www.houssup.com
Empowering Lifestyle
END TO END Interior Design
The Problems www.houssup.com
Do It Yourself DESIGNING YOUR HOME
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•Buying Furniture from local stores. •Or Buying various products and furniture from different e-commerce website. •And ultimately, Furniture+ Décor = Complete Look
Interior Designer •High consultation fee. •Very few options which are marginally different. •Also, the client needs to handle all the hassles of carpenters, labour etc. •Might have to vacate home till the execution completes on site.
The Solution www.houssup.com
YOU
HOUSSUP.COM
END TO END Interior Design
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The Product www.houssup.com
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3
3
Browse through the Looks categorised by Personality.
Book your Look
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4
Select your Look
Else browse through and Buy related products.
How it works? www.houssup.com
HOUSSUP.COM Website
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Process Flow
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Competitive landscape www.houssup.com
Furniture on wholesale price
Customiza on as per customers space
Wallpapers & So Furnishings
3D visualiza on before execu on
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Opportunity/Size of Market www.houssup.com JAIPUR
6000 NEW FLATS EVERY YEAR
Around 6000 new 2 BHK flats are built every year in Jaipur with an avg. price ranging between INR 40 Lacs to 1 Cr.
There are potential 24,000
4 UNITS
units
With an average ticket size of INR 2,50,000. It translates into a market potential of INR 600 Cr per year.
A 2 BHK has 4 units (Living, 2 Bedrooms, Dining)
600 Cr PER YEAR
We plan expand to Chandigarh, Ahmedabad, Surat, Pune, Indore, Nagpur,Vizag, Hyderabad where the size of the opportunity is Rs 10,000 Cr per year. 7 Source: www.propequity.com
Current Traction www.houssup.com
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3
COMPLETED LOOKS (BEDROOM)
INR
LOOKS ON-GOING (VARIOUS)
6
10+
FURNITURE UNITS (INDIVIDUAL)
TIE-UPS (VENDOR + GLOBAL DESIGNERS)
9 LAKHS
REVENUE GENERATED WITHIN 3 MONTHS AFTER LAUNCH 8
Expansion Strategy www.houssup.com Chandigarh
Jaipur Ahmedabad Indore Surat
•Rapid real estate development. •Fast growing internet penetration. •High disposable income. 9
Nagpur
Hyderabad Visakhapatnam
Milestones www.houssup.com Seed Round
NOV 15
MAR 16
Launch "smart designer APP", Total sale: 35looks, 150 furniture
OCT 15 Team Building, 4 looks booked, 6 Furniture, 10+ vendor tie-ups
JUN 15
Market Analysis
Presence in Surat, Chandigarh, Ahmedabad & Indore. Acquire 10,000+ customers.
SEP 16
AUG 15
Angel Round
Product Launch (Beta)
Expand to Ahmedabad. Acquire 2000 customers
APR 17
SEP 17
Reach breakeven, Acquire 12000+ customers across 8+ cities.
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Financials www.houssup.com
COMPLETE LOOK
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INDIVIDUAL FURNITURE
Avg. price/unit : INR 2,50,000
Avg. Price/unit : INR 10,000
Expenditure/unit : INR 1,75,000
Expenditure/unit : INR 7,000
Contribu on/unit : INR 75,000
Contribu on: INR 3,000
Annual Economics www.houssup.com
Year
Customers
Gross revenue (INR)
Total Expenditure (INR)
EBITDA
Sept’15 - Sept’16
2300
5,45,90,000
3,82,13,000
-94,78,000
Oct’16 - Sept’17
12000
27,85,00,000
19,49,50,000
-1,15,65,000
Oct’17 - Sept’18
31100
71,77,50,000
50,24,25,000
4,37,50,000
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Financial Trend www.houssup.com
Cash Flows 80,00,000
60,00,000
40,00,000
20,00,000
0
-20,00,000
break even
-40,00,000
Customer base of 50,000+ customers across 8+ cities by 2018 -60,00,000
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Investments www.houssup.com
•INR 15 Lacs invested so far . •Raised INR 10 Lacs as Angel fund from Ar. Gaurav Agarwal (Domain Expert, Serial Entrepreneur). •Total fund required: INR 3 Crores for 12 Months.
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Use of Funds www.houssup.com
CAPEX (7%)
Operations (8%)
Ofce computers = Google glass = Ofce Furniture =
Travel , bills, Ofce = 2,00,000 X 12 rent, overheads
12,00,000 X 12 1,00,000 X 12 5,00,000 X 12
Technology & Development (15%) 3D Modellers(2) = 50,000 X 12 APP Developers(3) = 1,50,000 X 12 Web Developers(3) = 1,60,000 X12 Digital Marketing(1)= 15,000 X12
INR 3 Crores
Salary (29%) 2,40,000 X 12 Founders(4)= Tier 1 Employees (5) = 3,50,000 X 12 Tier 2 Employees (4) = 1,00,000 X 12
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Monthly BURN RATE : INR 22.05 Lakhs
Marketing (41%) 3,00,000 X 12 Digital Ads = Webinar/events = 1,00,000 X 12 Referral programs =2,00,000 X 12 Print Media = 4,00,000 X 12
The Team www.houssup.com Name/department Hemant Singh (Founder) Devendra Baghel (Co-founder, CEO) Design Sameera YVS (Co-founder, CDO) Raghav Mundra (CMO) Ashish Tiwari Technical Pranjal Gupta (CTO) Pramod Sah Gaurav Rawat Nirmal Sharma Operations Shravan Chaudhary (COO) Deepesh Khatuja Sales Shubham Trivedi (Co-founder) Karishma Singh
Qualification/Experience B.Tech, IIT Bombay'12 B.Tech & M.Tech, IIT Bombay'13, 2yrs in Bosch Ltd. B.Arch IIT Roorkee, 1yr. In Studio Lotus B.Arch IIT Roorkee 3-D Modelling expert Sr. Backened developer, 2.5 yrs Sr.Front End developer, 5+ yrs UI & UX developer, 2.5+ yrs Digital marketing expert, 2.5+yrs B.Tech, NIT Bhopal, 2yrs of business operations B.Tech, NIT Bhopal, 2yrs in Hindustan Zinc Ltd. M.Tech, IIT Roorkee MBA, ICG Jaipur
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Thank you www.houssup.com Devendra Baghel +91 976 939 9473 Raghav Mundra +91 902 744 7919
Empowering Lifestyle