PROMOTIONAL CONTENT
THE FACE OF
MARKETING HIGH-END APOTHECARY CANNABIS BRITTANY YAFFA — PURE ROOTS, LLC 3430 WASHTENAW AVE., ANN ARBOR, MI 48104 | 844-325-3900 | INFO@PUREROOTSMI.COM | FOLLOWPUREROOTS.COM
Brittany Yaffa is on a mission to build brand awareness for Pure Roots, LLC by educating customers. “Our customized experience begins with a brief digital questionnaire to determine how the product will be consumed. Our cannabis products are tested for terpenes and divided into four types of ‘feels’: rest, relief, revive, and reflect. Knowing how you want to use the product helps our budtenders determine what cannabis fits you best,” she says. Pure Roots ensures that its cultivators produce premium, non-
remediated cannabis. Its products — flowers, edibles, novelty, transdermal, and CBDs — are exclusive and high-quality. The Ann Arbor store celebrated its one-year anniversary in June. Stores in Centerline, Battle Creek, and Lansing will open this fall. Even before the pandemic, Pure Roots had introduced an innovative contactless point-of-sale kiosk. While customers can once again visit the showroom, Yaffa says the easy-to-use flow POS cash payment kiosk is here to stay.
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