this is us
The House of Lola brand was started at home at the kitchen table in 2008 by Anna Eklund and Lottis Sparrman. A great drive to create garments that can be worn in many different contexts and used over and over again was the starting shot to dare to take the big step to become entrepreneurs. The basis for our design is a strong focus on fit and function with production in Europe. Design of garments that hang at the front of the wardrobe and that you can feel nice in. Every day. We love fashion! And fashion is not just for the young, because even if you have passed adolescence, perhaps become a mother or grandmother, it is important that we through what we wear in everyday life can show who we are. Sometimes it means we want to stand out and sometimes we want to fit in. Clothes can be simple and banal, but with a more conscious approach to what we dress in, our wardrobe becomes more durable. Garments we feel good in we use more often. Garments we value higher, we are more afraid of. Garments we thrive on help us feel comfortable. We see it as a great favor to be able to create garments that can increase the well-being of our customers. Manufacturing in Europe has been a matter of course for us from the start. A matter of course that has been with us all these years. Manufacturing in Europe provides short lead times, short delivery times but also social and cultural security. Our suppliers are more than just partners, they are respected friends that we got to know for many years. An enormous security when you together want to create sustainable fashion. Sustainable fashion for us means care. Care for both the person wearing the garment, those who work with the production of the garment, for our own staff and of course care for our surroundings. Sustainability is high on our agenda in all decisions we make. From how we sort rubbish in the office, what packaging we use, the materials we use for the garments but also healthy purchases and designs that last over time. In this way, the joy of fashion and sustainability can go hand in hand. Welcome to House of Lola Anna Eklund Lottis Sparrman
PRE SEASON
Selma cardie - white stone Madison v-neck top - soft white
Emilia jeans - light blue
DAILY INTUITION
JOY . UNCOMPLICATED . USUABLE . COMFORT . WEEKDAY . CURIOUSITY
WEEKDAY
Front sweater - striped mid blue
Soda pants - dark blue
Name: Kristina Age: 38 Height: 175 cm Size: S Favorite item: Reason dress - collin dark nights Relationship to Lola: Anna’s, one of the founders of House of Lola, sister-inlaw. In addition, a good friend to all of us.
Corinne dress - rome indigo
CURIOUSITY
Tiding blazer - pitch indigo
JOY
Luscious top - indigo
Ebba jeans jacket - cloud blue Infinity pants - mid blue
Madison v-neck top - striped soft white
Name: Anna Age: 43 Height: 175 cm Size: S Favorite item: Reason dress - trail sand stone Relationship to Lola: From the beginning, Anna was a friend of Anna, one of our founders. Today she is not only Anna’s friend, but also a friend to all of us at House of Lola.
UNCOMPLICATED
Penny shawl - begonia rose Harmony top - soft white
Term jeans skirt - dark blue
COMFORT
Infinity pants - light champagne
Scarlet cardie - light champagne
Steel jeans - mid blue
WEEKDAY
Name: Jonna Age: 40 Height: 172 cm Size: XS Favorite item: Front sweater - lavender Relationship to Lola: Jonna is a good friend of Lottis, one of the founders of House of Lola. Something many do not know about Jonna is that she speaks fluent Finnish.
JOY Front sweater - desert sand
UNCOMPLICATED
Harmony top - rose Steel jeans - cloud blue Madison v-neck top - striped light denim
My denim jacket - mid blue
EPICAL SHAPE NOSTALGIC . MIX . INSPIRATION . COLOR . DENIM
INSPIRATION
Aimable blouse - lily yellow
MIX
Reach sweater - sea petrol
Journey blouse - glorious sea petrol
Bella skirt - glorious sea petrol
NOSTALGIC
Aimable dress - tessie frosty green
Name: Mia Age: 46 Height: 173 cm Size: S Favorite item: Infinity pants - black Relationship to Lola: Mia is a good friend of a former employee of House of Lola and now she has also become a good friend of ours!
COLOR
Front sweater - lavender
STRONG REASONS DRESSCODE . SMART . EFFECTIVE . STYLE . WARDEROBE
Reach sweater - sand stone
Reason dress - trail sand stone
EFFECTIVE
STRONG Corinne dress - beauty ice grey
Luscious soft top - beauty ice grey
Reason dress - collin dark nights
WARDROBE
EFFECTIVE
Aimable blouse - collin dark nights
Solo pants - black
SMART
Bella skirt - big duma mid beige
Corinne dress - big duma mid beige
Madison v-neck top - big duma mid beige
Infinity pants - black Aimable blouse - duma white stone
STRONG
Infinity skirt - black
Journey blouse - soft red
STYLE
Name: Malin Age: 42 Height: 174 cm Size: L Favorite item: Steel jeans – mid blue Relationship to Lola: Formerly employed in our logistics department. Still a part of our lives as a friend and model colleague.
DRESSCODE Name: Elin Age: 30 Height: 173 cm Size: XS Favorite item: Corinne dress - big duma mid beige Relationship to Lola: Has worked at House of Lola since 2016. Works with sales and marketing.
Scarlet cardie - black
Journey blouse - rome soft white
Bristol blouse - soft white
Bristol blouse - black
THANKS!
Flow sweater - vicky champagne
To all our models and staff. To Jenny Drakenlind, our faithful photografer. And to our dear location at Alstad trädgårdar. Thank you! Thank you for all your laughs, for being an inspiration and most of all. Thank you for being you. <3
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