion Beer (Sri Lanka), Huber (US) Services HSBC, Startec Telecommunications Plc, Nordic Timber Council, Leicester City Council, Motorvogue, Clarifoil Travel Milsom Hotels, Echo Beach Hotel, Calais Exhibitions BBC Haymarket, BBC Network East Live Mega Mela, Ethnic Food Exhibition
Rieker Hot Marketing has been working with Rieker for 9 years and now We are Rieker’s marketing department working across all aspects of the business from instore, trade stand, sales literature and above the line advertising. The initial brief was to try and get the brand to a wider audience to include a younger demographic. Hot Marketing has implemented a strategy to build the brand, totally overhauling the look and feel through stylish photography and with the initial new tag line "Walk in Comfort Dress In Style". Hot Marketing has kept the brand moving forward through strong creative whilst adhering to corporate guidelines.
BEFORE HOT MARKETING
Rieker were using very tired lifestyle ads where the shoes looked like an afterthought. Very dated and not selling shoes or the brand effectively. See how Hot Marketing has transformed the brand through considered creative.
Rieker Totally changed image, new tag line, brand focussed stylish ads.
Rieker Moving to full page adverts - 2 bursts S/S and A/W. Comfort is a key message for the brand. Now asked to feature 3 shoes per ad without compromising look and feel. The shoes take centre stage, the ads are far more current and aspirational in styling. Creative has made the brand appear more stylish and appeal to a younger audience.
Rieker Finally the ground swell has allowed us to take Rieker on TV – 2 annual bursts supported with online and press adverts. Hot Marketing has an enviable track record of producing memorable TV campaigns whilst working within tight budget constraints. The first Rieker ad belies the budget because we came up with an innovative idea and teamed it with famous music which was funked up. Hot Marketing came up with effective creative, including new tag line Cost effective media planning/buying allowed us to get Rieker in front of 19.7 million viewers on national UK TV and saw a sales uplift in excess of 35% for minimal spend The second ad aired in April The third commercial will hit screens this September We’re currently working on S/S 2020
Rieker Store windows
Rieker Look Book
Startrite Shoes Responsible for coming up with the iconic brand identity, brochure design, photography, copy writing and print procurement.
Startrite Shoes
Putting Startrite on TV Came up with the initial concept/script through to finished commercial including styling, casting. Ran a national TV campaign and did all media buying for this back to school ad.
Church Shoes Advertising, brochure design and print, POS, trade advertising, product placement on James Bond Movies.
Triumph Came up with the enormously popular bin the bra campaign as well as advertising, leaflet and brochure design, in-store events, promotions e.g. bin the bra, print buying and PR - a nationwide success.
Triumph Store Launches Often a new store launch can go un-noticed. Hot Marketing made sure that Triumph hit the headlines and garnered lots of shopper interest, not just through the ‘bin the bra’ initiative but through live events. Gained TV and press exposure by having classical opera singers pose as promotion people who then went on to give mind blowing live performances.
Betty Barclay UK advertising, brochure design, PR and print buying.
M&S Café Revive Hot Marketing was asked to come up with an initiative that would attract customers to the Café Revive Outlets in store, because strangely, people didn’t know they existed. Hot created posters – “Shop until you Drop into....” which were strategically placed in changing room areas and at cash tills, along with table tent cards throughout the store. Hot was also asked to compile training and marketing guides for Barista’s and managers, educating them about coffee and how to market the offering. Launch, Defend and Attack packs were produced, allowing staff to order POS and incentive schemes from Hot Marketing. Footfall increased by 20% over a three month period.
M&S CafĂŠ Revive
Petasil Trade advertising, in-house photography, look books, PR, promotions, POS, website and social networking successfully used to increase brand awareness and UK sales.
Petasil
Petasil
Petasil
TV Commercials for New York Bagels and KTC Hot Marketing has a wealth of experience creating innovative, cost effective TV commercials that resonate with consumers, increase brand awareness and ultimately generate sales.
Samuel Heath PR, photography, brochure design. Generated ÂŁ257,000 worth of media coverage in home interest sector from a ÂŁ20,000 spend.
Samuel Heath
Yellomiles Press advertising, PR, brochure design and print.
ELC and Mothercare In-store eventing, regional press ads, leaflets, print buying, media planning and buying for 80 refurbished stores across the UK.
ELC and Mothercare
Hot Marketing 204 London Road Leicester LE2 1NE T: 0116 270 4800 E: chloe@hotmarketing.co.uk E: melanie@hotmarketing.co.uk