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Marketing High-End Apothecary Cannabis
by Hour Media
THE FACE OF
MARKETING HIGH-END APOTHECARY CANNABIS
BRITTANY YAFFA — PURE ROOTS, LLC
3430 WASHTENAW AVE., ANN ARBOR, MI 48104 | 844-325-3900 | INFO@PUREROOTSMI.COM | FOLLOWPUREROOTS.COM
Brittany Yaffa is on a mission to build brand awareness for Pure Roots, LLC by educating customers. “Our customized experience begins with a brief digital questionnaire to determine how the product will be consumed. Our cannabis products are tested for terpenes and divided into four types of ‘feels’: rest, relief, revive, and reflect. Knowing how you want to use the product helps our budtenders determine what cannabis fits you best,” she says.
Pure Roots ensures that its cultivators produce premium, nonremediated cannabis. Its products — flowers, edibles, novelty, transdermal, and CBDs — are exclusive and high-quality. The Ann Arbor store celebrated its one-year anniversary in June. Stores in Centerline, Battle Creek, and Lansing will open this fall. Even before the pandemic, Pure Roots had introduced an innovative contactless point-of-sale kiosk. While customers can once again visit the showroom, Yaffa says the easy-to-use flow POS cash payment kiosk is here to stay.
