Libby Mattson Real Estate

A CUSTOMIZED APPROACH TO MARKETING

Industry-leading tools at your fingertips.

Each home is unique and deserves a customized approach when it comes to marketing. The first step in this process is meeting with you and touring your property so that we can understand the unique features of your home and land. These features will be highlighted throughout a variety of marketing vehicles to reach potential buyers for your home.

Each property also appears across the Houlihan Lawrence tablet and smartphone app, available for both iOS and Android devices. Downloaded by thousands each year, our app is the most advanced yet easy to use real estate app specific to our areas. Users can save searches and share favorite listings with their agent. Interactive features include map draw, geo-location search, and journey search.

Honored by the prestigious WEBBY Awards, HoulihanLawrence.com attracts over 1.8 million visitors each year. The site draws a high volume of repeat visitors due to its enhanced home search functionality, mobile-optimized platform, and award-winning design.

EQUIPPED FOR SUCCESS

Preparing your home for the market.

Below are several ways that our team can assist you in preparing your home for market.

STAGING YOUR HOME

Home staging ensures your property stands out and helps produce outstanding photographic presentation.

VIRTUAL STAGING

Virtual home staging produces photography without the hassle of bringing in rented furniture and décor.

PROFESSIONAL STAGING

Professionally-shot scenes capture every nuance of your property, providing visuals for marketing efforts across digital and print.

FLOOR PLANS

Floor plans provide a perspective that showcases the flow of the home, allowing buyers to envision themselves in each space.

3D TOUR

Home buyers can tour your home online by clicking on points within a photo to “walk” around the room.

PROPERTY VIDEO

Featured on our website and across social media channels, our videos are optimized for sharing to maximize exposure.

COPYWRITING

Our wordsmiths craft listing copy, evoking a buyer’s emotion, while being search engine optimized to increase visibility.

Envision– A Higher Level Concierge

Envision Concierge makes home preparation a seamless experience and creates a first impression that sells, with no upfront cost to you.* You will have access to a curated team of design professionals trained to elevate your home’s value. Offering a selection of high-touch services from major renovation projects to a simple coat of fresh paint, no project is too big or too small. Envision Concierge is powered by Zoom Casa, a leader in home preparation services for real estate brokerages.

Hyper-targeted marketing for your property.

PROPERTY POSTCARDS

We welcome your home’s arrival in the market with beautifully designed property postcards. Houlihan Lawrence has refined the approach by employing strategically-targeted geographical data, allowing us to send postcards to homeowners most likely to be considering a move.

PROPERTY BROCHURES

Our property brochures are designed with a clean, modern aesthetic to position your home as an attractive asset to today’s buyers. A high-quality brochure is a keepsake for buyers that attend a showing and can be a reminder to keep your home in consideration throughout their buying journey.

CONSUMER REAL ESTATE WEBSITES

Zillow.com

Realtor.com

Trulia.com

Brownstoner.com (Brooklyn)

NEWS WEBSITES

WSJ.com

Zillow, Trulia, and HomeFinder power home search tools on hundreds of additional national and local news websites

INTERNATIONAL WEBSITES

LuxuryPortfolio.com

LuxuryRealEstate.com

LeadingRE.com

MansionGlobal.com

SEARCH ENGINE OPTIMIZATION

Google, Bing, and Yahoo

Leveraging digital and social platforms.

DIGITAL PLATFORMS

FACEBOOK

The leading social networking site worldwide, ideal for promoting properties to a variety of users through images, videos and articles.

INSTAGRAM

Our largest and fastest-growing social community, engaging audiences both locally and globally.

LINKEDIN

Stay connected with the latest market insights, company news and media buzz.

LOCAL OFFICE CONTENT

Each local office puts their spin on content via their social channels featuring happenings around town, and properties that have everyone abuzz.

NORTHOF.NYC BLOG

Exclusive, lifestyle-driven website showcases properties in an editorial context, feeding our social accounts and weekly e-newsletter.

Launching your home to the broker community.

We put the power of 1,460 Houlihan Lawrence agents in New York and Connecticut to work for your home. Our proprietary data allows us to find city buyers that are most likely to buy a home in your area, and we target all marketing accordingly.

COMING SOON

Your home can be teased as “Coming Soon” up to two weeks in advance, maximizing its exposure active buyers and the brokerage community.

PRE-LISTING ANNOUNCEMENT

Sent out to agents via our exclusive agent app, InCrowd, to drum up interest in your home.

MULTIPLE LISTING SERVICE (MLS)

Highlights new features, photography, floor plans, and property video, feeding the most upto-date information into relevant listing sites.

CUSTOM PROPERTY E-BLAST

Your home will have a property announcement e-blast sent to brokers in your area.

BROKER OPEN HOUSE

Invitation-only open house for area brokers from Houlihan Lawrence and other local firms.

Reaching the home buyer leaving the city.

THE STRONGEST NYC CONNECTION

Houlihan Lawrence has official referral relationships with 1,700 of the city’s top producing agents.

EXCLUSIVE EDITORIALS

The Gallery of Homes — Our flagship quarterly is available digitally and features all Houlihan Lawrence listings.

Portfolio — The publication is printed twice a year and distributed to 80,000 people, targeting New York City.

NORTH OF NYC

North of NYC is Houlihan Lawrence’s lifestyle brand, positioning our company’s 1,450 agents as the experts in the communities we serve across Westchester, Connecticut, and the Hudson Valley.

TARGETED MEDIA PARTNERSHIPS

A variety of targeted placements reach close to 400K people per month including NYC clients.

Your property’s pre-listing marketing timeline.

HOME PREPARATION

Seller completes scope of work including painting, carpet cleaning, decluttering, room updates, master bath fixture updates and staging. All tasks completed for professional photography.

DUE DILIGENCE Complete review of town hall records from assessor, building, and health departments.

PROFESSIONAL PHOTOGRAPHY

PRE-LISTING EMAIL OUTREACH

PRE-LISTING SOCIAL PROMOTION

PRE-LISTING ALERT

INTERNAL BLOG POST

MARKETING MATERIALS

BROKER LAUNCH EVENT PLANNING

Schedule photography for interior, exterior, aerials and floor plans. Query Signature Pools regarding potential file photos of pool.

Targeted campaign to relevant local firms and brokers with special outreach to the curated top producers in the Houlihan Lawrence system.

Launch office and corporate Instagram and Facebook campaigns.

Personal communication to all HL Brokerage Managers in Connecticut and New York.

Post “Coming Soon” to raise awareness on the HL InCrowd site.

Commission professional copywriting and design, and publish marketing brochure. Hand deliver or mail to all our affiliate offices, top brokers in HL network, and NYC partners.

Plan and promote elegant late afternoon Wine and Cheese party to be held the first week of launch, inviting curated list of top HL brokers and agents, and NYC partners.

TIMELINE: WEEKS 1–4

Weeks 1–4 of your property’s marketing timeline.

HOME MARKETING MATERIALS Review Property Showing Booklet and assess revisions.

LAUNCH MLS LISTING

SOCIAL MEDIA CAMPAIGNS

Launch listing (Coming Soon or Active) on Smart MLS.

Launch Facebook and Instagram campaigns on our brokerage, corporate, and agent business accounts. Continuous social outreach to promote property and features.

VIDEO CONTENT Lifestyle footage captured for social media posts.

PAID SOCIAL MEDIA AD CAMPAIGNS

INTERNAL COMMUNICATIONS

RELATIONSHIP NETWORKING

PUBLIC OPEN HOUSES

THIRD-PARTY MARKETING

SHOWINGS

Targeted ad campaigns on our brokerage and corporate accounts.

Email campaign to all Houlihan Lawrence agents.

Personal outreach to all co-broke relationships across all firms.

Public open houses are promoted on MLS site and third-party sites.

Update listing information and multimedia to optiminze rankings and SEO on Zillow.com, Trulia.com, and Realtor.com.

Listing agent to be present at showings.

LMattson@HoulihanLawrence.com

LibbyMattson.HoulihanLawrence.com