BRAND GUIDELINES APRIL 2022
CONTENTS •
4 LOGO
•
8
•
10 TYPEFACES
•
12 IMAGERY
COLOR PALETTE
3
LOGO
4
PRIMARY LOGO GEN E RAL U S E
SAMPLE LOGO VARIATIONS
LIGH T B A CK G ROU N D
D A RK B A CK G ROU N D
B R ON Z E TEX T U R E
SOLID W H I TE
5
LOGO DESIGN SPACING & SIZING
2.15X .15X
1.5X 3.6X
2.5X
X
X
X
.25X
X .33X .33X
2.25X 3X
EXTERIOR SIZING
6
INTERIOR SIZING
.5X
CLEAR SPACE
.75X .75X
X
.75X .75X
7
COLOR PALETTE
8
01 PRIMARY COLORS
HEX: # B A E0 F 1 RGB : 1 8 6 , 2 4 , 2 4 1 CYMK : 2 5 , 2 , 2 , 0
HEX: # 4 A 8 3 9 F RGB : 7 4 , 1 3 1 , 1 5 9 CYMK : 7 4 , 3 9 , 2 6 , 2
HE X : # 0 D4 2 5 F RG B : 1 3 , 6 6 , 9 5 CYMK : 9 7, 7 1 , 4 1 , 2 9
HEX: # 7 C 7 B 7 B RGB : 1 2 4 , 1 2 3 , 1 2 3 CYMK : 5 3 , 4 5 , 4 5 , 1 0
HEX: # F 1 D 4 B C RGB : 2 4 1 , 2 1 2 , 1 8 CYMK : 4 , 1 7, 2 4 , 0
HE X : # FA F4 F 0 RG B : 2 5 0 , 2 4 4 , 2 4 0 CYMK : 1 , 3 , 4 , 0
02 SECON D A RY COLORS
03 TEX T U R ES LIMITED USE WOOD TEXTURE
B RO N Z E TE X TU RE
9
TYPEFACES
10
RALEWAY
AaB bCcDdEe Ff This font should be used for headlines, subheadlines, and call out text. It should be used in all caps, with tracking between 100 and 150. Weight and tracking to be determined based on the context.
GREENWICH LANDING R A L E W AY, M E D I U M SIZE 30 PT LEADING 36 PT T RAC K I N G 1 5 0 P T
Freight Text Pro AaBbCc This font should be used for body copy. It should be used in sentence case, with tracking between 60 and 80. Weight and tracking to be determined based on the context.
11
IMAGERY
12
TOPOGRAPHIC DESIGNS INSPIRED BY NAUTICAL MAPS, THESE TOPOGRAPHIC DESIGNS COMBINE MODERN LINE ELEMENTS WITH TRADITIONAL TEXTURES.
RUSTIC MEETS MODERN The clean lines of the design are complemented by wood textures.
SHOWCASE GREENWICH LANDING’S UNIQUE LOCATION Displaying the Byram River marina and Connecticut’s Gold Coast area, these designs help further highlight GL’s unique location.
13
14
LINE DESIGNS LINE DESIGNS SERVE AS SECONDARY ELEMENTS.
15
