Comfort Club Autumn 2014

AUTUMN 2014

COMFORTClub

AUTUMN trend FOCUS A window on our world

STYLE with a SMILE

exclusive

TO HOTTER COMFORT CLUB MEMBERS

WELCOME this season’s latest trends...

Looking for inspiration for your Autumn wardrobe? We’re delighted to reveal our most fashion forward collection ever and every pair has that hidden ‘ooohhh’ factor that gives you style with a smile!

In this edition Style Ambassador Alex Longmore gives you a few tips to help you work those trends like a fashionista and we catch up Meet the with our ‘Hotter Angels’ ‘Hotter Angels’ – who work hard to ‘shoe horn’ treats for your toes in every pair. Our MD Peter Taylor Trend tips for you lifts the lid on the engineering details that make our shoes so special.

You’ll discover what makes us happiest too – lovely stories from the most important people in our lives … you.

So put your feet up, have a read and enjoy our Autumn Comfort Club.

Peter talks shoes Best wishes.

Editor, Comfort Club

2 | Find our full collection at www.hotter.com

STYLE with a SMILE Comfort is the foundation on which our designers build our collection; so you can confidently step out in style whichever pair makes you smile.

“We want our customers to browse with the secure knowledge that any pair they select will be as comfortable as we can possibly make them,” said Design Director Ian Spedding. “They can rest assured that our teams have meticulously hidden every single comfort feature they can into each design. So many of these features will never be seen by the eye but they’ll certainly bring a smile to the face.”

This attention to detail is not focussed on comfort alone: “First and foremost we want to create desirable footwear that women want to wear, so we concentrate on seasonal trends, beautiful details like pretty bows and contemporary colourways – using vivid jewelled shades and rich warm tones to brighten the cooler months. This season every style will bring a smile to someone!”

Hotter’s ladies shoe designers Ellspeth Robson, Laura Jayne Rosbotham and Kim Denton reveal their favourite comfort secrets!

FLEXIBILITY IN EVERY STEP

PYRAMID TECHNOLOGY

SUPER LIGHT SOLES

“By making our shoes super supportive and flexible, we make sure they’re a pleasure to wear wherever your life takes you.”

“We hide pyramid shaped foam pads under the ball of the foot and extra foam padding under the heel area in our higher shoes, giving extra cushioning.”

“The soles of most of our shoes are filled with millions of air bubbles and this makes them unbelievably lightweight.”

Laura Jayne

Ellspeth

Kim

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WIN!

NEW SEASON SHOES, BOOTS & HANDBAG Simply tell us in 30 words or less why Hotter’s style makes you smile. Entry details on back page.

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1. LAUREN 2. PIXIE 3. SADIE

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NEW BOOTS in NEW YORK So how did a pair of Pixie boots find themselves being tested out in the Big Apple? Well it started with a catalogue in the New York Times ….

After the Hotter catalogue dropped out of her paper, Ernestine Sclafani was inspired to test out Hotter comfort.

Chatting to Mike in our US Call Centre as she bought her first pair, the 52-year-old New Yorker promised: “I am going to spread the word amongst my friends. I think your line is fresh and fun.”

Ernestine’s enthusiasm was infectious and, as a busy PR Executive who walks for miles around NYC, she was the perfect candidate to test out the comfort of Hotter in one of the most stylish cities in the world.

“I thought they looked great with jeans, I loved the colour and fell in love with the beautiful fur lining,” she said. Ernestine took them for a whistlestop tour of Manhattan with friend Marissa who took photos.

Her verdict: “It felt like I had been wearing them for years, there was no break in time at all.”

And would she recommend them … “for sure, I’m telling friends try them … you’ll love them!”

Ernestine visits iconic NYC sights: Rockefeller Center, Times Square, Radio City and the home of David Letterman’s Late Show.

SEE IT. WANT IT. New Season Boots WWW.HOTTER.COM

4 | Find our full collection at www.hotter.com

WINDOW SHOPPING Next time you see a Hotter store Amy Jackson, above, hopes you’ll walk right in - or at the very least stop and stare!

Amy is our Visual Merchandising Manager, and it’s her mission to entice you into our stores by creating intriguing and exciting store windows that tell the Hotter story.

New window displays will be painstakingly pieced together, to create a new look in our 68 stores. Managers like Bury’s Ann McCafferty, (pictured) have have already been finding that customers have been stepping in store to find out more.

“Hotter is fun, quirky, adventurous and 100% committed to comfort with style and it’s my job to portray this personality,” explained Amy, 35. “The women’s window highlights our comfort benefits with soft and lightweight clouds, balloons and feathers. For the men we focus on British design and include a nod to the British

sense of humour, and obsession with the weather, with a set of umbrellas.”

Amy starts with a blank canvas, liaising with the retail team to determine which products and messages to promote. From there the fun begins for creative Amy, who sketches out ideas; researches the latest techniques and briefs a design company.

Mock up displays are installed in the fake windows in the nearby Bury store for final sign off.

“We’ll be keeping everything fresh and interesting so keep an eye out for new windows soon – I can’t wait for our Christmas display to be revealed!” she added.

WIN!

Win a VIP spending spree in your favourite Hotter store.

Send a photo of you in a Hotter store, our favourite will be VIP for an evening with £250 to spend.

See entry details on back page and terms and conditions at

www.hotter.com

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AUTUMN STYLE NOTES

by ALEX LONGMORE Excited by an AW14 collection she believes is more fashion forward than ever before, Hotter Style Ambassador Alex Longmore introduces this season’s key trends and the shoes and boots she is lusting after.

“What could be more brilliant for the fashion focused woman with a hectic diary than being confident they can find style and comfort in a single brand … and then being able to select a pair for work, for social engagments, for relaxing and more…!”

ST YLISHLY SMART

Wedges are back… and for Winter too! Normally a Summer trend, wedges were all over the catwalk this season with

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Prada, Stella McCartney and Christian Dior featuring them.

The Ophelia wedge is one of Hotter’s strongest shoes for the fashion conscious this season.

Ankle boot Sadie is great to wear under trousers and Lauren, with its oversized buckle, offers a delightful twist.

SWINGING 60s

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The Biba Girl is back as the 1960s becomes a major trend for AW14.

The catwalks have been full of this 6 | Find our full collection at www.hotter.com

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retro revival with optical prints, pussy cat bows, leather and earthy tones.

Shoes and boots are integral to recreate the look – metallic trims on Sorrento and Orchid look perfect and the Shawbury boot is my favourite.

LUST list “I’ve discovered lots of shoes and boots in this collection that are so current they look like they have come straight from the catwalks of Milan and Paris. Here’s my lust list ….”

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COSY FUR AND FOLK

This bohemian vibe is a stylist’s dream, so be brave and go for patchwork and embellished pieces. The more Russian in inspiration you go with this trend the better - use Anna Karenina as your muse and you can’t go wrong! Faux fur is particularly strong so why not complete your look with the fabulous Wiltshire, Moray or Pixie boots and be secretly satisfied with the comfort in your every step.

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1. SORRENTO 2. LAUREN 3. OPHELLA 4. ORCHID 5. PIXIE 6. SHIPLEY

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7. FOLLIE 8. WILTSHIRE 9. BELLE 10. DUSK 11. DANIELLE

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CALIFORNIA DREAMIN’

Sandy Garmin from La Mesa, California, had very happy feet when she took part in a regatta on San Diego’s Mission Bay in her very apt boat shoes.

If on-trend casuals are for you, discover the comfort of our Honiton moccasin.

GLOBE TROTTING #shoesies

Honiton

Near or far, home or abroad, comfortable Hotter shoes are the constant companion to so many travellers. Here’s a selection of our favourite tales, but please keep sending us more.

IT’S WIZARD IN OZ

Ann Spencer enjoyed a well-deserved margarita overlooking Sydney Harbour Bridge after pounding the streets viewing the city’s sights for 12 days in her Hotter trainers.

Meanwhile Jill Pattenden scaled the heights of Mount Chudulup in her Hotter boots during her three month trek around Western Australia.

Star *Recreate Ann’s style this season with a pair of super lightweight Star or if you’re looking for Hotter comfort with GORE-TEX® technology like Jill, try Summit.

Summit 8 | Find our full collection at www.hotter.com

WIN SHOES

DANCING

In his first pair of Energise, FEET Richard Bevis stepped out for long walks with his wife on holiday in Nerja. “And they were smart enough to double up for dancing shoes!”

Whether your travels in your Hotter shoes take you near home or far away, we would love to see your #shoesies. We’ll pick our favourite to win a pair.

Entry details on back page.

This season you’ll discover men’s shoes for every occasion at www.hotter.com … even slippers for when your travels bring you safely home.

Energise

On a dream holiday around the US, Dom Howling, Key Holder at the Kings Lynn store, packed his favourite Hotter with GORE-TEX®. Follow the DREAM AMERICAN footsteps of his ‘shoesies’.

HOLIDAY

Step 1 – White House Step 2 – Washington Monument Step 3 – Central Park, New York Step 4 – Niagara Falls Step 5 – Boston Freedom Trail This season try Storm if you love waterproof comfort.

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Storm

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BEEP! BEEP! it’s the HOTTER BUS In celebration of our British heritage, and because we know you like crafting, we created a knitted Hotter Bus and boy does he like to travel! Follow his adventures on our Instagram page or visit www.hotter.com/knitting for a free pattern to make your own.

PS keep an eye out on our social pages as our little bus will soon be part of a fleet!

10 | Find our full collection at www.hotter.com

hottershoes

Discover even more Hotter photos on Instagram.

ENGINEERED FOR your LIFE Exclusively for Comfort Club Hotter Managing Director Peter Taylor talks footwear.

“My feet are definitely changing shape (to keep up with my body) and I appreciate shoes that look good, feel great and perform as I need them to. I want to be smart at work (both formal and casual) and lead a very active outdoor life at weekends,” explained Peter.

“Technically Hotter shoes are some of the most advanced in the world. They’re designed and engineered with meticulous detail and, with a combination of vigilant care from our factory teams and some incredibly

advanced robotics, they are millimetre perfect, incredibly durable and have the most unbelievably light polyurethane soles.”

With an international career spanning iconic brands such as Liberty, Jaeger and Hunter, Peter’s real passion is quality of materials: “This season our designers have worked harder than ever to ensure leathers are rich and luxurious; we’ve used nubucks and waxed leathers to add character and depth and we’ve added some special finishes such as burnishing for a hand finished look. They give me comfort, a contemporary look and great durability.”

“This season I’ll be wearing Defender for work; Spider for the weekend and waterproof Focus when I’m walking my dog Harvey,” Peter Taylor.

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1. STORM 2. BRETT 3. LINK

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FOOTNOTES from our friends

The best part about our Comfort Club magazine is seeing all your lovely photos and stories, so please keep sending them in. Here’s a selection that have caught our eye.

OUTSTANDING EFFORT Ian Wright, with grandson Phoenix on board, decided Hotter boots were just the thing for a six day, 96 mile sponsored walk from Avebury to Ivinghoe: “I can honestly say they were outstanding in every way.”

PURR-FECT FOR A CAT-NAP “I’m not the only one who likes Hotter shoes,” Eileen Clarke from Devizes told us … here’s Poppy enjoying a cat-nap.

#SHOESIES ON SHOW We asked for photos of #shoesies, and here’s the most we’ve seen in one photo…. so far! Mrs J Burke from Buckingham told us: “The red ones belong to my husband who has a long way to go before catching me up.”

WORLD CLASS QUALITY Hotter’s Quality Assessor Steven Stewart was over the moon when son Laurence, who analyses sports performance, was selected to support England’s World Cup team; Laurence even managed to keep his own footwork fancy in his smart Hotter lace-ups WEDDING BELLE Sheila Swales of Scarborough was a pretty as a picture for her grandson’s wedding: “My Hotter shoes made happy dancing feet, which were admired by many guests.”

Enter our competitions or contact our Comfort Club family by post, by email at weloveshoes@hotter.com or on our Facebook page. All competitions in this edition close on 31st October 2014. Winners details will be printed in our online Comfort Club or contact the editor for a full list.

Call 0800 525 893 or visit www.hotter.com to sign up for our newsletter, see more Comfort Club news and view our full collection.

Melanie Killilea, Editor, Comfort Club, Hotter, Peel Road, Skelmersdale, Lancashire, WN8 9PT