Sport Meets Fashion

by Patrician Sterman First published

June 2018

Update by Howler Staff: "The History of Sports Fashion"

The place where sport meets fashion is a two-way street. Believe it or not, there’s a word for it: “sportsanista,” naturally, means a fashionista who loves sports.

This trend can be defined simply as comfortable clothes for a fashion market. It blends sweatshirts with high heels and sweatpants with silky shirts. People are seeking clothes that take them all around the city in style … no hassle to make meetings on time and easy to pack for traveling. Athlete’s wear is no longer a stereotype for the stay-at-home lazy look but now a hallmark of successful business people.

In dual-track terms, we are seeing sport brands hiring famous fashion designers, and fashion brands becoming more athleticoriented. This new look has invaded our wardrobes, creating a high demand for high-end sportswear. Technology has become an important factor with the incorporation of lightweight fabrics and super-soft textures.

Adidas was ahead of the pack, launching its first fashion collaboration with Yohji Yamamoto back in 2003. This was the first time a high-fashion designer worked with a sportswear company, breaking down the walls between the two target markets.

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