Snapshots of Costa Rica

Going Bananas

During the first half of the twentieth century, the United Fruit Company (UFCo.), a multinational corporation founded in 1899 in order to exploit the agricultural wealth of the Caribbean, was responsible for considerable amounts of propaganda, newspaper ads, postcards, books, etc. These were linked to the commercial and tourism activities of the United States in Caribbean countries.

The goal of UFCo was to influence the imperial vision of the Central American and Caribbean area from an iconographic point of view. In that world of images, postcards were very important as artifacts in which a visual discourse imposed an ideal of social imagination that was stimulated by the banana company.

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