HOUE Press release // CASUAL MARKET CHICAGO 2019

CONTACT

For more information and photos in high resolution please contact us!

FIND HOUE AT BOOTH #7-7030

HOUE

Rodelundvej 4a RY Denmark info@houe.com

DISCOVER

The world of HOUE: www.houe.com

HOUE INDOOR//OUTDOOR

DANISH DESIGN AFFORDABLE LUXURY HOUE // THE STORY HOUE is a Danish design house founded in 2007. We combine great comfort and design in our work. We always put a lot of effort into our product development striving to meet a high standard of craftsmanship.

We are driven by affordable luxury as a philosophy, by choosing the right materials and solutions. We draw from a proud heritage of Scandinavian design and craftsmanship with mass appeal. HOUE offers both an outdoor and indoor collection, always meeting our high standards in terms of design, price and quality.

Our products are manufactured only on well-established factories with whom we have worked closely for several years. Our products are not random mass production – every detail, joint or component in our furniture is thoroughly chosen or invented by our experienced HOUE team to make a unique product.

HOUE // NEW INTRODUCTIONS We look forward to introducing our products at the CASUAL MARKET CHICAGO 2019.

For outdoor we introduce a new line of classic romantic outdoor chairs in powder coated metal – PAON, new café tables and a new refreshing color for LEVEL lounge set. We also have a German Design Award Winner product!! All products are shown at our stand at the CASUAL MARKET CHICAGO (Booth 7-7030)

HOUE OUTDOOR Combinations of powder coated metal or aluminium, beautiful bamboo, raw black granite and different versions of colourful plastic lamellas create a collection of Danish modern well-designed outdoor furniture. The HOUE outdoor dining tables perfectly complement all HOUE outdoor dining chair collections. The collections can be mixed in many different ways and enable several beautiful settings for the garden.

PAON is the French word for Peacock, and this bird worked as inspiration when designing the chairs in the PAON collection – take a look at the back and you will notice. PAON is light Scandinavian in its design but with a touch of French Victorian romance.

LEVEL is a lounge collection consisting of 2 couch modules – one left and one right, an ottoman, a lounge chair and side tables in bamboo, all with powder coated grey aluminum frame and cushions in water repellent fabric. LEVEL is a modular system that makes it possible to create a variety of unique outdoor lounge settings. Combine the lounge modules with the coffee and side tables in bamboo to make your own private lounge area.

NEW for the summer season 2019 is LEVEL with cushions in new quality fabrics from Sunbrella in an elegant dusty blue color or in coal grey. The Sunbrella fabric is 100% acrylic, water-repellent and stain-proof. The new colors compliments the grey aluminium frame perfectly and gives the LEVEL lounge set a refreshing new look. LEVEL is designed by Henrik Pedersen.

HOUE INDOOR//OUTDOOR

DANISH DESIGN AFFORDABLE LUXURY – NEWS FLOR is a new line of Café tables made in maintenance free powder coated black aluminium. FLOR comes in 2 sizes: Ø60, and in a square version in size 60x60cm. They both make a perfect setting for the smaller terrace or balcony with any HOUE outdoor dining chair. FLOR is designed by Henrik Pedersen CLICK is a collection of outdoor chairs consisting of Dining chairs, Sunbeds, Rocking chair, Lounge chair, Position chair and a Footrest. CLICK is made in intelligent designed plastic lamellas combined with powder coated metal and parts in bamboo. The components of the lamella are carefully composed to give the lamellas exactly the right strength and resilience.

The CLICK concept provides excellent cushion free comfort, and the flexibility to change colors according to individual tastes.

The colors can either be used separatly or mixed in a wealth of combinations to make a new refreshing look. The plastic lamellas can be changed as often as you like, simply by clicking on and off the lamellas. CLICK is designed by Henrik Perdersen.

CLIPS is a collection of outdoor chairs consisting of Dining chair, Rocking chair and a Bar stool. The chairs are light and simple in their appearance but still the wide lamellas make them sophisticated and special.

CLIPS is made in intelligent designed plastic lamellas combined with powder coated aluminum, shaped to provide excellent cushion free comfort. The aluminum combined with the plasticlamellas keeps the maintenance to a minimum.

The core of the design is wrapped around the concept of grabbing and holding on to. Like a row of giant staples, the plastic lamellas are the visual backbone of the CLIPS line, that offers a flexible and comfortable seat, with an option to change the color as you like.

The CLIPS products all come in different beautiful lamella colors clipsed on a powder coated black frame with or without bamboo armrest – or in a mono color version where the color of the frame and lamellas are the same. CLIPS is designed by Henrik ­Pedersen.

HOUE OUTDOOR // DINING TABLES Combinations of powder coated metal or aluminium, beautiful bamboo and raw black granite create a collection of well designed, outdoor dining tables. They all perfectly complement HOUE OUTDOOR dining chairs and enable several beautiful settings for the garden.

Explore much more about HOUE products on houe.com!

DESIGN // HOUE furniture is designed by the designers Henrik Pedersen, Jesper K. Thomsen, Roee Magdassi and Thomas Pedersen.

PRICES // This is Affordable Luxury!

HOUE INDOOR//OUTDOOR

DANISH DESIGN AFFORDABLE LUXURY PAON – NEW INTRODUCTION PAON is the French word for Peacock, and this bird worked as inspiration when designing the chairs in the PAON collection – take a look at the back and you will notice. PAON is light Scandinavian in its design but with a touch of French Victorian romance.

The PAON collection consists of dining chairs, Lounge chair, Rocking chair, a two seater Bench, and a Bar chair made in

powder coated steel combined with beautiful bamboo lamellas.

All PAON chairs are blessed with a seating comfort you would not expect from a metal chair!

Comes in 5 different colors. The chairs can be used with or without the cushions in carbon grey. All PAON chairs are stackable.

Designed by Henrik Pedersen.

HOUE INDOOR//OUTDOOR

EDGE GERMAN DESIGN AWARD 2019 We are very honored to announce that our EDGE tray tables, designed by Roee Magdassi, has won the prestigious German Design Award 2019.

EDGE tray table is suitable for both indoor and outdoor use. The half ring shaped handle makes it easy to move the table between the living room and the garden, and when laid down it functions as a table edge.

DESIGNER ROEE MAGDASSI describes his thoughts behind the design of EDGE this way: “During the design process I had in mind a bucket as an everyday object that can function in the two environments and that can be easily moved in between them. The half ring shaped handle, as a main feature, makes it possible to carry the table with one hand while moving between the living room and the garden, and adds a sense of humor to the scene.

While designing the handle, I wanted it to have visual and functional values in both states; lifted or down. By creating the handle with the same diameter of the tabletop, it functions as a table edge while laid down, making sure everything stays in place”.

EDGE comes in 3 different sizes Ø46, Ø62 and Ø76cm, and in a variety of color combinations.

THE PREMIUM PRIZE OF THE GERMAN DESIGN COUNCIL The German Design Award is the top international prize of the German Design Council. It’s goal: to discover, present and honor unique design trends. Therefore, every year, top-quality entries from product and communication design are rewarded, all of which are in their own way ground-breaking in the international designlandscape. Launched in 2012, the German Design Award is one of the most well respected design competitions in the world and is held in high regard well beyond professional circles.

STATEMENT OF THE JURY A practical, simple and beautifully designed side table that appears to exude industrial chic while retaining a homely feel. Appropriate for both outdoor and indoor use, the elegant long metal legs are set off by a solid top with decorative frame that acts as both a barrier to stop items falling from the surface as well as a handle for easy transportation to another location.

HOUE

HOUE ApS Rodelundvej 4A, 8680 Ry, Denmark info@houe.com T: +45 5378 0800 www.houe.com

INDOOR//OUTDOOR

FACES BEHIND HOUE DESIGNS

DESIGNER // HENRIK PEDERSEN

DESIGNER // ROEE MAGDASSI

Does design really matter? Perhaps not – but for me it’s essential.

It gives me a thrill to design forms and functions that are capable of moving people passionately and opening up new possibilities.

I believe that design should be practical, striving for simplicity and be straightforward.

I design products that are desirable, bringing fun. Products that make you smile.

Passion for design is in my mind, soul and heart, wherever I go.

And my main inspiration is neo-scandinavian design, influenced by the vibes of London and the humor of Amsterdam, often with elements of fusion, resulting in materials and functions being combined in new and original ways, while always striving for a pure and simple look.

In my designs I try to use as an inspiration a recognized shape, feature or a small gesture which most people are familiar with, simplify it to its core, process it and implement it in a new context.

The functional details enhance the concept in an interesting and expressive manner, and adds a unique character to the object, one that the consumer can recognize and relate to.

HOUE

HOUE ApS Rodelundvej 4A, 8680 Ry, Denmark info@houe.com T: +45 5378 0800 www.houe.com

INDOOR//OUTDOOR

OUTDOOR COLLECTION

CLICK

CLICK

CLICK

CLICK + LEAF

HOUE

HOUE ApS Rodelundvej 4A, 8680 Ry, Denmark info@houe.com T: +45 5378 0800 www.houe.com

INDOOR//OUTDOOR

OUTDOOR COLLECTION

CLIPS

CLIPS + FOUR

CLIPS + FOUR

CLIPS + FLOR

HOUE

HOUE ApS Rodelundvej 4A, 8680 Ry, Denmark info@houe.com T: +45 5378 0800 www.houe.com

INDOOR//OUTDOOR

OUTDOOR COLLECTION

PAON

PAON + FLOR

PAON + BEAM

PAON

HOUE

HOUE ApS Rodelundvej 4A, 8680 Ry, Denmark info@houe.com T: +45 5378 0800 www.houe.com

INDOOR//OUTDOOR

OUTDOOR COLLECTION

LEVEL + EDGE

LEVEL

LEVEL IN NEW BLUE COLOR + EDGE

LEVEL + EDGE

HOUE

HOUE ApS Rodelundvej 4A, 8680 Ry, Denmark info@houe.com T: +45 5378 0800 www.houe.com

INDOOR//OUTDOOR

OUTDOOR COLLECTION NEW COLOR

CLICK Rocking

CLICK Dining chair

CLICK Position chair

NEW COLOR

CLICK Sunrocker

NEW COLOR

CLICK Sunlounger

CLICK Lounge

NEW

FLOR Café table

CLICK Footrest

NEW COLORS

LEVEL Lounge Chair

CLICK Rocking chair

CLICK Tall back

NEW COLORS

NEW

FLOR Café table

LEVEL Lounge Sofa

LEVEL Side table

LEVEL Table

NEW COLORS

LEVEL Ottoman

HOUE

HOUE ApS Rodelundvej 4A, 8680 Ry, Denmark info@houe.com T: +45 5378 0800 www.houe.com

INDOOR//OUTDOOR

OUTDOOR COLLECTION NEW

PAON Dining chair

NEW

PAON Lounge chair

NEW

PAON Bar chair

NEW

PAON Rocking chair

NEW

PAON Dining chair

NEW

NEW

PAON Bench

NEW

NEW

PAON Dining chair + cushion

PAON Bench

NEW

PAON Lounge chair

PAON Dining chair

BEAM Dining table

CIRCUM Café table

BEAM Dining table

CIRCUM Café table

SKETCH Dining table

LEAF Dining table

HOUE

HOUE ApS Rodelundvej 4A, 8680 Ry, Denmark info@houe.com T: +45 5378 0800 www.houe.com

INDOOR//OUTDOOR

OUTDOOR COLLECTION

EDGE Table Ø46

EDGE Table

EYELET Tray table

EYELET Tray table

CLIPS Dining chair

CLIPS Dining chair

CLIPS Rocking chair

CLIPS Rocking chair

CLIPS Rocking chair

CLIPS Bar stool

CIRCLE Dining table

CIRCLE Table

FOUR Dining table

FOUR Table

FOUR Bar table

FOUR Bar table

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