Alina Anwar

FOUNDER, ALINA ANWAR COUTURE

the way; from who to trust to picking myself up when things have gone wrong. A combination of my tenacity and surrounding myself with a strong network of friends and family to keep me grounded has led me to where I am now.

My Mom has been my biggest inspiration. It was watching my mother and her beauty, grace, and sense of style, that influenced my decision to begin fashion designing. It is also thanks to her encouraging words that I took the leap to begin my own label.

I feel personal success is achieved through personal development. It is important to have vision, ambition, and passion for whatever you do in life. You should believe in yourself, set goals, and commit to them. You should accept responsibility and manage your time effectively.

If I could go back in time to tell my younger self something, it would simply be to follow your passion.

It has always been my goal, through Alina Anwar Couture, to empower women through powerful dressing. If a woman feels she looks good on the outside, she’s more likely to feel confident on the inside, and the thought of making women feel their very best is what drives me every day.

I have so much more creativity that I can’t wait to unveil. The fifth anniversary of my brand has given me the chance to reflect on what I’ve achieved so far and how I can use this experience to move forward, bigger and better than before.